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Brazil and Malta Announced as New Locations for 2025 SiGMA Poker Tour

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Speaking during a press conference for the official launch of the SiGMA Poker Tour, Operations Manager, Ivonne Montealgre, announced the launch of two official tour locations for 2025 – Brazil and Malta.

She also shared that the first-ever edition of the Hendon Mob Latam Championships (THMC Latam) will take place during the Brazil leg of the tour.

“I´ve been a fan of this company for 10 years, to now be part of that Group is thrilling. We’re bringing the tour to the next level and putting it on the poker map,” Ivonne explained.

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Roland Boothby, Head of Partnerships at GPI/The Hendon Mob, offered further insights into the strategic partnerships between SiGMA and the Hendon Mob – a recognised industry standard for ranking poker players. Commenting on his excitement to venture into new territory with the SiGMA tour, Bootby noted that, “One place we’ve never entered in terms of the live event realm is South America. Brazil is booming when it comes to poker, Brazilian players are known for being the most fun to play with. The market is at the start of its journey and SiGMA has unique potential to connect events and networking to the poker community.

“The 2025 Hendon Mob championships will take place across 5 different continents and we are very proud to join the SiGMA team to explore the Latam market. Poker is in a position where it needs to attract new players to the game. SiGMA has already proved itself in the B2B space and the launch of the Poker Tour will be a great opportunity to prove themselves in the B2C world.”

Designed to bring a fresh, global edge to the world of competitive poker, the tour aims to attract players from diverse backgrounds and skill levels to high-stakes tournaments in major cities around the world.

Eman Pulis, the founder of SiGMA Group, spoke to the broader vision of the event, explaining how the Poker Tour complements SiGMA’s mission to connect the gaming industry worldwide – a venture that has charity at the heart of its mission.

“We have set the bar very high for this mission. We have, from the beginning, done this with charity in mind. Surrounded by a hyper successful industry in the B2B industry, we have tried to merge the two – connecting charity outreach with our exhibitors. We now want to replicate this formula on the B2C side of things,” he explained.

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“We want to elevate poker. Poker players are pro consumers – giving them access to the SiGMA platform is something that every player has been craving. Combining poker with business and pleasure should pave the way for a dynamite tour,” noted CEO of SiGMA Group Emily Micallef.

The SiGMA Poker Tour will align with the SiGMA Foundation to make a meaningful impact in the communities it visits. For each main tour stop, a percentage from every buy-in at a designated side event will be donated to support local SiGMA Foundation projects. This initiative not only enhances the tour’s commitment to responsible gaming but also ensures that each event leaves a positive legacy in the host locality, connecting the excitement of poker with the spirit of giving back.

The event wrapped up with a networking coffee, offering guests a chance to connect with the speakers and learn more about the SiGMA Poker Tour.

The post Brazil and Malta Announced as New Locations for 2025 SiGMA Poker Tour appeared first on European Gaming Industry News.

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INSPIRED LAUNCHES PIGGY WINNER™ AND GOLD MINE FORTUNE™ ONLINE

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is delighted to announce the launches of Piggy Winner™ and Gold Mine Fortune™ in the United Kingdom, Gibraltar and Malta iGaming jurisdictions.

Piggy Winner

Piggy Winner™ is a fun, pig-themed slot game that builds on the success of Inspired’s ever popular Golden Winner™, combining the playful visuals of two popular slots, Big Piggy Bank™ and Prize Piggy Win & Spin™, into a vibrant slot experience. Featuring a dynamic 5×3 reel layout with 10 win-lines, the game features Inspired’s Cash Collector mechanics giving players an exciting chase to big rewards.

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Players can trigger the Free Spins Bonus by landing three bonus scatters, unlocking 10 Free Spins with the chance to collect cash-filled Piggy Banks using the hammer feature. Additional gameplay enhancements include the Gamble feature, Fortune Spins, and Fortune Bet, which increases the likelihood of triggering Free Spins and unlocking up to 50 spins. For instant action, Bonus Buy provides direct entry into the bonus round for a premium.

