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Sportingtech Announces Partnership with Incentive Games
Sportingtech has announced a landmark partnership with Incentive Games, a leading B2B games provider and renowned innovator in the gaming industry, which underscores Sportingtech’s commitment to equipping operators with cutting-edge tools to drive growth and enhance player engagement in key markets.
As one of the most recognised developers in the Free-to-Play (F2P) sector, Incentive Games offers a suite of tailored solutions designed to boost market share, player retention and revenue. Their F2P products have proven to be transformative for operators seeking effective player acquisition strategies. This new partnership with leading iGaming platform provider Sportingtech is particularly significant for the Brazilian market, where traditional bonuses have recently been restricted. Incentive Games’ offerings then present an exciting, compliant – and much needed – alternative to attract and engage players.
Sportingtech’s Chief Sales Officer, Colin McDonagh, said: “This partnership is a pioneering advancement for our platform. Incentive Games’ exceptional Free-to-Play products align perfectly with our mission to empower operators with acquisition and retention tools for customisation, success and incredible growth. In markets like Brazil, where acquisition strategies must adapt to regulatory changes, these games are an invaluable asset.”
John Gordon, CEO and Co-Founder of Incentive Games, said: “At Incentive Games, we don’t just deliver games—we deliver growth. Our tailored solutions have consistently enabled our clients to unlock their full potential, and we’re excited to extend this expertise to Sportingtech’s operators. Together, we’re poised to reshape the landscape of player acquisition in Brazil and beyond.”
This collaboration marks another significant step forward for Sportingtech as it continues to redefine what’s possible in the iGaming industry. By combining Sportingtech’s comprehensive platform capabilities with Incentive Games’ pioneering solutions, operators gain access to a new level of opportunity and growth.
The post Sportingtech Announces Partnership with Incentive Games appeared first on European Gaming Industry News.
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Studio’s latest classic slot delivers exhilarating bonus action against a glamorous TV gameshow backdrop, with cascading reels adding to the excitement
Have you got what it takes to take on the Prize Ladder and come out on top? That’s the question players must answer before taking on the latest classic slot title from in-demand content house, Northern Lights Gaming.
Bright lights and big wins are the order of the day in Prize Ladder, a game-show style blockbuster that promises twists and turns from the very first game round to the last.
Set on a vibrant stage with dazzling neon lights and a booming announcer voice, this ANYWAYS Rolling Reels
game pays both left-to-right and right-to-left.
ANYWAYS Rolling Reels is triggered on any win and kick-starts a cascade where winning symbols are removed and new ones roll in, opening up chances for more consecutive wins.
The excitement builds with the Prize Ladder™ itself, which increases the value of winning symbols with every consecutive cascade in a single spin. And if a Padlock symbol lands on the final cascade, those juicy symbol values get locked in for the next spin.
This wouldn’t be a Northern Lights Gaming slot without a glitzy Free Spins bonus, which gets triggered when three or more Scatter symbols land. This gets the player eight Free Games with the Awards Cards held for the duration.
Then there’s the Super Spins, which are triggered when the player lands a full reel of the same symbol with Star overprints on reels one or five.
One whole reel of the same symbol also has a chance to trigger the Super Spins. The reels then spin in more of that symbol across the reels. Each position that is not held, spins, with either the triggering symbol, blank or Scatters.
Additional symbols and Scatters that land are held on the reels, and for each Super Spin, the Prize Ladder award rolls up one level.
Now for the Buy the Bonus options – players can Booster Buy, which increases the chance of triggering the Free Spins, Super Spins and the Padlock Bonus, or they can opt for the Bonus Buy to head straight to the Free Spins, Super Spins or Super Free Spins.
Chris Loftus CEO at Northern Lights Gaming, said: “Prize Ladder is a classic slot that plays more like a bonus-heavy video slot. It’s a game that’s all about the glitz and glamour, and climbing that ladder to unlock the game’s biggest bonuses and wins.
“The entire team has really pulled together for Prize Ladder, and the result is a visually striking slot with gameplay that gets pulses racing thanks to a smart combination of mechanics and bonuses, including some of our unique in-house features like Rolling Reels.
“Think your players are ready to take on the Prize Ladder? There’s only one way to find out.”
The post Introducing Prize Ladder from Northern Lights Gaming appeared first on European Gaming Industry News.
Anna Kiselova Head of International Relations at Relum
Relum Appoints New Head of International Relations to Strengthen Global Presence
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Relum has welcomed a new Head of International Relations to guide its global strategy and strengthen the company’s international presence.
Relum, an advanced casino engine provider, is proud to announce the appointment of Anna Kiselova as its new Head of International Relations. With over five years of experience in the iGaming industry, including key leadership positions, Anna brings extensive expertise in building strategic partnerships and advancing global collaborations.
In her new role, Anna will focus on expanding Relum’s international presence, strengthening relationships with partners, and supporting the company’s growth strategy across multiple markets.
Anna Kiselova, the newly appointed Head of International Relations at Relum, commented: “I’m genuinely excited to join Relum and contribute to something that feels dynamic and full of possibility. In my new role, I want to focus on partnerships that go beyond transactions – relationships built on trust, openness, and shared goals. I believe that’s the foundation of meaningful, sustainable growth, and I look forward to seeing what we can achieve together.”
Edmond Ghulyan, Chief Executive Officer at Relum, added: “We are proud to welcome Anna Kiselova to our leadership team. Her appointment marks a significant step in Relum’s international growth journey. Anna’s strategic perspective and extensive industry experience will help us deepen partnerships, explore new opportunities, and strengthen Relum’s standing as a trusted global technology provider.”
This appointment underscores Relum’s commitment to expanding its international footprint and building a stronger, more connected network of partners through innovation and collaboration.
The post Relum Appoints New Head of International Relations to Strengthen Global Presence appeared first on European Gaming Industry News.
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On October 15th, EEGS hosted a dynamic webinar titled “Winning over Gen Z: How to Engage the Next Generation of Players”, featuring renowned speaker Ana D’Arrigo. This session marked the first webinar since the summer break and was highly anticipated.
The webinar was a practical, experience-based discussion, enriched with real-world examples from leading companies. Ana shared valuable insights drawn from her personal experience, offering attendees actionable strategies to connect with the elusive Gen Z audience.
The session commenced with a thorough exploration of “Who are Gen Z?” – the first digital natives, highly tech-savvy, and increasingly challenging to target through traditional marketing. Ana highlighted that Gen Z-ers are distinct: they prioritize authenticity, lead with purpose, express themselves creatively, value transparency, are entrepreneurial, and driven by their values. Despite having short attention spans, they engage deeply when content resonates with them.
A key takeaway from the webinar was the shift needed in marketing approaches: “To win Gen Z, stop marketing to them – start creating with them,” a powerful insight echoed by ChatGPT and emphasized by Ana. Instead of mass marketing, personalized, authentic content that involves Gen Z in the creation process is essential.
Further, Ana discussed the future of marketing to Gen Z, emphasizing ongoing engagement and authenticity. She actively engaged with the audience, responding to intriguing questions and fostering a lively discussion.
If you’ve missed the session don’t worry! You can watch it on demand now HERE
The post EEGS Webinar on Engaging Gen Z – Insights from Ana D’Arrigo appeared first on European Gaming Industry News.
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