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Sports-Betting Boost Expected With Texas, Oklahoma In SEC

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With the Texas Longhorns and Oklahoma Sooners now in the Southeastern Conference, legal sports betting soon could jump by double digits in the region, says one bookmaker.
Starting this season, Texas and Oklahoma are in position to challenge for the SEC football championship — and championships across all SEC sports — in a collegiate conference loaded with rich traditions and annual national title contenders.
The Longhorns and Sooners joined the SEC in July. Both moved over from the Big 12.
This new conference (alignment) leads to better games for the book and better opportunities for the player,” Casey Lewless, manager of two Louisiana sportsbooks, told Gambling.com.
Legal sportsbooks in Louisiana are popular with bettors from neighboring Texas and nearby Oklahoma. Sports wagering is illegal in Texas and Oklahoma.
Because of this, the Margaritaville Resort Casino in Bossier City, Louisiana, expects to see a bump of about 30% in college wagering, Lewless said. That sportsbook already was anticipating more action because of its recent expansion.
The Margaritaville sportsbook is one of two in Northwest Louisiana that Lewless manages for Penn Entertainment. The other is at the nearby Boomtown Casino Hotel.
Lewless pointed to Texas’ rivalry years ago with the Arkansas Razorbacks in the former Southwest Conference as a matchup that will stir interest now that both are in the SEC. Sports betting is legal in Arkansas.
Also, every clash between the two Texas SEC schools — the Longhorns and Texas A&M Aggies — will stir emotions and boost sports betting in close-by states like Louisiana where wagering is legal, Lewless said.
Sports Betting Illegal In Half Of SEC States
The addition of Oklahoma into the SEC means six of the 12 states with schools in the conference do not have legal sports betting. Texas already had a school in the SEC — Texas A&M.
Those six SEC states make up the largest geographic region in the U.S. without legal sports betting. Combined, the six states have a population of more than 62 million, representing about 19% of the U.S. population.
Nationwide, sports betting is legal in 38 states and Washington, D.C.
The SEC states without legal sports betting are:
  • Texas (Texas Longhorns, Texas A&M Aggies)
  • Oklahoma (Oklahoma Sooners)
  • Missouri (Missouri Tigers)
  • Alabama (Alabama Crimson Tide, Auburn Tigers)
  • Georgia (Georgia Bulldogs)
  • South Carolina (South Carolina Gamecocks)
  • The other six SEC states have either in-person or mobile sports betting — or both. Tennessee is a mobile-only state, while Mississippi has in-person sports betting at casinos but not off-site mobile wagering.
The SEC states with legal sports betting are:
  • Arkansas (Arkansas Razorbacks)
  • Louisiana (LSU Tigers)
  • Kentucky (Kentucky Wildcats)
  • Tennessee (Tennessee Volunteers, Vanderbilt Commodores)
  • Mississippi (Ole Miss Rebels, Mississippi State Bulldogs)
  • Florida (Florida Gators)
College Football Kicks Off In August
The overall college football schedule kicks off Aug. 24, including a matchup overseas between Florida State and Georgia Tech in the Aer Lingus College Football Classic in Dublin, Ireland.
In the SEC, the Oklahoma Sooners, led by head coach Brent Venables, begin their season on Aug. 30 against Temple at OU’s Gaylord Family Memorial Stadium.
The SEC schedule gets fully underway over the Labor Day weekend, highlighted by an Aug. 31 contest between Clemson and Georgia in the Chick-fil-A Kickoff Game at the Mercedes-Benz Stadium in Atlanta.
On that same day, the Steve Sarkisian-coached Texas Longhorns host Colorado State in Darrell K. Royal-Texas Memorial Stadium in Austin.
The next day’s schedule, on Sept. 1, features another SEC school, LSU, in a matchup against Southern California in the Vegas Kickoff Classic at Allegiant Stadium in Las Vegas.
SEC Divisions Abandoned
The addition of Texas and Oklahoma brings the number of teams in the SEC to 16. This season, the conference football championship will be decided between the top two teams. The 2024 SEC title game is set for Dec. 7 at Mercedes-Benz Stadium in Atlanta.
In previous years, the conference was split into two divisions, with the East and West winners battling it out for for the SEC title.
The 2024 arrangement with no divisions is a departure in the conference structure dating back more than three decades.

Acquisitions/Merger

Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub

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Deal would add a Romanian engineering base and 50 planned hires, expanding Super’s European technology footprint.

Super has agreed to acquire Crafting Technologies, a software development company based in Cluj-Napoca, Romania, as it moves to open its first technology hub in the country. The transaction is subject to customary approvals.

Super said the acquisition will establish a Romania hub alongside its existing tech hubs in Croatia, Spain, Netherlands, United Kingdom and Brazil, which it says together include more than 900 software engineers and developers.

As part of the expansion in Cluj, Super plans to open an initial 50 new positions and bring Crafting Technologies’ engineering team into the organisation.

Albert Simsensohn, Deputy CEO, Super, said: “We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap. Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.

“Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”

Gabriel Bota, Co-founder & CEO, Crafting Technologies, added: “Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships. What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses.

“Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time.

“We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”

The post Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BOYLE Sports opens 400th shop at Galway Racecourse under new deal

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The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.

BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.

Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.

BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.

Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”

Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.

“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”

The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL partners with AMD ahead of Esports World Cup 2026 campaign

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AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.

S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.

Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen™ AI 400 Series processor-based PCs, AMD Ryzen™ 9000 Series processors, and AMD Radeon™ RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.

The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.

“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.

“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”

EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.

The post S8UL partners with AMD ahead of Esports World Cup 2026 campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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