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Sports-Betting Boost Expected With Texas, Oklahoma In SEC

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With the Texas Longhorns and Oklahoma Sooners now in the Southeastern Conference, legal sports betting soon could jump by double digits in the region, says one bookmaker.
Starting this season, Texas and Oklahoma are in position to challenge for the SEC football championship — and championships across all SEC sports — in a collegiate conference loaded with rich traditions and annual national title contenders.
The Longhorns and Sooners joined the SEC in July. Both moved over from the Big 12.
This new conference (alignment) leads to better games for the book and better opportunities for the player,” Casey Lewless, manager of two Louisiana sportsbooks, told Gambling.com.
Legal sportsbooks in Louisiana are popular with bettors from neighboring Texas and nearby Oklahoma. Sports wagering is illegal in Texas and Oklahoma.
Because of this, the Margaritaville Resort Casino in Bossier City, Louisiana, expects to see a bump of about 30% in college wagering, Lewless said. That sportsbook already was anticipating more action because of its recent expansion.
The Margaritaville sportsbook is one of two in Northwest Louisiana that Lewless manages for Penn Entertainment. The other is at the nearby Boomtown Casino Hotel.
Lewless pointed to Texas’ rivalry years ago with the Arkansas Razorbacks in the former Southwest Conference as a matchup that will stir interest now that both are in the SEC. Sports betting is legal in Arkansas.
Also, every clash between the two Texas SEC schools — the Longhorns and Texas A&M Aggies — will stir emotions and boost sports betting in close-by states like Louisiana where wagering is legal, Lewless said.
Sports Betting Illegal In Half Of SEC States
The addition of Oklahoma into the SEC means six of the 12 states with schools in the conference do not have legal sports betting. Texas already had a school in the SEC — Texas A&M.
Those six SEC states make up the largest geographic region in the U.S. without legal sports betting. Combined, the six states have a population of more than 62 million, representing about 19% of the U.S. population.
Nationwide, sports betting is legal in 38 states and Washington, D.C.
The SEC states without legal sports betting are:
  • Texas (Texas Longhorns, Texas A&M Aggies)
  • Oklahoma (Oklahoma Sooners)
  • Missouri (Missouri Tigers)
  • Alabama (Alabama Crimson Tide, Auburn Tigers)
  • Georgia (Georgia Bulldogs)
  • South Carolina (South Carolina Gamecocks)
  • The other six SEC states have either in-person or mobile sports betting — or both. Tennessee is a mobile-only state, while Mississippi has in-person sports betting at casinos but not off-site mobile wagering.
The SEC states with legal sports betting are:
  • Arkansas (Arkansas Razorbacks)
  • Louisiana (LSU Tigers)
  • Kentucky (Kentucky Wildcats)
  • Tennessee (Tennessee Volunteers, Vanderbilt Commodores)
  • Mississippi (Ole Miss Rebels, Mississippi State Bulldogs)
  • Florida (Florida Gators)
College Football Kicks Off In August
The overall college football schedule kicks off Aug. 24, including a matchup overseas between Florida State and Georgia Tech in the Aer Lingus College Football Classic in Dublin, Ireland.
In the SEC, the Oklahoma Sooners, led by head coach Brent Venables, begin their season on Aug. 30 against Temple at OU’s Gaylord Family Memorial Stadium.
The SEC schedule gets fully underway over the Labor Day weekend, highlighted by an Aug. 31 contest between Clemson and Georgia in the Chick-fil-A Kickoff Game at the Mercedes-Benz Stadium in Atlanta.
On that same day, the Steve Sarkisian-coached Texas Longhorns host Colorado State in Darrell K. Royal-Texas Memorial Stadium in Austin.
The next day’s schedule, on Sept. 1, features another SEC school, LSU, in a matchup against Southern California in the Vegas Kickoff Classic at Allegiant Stadium in Las Vegas.
SEC Divisions Abandoned
The addition of Texas and Oklahoma brings the number of teams in the SEC to 16. This season, the conference football championship will be decided between the top two teams. The 2024 SEC title game is set for Dec. 7 at Mercedes-Benz Stadium in Atlanta.
In previous years, the conference was split into two divisions, with the East and West winners battling it out for for the SEC title.
The 2024 arrangement with no divisions is a departure in the conference structure dating back more than three decades.

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Grace Media partners with IGP bingo brands in the UK

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Grace Media, the leading provider of white-label online gaming solutions, has partnered with Inter Group Partner Holding’s (IGP) bingo brands to deliver operational support across their UK portfolio.

