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Sports-Betting Boost Expected With Texas, Oklahoma In SEC

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With the Texas Longhorns and Oklahoma Sooners now in the Southeastern Conference, legal sports betting soon could jump by double digits in the region, says one bookmaker.
Starting this season, Texas and Oklahoma are in position to challenge for the SEC football championship — and championships across all SEC sports — in a collegiate conference loaded with rich traditions and annual national title contenders.
The Longhorns and Sooners joined the SEC in July. Both moved over from the Big 12.
This new conference (alignment) leads to better games for the book and better opportunities for the player,” Casey Lewless, manager of two Louisiana sportsbooks, told Gambling.com.
Legal sportsbooks in Louisiana are popular with bettors from neighboring Texas and nearby Oklahoma. Sports wagering is illegal in Texas and Oklahoma.
Because of this, the Margaritaville Resort Casino in Bossier City, Louisiana, expects to see a bump of about 30% in college wagering, Lewless said. That sportsbook already was anticipating more action because of its recent expansion.
The Margaritaville sportsbook is one of two in Northwest Louisiana that Lewless manages for Penn Entertainment. The other is at the nearby Boomtown Casino Hotel.
Lewless pointed to Texas’ rivalry years ago with the Arkansas Razorbacks in the former Southwest Conference as a matchup that will stir interest now that both are in the SEC. Sports betting is legal in Arkansas.
Also, every clash between the two Texas SEC schools — the Longhorns and Texas A&M Aggies — will stir emotions and boost sports betting in close-by states like Louisiana where wagering is legal, Lewless said.
Sports Betting Illegal In Half Of SEC States
The addition of Oklahoma into the SEC means six of the 12 states with schools in the conference do not have legal sports betting. Texas already had a school in the SEC — Texas A&M.
Those six SEC states make up the largest geographic region in the U.S. without legal sports betting. Combined, the six states have a population of more than 62 million, representing about 19% of the U.S. population.
Nationwide, sports betting is legal in 38 states and Washington, D.C.
The SEC states without legal sports betting are:
  • Texas (Texas Longhorns, Texas A&M Aggies)
  • Oklahoma (Oklahoma Sooners)
  • Missouri (Missouri Tigers)
  • Alabama (Alabama Crimson Tide, Auburn Tigers)
  • Georgia (Georgia Bulldogs)
  • South Carolina (South Carolina Gamecocks)
  • The other six SEC states have either in-person or mobile sports betting — or both. Tennessee is a mobile-only state, while Mississippi has in-person sports betting at casinos but not off-site mobile wagering.
The SEC states with legal sports betting are:
  • Arkansas (Arkansas Razorbacks)
  • Louisiana (LSU Tigers)
  • Kentucky (Kentucky Wildcats)
  • Tennessee (Tennessee Volunteers, Vanderbilt Commodores)
  • Mississippi (Ole Miss Rebels, Mississippi State Bulldogs)
  • Florida (Florida Gators)
College Football Kicks Off In August
The overall college football schedule kicks off Aug. 24, including a matchup overseas between Florida State and Georgia Tech in the Aer Lingus College Football Classic in Dublin, Ireland.
In the SEC, the Oklahoma Sooners, led by head coach Brent Venables, begin their season on Aug. 30 against Temple at OU’s Gaylord Family Memorial Stadium.
The SEC schedule gets fully underway over the Labor Day weekend, highlighted by an Aug. 31 contest between Clemson and Georgia in the Chick-fil-A Kickoff Game at the Mercedes-Benz Stadium in Atlanta.
On that same day, the Steve Sarkisian-coached Texas Longhorns host Colorado State in Darrell K. Royal-Texas Memorial Stadium in Austin.
The next day’s schedule, on Sept. 1, features another SEC school, LSU, in a matchup against Southern California in the Vegas Kickoff Classic at Allegiant Stadium in Las Vegas.
SEC Divisions Abandoned
The addition of Texas and Oklahoma brings the number of teams in the SEC to 16. This season, the conference football championship will be decided between the top two teams. The 2024 SEC title game is set for Dec. 7 at Mercedes-Benz Stadium in Atlanta.
In previous years, the conference was split into two divisions, with the East and West winners battling it out for for the SEC title.
The 2024 arrangement with no divisions is a departure in the conference structure dating back more than three decades.