With medium volatility and a fast-paced format, Piggy Winner offers players an exciting pig-tastic adventure filled with tasty wins.

Gold Mine Fortune

Gold Mine Fortune™ is a gold miner-themed slot game inviting players on a high-stakes mining adventure with its ‘three bags’ mechanic, represented above the reels by the red Wild, golden Prize Pot, and blue Multiplier minecarts. Featuring thrilling base play and multiple Free Spins bonuses, the game offers a wealth of opportunities for big wins.

Players can unlock up to three Free Spins Bonus features, with the potential to trigger them together for the ultimate Mega Free Spins Bonus. Expanding reels, cascading golden nuggets, and lucrative multipliers heighten the excitement, while features like Bonus Buy, Fortune Bet, and Gamble provide additional ways to enhance the gameplay.

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With its action-packed bonus rounds, Gold Mine Fortune offers players a rewarding adventure where every spin has the potential to strike gold.

Claire Osborne, VP of Interactive at Inspired said, “We’re excited to launch Piggy Winner and Gold Mine Fortune this spring. With its exciting mechanics, Piggy Winner forms part of Inspired’s growing portfolio of pig-themed content, while Gold Mine Fortune paves the way as the first of our gold mine-themed game. Both are standout slots that showcase our commitment to delivering high-quality, engaging games. We’re confident players will love these new releases, and we look forward to bringing even more exciting titles to the market this year.”

These latest additions reinforce Inspired’s dedication to innovation and entertainment, offering captivating gameplay and rewarding experiences for casino players worldwide.

The post INSPIRED LAUNCHES PIGGY WINNER™ AND GOLD MINE FORTUNE™ ONLINE appeared first on European Gaming Industry News.

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Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events

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“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape. 

 

The world of sports is littered with cliches, some true, some not so much. One enduring truth, however, is that few experiences can match the electrifying thrill of a live event.  Live sporting events bring a unique atmosphere and energy almost impossible to replicate. Being able to capture this has been something promoters and marketers have struggled with for decades, however, the rise of micro-influencers and content creators has changed this.

Micro-influencers and content creators, through the use of video content, can provide audiences with a direct connection to a live event, placing them right in the heart of the action with real-time reactions and experiences. These are particularly useful for sports betting events like horse racing, where the tension is high and the outcomes are unpredictable.

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By having content creators attend live events, audiences can gain insight they might not otherwise be able to access. At the same time, brands can generate authentic exposure that can not be replicated through more traditional marketing techniques.

Unmatched Authenticity

With AI and curated content everywhere we look, sports fans and bettors are constantly searching for more authentic experiences. Influencers live-streaming at events provide the perfect solution to this issue.

Their followers are given the chance to experience an event in its most authentic way, with influencers able to share their reactions to events in real-time.

This technique has become increasingly popular in horse racing. I was following this year’s Cheltenham Festival in the UK, and my newsfeed was full of live-streamers and micro-influencers sharing their reactions to the events.

So, how do events and companies benefit from this? Well, in the same way, companies have always benefited from freebies—exposure. However, the exposure they gain from these deals is much more impactful than just someone showcasing something or name-dropping them.

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By allowing influencers to attend their events, companies can show what they can really offer. This is a warts-and-all experience that typical marketing strategies are incapable of highlighting.

Last year, one of our micro-influencers, Brettski, was given free hospitality and tickets to the Breeders’ Cup. The company simply provided him free entry and let him work his magic. In the video, he ends up leaving the races up, but whether he wins or loses is not the point. The video does an excellent job of showing people the company’s quality of service.

This type of content will be much more effective for the company than hiring a celebrity to shoot a promo video in a box. Micro-influencers and content creators can bring a raw honesty to the experience that resonates with audiences. Not only that, micro-influencers have a reliability and trust with their audience, which is extremely difficult to create and invaluable to companies trying to sell a product or experience.

