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New Study Finds that Socially Excluded Communities Use Gambling to Cope with Discrimination, Loneliness and Other Problems
A new study from GambleAware has shown how people from communities that experience discrimination due to being marginalised and socially excluded use gambling to deal with their situations and loneliness.
GambleAware, the leading charity and strategic commissioner of gambling harms prevention and treatment services, funded an analysis by The National Centre for Social Research (NatCen) of 138 previous studies to explore how socially excluded groups are affected by gambling. The groups in the studies included people who experience or are at risk of homelessness, older people, people living with disabilities, neurodiversity or mental health challenges, criminalised communities and migrants in vulnerable circumstances such as asylum seekers.
Despite the diversity of these groups, the research identified a common thread across all of the groups that they often use gambling to cope with other difficulties in life, which are driven by social exclusion or discrimination. These issues include loneliness, mental health challenges, stress related to the process of migration and assimilating into a new culture, unemployment, challenges relating to job security and conditions, or poverty. Gambling was seen by people from the communities as a way to take their mind off these issues, or as a way to make money to try and get out of poverty.
The research also highlighted the disproportionate concentration of gambling venues in more deprived areas in Great Britain. People from marginalised, isolated or criminalised communities are more likely to live in these areas due to socioeconomic disenfranchisement, and so are more likely to see gambling venues around them.
Stigma was also identified as contributing to people’s experiences of gambling and gambling harm, and influenced whether they reached out for support and treatment. Marginalised communities in the study already experience stigma related to drug use, homelessness or mental health challenges, which not only intersect with one another, but also with stigma from gambling harms. This underscores the importance of GambleAware’s campaigns to reduce the stigma around gambling harm, to make people more willing to open up and come forward for help.
The report recommends that gambling treatment services need to be accessible, inclusive and adaptive to people with different needs to meet the realities of marginalised communities and break down barriers for them to access support. The report also recommends there should be further research to explore gambling harms among discriminated-against communities due to a lack of current evidence and understanding of their needs and the harm they experience.
GambleAware has already been working to improve access to services for people from some of these communities. The charity launched a large-scale funding programme, “Improving Outcomes for women and minority communities affected by gambling harm”, investing over £4 million in 25 organisations across Great Britain that support women or minority communities. Organisations receiving funding include Investing in People and Culture, which will use the funding to address gambling harms among ethnically diverse refugee and new migrant communities in Tyne and Wear; and the Flowhesion Foundation, which will support Pashtoon speaking women in the North West of England who are experiencing gambling harms.
Zoë Osmond, Chief Executive of GambleAware, said: “Our new report shows how people from marginalised communities, who are already dealing with many different issues in their lives, struggle with gambling harms.
“There needs to be more engagement with these communities to build awareness around the risks of gambling harm, and service providers need to ensure they can appropriately meet the needs of people in different circumstances. This is why we launched our Improving Outcomes Fund, to support organisations which are running programmes to help people from different communities.”
Dr Sokratis Dinos from NatCen’s Centre for Gambling Research said: “We were pleased to carry out this study for GambleAware. The report is a collection of findings and analysis of six scoping reviews, which were conducted to critically appraise existing evidence on gambling harms among communities in Great Britain who are subject to disproportionate marginalisation, social exclusion, or subject to criminalisation. The results show how vulnerability to gambling harms for some people in these communities will be driven by compounding inequalities, stigma, exclusion, and discrimination.”
The post New Study Finds that Socially Excluded Communities Use Gambling to Cope with Discrimination, Loneliness and Other Problems appeared first on European Gaming Industry News.
EGT Digital is ready to reveal the enormous potential of its products during this year’s SBC Summit, which will be held on September 24-26 in the Portuguese capital. The company’s stand A100 will become a meeting point for operators, players, and industry experts and according to Ms. Tsvetomira Drumeva, Head of Sales at EGT Digital, “will be one of the most visited places during the event.”
The company will dive the guests into its enthralling portfolio of casino solutions, currently featuring the 4 popular jackpots Bell Link, Hich Cash, Clover Chance and Single Progressive Jackpot, as well as more than 100 titles on different themes The first instant game in Clover Chance – Burning Hot Instant, will stand out among them. Created in the spirit of classic instant games and inspired by EGT Digital’s well-known eponymous slot series, the latest addition to the bestselling jackpot will catch players’ attention with its numerous immediate rewards and the chance to win some of the mystery jackpot levels.
The visitors will be able to learn more about the iGaming platform X-Nave as well. It will present its 4 main modules: Sport Product, CRM Engine, Gaming Aggregator, and Payment Gateway, each of which can be part of the turnkey solution or function separately, as they allow integration with developments of third-party providers.
