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Movers and Shakers: Peter & Sons: we’re not afraid to stand out from the crowd

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Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.

Writing for European Gaming, Yann Bautista, Commercial Director and Founder at Peter & Sons discusses the challenges of creating something truly unique for the iGaming industry.

Developing something ‘different’ for bettors is much easier said than done. Do you go down the game design route? Add new mechanics? How about completely reinventing the overall gameplay experience with the incorporation of new technologies?

Within the iGaming space, we’ve seen game developers and platform providers scramble to find new ways to differentiate themselves from the crowd. And I can see why.

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The space has become much more saturated over the last few years, not to mention players demanding much more from their gaming experiences – those points of differentiation can mean the difference between engaging players or fading into the background.

At Peter & Sons, doing things ‘different’ has been our mantra since our inception back in 2019. Our founding team knew that the iGaming sector presented a lucrative opportunity, so in order to be successful, you really had to make a splash.

But let’s be clear, we weren’t looking to reinvent the wheel. From our collective experiences, we knew what worked and, more importantly, what did not. So instead, we wanted to keep the wheel as it was – but add our own fresh spin.

To achieve this, we chose to focus on the development of innovative products and combining that with our distinctive branding. We wanted to make sure that any player who was enjoying our games knew that this was a Peter & Sons product.

Innovation: simply a buzzword?

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Now, we know what you’re probably thinking. Doesn’t everyone set out on a mission to innovate? And you’re not wrong. Innovation has become somewhat of a buzzword in our industry over the last few years.

Reskinning an existing game with a slightly tweaked design does not an innovator make.

True innovation, in our view, lies in reimagining existing concepts in ways that feel fresh and exciting, while also introducing entirely new elements that redefine the player experience.

For me, I guess you could say that the iGaming industry can be considered to be an innovative industry. We are seeing new products and technologies emerge which are paving the way for our industry to grow and evolve. However, what we have also seen is a handful of gaming companies recycle more established concepts and mechanics – something that can ultimately have a detrimental effect on player engagement.

Peter & Sons isn’t, and never will be, one of those gaming companies that relies on rehashing existing concepts. As a company, we strive to push the boundaries of game design by incorporating new technologies, creative mechanics and unique artistry to ensure that every single game we develop stands out both visually and experientially.

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Our focus on differentiation means that we are able to deliver much higher quality, more immersive gaming experiences that not only captivate players, but help our operator partners to drive long-term engagement too.

It’s all about branding

As a company, we didn’t want our mantra of differentiation to be limited to the development of mechanics. In fact, it is also a value that has shaped our overall branding strategy – both in terms of game design, and how we portray our organisation to new and existing partners. Looking at game design, we ultimately wanted our branding strategy to complement our product innovation team.

To do this, our team follows three core principles: creative, fun and relevant to our audience. There is very little use in designing a game around a theme that has already proven to be unsuccessful with players; instead, look at either developing an entirely new design concept, or adding a new twist to a player favourite.

The synergy of unique game themes, stunning graphics, and top-tier audio design, alongside a brand that highlights creativity and player-centric values, truly sets us apart. This comprehensive approach ensures our games are not only played but also remembered and recommended by players.

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Those three core principles have also shaped our brand identity. In fact, we underwent a brand refresh last year, as we wanted to align our visual identity and messaging with the innovative spirit of our game portfolio. For us, it shouldn’t just be our games portfolio that’s fun, creative and relevant. Our overall brand should be too.

Our brand refresh became much more important as we continued to expand our global reach and introduce new titles.

We wanted to be able to roll out new games across new markets, and for players and operators to be instantly familiar with Peter & Sons, and what we stand for. So, we chose to update our logo, website and market materials to better reflect the essence of who we are as a brand.

What lies ahead?

As we enter the next phase of our growth as a company, we will continue to remain firmly focused on changing the game for slot development and bringing new, exciting titles to players right across the industry.

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By staying true to our core values of innovation and player-centric design, we aim to set new industry benchmarks and deliver unparalleled gaming experiences. We already have big plans in place to broaden our portfolio, with a pipeline of exciting slots as well as a range of instant and scratch games.

We’ll continue entering new regulated markets and strengthening our presence in existing ones. And rest assured, we will continue to maintain the highest possible standards of quality and creativity.

While I can’t give away much about our plans for the next 12 months, what I can tell you is that we plan to keep building on some of our most successful games, like Barbarossa. Following its success, we are releasing Barbarossa Revenge on the 1 October, which we believe will be a hit, captivating our loyal players and attracting new ones. So, keep your eye out for some new exciting products!

 

The post Movers and Shakers: Peter & Sons: we’re not afraid to stand out from the crowd appeared first on European Gaming Industry News.