Increased Promotional Lifespan

Another massive benefit to having content creators attend live events is that it significantly enhances the promotional lifespan of the event. If you are a company or a team hosting an event and using traditional promotional tactics, you will get some pre-event hype and, if you are lucky, some in-event content, but it typically ends there.

When using a content creator, you will get pre-match excitement and coverage, in-play action, and some post-event content. There is also always the possibility of creating an authentic viral moment, such as capturing the reaction to a horse race, giving your event’s coverage even longer life.

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This coverage goes far beyond what you would get from a traditional advertising campaign or a high-end endorsement. When it comes to ROI, having a micro-influencer attend your event is one of the smartest moves you can make.

A Human Approach to Modern Marketing

As scepticism over the authenticity of online content continues to grow, allowing micro-influencers and content creators to attend events in person can be a game-changer for businesses.

It provides a human side to marketing and invites customers to experience something alongside people whose opinion they trust. Providing companies put their trust in the content creators and allow them to show their products and events off in their own unique way

Welcoming influencers to live events is a strategy that can change the marketing landscape for the right brands. It humanises marketing, allowing a brand to create a deeper, more honest connection with its audience that will prove hugely beneficial in the long term.

 

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Author: Troy Paul CEO and Founder of SGG Media.

The post Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events appeared first on Gaming and Gambling Industry in the Americas.

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Million Games and Yugo Workshop Unveils Wild Island – A Thrilling Slot Adventure Under the Million Stars Program

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Yugo Workshop is back with another thrilling slot release! Wild Island marks the studio’s third launch this year under the Million Stars Partner Program, following the successful debuts of Thorfinn’s Journey and Vault Rush. This latest title delivers a paradise setting with a fiery twist, packed with high-energy gameplay, immersive visuals, and fiery features.

A Tropical Paradise with a Volcanic Surprise

Step onto Wild Island, where crystal-clear waters, lush palm trees, and golden beaches create the perfect getaway—or so it seems. As players spin the reels of this high-volatility 5×3 video slot with 20 paylines, they’ll uncover the island’s hidden dangers and lucrative rewards, all leading to an explosive finale when the volcano awakens.

Featuring Sticky Wild Multipliers, Free Spins, and a Bonus Buy optionWild Island is built for players seeking both excitement and big win potential, with a maximum payout of 6,000x the bet and an RTP of 96.18%.

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Game Features That Bring the Heat

Volcanic Free Spins

Landing three or more Volcano Scatter symbols ignites the Volcanic Free Spins round, awarding 10 Free Spins. As the island transitions to a mystical night-time setting, all Wilds become Sticky, remaining in place until the Free Spins end, creating thrilling opportunities for major payouts.

Sticky Wild Multipliers

Sticky Wilds aren’t just persistent—they’re powerful. Appearing with either a x2 or x3 multiplier, these fiery symbols amplify wins across their paylines, bringing players closer to the coveted 6,000x max payout.

Bonus Buy – Instant Action!

For those eager to unleash the volcano’s full potential, the Bonus Buy feature allows players to skip straight to the Free Spins round, guaranteeing an eruption of excitement from the first spin.

A Proven Partnership Under the Million Stars Program

As part of the Million Stars Partner Program, Yugo Workshop has established itself as a force to be reckoned with, delivering innovative and engaging casino games to players. Wild Island continues the studio’s streak of dynamic slot releases, bringing immersive storytelling, feature-rich gameplay, and high-quality production to the forefront.

Wild Island is now available across all partner casinos. Are you ready to brave the wild and chase legendary wins? Play now and let the island’s magic unfold!

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The post Million Games and Yugo Workshop Unveils Wild Island – A Thrilling Slot Adventure Under the Million Stars Program appeared first on European Gaming Industry News.

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