X-Nave’s Sport Product will present its latest novelty: the new Customizable tournament page, which aims to enrich user engagement and simplify navigation. Thanks to it, players will have the opportunity to access relevant information and place bets very easily. The page is divided into different tabs to provide users with all the data they need: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This guarantees that users will enjoy more personalized and engaging betting experience.
EGT Digital’s CRM Engine will demonstrate many new competition opportunities between players, including various games and tournaments, as well as а prize drop on all providers on a platform level. Operators will also have more options to make more detailed player segmentation, as well as an AI/ML chatbot and a new AI/ML module for casino games, which will be selected on the basis of visitors’ behavior.
The Gaming Aggregator will show its enriched portfolio, currently containing over 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, and skill-based games from more than 110 popular providers. The variety of casino widgets available to operators is now complemented by a leaderboard widget, which will also be available to the visitors.
X-Nave’s Payment Gateway will introduce its vast array of payment methods, which already includes Open Banking. The guests will also learn more about the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, i.e. the players don’t have to leave the game in order to take advantage of it.
“It is always a pleasure for us to participate in the SBC Summit”, concluded Ms. Drumeva. “This is among the biggest events in the digital industry, where we have the opportunity to become aware of the latest trends in the iGaming world and, at the same time meet with our valued current and future customers and show them how we can make the results of their business even better.”
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EveryMatrix Press Releases
EveryMatrix levels up player experiences with new LoyaltyEngine gamification suite
EveryMatrix has launched LoyaltyEngine, a cross-vertical suite of tools empowering operators to strengthen the bond between players and brands, significantly boosting player engagement, retention and lifetime value.
LoyaltyEngine allows operators to easily configure levels, set earnings rules for experience points (XP) and coins with the ability to configure prizes for any campaign across any gaming vertical, incentivising and motivating players to unlock exciting rewards.
It blends unique gamification elements including clear progression paths with advanced algorithms to incentivise players to climb the ranks and unlock and redeem personalised rewards within a shop-based system. These include bespoke bonuses, tailored promotions, and exclusive VIP perks such as branded merchandise and goods.
Seamlessly integrating with EveryMatrix’s 30,500+ games and 330+ game studio partnerships, LoyaltyEngine also provides access to real-time player behaviour analytics and insights.
This means customers can immediately understand what drives engagement and brands can instantly identify high value players, enabling them to make rapid, data-driven decisions to optimise loyalty strategies.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “LoyaltyEngine will have an instant EveryMatrix effect on our customers’ brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalised rewards, while equally benefiting operators with seamless integration and real-time data insights and reporting.
“For many years EveryMatrix has pioneered cross-vertical bonusing, loyalty and gamification tools developed to empower our customers and enhance player experiences. LoyaltyEngine will continue this proud tradition by offering a premium loyalty solution with clear progression paths and enticing rewards leading to significant benefits for our customers and their players.”
Join the EveryMatrix team at stand B105 at SBC Lisbon September 24th to 26th to experience LoyaltyEngine’s features and enter a competition with a chance to win amazing prizes.
The post EveryMatrix levels up player experiences with new LoyaltyEngine gamification suite appeared first on European Gaming Industry News.
Paf becomes the latest Kambi partner to leverage Kambi Group company Shape Games’ UX and UI services, harnessing Shape Games’ native sportsbook software development kit
Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed a long-term partnership with Paf, one of the leading operators in the Nordics.
Under the terms of the deal – delivered via Shape Games’ next generation sportsbook software development kit (SDK) – Paf will gain access to Shape’s full suite of UX development and player engagement services, leveraging Shape Games’ front-end expertise to enhance its user interface and unlock superior product journeys.
The agreement sees Paf become the latest Kambi partner to leverage Shape Games’ highly customisable front-end technology and extensive customer engagement suite, joining operators including BetCity, betJACK, BetWarrior and Svenska Spel.
Martin Mouroux Dam, Managing Director at Shape Games, said: “We are delighted to have put pen to paper on this partnership with Paf, collaborating on compelling user journeys with one of Europe’s leading operators via our next generation sportsbook SDK.
“Paf was Kambi’s first customer signing back in 2010, and it is a fantastic landmark for Shape Games to have deepened the Kambi Group’s relationship with one of its most long-standing customers.”
Sara Björk-Södergård, Chief Information Officer at Paf, said: “We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with their fully-native front-end technology was a natural choice.
“We look forward to working closely with Shape Games as we deliver a top class betting experience for our customers”.
The post Shape Games signs sportsbook front-end services agreement with Paf appeared first on European Gaming Industry News.
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