AGLC

High 5 Games wins AGLC supplier approval ahead of Alberta iGaming launch

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The supplier can now distribute its online casino titles beyond Play Alberta to all licensed operators in the province.

High 5 Games has secured supplier approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), allowing the studio to supply its online casino content to all licensed operators in Alberta’s newly opened commercial iGaming market.

The company has been live in the province since 2024 via Play Alberta, the government-operated platform, where it said titles including DaVinci DeluxeWays, Billionaire’s Bank and Green Machine have become player favourites. With the commercial market now open, High 5 Games said the same portfolio can be offered across operators entering Alberta.

Alberta’s commercial iGaming market is set to open on July 13, 2026, becoming Canada’s second province after Ontario to allow private-sector operators. The market is overseen by AGLC and the Alberta iGaming Corporation (AiGC) and launched with nearly 50 registered operator brands, according to the company.

“Alberta players already know and love our games through Play Alberta, that is a head start no newcomer to this market can claim. With the open market live, every operator in the province can now offer their players the award winning High 5 titles they have been playing for years, from day one.” says Tony Singer, CEO at High 5 Games.

High 5 Games said the AGLC approval expands its regulated North American footprint, which it listed as including New Jersey, Michigan, Pennsylvania, Connecticut, West Virginia, Ontario, Quebec and British Columbia. The company said it has developed more than 300 games over three decades.

The post High 5 Games wins AGLC supplier approval ahead of Alberta iGaming launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Desiree Dickerson CEO and co-founder of THNDR

Jackpot.com adds THNDR PvP skill games across six US states

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Jackpot.com has launched real-money player-vs-player (PvP) skill games and tournaments through a new partnership with B2B skill games platform THNDR. The games are now live in Arkansas, Colorado, Massachusetts, New Jersey, New York, and Ohio via the Jackpot.com app on iOS and Android.

Under the rollout, Jackpot.com users can play head-to-head skill titles including Solitaire and Blocks, as well as tournament formats intended to drive repeat engagement alongside draw games and scratch tickets.

“Jackpot.com is the first big operators in real-money gaming to put skill games in front of its players, and launches at this scale are how skill gaming goes mainstream,” said Desiree Dickerson, CEO and co-founder of THNDR. Dickerson added that THNDR’s network has seen “more than 160 million games played and verified” and cited a “99.99% match-fill rate.”

THNDR said its cross-operator liquidity matches players against “a real opponent” and uses “patent-pending game verification and a 50/50 target win rate” for match integrity. The company also positioned the offering as compliance-ready for regulated operators, noting that its CEO chairs the Online Skill Games (OSG) Committee within the International Gaming Standards Association (IGSA).

“Jackpot.com has always believed the future of gaming is a single platform where every type of player finds their game. The launch of skill games and tournaments is the next step in that vision: expanding how players engage, giving them more reasons to return, and more ways to win,” said Dharin Nanavati, Chief Growth Officer at Jackpot.com.

The post Jackpot.com adds THNDR PvP skill games across six US states appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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GGPoker

GGPoker adds Action Voice packs featuring Doyle Brunson and other pros

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New software option replaces standard table announcements across cash games, tournaments and formats including All-In or Fold and Spin & Gold.

GGPoker on July 9, 2026 announced Action Voice, a new software feature that lets players replace standard table announcements with voice packs recorded by poker personalities, including Doyle Brunson.

The initial lineup named by the operator includes ten-time WSOP bracelet winner Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and Kevin Martin, with additional voices “to be confirmed in the near future.”

Action Voice is available now across GGPoker’s product offering, including cash games, tournaments and formats such as All-In or Fold and Spin & Gold. Players can select voice packs in the desktop client via ‘My Page’ and then ‘My Action Voice’.

“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”

GGPoker said more Action Voice packs will be announced in the coming weeks as it rolls out the full roster.

The post GGPoker adds Action Voice packs featuring Doyle Brunson and other pros appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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