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Betfred Officially Re-opens its Head Office in Warrington
Betfred, one of the UK’s leading bookmakers, has officially re-opened its Head Office in Warrington after a multimillion-pound investment, underscoring a new era of innovation, employee collaboration and commitment to the region.
The plaque was officially unveiled on Friday 22 November, by Betfred boss Fred Done, and the Speaker of the House of Commons the Rt Hon Sir Lindsay Hoyle. Sir Lindsay Hoyle is also the President of the Rugby Football League. Betfred is the sport’s biggest supporter and the headline sponsor of the Betfred Super League and the Challenge Cup for the men’s, women’s and wheelchair game.
Betfred first moved into the Spectrum arena from their Salford base in 2004 and decided to embark on this hugely ambitious refurbishment project in September 2021.
The revamped 50,000-square-foot Spectrum building now stands as a vibrant workspace for over 450 Betfred employees. This modern transformation marks a departure from its roots as a former arena that famously hosted concerts by the likes of Status Quo, New Order and Atomic Kitten, and also hosted major snooker tournaments.
Fred Done said: “Reopening our Spectrum HQ is a very proud moment for me and my family. We’ve come a long way since having one shop in Salford in 1967 and I’m delighted that because of our close association with Rugby League that Sir Lindsay Hoyle has kindly agreed to officially open the building.”
Betfred CEO Joanne Whitaker added: “The reopening of the Spectrum marks a fresh chapter for us. This redesign is more than just a new look—it’s about building an inspiring, collaborative environment that reflects our bold ambitions. We’ve created a dynamic space where ideas can flourish, and our teams can come together. We’re excited about the possibilities this new headquarters will open up and are looking forward to the journey ahead. Although we are an international company, it was very important to us we remained in the Northwest and close to our roots.”
A highlight of the newly revamped headquarters is the state-of-the-art “Nifty 50” studio, the new home of Betfred’s own numbers game offering a top prize of £5 million, hosted live by two brand new presenters.
Another standout feature of the refurbishment is the “Immersion Tunnel,” a stadium-inspired space that is bold, high-tech and designed to connect employees across the building. Spanning the tunnel is a striking, larger-than-life display showcasing Betfred’s sporting heritage and milestone moments. The tunnel delivers a powerful experience, bringing Betfred’s legacy very much to life.
This ambitious refurbishment was project managed internally by Betfred’s Head of Asset Management Peter Buckles and Betfred’s Senior Project Manager Helen Haworth.
Peter Buckles added: “The key to the project was understanding Betfred’s business requirements and that helped guide the delivery including elements which are unique to a betting business. With the support of the IT team, we also kept the data centre for over 1400 shops and our website still running during this major refurbishment. We are all very proud of what we have delivered for our colleagues.”
The construction side of the redevelopment was supported by Domis Construction and their Managing Director Kingsley Thornton said: “It was fantastic to work on such a unique project and completely modernise and redevelop the Spectrum Arena to make an exciting headquarters for Betfred.”
The interior design was completed by Jackson Downes, with their founder previously working with top brands such as JD Sports, Muse Developments and Accor Hotels.
Kate Jackson, founder and director of Jackson Downes, said: “Spectrum has always been a special building, so when tasked with redesigning this space for Betfred, we made it our mission to honour its rich history in the design. We’ve crafted a bespoke environment that not only meets Betfred’s unique needs but also motivates and supports the next generation of growth.”
The post Betfred Officially Re-opens its Head Office in Warrington appeared first on European Gaming Industry News.
MioMedia is excited to unveil Golisimo, a sports-first iGaming platform designed to combine the thrill of sports betting with the excitement of casino entertainment in a single, seamless ecosystem. Built around energy, competition, and drive, Golisimo immerses players in a fast-paced, football-inspired gaming experience.
The name Golisimo reflects the exhilaration of a perfectly executed goal — confidence, rhythm, and precision — and this football DNA drives the platform’s design. Players move effortlessly between sportsbook and casino, with each vertical reinforcing the other, creating a balanced iGaming journey.
Sports and Casino in Perfect Harmony
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Sportsbook: Live betting, virtual sports, and horse racing set the tempo, with intuitive navigation and live widgets keeping players engaged.
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Casino: Top slot titles, live games, and jackpots sustain the excitement between bets, ensuring a continuous flow of action.
“Golisimo immerses players in a realistic football match environment — where decisions matter and performance is rewarded,” said the MioMedia Team. “Every element of the platform keeps players at the center of the action, where the next big win is as thrilling as a goal hitting the back of the net.”
Signature Gamification: The Golisimo Game
At the heart of the platform is the Golisimo Game, a unique gamification layer linking all verticals. Players earn Energy by depositing, playing casino games, betting on sports, or joining tournaments. Energy allows participation in head-to-head duel challenges:
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Take free kicks
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Defend as the goalkeeper
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Score goals to win rewards
Top performers receive casino and sportsbook prizes, including Freespins and Freebets usable across the Golisimo platform. Players can also upgrade strikers and gear to progress through five competitive leagues, each offering increasingly generous rewards.
