The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026. The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, Kentucky from May 16-19.

This agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor. ESPN BET is a best-in-class online sportsbook that combines PENN’s proprietary in-house technology and deep sportsbook operational expertise with ESPN’s industry-leading brand and multiplatform reach.

“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship. The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship,” said Jeff Price, PGA of America Chief Commercial Officer.

“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major. We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans,” said Jason Birney, Vice President of Operations at PENN Interactive.

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The 2024 PGA Championship will feature the ESPN BET Members Lounge located adjacent to the green on the par-4 13th hole. The ESPN BET Members Lounge is a premium hospitality space available only to ESPN BET account holders. The lounge offers views of Valhalla’s newly renovated signature 13th green and includes a variety of amenities including beverages, covered seating, a VR simulator of the 13th hole, special ESPN BET offers for patrons on site, and more. Additional consumer-facing activities will also take place in the lounge throughout the week.

In addition to activating onsite at the Championship, ESPN BET will be integrated into broadcasts on ESPN networks, with betting odds and insights provided to enhance storytelling within the Championship. The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms. In the leadup to the Championship, ESPN BET will offer specially curated PGA Championship betting offers prior to and during all four rounds of competition.

Hollywood Casino at Greektown unveiled its new ESPN BET branded sportsbook and restaurant on the upper floor of the 100,000-square-foot Downtown Detroit casino. This sportsbook is the first ESPN BET branded retail location to open across PENN Entertainment’s (PENN) portfolio of properties.

The ESPN BET sportsbook and restaurant offers guests approximately 4500 square-feet of betting and dining space, with high-tech wagering kiosks, big-screen TVs, a 30’ video wall for the ultimate sports viewing experience and elevated bar food and drink. The restaurant is one of the many premium dining options available throughout Hollywood Casino at Greektown.

“This is an exciting week to debut PENN’s first physical ESPN BET sportsbook as the city of Detroit hosts the NFL Draft and its festivities. Bringing ESPN BET to Hollywood Greektown combines PENN’s premier sports media and sports betting offerings to create an amazing atmosphere for fans to watch and bet on sports. To celebrate the opening, we’re thrilled to host ESPN talent and programming at our property throughout the week,” John Drake, General Manager of Hollywood Casino at Greektown, said.

“We’re thrilled to open the first ESPN BET retail location in Detroit and become part of a community of deeply passionate sports fans. We want fans to come embrace a first-class betting experience and we’re excited to showcase the ESPN BET brand in a contemporary space,” Mike Morrison, Vice President of ESPN BET and ESPN Fantasy, said.

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ESPN BET, the official sportsbook of ESPN, launched in North Carolina as the state’s legal sports betting market opened. Fans in the state now have access to the state-of-the-art mobile and web betting platform, which offers a variety of markets across sports and leagues from around the world, including straight bets, cross-sport parlays, props, and in-game wagering, along with daily odds boosts, custom offers, exclusive promotions and integrations with ESPN content and personalities. ESPN BET, operated by PENN Entertainment, is now live in 18 states.

To celebrate, ESPN BET is hosting a launch party for fans 21+ at Rally in Charlotte on Friday, March 15, featuring ESPN’s Stephen A. Smith. The event will begin at 5:30 pm and will include complimentary refreshments, music, activities, prizes, and plenty of screens to follow all the March college basketball action.

“We’re thrilled to bring ESPN BET to North Carolina, which marks the first new state launch under our ESPN partnership. Together, we’re excited to engage with sports fans across the state and deliver an exceptional sports wagering experience. We commend the North Carolina State Lottery Commission and all of the stakeholders involved in establishing this new legal sports betting market,” Jay Snowden, CEO and President of PENN Entertainment, said.

“Launching ESPN BET for North Carolina fans is a pivotal moment. This marks a significant stride forward, building on the momentum from our inaugural launch in November. Now, fans have the chance to align themselves with a sportsbook backed by the trusted ESPN brand, offering an unparalleled experience in the world of sports betting,” Mike Morrison, Vice President of ESPN BET and ESPN Fantasy, said.

PENN secured market access in North Carolina through a partnership with Quail Hollow Club, a private golf club in Charlotte that has hosted some of the game’s greatest players and events. Additionally, ESPN BET is the exclusive official betting operator of the Wells Fargo Championship, a PGA TOUR Signature Event that will be held at Quail Hollow Club in May.

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PENN and ESPN are committed to providing a safe environment for all customers to enjoy gaming responsibly. ESPN BET offers comprehensive Responsible Gaming tools and resources, including limits on time, deposits, and wagering amounts.