Latest News

Flutter Donates Over €285,000 to Charity Partner Spinal Injuries Ireland at Dublin Charity Ball

Published

2 years ago

September 25, 2024

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Flutter hosted its second Charity Ball in Dublin last week, raising over €285,000 for Spinal Injuries Ireland – Ireland’s only dedicated support service for people living with a spinal cord injury. The money raised – of which €100,000 was matched by Flutter UKI – will be transformational in the charity’s efforts to provide more services across the country.

Founded in 1994, Spinal Injuries Ireland’s mission is to engage with people with a spinal cord injury, along with their family members. Together, they address barriers to full participation in society and empower their service users to work towards achieving personal, social and vocational goals.

Hosted by Irish stand-up comedian and presenter, Doireann Garrihy and Paddy Power himself, over 400 attendees at Dublin’s Mansion House generously contributed to fundraising efforts through an array of activities including a Mascot Race, Silent Auction, Golden Envelopes, Spin Wheel, Bingo and a raffle. Attendees also heard speeches from the team at Spinal Injuries Ireland and Flutter’s CLO and Group Commercial Director, Padraig O’Riordain.

The Charity Ball showcases Flutter’s pledge to Do More for its communities, as part of its global sustainability strategy, the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, which is made possible by Flutter’s scale and the collective passion of its colleagues.

Phil O’ Kelly, Head of Fundraising at Spinal Injuries Ireland, said: “We are profoundly grateful to the team at Flutter and to everyone who attended the Flutter Ball for their incredible generosity and support. The event was not only a wonderful celebration but also a monumental success.

“Thanks to the astonishing amount of funds raised, we are now able to offer peer-to-peer support and counselling to every individual with a spinal cord injury in Ireland who needs it, for the next two years.

“This is an extraordinary achievement, one that will create a lasting and deeply positive impact on the spinal cord injury community in Ireland. From the bottom of our hearts, a sincere thank you to Flutter for your unwavering support and all you have done for Spinal Injuries Ireland this year.”

Pádraig Ó Ríordáin, CLO and Group Commercial Director at Flutter, said: “Last week’s Charity Ball held in The Mansion House, Dublin in aid of Spinal Injuries Ireland was a tremendous success. It was a true pleasure to undertake fundraising for this wonderful charity which provides an essential service in Ireland.

“We are grateful for the generosity of our guests and donors who collectively helped us to more than double our original fundraising target. The success of this event underlines Flutter’s commitment to the communities in which we work. This is a fundamental objective of Flutter’s Positive Impact Plan.”

The post Flutter Donates Over €285,000 to Charity Partner Spinal Injuries Ireland at Dublin Charity Ball appeared first on European Gaming Industry News.

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AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

2 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

2 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

7 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.