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BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10

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Company to share expert insights and highlight its fast-track product certification and lottery support at São Paulo, Brazil show

BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, will exhibit at BiS SiGMA Americas April 7-10 at the Transamerica Expo Center in São Paulo, Brazil in Stand No. F133.

As Brazil’s gaming landscape undergoes a significant transformation under new federal regulations, BMM is heavily partnered with operators, suppliers, and regulators through this transition. With its three expert divisions – BMM Testlabs, BIG Cyber, and RG24seven Virtual Training – the BIG Group brings unmatched expertise in product testing, cybersecurity, and responsible gaming education, all vital for success in the dynamic Brazilian market.

At the show, BMM will highlight its fast-track product testing and certification process, developed specifically to address Brazil’s recertification requirements for B2B and B2C operators. This streamlined service ensures that gaming companies meet all regulatory standards while maintaining their operating licenses with minimal disruption.

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BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “BMM is committed to guiding customers through the certification process with speed, precision, and expert support. Our goal is to reduce regulatory risks and accelerate time to market in Brazil’s evolving regulatory environment.”

At BiS SiGMA, BMM will highlight its support for Brazil’s expanding state lottery market, working closely with operators to support multi-jurisdictional entry and growth. BMM’s lottery and iLottery testing services help ensure full compliance while enabling faster, broader market access.

Visitors to BMM Innovation Group’s stand at BiS SiGMA Americas will gain insights into the Company’s full suite of services for cybersecurity and defense, as well as responsible gaming, including:

  • Vulnerability assessments, penetration tests, PCI:DSS evaluations, and a suite of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
  • RG24seven Virtual Training, offering expert-led education on responsible gaming, anti-money laundering, and many other important topics, available in Portuguese, Spanish, and English for gaming professionals worldwide.

Turrini added, “BMM is more than just a test lab. We are a long-term strategic partner, helping shape a secure, responsible, and compliant gaming industry in Brazil and globally.”

BMM invites all BiS SiGMA attendees to stop by Stand No. F133 and discover how the Company drives innovation, reliability, and trust across Brazil’s regulated gaming industry. For more information on BMM’s Brazil support, visit the BMM Brazil Hub at brazil.bmm.com/.

 

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The post BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10 appeared first on Gaming and Gambling Industry in the Americas.

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Bacta’s George McGregor to step down

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George McGregor, Bacta’s Executive Director – Government Relations, has announced that he is moving on from the UK trade association at the end of June.

His departure following the Bacta AGM marks the conclusion of a 21-year association with the trade body.

He was an external adviser to Bacta in his role as Managing Director of the public affairs consultancy Interel (now DGA) and has served as Bacta Executive Director since January 2024.

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George McGregor, confirmed: “In August this year I turn 60 and my intention is to shift gear in my career, moving from a full-on role to project and advisory work.

“I am incredibly proud of my work with Bacta over the years in helping it achieve tangible benefits for members.

“Between now and my departure there is still a lot to do. We need to finalise our response to the Gambling Minister on stakes and prizes, conclude our submission to the Gambling Commission’s review of gaming machine technical standards and push hard to see the delivery of the long overdue Gambling White Paper reforms”.

John Bollom, Bacta President, added:  “We are very sad to see George moving-on but we understand his reasons and wish him well in the future. George is smart, determined and personable. He will leave big boots to fill.”

The post Bacta’s George McGregor to step down appeared first on European Gaming Industry News.

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Play’n GO announces landmark South African partnership with Hollywoodbets

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Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in South Africa with Hollywoodbets.

The legendary games studio went live in South Africa in 2024, and this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Hollywoodbets players in South Africa.

Play’n GO enjoyed a landmark year in 2024, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Crashback™.

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Stuart Trigwell, Director of Business Development at Play’n GO, commented “South Africa is a market of increasing significance in iGaming globally, and we’re very pleased to have gained such a strong foothold in the country with this partnership.

“The Hollywoodbets brand is synonymous with iGaming in South Africa, and this partnership reflects the commitment of both Play’n GO and Hollywoodbets to deliver the best casino gaming experience possible to players in the region. We’re excited for the opportunities that will come from this partnership, and we look forward to many years of success together.”

Wayde Dorkin, Head of Product at Hollywoodbets added “We’re looking forward to welcoming Play’n GO’s legendary games portfolio to our platform, and we know our players are just as excited as we are. We’re committed to being the number one operator in South Africa, and partnering with Play’n GO is a significant step forward on that journey.”

The post Play’n GO announces landmark South African partnership with Hollywoodbets appeared first on European Gaming Industry News.

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