Connect with us

Latest News

Betfred Officially Re-opens its Head Office in Warrington

Published

on

betfred-officially-re-opens-its-head-office-in-warrington
Reading Time: 3 minutes

 

Betfred, one of the UK’s leading bookmakers, has officially re-opened its Head Office in Warrington after a multimillion-pound investment, underscoring a new era of innovation, employee collaboration and commitment to the region.

The plaque was officially unveiled on Friday 22 November, by Betfred boss Fred Done, and the Speaker of the House of Commons the Rt Hon Sir Lindsay Hoyle. Sir Lindsay Hoyle is also the President of the Rugby Football League. Betfred is the sport’s biggest supporter and the headline sponsor of the Betfred Super League and the Challenge Cup for the men’s, women’s and wheelchair game.

Betfred first moved into the Spectrum arena from their Salford base in 2004 and decided to embark on this hugely ambitious refurbishment project in September 2021.

The revamped 50,000-square-foot Spectrum building now stands as a vibrant workspace for over 450 Betfred employees. This modern transformation marks a departure from its roots as a former arena that famously hosted concerts by the likes of Status Quo, New Order and Atomic Kitten, and also hosted major snooker tournaments.

Fred Done said: “Reopening our Spectrum HQ is a very proud moment for me and my family. We’ve come a long way since having one shop in Salford in 1967 and I’m delighted that because of our close association with Rugby League that Sir Lindsay Hoyle has kindly agreed to officially open the building.”

Betfred CEO Joanne Whitaker added: “The reopening of the Spectrum marks a fresh chapter for us. This redesign is more than just a new look—it’s about building an inspiring, collaborative environment that reflects our bold ambitions. We’ve created a dynamic space where ideas can flourish, and our teams can come together. We’re excited about the possibilities this new headquarters will open up and are looking forward to the journey ahead. Although we are an international company, it was very important to us we remained in the Northwest and close to our roots.”

A highlight of the newly revamped headquarters is the state-of-the-art “Nifty 50” studio, the new home of Betfred’s own numbers game offering a top prize of £5 million, hosted live by two brand new presenters.

Another standout feature of the refurbishment is the “Immersion Tunnel,” a stadium-inspired space that is bold, high-tech and designed to connect employees across the building. Spanning the tunnel is a striking, larger-than-life display showcasing Betfred’s sporting heritage and milestone moments. The tunnel delivers a powerful experience, bringing Betfred’s legacy very much to life.

This ambitious refurbishment was project managed internally by Betfred’s Head of Asset Management Peter Buckles and Betfred’s Senior Project Manager Helen Haworth.

Peter Buckles added: “The key to the project was understanding Betfred’s business requirements and that helped guide the delivery including elements which are unique to a betting business. With the support of the IT team, we also kept the data centre for over 1400 shops and our website still running during this major refurbishment. We are all very proud of what we have delivered for our colleagues.”

The construction side of the redevelopment was supported by Domis Construction and their Managing Director Kingsley Thornton said: “It was fantastic to work on such a unique project and completely modernise and redevelop the Spectrum Arena to make an exciting headquarters for Betfred.”

The interior design was completed by Jackson Downes, with their founder previously working with top brands such as JD Sports, Muse Developments and Accor Hotels.

Kate Jackson, founder and director of Jackson Downes, said: “Spectrum has always been a special building, so when tasked with redesigning this space for Betfred, we made it our mission to honour its rich history in the design. We’ve crafted a bespoke environment that not only meets Betfred’s unique needs but also motivates and supports the next generation of growth.”

The post Betfred Officially Re-opens its Head Office in Warrington appeared first on European Gaming Industry News.

Latest News

Game On N1 Sport Promo Is Live

Published

on

game-on-n1-sport-promo-is-live

N1 Partners is launching N1 Sport Promo, a promo campaign for affiliates driving Sports Betting and Prediction Markets traffic.

The promotion covers the biggest sporting and esports events of the season, including the FIFA World Cup 2026, Wimbledon, Formula 1, UFC Freedom 250, and many other major events. The promo runs from June 10 to July 20, 2026.

During the campaign, affiliates can increase their CPA payouts based on the volume of qualified FTDs they deliver. The more quality players a partner brings, the higher his rate and total earnings become.

Why join N1 Sport Promo?

Every major sporting event attracts new audiences to the betting vertical, and summer 2026 offers multiple powerful growth drivers for affiliates.

  • Peak sports season.
    The biggest sporting events of the year are perfect for scaling traffic and testing new funnels.
  • Growing payouts.
    The more FTDs you generate, the higher your active CPA rate becomes.
  • Tier-1 GEOs.
    The promo is available across Tier-1 markets with high potential and quality sports traffic.

N1 Partners team has compiled a guide covering key sporting events, June promotions, and expert recommendations for monetising Tier-1 sports traffic to help affiliates prepare for the upcoming sports season.

