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BHA Appoints Katie Carr as Head of Environmental Sustainability and Tom Baker as Head of Social Impact
The British Horseracing Authority (BHA) has announced the appointment of Katie Carr as Head of Environmental Sustainability and Tom Baker as Head of Social Impact.
Funded by the Racing Foundation and overseen by the Industry Programme Group, the new roles will support British horseracing’s long-term strategy by enhancing racing’s positive role in local communities and strengthening the sport’s response to environmental challenges.
Katie Carr joins the BHA from the Goodwood Group, where she was responsible for planning and delivering the sustainability strategy across the 11,000-acre estate. She also held various commercial, partnership and community engagement roles within the Goodwood Group, having previously spent five years at The Jockey Club.
Building on the findings and recommendations from the sport’s environmental audit and current best practice, Katie will lead on developing an industry-wide approach to future-proofing racing and breeding against existing and emerging environmental challenges.
This includes how racing mitigates the risks presented by a changing climate, adapts operations in line with evolving legal responsibilities and public expectations, and harnesses existing expertise, particularly in managing the natural environment, to shape a positive future for our horses and people.
Head of Social Impact, Tom Baker, joins on a year-long secondment from The Jockey Club, where he has been responsible for developing the group’s community and social impact strategy. Prior to this he spent a decade working in Olympic and Paralympic sport, building partnerships with charities and sponsors to create programmes for positive change.
Tom will work with those already playing a leading role in this area, including Racing Together and Racing to School, to agree what British racing collectively wants and needs from its social and community activity and where the sport can have the most positive impact.
With a focus on racing’s role as a force for good, both in local communities and across wider society, the work will consider the moral, reputational and commercial benefits of a socially responsible approach, especially as the sport looks to attract the next generation of employees, investors and fans.
Tom will join the cross-industry Racing Together sub-committee group and work alongside the Racing Charities Group.
The Environmental Sustainability and Social Impact projects have been funded by the Racing Foundation, with the latter being supported the Racing Post and Godolphin, on an initial one-year basis. They will be based in the BHA’s Strategy and Change directorate, and the work will be overseen by racing’s Industry Programme Group.
BHA Director of Strategy and Change, Alison Enticknap, said: “I’m very pleased to welcome Katie and Tom to their new positions. Both bring subject-specific knowledge, understanding and expertise, alongside valuable experience of working in the racing industry – essential qualities for these cross-industry coordination roles.
“Environmental sustainability and social impact have been identified as priority areas for British racing as we continue to develop the industry’s long-term strategy. There are many people, organisations and charities doing a huge amount of good work in this space and, thanks to support from the Racing Foundation, we can work to establish what needs to be done at industry level to bolster and accelerate progress.”
Katie Carr said: “I’m delighted to have the opportunity to help shape British racing’s approach to addressing and adapting to the various environmental challenges we face.
“Racing and breeding have a direct relationship with the natural environment and I know how much activity is already underway in this space, as well as the extensive expertise that exists.
“I’m looking forward to working with stakeholders as we continue to make progress, building on the initiatives already in place and sharing best practice to help ensure the long-term sustainability of our sport.”
Tom Baker said: “From initiatives that open up development opportunities in our sport to underrepresented groups, to partnerships that help address loneliness in our communities, British racing and breeding already has a positive impact across the country. These are activities that have a direct benefit, but also help us attract the more purpose-driven recruits, participants and fans into the industry.
“I’m very grateful for this opportunity to work with individuals, organisations and volunteers to agree our social impact priorities and help drive positive change at an industry level, so that we can continue to showcase our sport as a force for good.”
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The company advances the betting experience for esports fans
DATA.BET, a leading esports betting provider, releases Bet Builder, designed to create highly customized compound bets within a single match, offering a thrilling experience for professional bettors and avid esports enthusiasts.
Unlike traditional express bets, which span across multiple events, Bet Builder operates within a single event. It allows players to tailor their bets with flexibility, making it ideal for skillful users who deeply understand the game and seek a more personalized and strategic betting experience. With Bet Builder, users can bet on a wide range of markets within a single event, freely combining their selections without any restrictions.
In addition to its powerful functionality, this product is versatile in its integration. It can be seamlessly connected to any platform via API, allowing operators to offer this premium feature without technical limitations.
The novelty is already available for Counter-Strike 2 and will soon expand to cover other popular esports titles such as Valorant, League of Legends, and other disciplines.
