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The MGA publishes its 2023 Annual Report and Financial Statements

Published

8 months ago

November 15, 2024

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Reading Time: 4 minutes

The Malta Gaming Authority has published its Annual Report and audited Financial Statements for the 2023 financial year. The report provides insights into the Maltese land-based and online gaming industries, and outlines their performance in 2023. The report further provides an overview of the Authority’s accomplishments and offers a medium-term outlook for the future.

Supervisory Activities

• In 2023, the Authority conducted 21 compliance audits, and 125 desktop reviews The Commercial Communications Committee took five decisions regarding possible breaches of the Gaming Commercial Communications Regulations (S.L. 583.09). The Authority also issued 28 warnings, suspended nine licences and cancelled 11 licences. Furthermore, the MGA issued a total of 19 administrative penalties and one regulatory settlement, which amount to a total financial penalty of €172,900.

European Gaming Congress 2024 (Warsaw, Poland)

• A total of 28 AML/CFT Compliance Examinations were carried out; 13 were carried out by MGA and 15 by FIAU. During the same period, the FIAU imposed remediation and/or administrative penalties on seven licensees, based on violations discovered during examinations carried out in previous years, which amounted to €994,000.

• During 2023, the Authority received 24 applications for new gaming licences and issued 15 licences. A total of 13 applications were either rejected or withdrawn.

• Almost 1200 criminal probity screening checks were undertaken on individuals, shareholders, ultimate beneficial owners, key persons, employees and businesses from both the land-based and online gaming sectors. Applications of a more complex nature were escalated to the Fit & Proper Committee. In total, 64 decisions were taken by the Committee, including 14 decisions to reject individuals and entities who did not meet the Authority’s fit and properness criteria. The Supervisory Council reviewed 19 licence applications of which 14 were approved and four were rejected. One application was sent back to the applicant for further clarification.

• In 2023, 38 interviews with prospective MLROs and key persons carrying out AML/CFT functions were conducted with the aim of assessing their competence and understanding of the Maltese AML/CFT legal framework.

• The Authority, in its efforts to safeguard players and promote responsible gambling, assisted a total of 4483 players who requested assistance (including spill-over from 2022). Furthermore, 72 responsible gambling themed website checks were carried out, and 41 observation letters were issued to licensees outlining the responsible gambling issues and identifying areas of improvement.

• The Authority examines the financial standing of its licensees to ensure the continued viability of the business but also to safeguard the player funds. In 2023, 2059 Player Funds Reports were received and 24 player data extractions were carried out.

• A total of 49 websites were found to have misleading references to the Authority. In 23 instances, the information was not removed following notification, and notices are published on the MGA’s website with the aim of preventing the public from falling victim to such scams.

• In 2023, the Authority carried out just over 2300 inspections on Gaming Parlours, National Lottery Outlets, Bingo Halls and Non-Profit Tombola, in addition to another 7275 inspections, which were carried out to licensed casinos with the aim of having 24/7 inspectorate presence in such gaming establishments. Furthermore, the Authority was present during all the National Lottery licensee’s drawing operations. This is done to ensure compliance of the land-based licensees with the relevant rules and regulations.

• In 2023, following a consultation period, the Authority published the “Policy on the use of Distributed Ledger Technology (DLT) by Authorised Persons”. This policy supersedes “Guidance on the use of Innovative Technology Arrangements and the acceptance of Virtual Financial Assets and Virtual Tokens through the implementation of a Sandbox Environment”.

• In 2023, the Authority published amendments to the Player Protection Directive (Directive 2 of 2018), introducing five markers of harm. These are designed to help operators identify early signs of problematic gambling behaviour, enabling them to intervene in a timely and effective manner.

• In 2023, the Authority also published its voluntary ESG Code of Good Practice for the Remote Gaming Sector. The Code seeks to serve as an instrument for self-regulation, helping remote gaming companies align with best practices and maintain a position that allows them to effectively meet the evolving expectations of key stakeholders in the sector.

National and International Cooperation

• In 2023, the Authority received 255 suspicious betting reports from licensees and other interested parties. The Authority collaborated with enforcement agencies, sports governing bodies, integrity units and other regulatory authorities on 34 requests for information in relation to the manipulation of sporting events or violations of sporting regulations. Subsequently, these requests resulted in 44 data exchanges. In addition, a total of 235 alerts on suspicious betting were shared with the licensees. The Authority also contributed to 22 investigations into sports rules violations or manipulation of sporting competitions in 2023.

• The Authority sent 42 requests and received 77 requests for international collaboration. In both cases, most requests related to background checks as part of authorisation processes, or requests for information about the local regime.

• In 2023, a total of 75 letters of good standing were issued, providing feedback on the regulatory standing of the MGA’s licensed operators to the relevant authorities asking for this information.

• Additionally, in 2023, the Authority collaborated with other local regulating authorities and governing bodies on 124 requests for information.

MGA CEO Charles Mizzi said: “It is not a coincidence that the theme for the Annual Report is ‘sustainability’. The MGA’s ability to strike the right balance between allowing the industry to thrive and grow in a sustainable manner, while also protecting consumers, is key to Malta’s continued success.”

The post The MGA publishes its 2023 Annual Report and Financial Statements appeared first on European Gaming Industry News.

Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

Published

7 hours ago

July 7, 2025

George Miller

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Reading Time: 2 minutes

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

BMM

BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

Published

7 hours ago

July 7, 2025

GamingAmericas.com

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

AI

Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Published

8 hours ago

July 7, 2025

GamingAmericas.com

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

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