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Flutter Donates Over €285,000 to Charity Partner Spinal Injuries Ireland at Dublin Charity Ball
Flutter hosted its second Charity Ball in Dublin last week, raising over €285,000 for Spinal Injuries Ireland – Ireland’s only dedicated support service for people living with a spinal cord injury. The money raised – of which €100,000 was matched by Flutter UKI – will be transformational in the charity’s efforts to provide more services across the country.
Founded in 1994, Spinal Injuries Ireland’s mission is to engage with people with a spinal cord injury, along with their family members. Together, they address barriers to full participation in society and empower their service users to work towards achieving personal, social and vocational goals.
Hosted by Irish stand-up comedian and presenter, Doireann Garrihy and Paddy Power himself, over 400 attendees at Dublin’s Mansion House generously contributed to fundraising efforts through an array of activities including a Mascot Race, Silent Auction, Golden Envelopes, Spin Wheel, Bingo and a raffle. Attendees also heard speeches from the team at Spinal Injuries Ireland and Flutter’s CLO and Group Commercial Director, Padraig O’Riordain.
The Charity Ball showcases Flutter’s pledge to Do More for its communities, as part of its global sustainability strategy, the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, which is made possible by Flutter’s scale and the collective passion of its colleagues.
Phil O’ Kelly, Head of Fundraising at Spinal Injuries Ireland, said: “We are profoundly grateful to the team at Flutter and to everyone who attended the Flutter Ball for their incredible generosity and support. The event was not only a wonderful celebration but also a monumental success.
“Thanks to the astonishing amount of funds raised, we are now able to offer peer-to-peer support and counselling to every individual with a spinal cord injury in Ireland who needs it, for the next two years.
“This is an extraordinary achievement, one that will create a lasting and deeply positive impact on the spinal cord injury community in Ireland. From the bottom of our hearts, a sincere thank you to Flutter for your unwavering support and all you have done for Spinal Injuries Ireland this year.”
Pádraig Ó Ríordáin, CLO and Group Commercial Director at Flutter, said: “Last week’s Charity Ball held in The Mansion House, Dublin in aid of Spinal Injuries Ireland was a tremendous success. It was a true pleasure to undertake fundraising for this wonderful charity which provides an essential service in Ireland.
“We are grateful for the generosity of our guests and donors who collectively helped us to more than double our original fundraising target. The success of this event underlines Flutter’s commitment to the communities in which we work. This is a fundamental objective of Flutter’s Positive Impact Plan.”
The post Flutter Donates Over €285,000 to Charity Partner Spinal Injuries Ireland at Dublin Charity Ball appeared first on European Gaming Industry News.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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Weekend Reels | Week 26: Slot Drops & Trends
