Latest News
Betfred Officially Re-opens its Head Office in Warrington
Betfred, one of the UK’s leading bookmakers, has officially re-opened its Head Office in Warrington after a multimillion-pound investment, underscoring a new era of innovation, employee collaboration and commitment to the region.
The plaque was officially unveiled on Friday 22 November, by Betfred boss Fred Done, and the Speaker of the House of Commons the Rt Hon Sir Lindsay Hoyle. Sir Lindsay Hoyle is also the President of the Rugby Football League. Betfred is the sport’s biggest supporter and the headline sponsor of the Betfred Super League and the Challenge Cup for the men’s, women’s and wheelchair game.
Betfred first moved into the Spectrum arena from their Salford base in 2004 and decided to embark on this hugely ambitious refurbishment project in September 2021.
The revamped 50,000-square-foot Spectrum building now stands as a vibrant workspace for over 450 Betfred employees. This modern transformation marks a departure from its roots as a former arena that famously hosted concerts by the likes of Status Quo, New Order and Atomic Kitten, and also hosted major snooker tournaments.
Fred Done said: “Reopening our Spectrum HQ is a very proud moment for me and my family. We’ve come a long way since having one shop in Salford in 1967 and I’m delighted that because of our close association with Rugby League that Sir Lindsay Hoyle has kindly agreed to officially open the building.”
Betfred CEO Joanne Whitaker added: “The reopening of the Spectrum marks a fresh chapter for us. This redesign is more than just a new look—it’s about building an inspiring, collaborative environment that reflects our bold ambitions. We’ve created a dynamic space where ideas can flourish, and our teams can come together. We’re excited about the possibilities this new headquarters will open up and are looking forward to the journey ahead. Although we are an international company, it was very important to us we remained in the Northwest and close to our roots.”
A highlight of the newly revamped headquarters is the state-of-the-art “Nifty 50” studio, the new home of Betfred’s own numbers game offering a top prize of £5 million, hosted live by two brand new presenters.
Another standout feature of the refurbishment is the “Immersion Tunnel,” a stadium-inspired space that is bold, high-tech and designed to connect employees across the building. Spanning the tunnel is a striking, larger-than-life display showcasing Betfred’s sporting heritage and milestone moments. The tunnel delivers a powerful experience, bringing Betfred’s legacy very much to life.
This ambitious refurbishment was project managed internally by Betfred’s Head of Asset Management Peter Buckles and Betfred’s Senior Project Manager Helen Haworth.
Peter Buckles added: “The key to the project was understanding Betfred’s business requirements and that helped guide the delivery including elements which are unique to a betting business. With the support of the IT team, we also kept the data centre for over 1400 shops and our website still running during this major refurbishment. We are all very proud of what we have delivered for our colleagues.”
The construction side of the redevelopment was supported by Domis Construction and their Managing Director Kingsley Thornton said: “It was fantastic to work on such a unique project and completely modernise and redevelop the Spectrum Arena to make an exciting headquarters for Betfred.”
The interior design was completed by Jackson Downes, with their founder previously working with top brands such as JD Sports, Muse Developments and Accor Hotels.
Kate Jackson, founder and director of Jackson Downes, said: “Spectrum has always been a special building, so when tasked with redesigning this space for Betfred, we made it our mission to honour its rich history in the design. We’ve crafted a bespoke environment that not only meets Betfred’s unique needs but also motivates and supports the next generation of growth.”
The post Betfred Officially Re-opens its Head Office in Warrington appeared first on European Gaming Industry News.
iQOO S8UL
iQOO S8UL crowned champions of Rai Star x Gyan Gaming Cup, one of India’s largest MOBA Legends 5v5 tournaments
iQOO S8UL, the MOBA Legends 5v5 team of S8UL Esports, emerged victorious at the Rai Star x Gyan Gaming Cup, one of India’s largest MOBA tournaments, with a nail-biting 4-3 win in the grand final held in Kolkata on February 18. The championship secured the team INR 12.5 lakh in prize money and reinforced S8UL Esports’ dominance in the Indian competitive MOBA scene.