How does N1 Sport Promo work?

The mechanics are simple: the more quality FTDs an affiliate generates, the higher their CPA rate becomes.

SEO and PPC

Affiliates working with SEO and PPC traffic can increase their CPA rate with no limits.

Every 10 FTDs add an extra €50 to your current rate. There is no cap on CPA growth.

Example:

FTD Rate Revenue
1–10 €300 €3 000
11–20 €350 €3 500
21–30 €400 €4 000
31–40 €450 €4 500

FB, In-App, UAC, ASO, Email and SMS

A separate payout structure applies to affiliates working with Facebook, In-App, UAC, ASO, Email, and SMS traffic.

Every 30 FTDs increase your current CPA rate by €10. The maximum increase is €100 on top of the base rate.

Accordingly, the more successfully a campaign scales, the higher the final payout becomes.

Example:

FTD Rate Revenue
1–30 €100 €3 000
31–60 €110 €3 300
61–90 €120 €3 600
91–120 €130 €3 900

N1 Sport Promo terms

Registered N1 Partners affiliates are eligible to participate in N1 Sport Promo. Please contact your affiliate manager to join the promotion.

Not working with N1 Partners yet? Get in touch with the LeadGen team and join the promotion during the biggest sports period of the summer.

Main terms:

  • Sports betting and Prediction Markets traffic is allowed.
  • GEOs: Tier-1 (the list of available countries is provided by your manager).
  • CAP: 50 FTDs at campaign launch.
  • At least 60% of acquired players must place sports bets.
  • Traffic to crash games must not exceed 30% of total volume.
  • Incentivised traffic, fraud, and non-target GEOs are not eligible for the promotion.
  • N1 Partners reserves the right to recalculate or cancel FTDs in cases of fraudulent activity or violations of the promotion terms.
  • Payouts are processed according to the company’s standard payment schedule.

Detailed participation terms are available via the link.

Join N1 Sport Promo and turn the 2026 sports season into record-breaking results!

Join N1 Partners:

  • 14+ casino and sportsbook brands with high Reg2Dep 
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post Game On N1 Sport Promo Is Live appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Latest News

Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network

Published

on

novusbet-and-teapuesto-scale-omnichannel-betting-in-peru-with-1,300-shop-network

Novusbet and Peruvian operator TeApuesto are expanding a large-scale omnichannel betting operation in Peru, Novusbet said on 11 June 2026 in a release from Nicosia, Cyprus. The supplier said the deployment links a retail network of more than 1,300 shops—each with at least two terminals—to online, mobile, self-service terminals and back-office operations.

Novusbet said the TeApuesto operation processes more than 3 million sports and virtual tickets every month. The company positioned the project as an example of growing convergence between retail and digital betting in Peru, where shops remain central but customer expectations are shifting toward faster access, mobile use and digital payment options.

According to Novusbet, the focus is “not only about allowing players to access the same brand through different channels” but “creating continuity across the full player journey: from registration and betting activity to payments, ticket management, account interaction, information access and customer support.”

The company also pointed to local payment habits as a driver for product development, citing mobile money transfer services Yape and Plin as widely used in Peru. Novusbet said it has enhanced self-service and “omniconnected solutions” with payment options aligned with local usage patterns.

Novusbet said it will exhibit at Peru Gaming Show 2026 on June 17–18 at the Centro de Exposiciones Jockey in Lima.

The post Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Game Development

ICONIC21 releases Soccer World Championship slot built around penalty shootouts

Published

on

iconic21-releases-soccer-world-championship-slot-built-around-penalty-shootouts

ICONIC21 has released Soccer World Championship, a new multiplayer-driven slot themed around penalty shootouts. The game runs on a 5×5 grid with 15 paylines.

The title’s core mechanic is a Penalty symbol that becomes an Expanding Wild and triggers a duel between a Striker and a Goalkeeper. Each carries a multiplier between 2x and 100x, with the duel outcome determining which remains on the reel. ICONIC21 said multiple Expanding Wilds on the same payline combine their multipliers into a single win.

The game includes two bonus modes. Three Goalkeeper Bonus symbols trigger a Bonus Game featuring frequent Penalty symbols, where multipliers from Expanding WILDs build a global multiplier applied to all wins. Three Striker Bonus symbols instead activate a Bonus Game where Expanding WILDs lock as Sticky WILDs until the end of the feature.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Football is the one sport where a single moment can decide everything, and that is exactly the feeling we set out to build a slot around.

“The penalty duel puts that tension at the heart of the base game, and the two bonus modes give players genuinely different ways for the match to play out. It’s a title with an instantly recognisable hook, strong seasonal reference and the kind of standout mechanic that earns its place in any operator’s lobby.”

The post ICONIC21 releases Soccer World Championship slot built around penalty shootouts appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania