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Flutter Donates Over €285,000 to Charity Partner Spinal Injuries Ireland at Dublin Charity Ball

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Flutter hosted its second Charity Ball in Dublin last week, raising over €285,000 for Spinal Injuries Ireland – Ireland’s only dedicated support service for people living with a spinal cord injury. The money raised – of which €100,000 was matched by Flutter UKI – will be transformational in the charity’s efforts to provide more services across the country.

Founded in 1994, Spinal Injuries Ireland’s mission is to engage with people with a spinal cord injury, along with their family members. Together, they address barriers to full participation in society and empower their service users to work towards achieving personal, social and vocational goals.

Hosted by Irish stand-up comedian and presenter, Doireann Garrihy and Paddy Power himself, over 400 attendees at Dublin’s Mansion House generously contributed to fundraising efforts through an array of activities including a Mascot Race, Silent Auction, Golden Envelopes, Spin Wheel, Bingo and a raffle. Attendees also heard speeches from the team at Spinal Injuries Ireland and Flutter’s CLO and Group Commercial Director, Padraig O’Riordain.

The Charity Ball showcases Flutter’s pledge to Do More for its communities, as part of its global sustainability strategy, the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, which is made possible by Flutter’s scale and the collective passion of its colleagues.

Phil O’ Kelly, Head of Fundraising at Spinal Injuries Ireland, said: “We are profoundly grateful to the team at Flutter and to everyone who attended the Flutter Ball for their incredible generosity and support. The event was not only a wonderful celebration but also a monumental success.

“Thanks to the astonishing amount of funds raised, we are now able to offer peer-to-peer support and counselling to every individual with a spinal cord injury in Ireland who needs it, for the next two years.

“This is an extraordinary achievement, one that will create a lasting and deeply positive impact on the spinal cord injury community in Ireland. From the bottom of our hearts, a sincere thank you to Flutter for your unwavering support and all you have done for Spinal Injuries Ireland this year.”

Pádraig Ó Ríordáin, CLO and Group Commercial Director at Flutter, said: “Last week’s Charity Ball held in The Mansion House, Dublin in aid of Spinal Injuries Ireland was a tremendous success. It was a true pleasure to undertake fundraising for this wonderful charity which provides an essential service in Ireland.

“We are grateful for the generosity of our guests and donors who collectively helped us to more than double our original fundraising target. The success of this event underlines Flutter’s commitment to the communities in which we work. This is a fundamental objective of Flutter’s Positive Impact Plan.”

The post Flutter Donates Over €285,000 to Charity Partner Spinal Injuries Ireland at Dublin Charity Ball appeared first on European Gaming Industry News.

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Final Call for the N1 SEO Traffic Cup 2 Weeks to Win

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N1 SEO Traffic Cup — the first tournament in the N1 Traffic Cups series by N1 Partners — is entering its final stretch, with April 30 being the last day of the promo. Over 250 teams are already actively driving traffic to N1 Partners brands, as anyone can win — no matter when they joined the race.

Winning main rewards is absolutely realistic — final results are based on your team’s efficiency; there’s not a limited number of spots to compete for. All participants who reach one of the four prize tiers get rewarded, so the key focus is scaling your performance metrics.

Learn how to strengthen your current positions within two weeks — or enter the race effectively at the final stage!

Tips to run traffic for N1 SEO Traffic Cup: expert edition

Improving your results is always possible, particularly when you have access to fresh analytics.

The N1 Partners team has made it easier for participants by sharing insights from SEO experts:

    • Best approaches for iGaming SEO
      At the moment, classic SEO listings with an offerwall, cross-brand SEO and parasite SEO strategies across several Tier-1 GEOs are performing well.

  • Top products for SEO traffic in N1 Partners
    Among the products showing the best conversion rates and stability are HollyWin, Slot Mafia, Lucky Hunter, RollXO, and Slot Lounge.
  • Top GEOs for SEO traffic
    Markets such as AU, DE, CA, AT, CH, NZ, and NO are delivering strong results and are popular among N1 SEO Traffic Cup participants. These GEOs have a wide solvent audience, allowing both high volumes and strong average checks.

Have you already chosen the GEO and approach? Register at the N1 SEO Traffic Cup landing page and get to the top leaderboard positions!

N1 SEO Traffic Cup: FAQ for final-stage entrants

The N1 Partners team understands that joining at a later stage can feel more challenging, so they’ve collected the most common questions from affiliates and shared practical advice.

Where should a newly registered affiliate start to make the most of the first 48 hours?

“If an affiliate joins during the final two weeks, the key to success is to stay focused. I would recommend immediately concentrating on familiar GEOs and brands to get the first FTDs as quickly as possible.

The next step is to evaluate whether you have the resources to work with multiple brands. In the N1 SEO Traffic Cup, the number of brands directly affects the Brand Coefficient and overall results. And of course, it’s important to sync with your affiliate manager from the very beginning to build the shortest path to your first results.

There is no single fixed prize — affiliates can reach any reward level. Even if an affiliate does not reach the Level, generating a minimum of 20 FTD on at least one brand still qualifies them for the prize draw. That means there are no losers, and you can join the game at any time,” says Alexa Bond, Head of Affiliates at N1 Partners.

What mistakes do participants most often make when trying to speed up before the final?

“The most common mistake is trying to scale quickly by testing new GEOs and approaches where the team lacks expertise.

This usually leads to spreading resources unwisely, lower quality, and higher spend. The worst-case scenario involves campaign stoppages. At the final stage, it’s much more important to stay focused on stable sources and further optimise working strategies rather than testing new directions,” says Dmitry Filippov, Affiliate Team Lead (SEO) at N1 Partners.

Join the N1 SEO Traffic Cup — 2 weeks is enough to win!

N1 SEO Traffic Cup: conditions explained

Period: March 1 – April 30, 2026
Results: by May 10
Entry: from 20 FTD per brand

The mechanics are simple: you earn points (N1 Cup Score) based on generated FTDs, then multiply them by the brand coefficient.

The more brands you work with, the higher your multiplier and the faster your results grow:

  • 1 brand — x1
  • 2–3 brands — x2
  • 4+ brands — x5

This means you can not only scale volumes but also accelerate growth by driving traffic to multiple products.

Learn more about the conditions and rewards here!

N1 Partners is a multi-brand affiliate program:

  • 14+ casino and sportsbook brands with Reg2Dep up to 70%
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 45% + NNCO for top partners + hybrid models

Be number one with N1!

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Vegangster Integrates JackpotX Across 5 Brands, Reaches ~25% Player Opt-In.

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Vegangster has expanded its partnership with Shared Luck by integrating JackpotX, a player-funded jackpot system now live across five client brands. Early results show an average opt-in rate of around 25%, with players actively choosing to join the jackpot via a simple opt-in toggle.

Across these deployments, JackpotX is configured as a player-funded system, where a portion of player activity contributes to a shared prize pool. This creates a continuously growing jackpot that runs alongside standard gameplay, adding a persistent betting incentive without interrupting the core gaming experience.

Unlike traditional fixed or operator-funded jackpots, this model scales with player activity. As participation increases, the prize pool grows, reinforcing visibility and engagement over time.

For operators, the integration introduces a retention and monetisation layer that is directly tied to player volume. Because the jackpot is funded through gameplay, it reduces reliance on upfront promotional spend while still creating a strong engagement loop.

Michael Oziransky, Chief Product Officer at Vegangster, commented:
“What stands out with JackpotX is flexibility. Operators can run multi-brand jackpots and tailor how they work, with real-time performance visibility. This made it easy for us to use a player-funded approach and boost engagement without additional operator spend.”

The integration requires minimal operational overhead and can be deployed across brands without complex configuration, allowing operators to activate jackpot-driven engagement quickly.

With JackpotX now live and scaling across brands, Vegangster and Shared Luck plan to expand the partnership further, focusing on deeper gamification mechanics and wider rollout across the Vegangster client network.

About SharedLuck

Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press contact
Romans Kozlovskis
Senior Content & PR Manager
[email protected]

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Sports Betting Operator Names Mark McGuinness Editor-in-Chief

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Peter White, Publisher of Sports Betting Operator, has announced the appointment of Mark McGuinness as the publication’s new Editor-in-Chief.

A highly respected figure in the global iGaming, crypto and digital marketing sectors, McGuinness brings more than 30 years of international experience in high-performance marketing, brand strategy and growth leadership across regulated markets in the UK, EMEA and Latin America.

Currently operating as a Fractional CMO and strategic advisor, McGuinness has built a reputation for scaling brands, transforming underperforming channels and delivering measurable commercial impact across B2B, B2C and D2C environments. His expertise spans user acquisition, retention, lifecycle marketing, affiliate and SEO strategy, as well as AI-driven growth initiatives.

In addition to his advisory roles, McGuinness is Co-Founder of the iGaming Roundtable, a fast-growing industry forum designed to foster meaningful, solution-led discussions among senior leaders across the sector.

Peter White, Publisher of Sports Betting Operator, said: “Mark’s appointment marks an exciting new chapter for Sports Betting Operator. His depth of experience, industry credibility, and forward-thinking approach to marketing, AI, and emerging technologies align perfectly with our vision to deliver authoritative, insightful, and commercially relevant content to the global betting community.”

Mark McGuinness, Editor-in-Chief of Sports Betting Operator, said: “I’m delighted to join Sports Betting Operator at such a pivotal time for the industry. The convergence of AI, data, and player engagement is reshaping the landscape, and there is a clear need for intelligent, honest, and forward-looking editorial. I look forward to working with Peter and the wider network to build a platform that informs, challenges, and connects the industry.”

As Editor-in-Chief, McGuinness will lead the editorial direction of Sports Betting Operator, focusing on high-value content, expert insights and in-depth analysis across sports betting, iGaming, technology and regulatory developments. His appointment signals a continued commitment to innovation, editorial integrity and industry leadership.

The post Sports Betting Operator Names Mark McGuinness Editor-in-Chief appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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