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Sportingtech Announces Partnership with Incentive Games
Sportingtech has announced a landmark partnership with Incentive Games, a leading B2B games provider and renowned innovator in the gaming industry, which underscores Sportingtech’s commitment to equipping operators with cutting-edge tools to drive growth and enhance player engagement in key markets.
As one of the most recognised developers in the Free-to-Play (F2P) sector, Incentive Games offers a suite of tailored solutions designed to boost market share, player retention and revenue. Their F2P products have proven to be transformative for operators seeking effective player acquisition strategies. This new partnership with leading iGaming platform provider Sportingtech is particularly significant for the Brazilian market, where traditional bonuses have recently been restricted. Incentive Games’ offerings then present an exciting, compliant – and much needed – alternative to attract and engage players.
Sportingtech’s Chief Sales Officer, Colin McDonagh, said: “This partnership is a pioneering advancement for our platform. Incentive Games’ exceptional Free-to-Play products align perfectly with our mission to empower operators with acquisition and retention tools for customisation, success and incredible growth. In markets like Brazil, where acquisition strategies must adapt to regulatory changes, these games are an invaluable asset.”
John Gordon, CEO and Co-Founder of Incentive Games, said: “At Incentive Games, we don’t just deliver games—we deliver growth. Our tailored solutions have consistently enabled our clients to unlock their full potential, and we’re excited to extend this expertise to Sportingtech’s operators. Together, we’re poised to reshape the landscape of player acquisition in Brazil and beyond.”
This collaboration marks another significant step forward for Sportingtech as it continues to redefine what’s possible in the iGaming industry. By combining Sportingtech’s comprehensive platform capabilities with Incentive Games’ pioneering solutions, operators gain access to a new level of opportunity and growth.
The post Sportingtech Announces Partnership with Incentive Games appeared first on European Gaming Industry News.
Momentum cloud platform to replace legacy tech across retail and digital channels, with an option to extend up to three more years.
Scientific Games has secured a new seven-year contract to modernize the Minnesota Lottery’s technology stack, replacing the lottery’s legacy system across its retail and digital networks. The agreement includes an option to renew for up to three additional years.
Under the deal, Scientific Games will deploy its cloud-based Momentum ecosystem, which the company says is designed to support omnichannel sales and performance. The rollout will include a systems conversion and new technology across the Minnesota Lottery’s retailer network.
“We took an innovative approach to selecting technology that would pave the way to the future and responsibly grow our contributions to programs that positively impact the lives of Minnesotans,” said Adam Prock, Executive Director, Minnesota Lottery. “We were seeking modern technology and a solution focused on service and partnership. Scientific Games was aligned with our vision for growth.”
Scientific Games said Momentum is anchored by its central gaming system, SciTrak Scratch games distribution system, gem | Intelligence retailer licensing and management portal, and INFUSE business intelligence platform. The Minnesota rollout also includes SCiQ digital menu boards, WAVE clerk-operated terminals and PlayCentral self-service machines, plus a second-chance digital promotions solution supported by the company’s CRM program.
Scientific Games said its systems technology has been selected by four North American lotteries in the past 18 months: Minnesota Lottery, Ohio Lottery, New Mexico Lottery and Loto-Québec. The Minnesota Lottery said it has generated more than $4 billion for state programs since 1990, including the environment, education, public safety and health and human services, and problem gambling.
The post Scientific Games wins seven-year Minnesota Lottery systems modernization deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Company’s Innovative Tech Solution Selected Based on Partnership and Growth
Scientific Games and the Minnesota Lottery are partnering on a major tech modernization initiative through a new seven-year contract focused on growth. The global lottery company’s new technologies will replace the Minnesota Lottery’s legacy system, delivering industry-leading performance and security to its retail and digital networks. The new technology contract may be renewed for up to three additional years.
Scientific Games will power the Minnesota Lottery with a flexible, cloud-based solution through its Momentum ecosystem—an integrated framework of technologies, applications and services designed to work together to optimize sales performance and drive growth.
