Speaking during a press conference for the official launch of the SiGMA Poker Tour, Operations Manager, Ivonne Montealgre, announced the launch of two official tour locations for 2025 – Brazil and Malta.

She also shared that the first-ever edition of the Hendon Mob Latam Championships (THMC Latam) will take place during the Brazil leg of the tour.

“I´ve been a fan of this company for 10 years, to now be part of that Group is thrilling. We’re bringing the tour to the next level and putting it on the poker map,” Ivonne explained.

Roland Boothby, Head of Partnerships at GPI/The Hendon Mob, offered further insights into the strategic partnerships between SiGMA and the Hendon Mob – a recognised industry standard for ranking poker players. Commenting on his excitement to venture into new territory with the SiGMA tour, Bootby noted that, “One place we’ve never entered in terms of the live event realm is South America. Brazil is booming when it comes to poker, Brazilian players are known for being the most fun to play with. The market is at the start of its journey and SiGMA has unique potential to connect events and networking to the poker community.

“The 2025 Hendon Mob championships will take place across 5 different continents and we are very proud to join the SiGMA team to explore the Latam market. Poker is in a position where it needs to attract new players to the game. SiGMA has already proved itself in the B2B space and the launch of the Poker Tour will be a great opportunity to prove themselves in the B2C world.”

Designed to bring a fresh, global edge to the world of competitive poker, the tour aims to attract players from diverse backgrounds and skill levels to high-stakes tournaments in major cities around the world.

Eman Pulis, the founder of SiGMA Group, spoke to the broader vision of the event, explaining how the Poker Tour complements SiGMA’s mission to connect the gaming industry worldwide – a venture that has charity at the heart of its mission.

“We have set the bar very high for this mission. We have, from the beginning, done this with charity in mind. Surrounded by a hyper successful industry in the B2B industry, we have tried to merge the two – connecting charity outreach with our exhibitors. We now want to replicate this formula on the B2C side of things,” he explained.

“We want to elevate poker. Poker players are pro consumers – giving them access to the SiGMA platform is something that every player has been craving. Combining poker with business and pleasure should pave the way for a dynamite tour,” noted CEO of SiGMA Group Emily Micallef.

The SiGMA Poker Tour will align with the SiGMA Foundation to make a meaningful impact in the communities it visits. For each main tour stop, a percentage from every buy-in at a designated side event will be donated to support local SiGMA Foundation projects. This initiative not only enhances the tour’s commitment to responsible gaming but also ensures that each event leaves a positive legacy in the host locality, connecting the excitement of poker with the spirit of giving back.

The event wrapped up with a networking coffee, offering guests a chance to connect with the speakers and learn more about the SiGMA Poker Tour.