Fast-Paced Competition with Spin Rally
The platform’s Spin Rally feature introduces shared slot sessions every 20 minutes, with the top three players splitting a prize pool. Short cycles, visible leaderboards, and frequent rewards encourage repeat play and long-term engagement.
Additional Features to Boost Engagement
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Exciting tournaments and competitive leagues
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VIP levels and exclusive promotions
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Dedicated shop and Wheel of Fortune rewards
A Standout Opportunity for Affiliates
Golisimo’s sports-driven design, gamification mechanics, and strong retention potential make it a compelling product for affiliates seeking high-performing, differentiating content.
“The ball is at your feet — drive traffic to MioMedia and start promoting Golisimo today!” the team added.
The post Golisimo Goes Live: MioMedia Presents a New Sports-Driven iGaming Brand appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GR8 Tech, a leading provider of high-performance sportsbook and iGaming solutions, will exhibit at Booth 103 during SAGSE Latam 2026 on March 18–19. With Latin America recognized as a key growth region, GR8 Tech is bringing its full platform ecosystem to the show to demonstrate how operators can become the next iGaming champions.
The company will showcase five flagship solutions, each designed to empower operators in fast-growing, competitive markets:
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ULTIM8 Sportsbook – Flexible, high-performance sportsbook tailored for fast-moving Latam markets
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Hyper Turnkey – End-to-end iGaming infrastructure for rapid, reliable market entry and operations
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Crypto Turnkey – Platform optimized for VIP and crypto-first player acquisition and retention
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Aff.Tech – Affiliate management solution tracking performance and optimizing acquisition across channels
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Infinite Casino Aggregation – Extensive game catalog accessible via a single integration
These solutions form part of GR8 Tech’s Platform for Champions, a comprehensive proposition combining technology, operator expertise, and a collaborative community designed to drive measurable success.
“While Brazil often dominates the conversation around Latam iGaming, the rest of the region represents substantial growth potential,” said Yevhen Krazhan, CSO of GR8 Tech. “SAGSE Latam is the perfect venue to showcase the opportunities in markets like Argentina, Chile, Colombia, Paraguay, Peru, and Uruguay, and to connect with forward-thinking operators ready to expand.”
GR8 Tech has built a reputation as an award-winning provider, trusted by leading operators worldwide. The company has executed over 100 successful client cases and earned multiple industry recognitions, including Platform Provider of the Year at the SBC Awards 2025.
Attendees are invited to visit Booth 103 to explore GR8 Tech’s solutions and book meetings to discuss strategies for achieving rapid growth and market leadership in Latin America.
The post GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
MioMedia is thrilled to announce Golisimo, a sports-first iGaming brand built
around energy, competition, and drive. Designed to unite sports betting and casino entertainment within a single ecosystem, the platform delivers fast-paced play with football-inspired gamification.
The name of the brand, Golisimo, captures the emotion of a perfectly executed goal — confidence, rhythm, and that decisive moment when timing and performance align. This football DNA runs through the entire brand, shaping a platform where players move effortlessly between sportsbook and casino, always staying in the game.
On Golisimo, sports betting sets the tempo—like the opening whistle—while casino gameplay sustains the flow. Live betting, virtual sports, and horse racing form a strong, action-driven core, with prominent live widgets and intuitive navigation keeping players close to the action. Alongside this is a fully integrated casino offering with top slot titles, live games, and jackpots. The result is a balanced iGaming experience where sportsbook and casino reinforce each other like a well-coordinated team.
“Golisimo immerses players in a realistic football match environment — where decisions matter and performance is rewarded,” commented the MioMedia Team. “Every element on the platform is designed to keep players at the center of the action, where the next big win is as close as the ball hitting the back of the net.”
At the heart of the platform is the Golisimo Game — a signature gamification layer acting as an interactive bridge across all verticals. As players make deposits, play casino games, bet on sports, or join tournaments on the platform, they earn in-game currency called Energy. Energy unlocks access to the Golisimo Game, where players compete in head-to-head duel challenges:
- Take free kicks
- Defend as the goalkeeper
- Win the match and enjoy rewards
The player who scores the highest number of goals wins the duel and receives casino and sportsbook rewards, including Freespins and Freebets, which can be used across the Golisimo platform.
In addition, players can upgrade strikers and gear to boost in-game performance and progress through five competitive leagues, each offering more generous rewards. This progression system encourages continued play and deeper engagement.
Another gamification feature, Spin Rally, introduces fast-paced competition through shared slot sessions that run every 20 minutes. The top three performers share a prize pool. Short cycles, visible competition, and frequent rewards make Spinrally a powerful driver of repeat play.
Complemented by exciting tournaments, a dedicated shop, VIP levels, promotions, and a Wheel of Fortune, Golisimo is built to sustain long-term engagement and strong player lifetime value.
For affiliates, Golisimo represents a unique product with high retention potential that truly stands out in the market. The ball is at your feet — drive traffic to MioMedia and start promoting Golisimo today!
The post Golisimo Goes Live: MioMedia Presents a New Sports-Driven iGaming Brand appeared first on Americas iGaming & Sports Betting News.
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