Balkans
Serbia’s ZLF Urges Total Ban on Gambling Ads
Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.
The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.
For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.
The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.
Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.
Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.
ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.
The post Serbia’s ZLF Urges Total Ban on Gambling Ads appeared first on European Gaming Industry News.
Arshak Muradyan
Digitain Secures Manufacturer and Importer Licences in Bulgaria
Digitain has successfully obtained both Manufacturer and Importer Licences in Bulgaria, marking a significant milestone in its continued expansion across regulated markets.
This dual licensing strengthens Digitain’s position in the Bulgarian market, enabling the delivery of a broader, fully compliant product portfolio to its partners.
With the Manufacturer Licence, Digitain can provide its in-house developed solutions, fully certified and tailored to local market requirements. The Importer Licence further extends this capability, allowing the distribution of certified third-party products and enhancing the overall flexibility of the offering.
Arshak Muradyan, Group Chief Compliance Officer at Digitain, said: “Securing both licences in Bulgaria is an important step in strengthening our presence in regulated markets. It allows us to deliver both our in-house solutions and a wide range of certified third-party products in full compliance with local requirements. This dual capability ensures that our partners can confidently operate and scale in the Bulgarian market with a reliable and fully compliant product offering.”
By securing both licences, Digitain reinforces its commitment to regulatory excellence and partner-focused growth. Operators targeting Bulgaria can now access a comprehensive suite of compliant, high-quality solutions designed for long-term success.
This milestone reflects Digitain’s strategic focus on global expansion, combining local compliance with scalable, future-ready technology.
The post Digitain Secures Manufacturer and Importer Licences in Bulgaria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AdmiralBet
SYNOT Games Announces Strategic Partnership with Admiralbet
SYNOT Games has announced a strategic partnership with Admiralbet, Bulgaria’s foremost casino operator and market leader.
Under the new agreement, Admiralbet will showcase a selected portfolio of SYNOT Games-developed games. Players can enjoy a diverse selection that includes popular titles such as 40 Coins of Chance and 100 Stunning Fruits. The integration of these games into Admiralbet’s offerings promises to redefine gaming standards and deliver an enhanced entertainment experience.
This partnership is a key part of SYNOT Games’ strategic expansion into the Balkan region, a market known for its discerning players who demand cutting-edge iGaming solutions. This new venture with Admiralbet further emphasizes the company’s dedication to delivering unmatched gaming solutions and retention tools that address the evolving needs of today’s iGaming market.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “This collaboration with Admiralbet not only strengthens our market presence in Bulgaria but also opens the door to a new audience of sophisticated gamers seeking innovative, high-quality entertainment. We are committed to driving excellence in the region by providing state-of-the-art gaming experiences that set new benchmarks in the industry.”
Mr. Beleski, General Manager at Admiralbet, said: “Our collaboration with SYNOT Games represents a strategic enhancement of our casino offering. By integrating their high-quality and engaging titles, we continue our commitment to delivering a superior and diversified gaming experience that meets the expectations of Bulgarian players and reinforces our position as a trusted leader in the market.”
The post SYNOT Games Announces Strategic Partnership with Admiralbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AdmiralBet Serbia
Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia
Digitain has entered into a large-scale, multi-vector collaboration with AdmiralBet Serbia, strengthening its presence in the regulated Serbian market.
Under a unified strategic framework, AdmiralBet Serbia will integrate its proprietary Sportsbook alongside live casino content from Imagine Live, fast and crash games from Galaxsys, and aggregation services from Relum. The agreement brings multiple core verticals and brands together within one scalable ecosystem.
Designed for performance and flexibility, the collaboration enables AdmiralBet Serbia to enhance operational efficiency, expand its product portfolio, and drive sustainable growth in a competitive regulated environment.
Ani Mkrtchyan, Chief Sales Officer at Digitain, said: “Our partnership with AdmiralBet Serbia highlights the value of well-structured, multi-vector agreements in driving long-term success. Bringing multiple core capabilities together within a single framework allows our partner to scale effectively while retaining the flexibility needed in a highly regulated and competitive market. We believe this agreement establishes a strong foundation for sustainable growth.”
Stefan Lijeskić, Director of Online Gaming at AdmiralBet Serbia, added: “Partnering with Digitain is a significant step in the evolution of our portfolio. The multi-vector nature of this agreement enables us to advance multiple areas of our operations at once, while maintaining stability and scalability for the future. Digitain’s expertise and technological capabilities make them a reliable partner as we continue to expand in the Serbian market.”
The post Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Betnacional6 days agoOperational Leadership and the Driving Force Behind LatAm’s Largest Event
-
Australia6 days agoNSW: More Than 650 Gaming Machine Exemptions Revoked to Address Gambling Harm
-
Compliance Updates6 days agoUK Government proposals to undermine the ‘aim to permit’ of the Gambling Act 2005?
-
2026 SPiCE South Asia Awards6 days agoQTech Games wins Innovation of the Year at the 2026 SPiCE South Asia Awards
-
Andrea Rossi7 days agoREEVO Goes Live with Betsson in Brazil
-
BIS SIGMA SOUTH AMERICA 20265 days agoVeliTech makes its Brazil debut at BiS SiGMA South America 2026
-
AMUSEBOX5 days agoCasino Iveria Tbilisi Installs Amusnet’s Type S 50 F Slot Cabinets at its Gaming Floor
-
Canada5 days agoPeter & Sons Goes Live in Ontario with Ellipse Entertainment



