Latest News
Sports-Betting Boost Expected With Texas, Oklahoma In SEC
With the Texas Longhorns and Oklahoma Sooners now in the Southeastern Conference, legal sports betting soon could jump by double digits in the region, says one bookmaker.
Starting this season, Texas and Oklahoma are in position to challenge for the SEC football championship — and championships across all SEC sports — in a collegiate conference loaded with rich traditions and annual national title contenders.
The Longhorns and Sooners joined the SEC in July. Both moved over from the Big 12.
“This new conference (alignment) leads to better games for the book and better opportunities for the player,” Casey Lewless, manager of two Louisiana sportsbooks, told Gambling.com.
Legal sportsbooks in Louisiana are popular with bettors from neighboring Texas and nearby Oklahoma. Sports wagering is illegal in Texas and Oklahoma.
Because of this, the Margaritaville Resort Casino in Bossier City, Louisiana, expects to see a bump of about 30% in college wagering, Lewless said. That sportsbook already was anticipating more action because of its recent expansion.
The Margaritaville sportsbook is one of two in Northwest Louisiana that Lewless manages for Penn Entertainment. The other is at the nearby Boomtown Casino Hotel.
Lewless pointed to Texas’ rivalry years ago with the Arkansas Razorbacks in the former Southwest Conference as a matchup that will stir interest now that both are in the SEC. Sports betting is legal in Arkansas.
Also, every clash between the two Texas SEC schools — the Longhorns and Texas A&M Aggies — will stir emotions and boost sports betting in close-by states like Louisiana where wagering is legal, Lewless said.
Sports Betting Illegal In Half Of SEC States
The addition of Oklahoma into the SEC means six of the 12 states with schools in the conference do not have legal sports betting. Texas already had a school in the SEC — Texas A&M.
Those six SEC states make up the largest geographic region in the U.S. without legal sports betting. Combined, the six states have a population of more than 62 million, representing about 19% of the U.S. population.
Nationwide, sports betting is legal in 38 states and Washington, D.C.
The SEC states without legal sports betting are:
- Texas (Texas Longhorns, Texas A&M Aggies)
- Oklahoma (Oklahoma Sooners)
- Missouri (Missouri Tigers)
- Alabama (Alabama Crimson Tide, Auburn Tigers)
- Georgia (Georgia Bulldogs)
- South Carolina (South Carolina Gamecocks)
- The other six SEC states have either in-person or mobile sports betting — or both. Tennessee is a mobile-only state, while Mississippi has in-person sports betting at casinos but not off-site mobile wagering.
The SEC states with legal sports betting are:
- Arkansas (Arkansas Razorbacks)
- Louisiana (LSU Tigers)
- Kentucky (Kentucky Wildcats)
- Tennessee (Tennessee Volunteers, Vanderbilt Commodores)
- Mississippi (Ole Miss Rebels, Mississippi State Bulldogs)
- Florida (Florida Gators)
College Football Kicks Off In August
The overall college football schedule kicks off Aug. 24, including a matchup overseas between Florida State and Georgia Tech in the Aer Lingus College Football Classic in Dublin, Ireland.
In the SEC, the Oklahoma Sooners, led by head coach Brent Venables, begin their season on Aug. 30 against Temple at OU’s Gaylord Family Memorial Stadium.
The SEC schedule gets fully underway over the Labor Day weekend, highlighted by an Aug. 31 contest between Clemson and Georgia in the Chick-fil-A Kickoff Game at the Mercedes-Benz Stadium in Atlanta.
On that same day, the Steve Sarkisian-coached Texas Longhorns host Colorado State in Darrell K. Royal-Texas Memorial Stadium in Austin.
The next day’s schedule, on Sept. 1, features another SEC school, LSU, in a matchup against Southern California in the Vegas Kickoff Classic at Allegiant Stadium in Las Vegas.
SEC Divisions Abandoned
The addition of Texas and Oklahoma brings the number of teams in the SEC to 16. This season, the conference football championship will be decided between the top two teams. The 2024 SEC title game is set for Dec. 7 at Mercedes-Benz Stadium in Atlanta.
In previous years, the conference was split into two divisions, with the East and West winners battling it out for for the SEC title.
The 2024 arrangement with no divisions is a departure in the conference structure dating back more than three decades.
Boomerang Partners
Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.
For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:
International Gaming Awards:
- Affiliate Marketing Campaign of the Year
- Charitable Community Award (Golden Boomerang Awards – Charity)
European iGaming Awards:
- Charity Award (Golden Boomerang Awards – Charity)
- Affiliate Company Of The Year
- Best Live Event Marketing Campaign (Golden Boomerang Awards)
Global Gaming Awards – EMEA 2026:
- Affiliate Program of the Year
What’s next
Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.
Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:
- ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
- ‘Social Media Campaign of the Year’ at the SBC Awards 2025
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025
And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.
How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026 appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.
For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:
International Gaming Awards:
- Affiliate Marketing Campaign of the Year
- Charitable Community Award (Golden Boomerang Awards – Charity)
European iGaming Awards:
- Charity Award (Golden Boomerang Awards – Charity)
- Affiliate Company Of The Year
- Best Live Event Marketing Campaign (Golden Boomerang Awards)
Global Gaming Awards – EMEA 2026:
- Affiliate Program of the Year
What’s next
Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.
Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:
- ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
- ‘Social Media Campaign of the Year’ at the SBC Awards 2025
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025
And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.
How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
Fernando Di Carlo CEO of Yellow Elephant Studios
SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
The partnership brings together SCCG’s expansive global operator network with YES’s rapidly growing portfolio of high-performance digital and land-based gaming content. Known for blending classic casino experiences with modern creative design, YES is redefining player engagement through advanced math models, cutting-edge visual design, and player-centric mechanics engineered for regulated casino markets, charitable gaming systems, and iGaming platforms.
A Studio Built for the Next Generation of Gaming
Yellow Elephant Studios is quickly emerging as one of the most innovative content developers in the sector. Their roadmap spans slot-style experiences, interactive entertainment systems, charitable gaming content, and hybrid formats designed for both digital and physical environments. With deep experience across regulated gaming markets, YES creates content that resonates with diverse player demographics while delivering strong performance for operators.
“Our mission is simple: create unforgettable gaming experiences by fusing imagination, technology, and precision,” said Fernando Di Carlo, CEO of Yellow Elephant Studios. “As the industry evolves, players expect more—more interaction, more personality, more ways to win. We’re building the next generation of games for that audience, and SCCG’s global footprint will help us scale that vision faster than ever.”
Accelerated Global Reach Through SCCG’s Network
By leveraging SCCG’s network of more than 120 partners — including tribal casinos, charitable gaming operators, digital platforms, iGaming operators, and emerging interactive entertainment brands — the partnership will accelerate the reach and market penetration of YES content across the most influential global gaming ecosystems.
“Yellow Elephant Studios brings a powerful creative and technical engine to the global gaming market,” said Stephen Crystal, Founder & CEO of SCCG Management. “Their ability to innovate across casino, charitable gaming, and iGaming channels makes them a standout studio ready for scale. SCCG is excited to connect them with operators seeking modern, high-engagement content that delivers real performance across both digital and land-based ecosystems.”
The post SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide appeared first on Gaming and Gambling Industry Newsroom.
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