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Betfred Officially Re-opens its Head Office in Warrington

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Betfred, one of the UK’s leading bookmakers, has officially re-opened its Head Office in Warrington after a multimillion-pound investment, underscoring a new era of innovation, employee collaboration and commitment to the region.

The plaque was officially unveiled on Friday 22 November, by Betfred boss Fred Done, and the Speaker of the House of Commons the Rt Hon Sir Lindsay Hoyle. Sir Lindsay Hoyle is also the President of the Rugby Football League. Betfred is the sport’s biggest supporter and the headline sponsor of the Betfred Super League and the Challenge Cup for the men’s, women’s and wheelchair game.

Betfred first moved into the Spectrum arena from their Salford base in 2004 and decided to embark on this hugely ambitious refurbishment project in September 2021.

The revamped 50,000-square-foot Spectrum building now stands as a vibrant workspace for over 450 Betfred employees. This modern transformation marks a departure from its roots as a former arena that famously hosted concerts by the likes of Status Quo, New Order and Atomic Kitten, and also hosted major snooker tournaments.

Fred Done said: “Reopening our Spectrum HQ is a very proud moment for me and my family. We’ve come a long way since having one shop in Salford in 1967 and I’m delighted that because of our close association with Rugby League that Sir Lindsay Hoyle has kindly agreed to officially open the building.”

Betfred CEO Joanne Whitaker added: “The reopening of the Spectrum marks a fresh chapter for us. This redesign is more than just a new look—it’s about building an inspiring, collaborative environment that reflects our bold ambitions. We’ve created a dynamic space where ideas can flourish, and our teams can come together. We’re excited about the possibilities this new headquarters will open up and are looking forward to the journey ahead. Although we are an international company, it was very important to us we remained in the Northwest and close to our roots.”

A highlight of the newly revamped headquarters is the state-of-the-art “Nifty 50” studio, the new home of Betfred’s own numbers game offering a top prize of £5 million, hosted live by two brand new presenters.

Another standout feature of the refurbishment is the “Immersion Tunnel,” a stadium-inspired space that is bold, high-tech and designed to connect employees across the building. Spanning the tunnel is a striking, larger-than-life display showcasing Betfred’s sporting heritage and milestone moments. The tunnel delivers a powerful experience, bringing Betfred’s legacy very much to life.

This ambitious refurbishment was project managed internally by Betfred’s Head of Asset Management Peter Buckles and Betfred’s Senior Project Manager Helen Haworth.

Peter Buckles added: “The key to the project was understanding Betfred’s business requirements and that helped guide the delivery including elements which are unique to a betting business. With the support of the IT team, we also kept the data centre for over 1400 shops and our website still running during this major refurbishment. We are all very proud of what we have delivered for our colleagues.”

The construction side of the redevelopment was supported by Domis Construction and their Managing Director Kingsley Thornton said: “It was fantastic to work on such a unique project and completely modernise and redevelop the Spectrum Arena to make an exciting headquarters for Betfred.”

The interior design was completed by Jackson Downes, with their founder previously working with top brands such as JD Sports, Muse Developments and Accor Hotels.

Kate Jackson, founder and director of Jackson Downes, said: “Spectrum has always been a special building, so when tasked with redesigning this space for Betfred, we made it our mission to honour its rich history in the design. We’ve crafted a bespoke environment that not only meets Betfred’s unique needs but also motivates and supports the next generation of growth.”

The post Betfred Officially Re-opens its Head Office in Warrington appeared first on European Gaming Industry News.

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1win Named Crypto Casino of the Year and Takes Top Honors at BWIGA

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Global iGaming platform 1win has been named “Crypto Casino of the Year 2026” at the Belgrade Web3 & iGaming Awards (BWIGA Awards), a leading event uniting experts from Web3, blockchain, and iGaming industries. 1win Partners also received additional recognitions for “Best Affiliate Program” and “Best CMO,” highlighting its growing influence in the global crypto iGaming ecosystem.

The award recognizes 1win’s focus on building a high-performance platform designed for the crypto-friendly generation. Since its launch in 2016, 1win has been refining the balance between premium entertainment and blockchain technology, offering a product where speed, privacy, and accessibility are built into the core experience. As a Curaçao-licensed casino, 1win provides a globally accessible platform with multi-language support and seamless performance across devices, including native iOS and Android applications.

At the heart of its offering is a crypto-first approach. The platform supports a wide range of digital assets, including BTC, ETH (ERC-20), TRX (TRC-20), BSC (BEP-20), TON, SOL, DOGE, DASH, and XRP, allowing users to move funds efficiently across networks. In line with its focus on crypto users, 1win offers an enhanced bonus system, with up to 600% on crypto deposits.

