Global Gaming Expo
IGT Unveils Expansions of Player-Favorite Game Content and Proven Solutions at G2E 2024

International Game Technology PLC announced that it will showcase a spectacular portfolio of games, cabinets and systems innovations at the Global Gaming Expo (G2E) in Las Vegas, Nev., Oct. 7-10, 2024. The event will serve as the global trade show debut for new products across all segments and an opportunity to highlight IGT’s excellence as an end-to-end global gaming supplier.
“IGT’s G2E 2024 portfolio emphasizes our expansion on exciting game themes and leading-edge solutions that have propelled IGT Global Gaming’s growth in key categories such as premium MLP, WAP, video poker, VLT and systems. From extending the Wheel of Fortune brand to additional product categories, to new Tiger and Dragon, Prosperity Link and Whitney Houston Slots themes, and our radically modernized IGT ADVANTAGE X solution, our G2E portfolio caters to our customers’ opportunities of today and the future,” said Nick Khin, IGT President of Global Gaming.
Some of the key highlights within IGT’s G2E booth will include:
Elevating Tiger and Dragon Success to New Heights
IGT’s Tiger and Dragon Multi-Level Progressive (MLP) slot game was a newcomer slot hit of the summer after landing three consecutive #1 finishes on Eilers-Krejcik’s NEW Games Premium Leased and Wide-Area Progressive (WAP) report. IGT is building on the success of the theme with the introduction of three new games: Tiger and Dragon Super Gong and Tiger and Dragon Super Bonus on the PeakCurve 49 cabinet, and Tiger and Dragon Super Arrow on the towering SkyRise cabinet. All three games include the engaging Tiger, Dragon, and Tiger and Dragon bonuses, and add “super” features by way of multipliers and “super arrow”.
Delivering Jackpots that Make You Want to Dance
IGT will shine a bright spotlight on Whitney Houston I Wanna Dance with Somebody Slots. Housed on the stunning Peak65 cabinet, this game leverages strong game mechanics and brings them to life via a spectacular brand. This is IGT’s second Whitney Houston-themed slot game following Whitney Houston Slots, which debuted in the #1 position on the Eilers-Krejcik’s NEW WAP games category. The game features a range of iconic Whitney Houston images, concert footage, and music, including smash hits such as “I Wanna Dance with Somebody” and “Where Do Broken Hearts Go” along with six compelling progressive jackpot levels.
Introducing the New Frontier of Casino Management System (CMS) design with IGT ADVANTAGE X
G2E will be the debut of IGT ADVANTAGE X, the latest iteration of the Company’s award-winning CMS technology. The new solution is designed for on-premises and cloud-based deployments and includes modern advancements in systems architecture. Key features of IGT ADVANTAGE X include its service-bus architecture, more accessible and actionable event data via IGT ADVANTAGE Data Link, centralized single sign-on, and multiple functions that will help operators deliver real-time, personalized offers that enhance the player experience. The IGT systems team will also showcase advancements to its Resort Wallet and IGTPay cashless solution by way of new advancements in account security, registration and on-machine slot marker technology.
Advancing High-Limit Play with New Mechanical Reel and Core Video Slot Content
At G2E, IGT will bring back its dedicated zone for high-limit slots, a segment of the market where IGT retains strong leadership. The area will feature mechanical reel games such as Cash Up Jackpots and Red White & Blue 2x3x5x Superstar Respin, and next-generation versions of player-favorite core video titles such as the Wolf Run Wild Moon, Twin Win Diamond, Twin Win Pearl, and Black Widow Grand games.
Extending Wheel of Fortune to Additional Product Categories and Hardware solutions
As previously announced, IGT will have G2E attendees cheering WHEEL-OF-FORTUNE! as the Company makes the legendary slot theme a centerpiece of its trade show exhibition. For the first time, IGT will extend the player-favorite brand to the video poker, ETGs and VLT product categories. These games pair the famous Wheel of Fortune brand with exciting gaming experiences like never before to complement IGT’s diverse Wheel of Fortune slots games portfolio. G2E will also be the trade show debut for 11 new Wheel of Fortune slots games, including the attention-grabbing Wheel of Fortune Cash Link Big Money game on the new Wheel of Fortune Trio cabinet and Wheel of Fortune Cash Link Reels Double Diamond on the DiamondRS Wheel cabinet.
As an end-to-end solutions provider, IGT will also feature new VLT solutions, including the all-new Sierra 27 VLT, Class II games, new historical horse racing content, as well as a range of market-attuned products for international markets.