The month-long tournament featured 1,024 teams in open qualifiers, culminating in a top-16 main event. Led by in-game leader Mohammad Saad (Apex), alongside Abhijeet Katkar (Abhi), Mehta Jay (J), Chirag Singh (Radium), Debasish Sana (Anti), and Joseph Nehhunjang (Kakarot), iQOO S8UL displayed remarkable composure and strategic execution throughout.
The team’s path to victory included:
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Quarterfinals: 2-0 win over Megatron Esports (Bo3)
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Semifinals: 3-1 victory over PEAK (Bo5)
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Group A Finals: 4-0 sweep of Elusivity Esports (Bo7)
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Grand Final: 4-3 triumph against Godlike Esports (Bo7)
Animesh Agarwal, Co-founder of S8UL Esports, commented: “This win is a testament to our long-term vision and structured support system for elite players. The Indian MOBA ecosystem is growing rapidly, and victories like this validate our investment in building top-tier lineups and nurturing talent.”
IGL Mohammad Saad (Apex) added: “The grand final was one of the most intense series we’ve played. This title belongs to everyone who believed in us.”
The victory strengthens S8UL Esports’ reputation as a leading Indian esports organization, highlighting its commitment to developing elite talent and elevating India’s presence in both national and global esports arenas.
The post iQOO S8UL crowned champions of Rai Star x Gyan Gaming Cup, one of India’s largest MOBA Legends 5v5 tournaments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
PG Soft, a leading mobile games developer, returns to SiGMA Africa 2026, taking place from March 3–5 at The Grand Arena, GrandWest Casino and Entertainment World in Cape Town, South Africa, with two high-profile sponsorships.
Africa remains a rapidly growing and increasingly savvy iGaming market, forming a key part of PG Soft’s long-term expansion strategy.
The HD Screen at Entrance Sponsorship puts PG Soft’s logo on giant screens next to registration, accompanied by a looped promotional video showcasing its diverse game portfolio to every attendee.
Meanwhile, the Registration Counter Sponsorship gives the brand prominent exposure at the start of the SiGMA experience, featuring full branding and two dedicated screens for maximum visibility.
The dual sponsorship underscores PG Soft’s commitment to the African iGaming market and its ongoing strategic growth in the region.
A PG Soft spokesperson said: “Africa continues to be an exciting frontier for iGaming innovation and growth. By sponsoring SiGMA Africa once again, we’re reaffirming our dedication to this vibrant market and our belief in its potential. We look forward to connecting with industry leaders and partners at one of the continent’s premier gaming events.”
The post PG Soft returns with dual sponsorship for SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belatra, the innovative online slots developer, is back with the highly anticipated sequel to its hit Blast the Bass, introducing Ice Bass.
The familiar fisherman returns, swapping summer gear for a heavy-duty parka and an ice drill, ready to fish beneath a frozen lake for a maximum win of 5,000x. Each spin is accompanied by an energetic soundtrack that intensifies as players progress through the game’s new levels.
Fish icons represent both standard payline elements and credit symbols, with multipliers ranging from 2x to 1000x. The Fisherman-Wild, appearing exclusively in Free Games, collects all visible values on the screen, with multiple Fishermen multiplying the haul.
Players can unlock boosters during the pre-game fishing phase—triggered by three or more Scatters in Free Games—that add Fishermen, extra spins, or guaranteed Fish symbols. The round continues until the dreaded Old Boot is hooked, with the Booster panel stacking rewards and multipliers as the feature progresses.
Hot Mode, activated by five Scatters in the base game, immediately awards active multipliers and additional games. Players can increase Scatter frequency with the Bet +25% option or jump straight into Free Games or Hot Mode using the Buy Bonus feature.
Misha Voinich, Head of Business Development at Belatra, commented: “Get your winter gear ready for our slick new Ice Bass, a worthy follow-up to the much-loved Blast the Bass. We wanted to create a game that packs the same punch as the original but in a thrilling winter setting—and the team has delivered a game that’s scorching hot even below zero!”
The post Rods at the ready for Belatra’s Ice Bass slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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