Commenting on the recognition, Mike Danshin, CMO 1win Crypto, said: “Today, the market is no longer competing on bonuses or traffic, it is competing for attention. In crypto iGaming, players are exposed to similar offers across platforms, and the real difference comes from how well a brand understands its audience and builds trust. At 1win, we focus on being a truly crypto-native product. This means clear positioning, tailored communication for different player segments, and a scalable marketing ecosystem that combines global brand presence with local relevance. Receiving this award as the best crypto casino is a strong validation of our approach.”

The Belgrade Web3 & iGaming Awards is one of the key industry platforms in the region, recognizing companies that demonstrate innovation, scalability, and impact across emerging digital ecosystems. The recognition further reinforces 1win’s position as a major player shaping the future of crypto-powered online entertainment.

About 1win

Founded in 2016, 1win is a crypto platform in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of services adapted to regional audiences. In 2024, 1win partnered with actor Johnny Sins as its brand ambassador. In 2025, MMA legend Jon Jones joined 1win as its global ambassador. American professional wrestler and mixed martial artist, Gable Steveson, stepped into the 1win global ambassador team earlier this year.

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$10M guaranteed poker

ACR Poker $10M Dual Mystery Bounty Venoms

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ACR Poker is igniting the spring poker season with the Dual Mystery Bounty Venoms Special High Five Edition, offering an astonishing $10 million in guaranteed prize pools alongside the return of its celebrated High Five Series.

From April 12 to April 28, 2026, the special edition will feature two marquee events running simultaneously — an $8 million GTD No‑Limit Hold’em (NLH) and a $2 million GTD Pot‑Limit Omaha (PLO) tournament — promising some of the most thrilling online poker action of the year.

Players buy in for $2,650 and compete for massive mystery bounties, with the NLH event offering up to $500,000 for a single knockout and the PLO event featuring a top bounty of $200,000. Every knockout on Day 2 guarantees at least $5,000 in bounty rewards.

With five Day 1 flights, participants can enter multiple times and build competitive stacks for Day 2’s showdown. Qualifiers begin April 7th through Venom Fever satellites, providing hundreds of seats — some even free — via Direct, Mega, or Beast satellite events.

All players who make it to Day 2 on April 27th at 1:05 pm ET are already in the money. The climactic final table to crown this special edition’s champions will take place on April 28th at 4:05 pm ET.

ACR Pro Chris Moneymaker says the High Five edition builds on the momentum of earlier high‑stakes events like the $50 Million OSS XL, combining huge guarantees with broad access and big bounty potential for players of all bankrolls.


Featured Reference

For a similar take on this major online poker series and its prize pools, check out this article from Poker.org on ACR Poker’s dual mystery bounty events and their massive guaranteed prizes:
🔗 ACR Venom $10M GTD Tournaments – Poker.org

The post ACR Poker $10M Dual Mystery Bounty Venoms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI in gambling safety

BOS releases report on the prevalence of gambling addiction in Sweden

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Sweden has seen a long‑term decline in gambling addiction over the past 25 years, despite rapid growth in online gambling availability, advertising, and mobile gaming.

Economist Ola Nevander’s research for the Swedish Trade Association for Online Gambling (BOS) shows that the prevalence of problem gambling has steadily fallen since the early 2000s, even as the market expanded. This trend emerged even with the widespread adoption of digital gaming products and 24/7 access on smartphones.

According to the findings, the proportion of Swedes classified as problem gamblers (based on the Problem Gambling Severity Index) dropped from about 2.2 % in 2008–09 to around 1.3 % by 2021, marking a significant reduction in overall gambling harm.

Gustaf Hoffstedt, Secretary General of BOS, emphasizes that this decline suggests Sweden’s regulatory and industry efforts are moving in the right direction. While the transformation from traditional physical gambling venues to digital platforms has raised concerns, online tools such as responsible gaming technologies and AI‑assisted safeguards are helping reduce problem gambling rates.

However, Hoffstedt cautions that much work remains, because expanded game offerings and persistent advertising mean ongoing responsibility is crucial to maintain and deepen the downward trend.

Report available in full at: Problem Gambling_ENG_20260327[2]

👉 For a similar perspective on gambling addiction prevalence trends in Sweden, see this article:
🔗 Sweden problem gambling falls but still ‘scope for improvement’ — iGamingBusiness.com Sweden problem gambling trend report (IgamingBusiness)

The post BOS releases report on the prevalence of gambling addiction in Sweden appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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