“We took an innovative approach to selecting technology that would pave the way to the future and responsibly grow our contributions to programs that positively impact the lives of Minnesotans,” said Adam Prock, Executive Director, Minnesota Lottery. “We were seeking modern technology and a solution focused on service and partnership. Scientific Games was aligned with our vision for growth.”
Scientific Games has become the fastest growing lottery systems provider in the world, with the company’s technology selected by four North American lotteries in the past 18 months, including the Minnesota Lottery, Ohio Lottery, New Mexico Lottery and Loto-Québec. Globally, over the last decade, the company has completed 50+ lottery system implementations and conversions, most recently for the New Mexico Lottery, North Dakota Lottery, Lotto New Zealand and The National Lottery in the UK.
“Scientific Games looks forward to serving the Minnesota Lottery with the highest standards of excellence and all the flexibility a cloud-based ecosystem has to offer,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “A systems conversion requires a strong partnership and months of cooperation and collaboration. We will work closely with the Minnesota Lottery’s team to deliver another successful go-live, moving the Lottery into a sustainable future.”
The company’s Momentum ecosystem is anchored by its central gaming system, patented SciTrak Scratch games distribution system, gem | Intelligence retailer licensing and management portal and INFUSE business intelligence platform. Scientific Games’ SCiQ digital menu boards, WAVE clerk-operated terminals and PlayCentral self-service machines—which can open new distribution channels—will be installed across the Minnesota Lottery’s retailer network. Additionally, a second-chance digital promotions solution supported by the company’s award-winning CRM program will be included.
Since 1990, the Minnesota Lottery has generated more than $4 billion for state programs, including the environment, education, public safety and health and human services, and problem gambling.
Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, fastest growing lottery systems provider and a leading provider of digital lottery solutions. The company is one of the first lottery companies globally certified by the World Lottery Association as a Responsible Gaming Supplier.
gem | intelligence®, INFUSE
, Momentum®, PlayCentral®, SCiQ®, SciTrak, and WAVE are trademarks of Scientific Games. © 2026 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Technology to Power the Minnesota Lottery’s Omnichannel Sales appeared first on Americas iGaming & Sports Betting News.
Three-game rollout starts April 20 on BetMGM and Borgata Online Casino, with launches set for May 12 and July 2.
BetMGM has secured exclusive first-to-market rights to upcoming online slot titles from AGS’ Rakin’ Bacon!® franchise, with releases set to roll out across BetMGM and Borgata Online Casino, the company said April 20.
The first title, Rakin’ Bacon! Triple Oink Soda Fountain Fortunes, is available now. Two additional games are scheduled: Rakin’ Bacon! Triple Oink San Shen Zhu on May 12 and Rakin’ Bacon! Fu Zhu Bao Bao on July 2.
“The Rakin’ Bacon! franchise is a proven mainstay on casino floors and online,” said Oliver Bartlett, Senior Vice President of Gaming at BetMGM. “Securing first-to-market rights is a natural extension of the strong relationship we’ve built with top-tier game suppliers like AGS. As a premier online casino destination, it is our commitment to offer players first access to the most anticipated titles.”
BetMGM said Rakin’ Bacon! games have been among its top-performing content, noting that two slot titles from the franchise placed among the platform’s top 15 iGaming offerings in 2025.
Zoe Ebling, Vice President of Interactive at AGS, said, “AGS is focused on bringing the energy of land-based favorites into the digital world in ways that drive real engagement. Our continued partnership with BetMGM and bringing even more Rakin’ Bacon! titles online cements AGS’ commitment to offering standout gaming experiences to players across both platforms.”
More data as follows:
- BetMGM newsroom (original release): https://casino.betmgm.com/en/blog/press/ Primary source for the announcement and any follow-up details.
- AGS newsroom: https://newsroom.playags.com/ Company source for product and partnership updates on AGS’ interactive content.
- New Jersey Division of Gaming Enforcement: https://www.nj.gov/oag/ge/ Regulatory context for online casino operations referenced in Jersey City, NJ.
The post BetMGM lands first-to-market exclusivity for new AGS Rakin’ Bacon! slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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