The partnership will see Grace Media provide a range of solutions to IGP’s well-known UK-facing bingo brands, UK Bingo, Chitchat Bingo, Bogof Bingo, and Panda Bingo, the fastest-growing Bingo brand in the industry at the moment.

Grace Media will support the brands across CRM, compliance, payments, fraud protection and more, with a focus on enhancing the player experience and driving sustainable growth.

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Lars Söderlund, Business Director and Co-Founder of IGP, said: “Partnering with Grace Media gives us access to a proven operational engine with the expertise to elevate our UK bingo portfolio. Their track record speaks for itself, and we’re looking forward to working closely with the Grace Media team to take these brands to the next level.”

Grace Media Head of Revenue and Partnerships Chris Prentice said: “It’s fantastic to be welcoming IGP to the Grace Media network. We’re all about providing the support operators need to thrive in the UK market, and we’re confident our model will help IGP’s brands unlock new opportunities over the coming months and years.”

In February, Grace Media strengthened its leadership team with four senior appointments, including industry veterans James Goodliffe and Frazer McNaughton, and internal promotions for Chris Prentice and Gary Barber.

The post Grace Media partners with IGP bingo brands in the UK appeared first on European Gaming Industry News.

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Evoplay releases explosive gameplay in Lava Burst

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Evoplay, the award-winning game development studio, has launched Lava Burst, a high-volatility slot packed with exciting features to boost player engagement.

Played on a 4×3 grid, the game’s core mechanics are the Bonus Game and Ultra Bonus Game. Both begin with three spins, and each new symbol that lands reset the counter. The round continues until all 12 positions are filled or no spins remain.
The Ultra Bonus Game guarantees activation of the Lava Burst feature, where one to twelve fire comets strike random cells on the reels. Each strike applies an x2 multiplier, which increases if the same position is hit more than once.

Supporting features include Mystic Symbols, which transform into another icon at the end of the Bonus or Ultra Bonus Game, and the Mystic Jackpot Symbol, which guarantees a Mini (25x), Minor (50x), or Major (100x) jackpot. The Grand jackpot (x1000) is awarded by collecting all 12 bonus symbols of any type.
The Black Hole collects the value of all previously landed Bonus symbols and jackpots, increasing the overall win potential.

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All Coin symbols carry bet multipliers – Bonus Coins appear with values from x1 to x4, while Heavy Coins land only in the base game with higher values of x5 to x9. Heavy Coins remain locked on the reels until the Bonus or Ultra Bonus Game begins, unless the bet is changed. The Bonus Game is triggered by landing four symbols on the central line, initiating a round with three spins. Each new Bonus symbol resets the spin count, and winnings are awarded only in the Bonus or Ultra Bonus Game, where all landed Bonus symbol values are totalled at the end.
Lava Burst combines high-impact visuals with layered bonus features, offering operators a strong addition to their slot portfolios.

Ivan Kravchuk, CEO at Evoplay, said: “Lava Burst offers something fresh, with mechanics that keep players invested throughout the session.
“From the escalating multipliers to the strategic bonus features, we’ve created a slot that’s built for performance and player appeal.”

The post Evoplay releases explosive gameplay in Lava Burst appeared first on European Gaming Industry News.

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Relax Gaming plots the ultimate heist in latest release Cash in Transit

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Relax Gaming, the iGaming aggregator and supplier of unique content, is pulling off the ultimate heist for cash in its heart-racing new release Cash in Transit.

This highly volatile 5×4 slot sees players join a cunning gang of thieves in the City of London, attempting to commit the ultimate crime and get away with prizes worth up to 10,000x.

The action begins when three or more Bonus Symbols land, unlocking the game’s Bonus Reels. Players are awarded three respins, which reset with every new symbol that drops. As reels fill with loot, up to two additional reels can be unlocked, increasing the chances of landing valuable symbols and hitting big wins.

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A range of criminally clever features can be triggered when special symbols such as the Cash Bag, Bag Man, Lock Smith, Gov’Nor, Pawn Broker, Detective and Constable land on the reels. Each symbol brings unique abilities to the chase, from revealing and collecting all visible values and amplifying symbol values to bringing non-persistent symbols to life again.

Persistent variants of these character symbols can appear, raising the stakes even more, triggering their abilities at the end of each spin and pushing players toward a genuinely successful heist.

Shelley Hannah, CPO at Relax Gaming, said: “Cash in Transit has all the makings of a legendary Relax Gaming slot. With a truly thrilling bonus reel mechanic that showcases a cunning gang of criminals, we think players will revel in the high-octane action and enjoy the engaging London heist theme with Bonus symbols and respins also up for grabs.”

The post Relax Gaming plots the ultimate heist in latest release Cash in Transit appeared first on European Gaming Industry News.

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