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Aristocrat Gaming Unveils Official Partnership with Dallas Cowboys

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Aristocrat Gaming and the Dallas Cowboys announced a multi-year partnership naming the company an Official Partner of the Cowboys. As an Official Partner, Aristocrat Gaming will have prominent signage throughout the stadium year-round, including in-stadium, on the concourse, and in-game branding. Additional features will include in-game promotions, digital integrations, and game-day activations at AT&T Stadium.

The news of this partnership further accentuates the game-changing multi-year slot licensing agreement with Aristocrat Gaming and the National Football League (NFL). The player-favorite NFL-themed games are available to play at casinos nationwide and have demonstrated proven performance. The team-selectable feature on the games allows fans a new way to engage with their favorite team, the Dallas Cowboys, both in the stadium and on the reels.

“We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming’s. With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership,” Hector Fernandez, CEO of Aristocrat Gaming, said.

“The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans. We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide,” Chad Estis, Executive Vice President of Business Operations of the Dallas Cowboys, said.

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“As The Official Casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family. The top-performing NFL Slots make this partnership a natural fit and we look forward to bringing new experiences to our patrons as a result of this announcement,” Jack Parkinson, President of WinStar World Casino & Resort, said.

Aristocrat Gaming

Aristocrat Brings New Class 2 and Class 3 Games to the 2025 Indian Gaming Tradeshow & Convention

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Aristocrat Gaming continues to change the land-based gaming landscape, and now at the Indian Gaming Tradeshow & Convention (IGA), the company will display an exciting lineup of new games for Class 2 and Class 3 alongside the power of Aristocrat Interactive, the regulated online Real Money Gaming (RMG) business division.

For Class 2, Aristocrat Gaming will show the new Buffalo Quad Power game on the Neptune Single cabinet. Buffalo Quad Power entertains players with its Quadruple Metamorphic, featuring the Buffalo Gold traditional feature, Buffalo Rising for reel expansion, Buffalo Bucks for bag collection that will reveal credit or jackpot prizes, and the new fourth metamorphic, Buffalo Wild, giving players up to 5x wild multipliers and big wins. The company will also bring popular Class 3 titles to the Class 2 portfolio including player favorites such as Jackpot Carnival, Buffalo Ultimate Stampede, and Chief Platinum.

In Class 3, Aristocrat Gaming will show Jackpot Buffalo for the first time on the show floor. The newest addition to the iconic Buffalo brand, the game features include Hold & Spin, triggered by eight or more Cash on Reels or a metamorphic Buffalo meter, as well as a Bonus Wheel with a chance for Free Games, Mystery Buffalo, and Double Buffalo.

The Baron Upright cabinet and its launch titles have been topping industry charts since launching in the fall of 2024, and now at IGA 2025, the company will debut three new titles on The Baron Portrait, the latest extension of the cabinet family. Launching on The Baron Portrait will be Coin Trio Buffalo, Spooky Link, and Fa Fa Fa.

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Coin Trio Buffalo combines the player-favorites Coin Trio and Buffalo brand on the industry’s latest and greatest hardware. Spooky Link is an extension of Mo Mo Mo Mummy and introduces two new characters alongside Mo Mummy, Yo Yeti, and Go Ghost with each character having their own cash collect feature. Fa Fa Fa Blessings and Fa Fa Fa Festival have proven features like cash on reels, triple metamorphic, and repeat win mechanics and Lion, Monkey, Panda characters each provide their own fun and interaction with overlapping bonus features, like expand, repeat and random chance.

The MarsX Flex line will also debut expansion with several incredible new games. Eternal Legends prominently features the player-favorite Dragon, Tiger, and Phoenix characters and has three unique Hold & Spins and an enhanced Instant Feature, where players can continue to upgrade and earn additional features after they have started the bonus. Firecracker Fortunes is an extension of Bao Zhu Zhao Fu, with the new Fortune Xpress feature that gives the player a secondary 9 spot Hold & Spin.

Innovations on display from Gaming Systems include the latest features in OASIS Version 15.2; floor-wide bonusing and media capabilities with ONE LINK; new features in the PlayerMax mobile app, including a new progressive jackpot display with player alerts; and the Loyalty solution designed for accurate reinvestment and player engagement.

The post Aristocrat Brings New Class 2 and Class 3 Games to the 2025 Indian Gaming Tradeshow & Convention appeared first on Gaming and Gambling Industry in the Americas.

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2025 Eilers & Krejcik (EKG) Slot Awards

Casino Industry Experts Honor Aristocrat Gaming as “Best Overall Supplier of Slot Content” at the 2025 Eilers & Krejcik Gaming Slot Awards

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Aristocrat Gaming was awarded “Best Overall Supplier of Slot Content” for the seventh consecutive year at the 2025 Eilers & Krejcik (EKG) Slot Awards. Aristocrat Gaming also earned the honor of Top Performing NEW Premium Cabinet for its King Max.

“The EKG Awards recognize top performance, and we are grateful to each of our customers who allow us the privilege of entertaining players with our leading game content, hardware, systems, and more. Both in land-based and online sectors, we are committed to creating the best seat in the house for players, and these awards are a testament to our talented teams across the globe who are delivering on this commitment,” said Aristocrat Gaming CEO, Craig Toner.

The King Max cabinet by Aristocrat Gaming features a new Virtual Button Deck design, 63.5″ Curved Monitor Display, LED Edge lighting, a 27″ LCD Topper, and supported by both iChair 3.0 and iBench. The cabinet launched with the first NFL-themed title by Aristocrat Gaming, NFL Super Bowl Jackpots, and has since expanded to house Buffalo Power Pay, House of the Dragon, and more.

The EKG Slot Awards are produced by Eilers & Krejcik Gaming (EKG) and recognize excellence in slot game development in the casino gaming industry.

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Aristocrat Gaming

Aristocrat Gaming Begins Expanded Launch of NFL-Themed Slot Machine Franchise with 13-Casino Event in Puerto Rico

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Following the historic North American launch of the NFL-themed portfolio, Aristocrat Gaming has now begun to launch its player-favorite NFL Slots franchise outside of the continental U.S. with a 13-casino debut on the Jackpot del Encanto link in Puerto Rico.

The all-new NFL Triple Score by Aristocrat Gaming will be the first title in the NFL Slots franchise to launch beyond the US, and the company marked the industry game-changing event with a ribbon cutting ceremony and celebration on January 22 at Casino del Mar in San Juan, Puerto Rico.

NFL Triple Score is now available on gaming floors alongside Jackpot del Encanto, a program featuring select slot machines in participating casinos across the Island. In this program, prizes increase as more players participate, with a progressive jackpot starting at $20,000. The game is showcased on the MarsX Portrait cabinet and is modeled after the wildly successful Bao Zhu Zhao Fu game family. It incorporates the best features of other NFL-themed games, including the “pick your team, play your team” customization option, complete with 32-team graphics, symbols, and NFL game footage.

“This launch is a major step forward in continuing our successful partnership with the NFL. The NFL has immense popularity globally with fans all across the world, and we are thrilled to now bring the game to a broader stage. We look forward to seeing the excitement from players in Puerto Rico and continuing the success our award-winning NFL portfolio has seen in North America,” said Craig Toner, CEO of Aristocrat Gaming.

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The post Aristocrat Gaming Begins Expanded Launch of NFL-Themed Slot Machine Franchise with 13-Casino Event in Puerto Rico appeared first on Gaming and Gambling Industry in the Americas.

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