American Gaming Association
Gaming Industry’s Top CEOs Bill Hornbuckle, Peter Jackson & Jason Robins to Keynote G2E 2025

The Global Gaming Expo, presented by the American Gaming Association (AGA) and organized by RX, announced its highly anticipated main stage programming for G2E 2025. Over three days, G2E will feature conversations with some of the most influential voices in gaming and offer diverse perspectives on the future of the industry. G2E 2025 takes place Oct. 6-9 at The Venetian Expo in Las Vegas and marks the event’s 25th year.
“We are honored to welcome a distinguished lineup of key industry leaders to the G2E main stage. As we mark 25 years of G2E, we’re proud to continue to be a catalyst for gaming’s growth, and our programming reflects the ideas and leadership shaping the industry’s future,” said AGA President and CEO Bill Miller.
Progress or Pressure: How Tribes Can Harness Innovation on Their Terms
Monday, Oct. 6 at 4 p.m.
Doors open at 3:30 p.m.
Indian Gaming Association (IGA) Chairman Ernie Stevens Jr. will open the main stage by underscoring the central contributions of tribal operators to the U.S. gaming landscape and the challenges and opportunities that lie ahead.
Bringing together leading tribal voices, the program will explore how tribes embrace innovation on their own terms—balancing growth with sovereignty and long-term success. Panelists will address how emerging technologies, evolving business models, and the rise of illegal, unregulated markets are reshaping the competitive environment. The dialogue will highlight both the opportunities to harness new tools for sustainable growth and the pressures of protecting the industry’s integrity in a rapidly changing landscape.
Moderated by IGA’s Executive Director Jason Giles, the conversation will feature:
• Rodney Butler, Chairman, Mashantucket Pequot Tribal Nation
• James Siva, Chairman, California Nations Indian Gaming Association
Additional participants may be announced in the coming days.
Inside the C-Suite: Gaming’s Future in Focus on Stage
Tuesday, Oct. 7 at 8:45 a.m.
Doors open at 8:15 a.m.
AGA President and CEO Bill Miller will open G2E 2025’s keynote session, welcoming global gaming professionals and underscoring the strength and momentum of legal gaming upon the opening of the industry’s biggest gathering of the year.
Following Miller’s remarks, Hope King, founder of Macro Talk, on-air contributor to Yahoo Finance, and events host and moderator for Axios, will lead an impactful series of one-on-one conversations with top global gaming CEOs. Discussions will address key trends and challenges shaping the industry—including investor expectations, domestic and international expansion, and intensifying competition in regulated and unregulated markets. Featuring:
• Bill Hornbuckle – CEO & President, MGM Resorts International
• Peter Jackson – CEO, Flutter Entertainment
• Jason Robins – CEO, DraftKings
The session will conclude at 10 a.m., immediately followed by the opening of the expo floor.
Breaking the Stigma: An Honest Dialogue on Mental Health
Wednesday, Oct. 8 at 9 a.m.
Doors open at 8:45 a.m.
Multi-sport athlete and mental health advocate Kendall Toole will share her personal journey in a conversation moderated by Global Gaming Women (GGW) Sip & Social Chair Meghan Speranzo. Presented by GGW, the session will foster an open dialogue on mental health, designed to reframe how attendees think about wellness and inspire stronger voices across the gaming industry and beyond. This conversation will be open to all badge holders. Ahead of the discussion, GGW will host their Sip & Social event from 8 a.m. – 8:45 a.m. in the same room.
Presented by the AGA and organized by RX, G2E’s full education lineup features more than 100 sessions. G2E 2025 runs from October 6-9 (Education: October 6-9 | Expo Hall: October 7-9) at the Venetian Expo in Las Vegas.
Since 2001, G2E has served as the premier global event for the legal, regulated gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting, and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions, and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.
The post Gaming Industry’s Top CEOs Bill Hornbuckle, Peter Jackson & Jason Robins to Keynote G2E 2025 appeared first on Gaming and Gambling Industry in the Americas.
Conferences
Merkur Group to Exhibit its Gaming Innovations at G2E in Las Vegas

Merkur Group has confirmed its participation at the Global Gaming Expo (G2E) 2025 in Las Vegas.
From October 7 to 9, 2025, the internationally successful gaming expert from Germany, together with its sister companies and strategic partners, will exhibit its extensive portfolio of premium jackpot systems, captivating games, and state-of-the-art cabinets at stands 3353 and 3650.
