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Serbia’s ZLF Urges Total Ban on Gambling Ads

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Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.

The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.

For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.

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The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.

Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.

Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.

ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.

The post Serbia’s ZLF Urges Total Ban on Gambling Ads appeared first on European Gaming Industry News.

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Balkans

Spinomenal signs content collaboration with Serbia’s AdmiralBet

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Spinomenal, the leading iGaming content provider, has completed a new content agreement with standout ​​Serbian operator AdmiralBet.

The new agreement sees AdmiralBet gaining access to a wide selection of Spinomenal’s slot content, including Demi Gods V, Queen Of Shadows, Wolf Fang – Nights Of Magic and Book Of Majestic King. AdmiralBet uses the Millennium platform and Spinomenal’s games will be integrated via the Bragg Gaming Group platform.

Lior Shvartz, Co-CEO for Spinomenal commented: “AdmiralBet is a dominant force within the growing Serbian market and we’re very pleased to kick off our relationship and achieve great things together. Our games will give AdmiralBet’s players access to a plethora of engaging slot titles, leading to an exceptional gaming experience.”

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Milan Djurmez, Head of Online Gaming for AdmiralBet Serbia added: “I am thrilled to announce our exciting new partnership with Spinomenal, a leading provider of online casino games. This collaboration marks a significant step forward in our efforts to enhance our gaming offerings and provide our customers with top-tier entertainment experiences.”

The post Spinomenal signs content collaboration with Serbia’s AdmiralBet appeared first on European Gaming Industry News.

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Balkans

Amusnet Expands Balkan Presence Through Strategic Partnership with mbet.ba

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Amusnet continues its strategic growth by partnering with mbet.ba, an online gaming operator in Bosnia’s Republic of Srpska. This collaboration highlights the company’s commitment to strengthening its presence in the Balkan region, leveraging its top-notch portfolio to enhance local players’ gaming experience.

“We are excited to work with Mbet, as this partnership opens up opportunities to reach a more diverse player base. By combining our premium game offerings with their market reach, we are confident that we can deliver exceptional, tailored gaming experiences that will captivate players and drive growth for both companies,” said Dimitar Nacev, Sales Specialist at Amusnet for Bosnia and Herzegovina.

“We are very pleased to be able to offer our players games from a world-renowned provider. Amusnet is a leader in the gambling industry, and cooperating with this company is a great privilege,” said Dragan Djekic, Head of Gaming Sector at Mbet.

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The post Amusnet Expands Balkan Presence Through Strategic Partnership with mbet.ba appeared first on European Gaming Industry News.

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Balkans

Evoplay joins forces with Slotino to expand Bulgarian reach

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Evoplay, the award-winning game development studio, has further strengthened its presence in Bulgaria through a new partnership with prominent local operator Slotino.

As part of the collaboration, 75 of Evoplay’s top-performing games, including Camino de Chili Bonus Buy, Mega Greatest Catch, and Hot Volcano, are now available to Slotino’s customers in the Balkan country.

The agreement marks a significant milestone for Evoplay in expanding its reach in the Bulgarian market, offering Slotino players a diverse selection of high-quality titles designed to enhance user engagement and retention.

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Slotino, a trusted name in the Bulgarian market, reinforces its position as a leading operator in the region by offering the curated collection of Evoplay’s premium and proven games.

Ihor Zarechnyi, CBDO at Evoplay, said: “This partnership with Slotino represents an important step in our growth strategy for Bulgaria. By bringing our portfolio of innovative and engaging games to a new audience, we’re confident that we can drive strong performance and engagement in this key market.”

Vasil Stumbov, Director at Slotino, added: “We’re excited to bring Evoplay’s diverse and high-performing game selection to our players. This partnership allows us to enhance our offerings with fresh, engaging content that will resonate strongly with our audience. We look forward to the opportunities this collaboration will bring.”

The post Evoplay joins forces with Slotino to expand Bulgarian reach appeared first on European Gaming Industry News.

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