Latest News
Betfred Officially Re-opens its Head Office in Warrington
Betfred, one of the UK’s leading bookmakers, has officially re-opened its Head Office in Warrington after a multimillion-pound investment, underscoring a new era of innovation, employee collaboration and commitment to the region.
The plaque was officially unveiled on Friday 22 November, by Betfred boss Fred Done, and the Speaker of the House of Commons the Rt Hon Sir Lindsay Hoyle. Sir Lindsay Hoyle is also the President of the Rugby Football League. Betfred is the sport’s biggest supporter and the headline sponsor of the Betfred Super League and the Challenge Cup for the men’s, women’s and wheelchair game.
Betfred first moved into the Spectrum arena from their Salford base in 2004 and decided to embark on this hugely ambitious refurbishment project in September 2021.
The revamped 50,000-square-foot Spectrum building now stands as a vibrant workspace for over 450 Betfred employees. This modern transformation marks a departure from its roots as a former arena that famously hosted concerts by the likes of Status Quo, New Order and Atomic Kitten, and also hosted major snooker tournaments.
Fred Done said: “Reopening our Spectrum HQ is a very proud moment for me and my family. We’ve come a long way since having one shop in Salford in 1967 and I’m delighted that because of our close association with Rugby League that Sir Lindsay Hoyle has kindly agreed to officially open the building.”
Betfred CEO Joanne Whitaker added: “The reopening of the Spectrum marks a fresh chapter for us. This redesign is more than just a new look—it’s about building an inspiring, collaborative environment that reflects our bold ambitions. We’ve created a dynamic space where ideas can flourish, and our teams can come together. We’re excited about the possibilities this new headquarters will open up and are looking forward to the journey ahead. Although we are an international company, it was very important to us we remained in the Northwest and close to our roots.”
A highlight of the newly revamped headquarters is the state-of-the-art “Nifty 50” studio, the new home of Betfred’s own numbers game offering a top prize of £5 million, hosted live by two brand new presenters.
Another standout feature of the refurbishment is the “Immersion Tunnel,” a stadium-inspired space that is bold, high-tech and designed to connect employees across the building. Spanning the tunnel is a striking, larger-than-life display showcasing Betfred’s sporting heritage and milestone moments. The tunnel delivers a powerful experience, bringing Betfred’s legacy very much to life.
This ambitious refurbishment was project managed internally by Betfred’s Head of Asset Management Peter Buckles and Betfred’s Senior Project Manager Helen Haworth.
Peter Buckles added: “The key to the project was understanding Betfred’s business requirements and that helped guide the delivery including elements which are unique to a betting business. With the support of the IT team, we also kept the data centre for over 1400 shops and our website still running during this major refurbishment. We are all very proud of what we have delivered for our colleagues.”
The construction side of the redevelopment was supported by Domis Construction and their Managing Director Kingsley Thornton said: “It was fantastic to work on such a unique project and completely modernise and redevelop the Spectrum Arena to make an exciting headquarters for Betfred.”
The interior design was completed by Jackson Downes, with their founder previously working with top brands such as JD Sports, Muse Developments and Accor Hotels.
Kate Jackson, founder and director of Jackson Downes, said: “Spectrum has always been a special building, so when tasked with redesigning this space for Betfred, we made it our mission to honour its rich history in the design. We’ve crafted a bespoke environment that not only meets Betfred’s unique needs but also motivates and supports the next generation of growth.”
The post Betfred Officially Re-opens its Head Office in Warrington appeared first on European Gaming Industry News.
CreedRoomz
CreedRoomz launches Maradona Run live game show with licensed rights
The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.
CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.
The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.
Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.
The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Armen Mnatsakanyan Head of Sales Department at CreedRoomz
“Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights
Leading live casino provider CreedRoomz has officially announced the launch of its highly anticipated new live game show, “Maradona Run,” backed by official rights.
Built to capture the celebratory spirit of the upcoming World Cup games, this groundbreaking release introduces an authorized, football-themed transformation of the company’s signature interactive game show concept. By securing the official rights to feature one of the greatest legends in football history, CreedRoomz is inviting global operators and players to engage with an entirely premium, legally authorized gaming experience.
While the game’s flawless logic and core mechanics remain exactly the same, the visual identity has been completely overhauled to welcome the World Cup games. The character has been transformed into a vibrant, 3D animated caricature of the legendary Maradona, proudly wearing his iconic number 10 jersey.
Maradona Run seamlessly bridges a fast-paced lottery ball draw with a cinematic, arcade-style endless runner bonus round. During the main game, players manage up to eight interactive cards as football-styled lottery numbers bounce in a high-tech studio chamber. When the bonus round triggers, players leave the studio behind and hit a digital, festive boulevard alongside Maradona himself.
Instead of traditional coins, the animated legend sprints down the obstacle-filled street course collecting glowing soccer balls. These collectibles correspond to crucial gameplay advantages, including total payout multipliers, energy speed-boosts, and prize doublers, culminating in a massive maximum payout potential of up to 10,000x the bet.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The live game show features a highly interactive setup where a live presenter stands side-by-side with the animated Maradona caricature, engaging with players in real-time. With three distinct bonus ticket tiers Sprint, Trailblaze, and Marathon players have multiple pathways to chase massive wins on every single round.
Maradona Run Live is now available to all partner operators integrating the CreedRoomz Live Casino platform.
The post “Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights appeared first on Americas iGaming & Sports Betting News.
Amusnet
Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition
As football fever takes over the world and fans unite around the beautiful game, Amusnet is bringing the excitement from the stadium straight to the casino floor with the launch of Ca$hybara Football Edition – the latest addition to the beloved Ca$hybara series.
This energetic crash game puts players at the center of the action, where every touch of the ball could lead to bigger rewards. Taking the spotlight once again is the unstoppable Ca$hybara, this time stepping onto the football pitch with confidence, skill and plenty of flair.
In Ca$hybara Football Edition, the charismatic sports star keeps the ball airborne through an impressive display of juggling mastery. With every successful touch, the multiplier climbs higher, creating a thrilling balance between risk and reward. The challenge is simple: decide how long to stay in the game before cashing out. The longer Ca$hybara remains in control, the greater the potential winnings – but one missed touch can change everything.
Designed to keep players engaged from kick-off to the final whistle, the game introduces constant decision-making throughout every round. Players can choose to secure part of their winnings with the 50% Cashout option or continue riding the momentum in pursuit of even bigger multipliers. Timing, confidence and a little courage will determine who comes out on top.
Adding another layer of excitement are the popular Jackpot Cards, Amusnet’s signature jackpot feature, offering players additional chances for rewarding surprises and making every session even more dynamic.
With its football-inspired theme, fast-paced gameplay, and familiar Ca$hybara charm, Ca$hybara Football Edition arrives at the perfect moment, capturing the energy and passion of the season when football dominates conversations across the globe.
Whether players are seasoned crash game enthusiasts or discovering the genre for the first time, Ca$hybara Football Edition delivers an entertaining experience where every second counts and every decision matters.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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