“Our Bet Builder is a game-changer in the esports betting landscape,” said Rostyslav Likhtin, Head of Product at DATA.BET. “We’ve developed a sophisticated mathematical model that allows us to offer this feature on compound events without compromising on profitability. Beyond providing a unique experience that boosts engagement rates, loyalty, and expands the user base, it also significantly increases the operator’s turnover from the existing audience. Additionally, Bet Builder helps attract new players who are eager to explore combined bets on popular sports, allowing them to become more familiar with these disciplines.”
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Latest News
Rangers’ new front-of-shirt sponsorship with Kindred Group cements British football’s longest running partnership
- The Rangers-Kindred relationship first began 10 years ago in 2014
- Unibet and Zero% Mission branding are the primary front of shirt sponsor for all four kits – with sister brand 32Red supporting the club as the Training and Warm Up Kit Sponsor
- EPIC Risk Management Gambling and money management workshop made available to all Rangers players.
- Unibet continues to be the only operator to include a responsible gambling message on its front-of-shirt branding
- As part of the agreement, Kindred has renewed its funding of men’s mental health initiative – Team Talk – which will be delivered by the Rangers Charity Foundation
Kindred Group – home to Unibet and 32Red brands in the UK – has agreed a substantial new front-of-shirt sponsorship deal with Rangers FC, cementing the partnership as the longest running in British football.
Kindred have already partnered with Rangers for 10 seasons, significantly investing into the club’s outreach work in the local community. The partnership will continue to fund Rangers Charity Foundation’s delivery of Team Talk – a men’s mental health initiative. Team Talk leverages the club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
The Group’s Unibet brand will adorn first team shirts while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as Training and Warm Up Kit Sponsor.
“Zero% Mission”, which is Kindred’s Responsible gambling message, will also appear on the new shirts which are available now. Kindred remains the only gambling operator to feature safer gambling messaging on front-of-shirt advertising in the UK.
Part of the company’s ‘Journey towards Zero’, Kindred’s Zero% Mission represents the brand’s ambition to reach 0% of its revenue derived from harmful gambling. It is based on educating fans and players about the tools available to keep gambling safe and enjoyable – and to signpost where to go if there are problems.
Sam Mead, General Manager UK, Kindred Group, said: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.
We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.
“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously. That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”
Rangers Chief Commercial Officer, Karim Virani, commented: “Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group. This partnership is the longest running of its kind in British football – and has helped the club enormously over what will be 15 years at the end of the deal we’ve announced today.
“Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”
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Xanada Investments has made a strategic investment in Gamixter, a revenue and retention booster that helps Gaming companies maximize the effectiveness of each player’s live session.
Gamixter’s cutting-edge solutions significantly boost player engagement by offering a variety of real-time activities during live gaming sessions. This dynamic approach empowers businesses to see immediate improvements in player involvement, eliminating the need for costly and time-consuming re-engagement tactics.
Designed for versatility, Gamixter’s product integrates effortlessly with any existing system, ensuring smooth operation across a wide range of devices and platforms. Its adaptability is especially beneficial in regions with limited technological infrastructure, where seamless functionality is crucial to maintaining player retention and maximizing overall business performance.
This investment will support Gamixter in expanding its global reach and further refining its innovative product, positioning it as a leader, especially in the emerging markets where infrastructure challenges have traditionally limited growth opportunities.
Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his insights on the investment: “Gamixter provides iGaming businesses with a critical tool to increase revenue by focusing on engagement during live sessions. Instead of depending on additional spending to bring users back, Gamixter captures maximum value from active players. This not only boosts retention but also delivers a more cost-effective and efficient approach to revenue growth.
By supporting Gamixter, we’re investing in a solution that adapts seamlessly across diverse markets while outperforming competitors with its ease of integration and real-time impact.”
Andrey Beyerbah, CEO of Gamixter, commented: “We’re thrilled to have Xanada Investments on board as they help us to scale globally and continue delivering innovative solutions that keep players engaged and drive business growth.
Our real-time gamification tools are designed to not only boost revenue but also offer operators an easy, adaptable solution that works across any platform, even in regions with technological challenges. By focusing on engagement during active sessions, rather than just re-engagement, we can drive substantial improvements in key metrics.”
About Xanada Investments
Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding for promising projects and their leaders who resonate with our ethos. The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.
About Gamixter
Gamixter is a SaaS product designed to increase direct revenue and customer lifetime value for iGaming companies. Through simple integration and easily configurable mini-games and retention mechanics, Gamixter’s trigger-based activation system and extremely lightweight design make it usable on any device in any country, making it ideal for markets with limited technological infrastructure.
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