“The G2E has long been one of the most important industry events for the Merkur Group – especially because it provides us with an ideal opportunity to welcome our international customers, in particular from Latin America, into the Merkur World and to foster personal interaction. Since receiving our manufacturing and distribution license for the State of Nevada just a few months ago, the show has taken on even greater significance for us. I am confident that G2E will play a key role in strengthening existing relationships, establishing promising new contacts, and driving our business activities in the North- and South American market with a future-oriented approach,” said Dominik Raasch, Management Board Member of Merkur Games.
This will be achieved in part through an impressive product showcase, the centerpiece of which will undoubtedly be the company’s latest content portfolio. Among the highlights, the German gaming powerhouse will present the Link Overdrive jackpot system – first unveiled at ICE 2025 – which has been winning over players with its high-frequency Jackpot feature, free games with additional Diamond Reels, and its distinctive Big Reel feature. Another standout is the brand-new Link Palace Linked Progressive Jackpot System. Featuring a total of four different games, it invites guests into diverse gaming worlds where they can encounter Wild Reels, Free Spins, and Symbol Boosts as they play for substantial rewards.
Having become a true player favorite in its home market of Germany – thanks in large part to its thrilling Hold & Spin Mechanic – the Jackpot Feature Dragor is now set to make its international debut as Merkur Gaming brings this highly popular, adrenaline-charged System to the global stage. Another promising content highlight in the German company’s portfolio will be the successful M-Prime multigame package. Distinguished by its clear, user-friendly menu design and highly intuitive player interface, M-Prime also delivers an even more immersive gaming experience through the addition of new game titles, harmonized soundscapes, and cohesive win animations.
Merkur Gaming will highlight its content creations on its latest cabinet family, Mod Ex. This innovative line stands out for its unique modularity, enabling customers to configure the monitor, body, and base entirely according to their operational needs and the preferences of their players. At G2E, the Mod Ex 332 and Mod Ex J55 will be on display. In addition, Merkur Gaming will feature its content on the internationally acclaimed Zonic Trio, which continues to impress operators and players alike with its ergonomically arranged 31.5-inch Full HD screens.
As in previous years, Merkur Gaming will be joined by additional subsidiaries and strategic partners of the Merkur Group at the booth with the iconic laughing sun. Building on last year’s success – Gaming Arts presented itself together with Merkur Gaming at a joint stand for the first time at G2E 2024 – the Las Vegas-based partner will once again be part of the expansive Merkur World. Among others, Gaming Arts will showcase its two brand-new products, “Glory of Giza” and “Eternal Riches”, at this year’s fair. Each title features two individual games, presented on the Mod Ex J55, delivering fresh and exciting content for operators’ gaming floors.
Moreover, the cash handling experts from GeWeTe will make an impression in Las Vegas with their machine-optimized solutions for banknote and coin validation, dispensing, and recycling, while the software supplier Bede Gaming will give guests exciting insights into its high-performance gaming platform. Also returning to the Merkur exhibition space is strategic partner and Slovenian ETG specialist Spintec, showcasing an extensive portfolio of electronic table games. Their latest Charisma line features a diverse range of automated, virtual/video, and live games, including Roulette, Blackjack, Baccarat, Craps, and Sic Bo. Recognized as the Best ETG in Asia and proven to be a top-performing ETG in Western Europe and LATAM, Charisma has set new benchmarks for excellence in electronic table gaming.
“The anticipation for G2E is immense. Engaging with industry colleagues, customers, and long-standing partners during the event, and presenting our latest product developments in such a distinguished setting, is a valuable opportunity for us every year. I am confident that G2E 2025 will once again be a resounding success – not only for us but for the entire industry,” says Dominik Raasch.
The post Merkur Group to Exhibit its Gaming Innovations at G2E in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.
Global Gaming Expo
SYNOT Group at the Global Gaming Expo in Las Vegas

In the first half of October, the prestigious international gaming exhibition, Global Gaming Expo (G2E), took place at the Venetian Expo in Las Vegas. This event is a key gathering for leaders from the gaming industry worldwide. The exhibition, now in its 24th year, welcomed more than 350 exhibitors from over 115 countries.
Representatives from SYNOT Group also attended this significant event, specifically from SYNOT, SYNOT Games, and SYNOT Interactive. Those interested in collaboration had the opportunity to discuss future possibilities in both the land-based business and the igaming sector.
“Although SYNOT did not showcase its products at the exhibition, we held numerous business meetings with great future potential, including with the organizer of the G2E exhibition itself, with whom we are actively negotiating SYNOT’s participation as an exhibitor in the upcoming year of this event,” the company said.
“The G2E exhibition provided us with an ideal platform to meet with existing customers and establish new business contacts. Additionally, it introduced the latest innovations and trends shaping the future of the gaming industry.”
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