Latest News
Betfred Officially Re-opens its Head Office in Warrington
Betfred, one of the UK’s leading bookmakers, has officially re-opened its Head Office in Warrington after a multimillion-pound investment, underscoring a new era of innovation, employee collaboration and commitment to the region.
The plaque was officially unveiled on Friday 22 November, by Betfred boss Fred Done, and the Speaker of the House of Commons the Rt Hon Sir Lindsay Hoyle. Sir Lindsay Hoyle is also the President of the Rugby Football League. Betfred is the sport’s biggest supporter and the headline sponsor of the Betfred Super League and the Challenge Cup for the men’s, women’s and wheelchair game.
Betfred first moved into the Spectrum arena from their Salford base in 2004 and decided to embark on this hugely ambitious refurbishment project in September 2021.
The revamped 50,000-square-foot Spectrum building now stands as a vibrant workspace for over 450 Betfred employees. This modern transformation marks a departure from its roots as a former arena that famously hosted concerts by the likes of Status Quo, New Order and Atomic Kitten, and also hosted major snooker tournaments.
Fred Done said: “Reopening our Spectrum HQ is a very proud moment for me and my family. We’ve come a long way since having one shop in Salford in 1967 and I’m delighted that because of our close association with Rugby League that Sir Lindsay Hoyle has kindly agreed to officially open the building.”
Betfred CEO Joanne Whitaker added: “The reopening of the Spectrum marks a fresh chapter for us. This redesign is more than just a new look—it’s about building an inspiring, collaborative environment that reflects our bold ambitions. We’ve created a dynamic space where ideas can flourish, and our teams can come together. We’re excited about the possibilities this new headquarters will open up and are looking forward to the journey ahead. Although we are an international company, it was very important to us we remained in the Northwest and close to our roots.”
A highlight of the newly revamped headquarters is the state-of-the-art “Nifty 50” studio, the new home of Betfred’s own numbers game offering a top prize of £5 million, hosted live by two brand new presenters.
Another standout feature of the refurbishment is the “Immersion Tunnel,” a stadium-inspired space that is bold, high-tech and designed to connect employees across the building. Spanning the tunnel is a striking, larger-than-life display showcasing Betfred’s sporting heritage and milestone moments. The tunnel delivers a powerful experience, bringing Betfred’s legacy very much to life.
This ambitious refurbishment was project managed internally by Betfred’s Head of Asset Management Peter Buckles and Betfred’s Senior Project Manager Helen Haworth.
Peter Buckles added: “The key to the project was understanding Betfred’s business requirements and that helped guide the delivery including elements which are unique to a betting business. With the support of the IT team, we also kept the data centre for over 1400 shops and our website still running during this major refurbishment. We are all very proud of what we have delivered for our colleagues.”
The construction side of the redevelopment was supported by Domis Construction and their Managing Director Kingsley Thornton said: “It was fantastic to work on such a unique project and completely modernise and redevelop the Spectrum Arena to make an exciting headquarters for Betfred.”
The interior design was completed by Jackson Downes, with their founder previously working with top brands such as JD Sports, Muse Developments and Accor Hotels.
Kate Jackson, founder and director of Jackson Downes, said: “Spectrum has always been a special building, so when tasked with redesigning this space for Betfred, we made it our mission to honour its rich history in the design. We’ve crafted a bespoke environment that not only meets Betfred’s unique needs but also motivates and supports the next generation of growth.”
The post Betfred Officially Re-opens its Head Office in Warrington appeared first on European Gaming Industry News.
Gaming Realms, a leading provider of mobile-focused gaming content, has appointed Lauren Bradley as its new Director of Account Management, strengthening its growing team.
Lauren brings over a decade of iGaming experience to Gaming Realms, having held key leadership roles within the industry. Previously serving as the Head of Commercial at both Blueprint Gaming and Realistic Games, she has a proven track record of driving commercial success and strategic growth.
Before these positions, Lauren played a pivotal role in business development at Bede Gaming and honed her sales expertise as a Sales Manager at iSoftBet. Drawing upon her deep understanding of commercial success, Lauren will be instrumental in driving Gaming Realms’ continued expansion.
Her strategic leadership will be key in sustaining the company’s recent impressive total revenue growth of 18%. Lauren’s appointment follows numerous other appointments as Gaming Realms expands its team to accommodate a surge in demand for its Slingo titles.
Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “We’re delighted to welcome Lauren to the team. Her acumen and experience will prove valuable in ensuring we meet our commercial aspirations, maintaining our trajectory of growth in both existing and emerging regulated markets.”
Lauren Bradley, Director of Account Management at Gaming Realms, said: “Gaming Realms is a dynamic and rapidly growing brand. I’m incredibly excited about the opportunity to contribute to its success and aid in the ongoing expansion.
“Supported by a roadmap of fresh entertainment experiences for players to enjoy and numerous new market entries and developments on the horizon, it’s an exciting time to be joining the team.”
The post Gaming Realms Appoints Lauren Bradley as Director of Account Management appeared first on European Gaming Industry News.
CT Interactive has achieved A1 Supplier Certification in Greece, awarded by the Hellenic Gaming Commission. This significant milestone underscores the company’s strategic commitment to expanding its presence in regulated European markets. The A1 certification enables CT Interactive to offer its top-tier gaming portfolio to licensed operators across Greece.
Focused on enhancing the player experience, CT Interactive delivers a meticulously curated selection of games that have proven successful in the market, including titles like Win Storm, Lucky Clover, The Big Chilli, Chilli Fruits and many others. By prioritising quality and player satisfaction, each game is designed to provide immersive, engaging experiences.
Continuously evolving to meet player preferences and utilising cutting-edge technology, CT Interactive ensures a seamless and rewarding gaming journey. This commitment not only fosters long-term player loyalty but also reinforces the company’s dedication to creating lasting value while maintaining the highest standards of performance and entertainment.
The post CT Interactive Achieves A1 Certification for Greece appeared first on European Gaming Industry News.
Latest News
Betsoft Unveils Exclusive Adventure in Coins of Slotshammer – Hold & WinTM for SlotsHammer
Betsoft Gaming has released Coins of Slotshammer – Hold & Win, a new 3×3 video slot crafted specifically for SlotsHammer. This branded title invites players to explore the mysteries of ancient Egypt, where treasures and timeless beauty come to life with dynamic spins and rewarding gameplay.
Featuring Betsoft’s enhanced Hold & Win mechanic, players can unlock exciting features by collecting BONUS and RA BONUS symbols. The RA BONUS symbols lock in place during the Hold & Win feature, while additional symbols reset the respin counter, creating extended opportunities for rewards. WILD symbols, appearing across all three reels, help complete symbol combinations, while the Chest of Gold offers a chance to activate the Hold & Win rounds during the base game, making every spin an engaging experience.
Fernando Van Velzen, Head of Account Management at Betsoft, said: “Coins of Slotshammer – Hold & Win showcases Betsoft’s dedication to delivering high-quality, exclusive branded content. It’s been a pleasure to collaborate with SlotsHammer to create a game that captures both the excitement of exploration and the innovation our players expect. We’re confident this release will resonate deeply with their audience.”
George Merodoulakis, Group CCO of Campeόn Gaming, said: “We are thrilled to announce our latest project with Betsoft, underscoring the power of collaboration in driving innovation. Partnering with industry leaders like Betsoft enables us to deliver engaging, customized content to our players. By combining our strengths, we’re not only addressing the evolving demands of the market but also setting new standards for entertainment. We look forward to the exciting opportunities this collaboration will bring to our customers and partners.”
The post Betsoft Unveils Exclusive Adventure in Coins of Slotshammer – Hold & WinTM for SlotsHammer appeared first on European Gaming Industry News.
-
Chris Christie7 days agoChris Christie bets on Texas to approve OSB in 2025
-
Balkans6 days ago
Amusnet Powers BEGExpo’s 15th Edition with its Latest iGaming and Land-based Products
-
Asia6 days ago
Macau Foresees Gaming Revenue Growth to $30 Billion by 2025
-
Cassiano Pereira Junior5 days ago
GLI Becomes First Laboratory to be Accredited in Maranhão, Brazil
-
Latest News6 days ago
Set Sail for Festive Fun in Play’n GO’s Boat Bonanza Christmas!
-
Bingo Casino5 days ago
Betano Receives Licence to Operate in Colombia
-
BGaming4 days ago
BGaming pens Brazilian multi-brand agreement with Cometa Gaming
-
Brazil Interactive5 days ago
INSPIRED APPOINTS SEBASTIAN NOGUES AS HEAD OF BUSINESS DEVELOPMENT – BRAZIL INTERACTIVE
