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Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time
National Lottery operator, Allwyn, is this week launching a special edition Paris 2024-themed Scratchcard to celebrate how players support Team GB and ParalympicsGB when they play National Lottery games.
Featuring two designs – one centred on Team GB and the other on ParalympicsGB –the £1 Scratchcard has a huge top prize of £100,000 and an incredible five chances to win a prize. Allwyn worked with National Lottery funding distributor UK Sport to incorporate the special message: “By playing this game, you help over 1000 elite athletes who benefit from National Lottery funding”, which appears on the front of the card.
This is the first time that any National Lottery product has specifically highlighted the amazing support that players provide to Team GB’s and ParalympicsGB’s athletes simply by playing a National Lottery game.
The special edition Scratchcard – which has the iconic team logos emblazoned on the front of the two separate designs – forms part of Allwyn’s wider marketing and communications campaign to celebrate the unique role National Lottery players have in supporting sport in the UK. The great British public are right fully proud of the part they play in the success of Team GB and ParalympicsGB, and the campaign will celebrate how The National Lottery enables the UK’s athletes to pursue Olympic and Paralympic success.
In total, £1.5 billion of National Lottery funding has been invested into elite sport – with over 6800 individual elite athletes having been supported to chase their dreams since 1997. Through selling and buying National Lottery tickets, National Lottery retailers and their customers play a vital role in helping to support our brilliant athletes at Paris 2024 and beyond.
To make the most of the new “Best Gift Ever” campaign, which Allwyn launched last month, National Lottery retailers can talk to customers about the upcoming Summer Games and suggest gifting the Scratchcard to join in with the Paris 2024 excitement. June will also see a “Best Gift Ever” in-store takeover – featuring playstation inserts, posters, wobblers and counter cards – and this will provide further support for in-store sales.
National Lottery retailers should also look out for chances to win tickets to The National Lottery’s Team GB and ParalympicsGB Homecoming events later this year. More details about both events and how to win tickets will be available in the coming weeks.
Allwyn’s Director of Channel Operations, Alex Green, said: “We’re really excited about the launch of the new Scratchcard, as it’s the first time we’re connecting the success of Team GB and ParalympicsGB with the purchase of a National Lottery Scratchcard on the product itself. And with the iconic team logos and the special funding wording featuring front and centre, it’s hard to miss!
“The arrival of the Scratchcard in National Lottery retailers will also be an attractive proposition for players, with dual benefits of either playing or gifting this card. They’ll offer excitement at the prospect of winning the huge prizes on offer, in addition to a strong awareness that they’re playing their part in helping to fund UK athletes who are taking part in the upcoming Paris 2024 Olympic and Paralympic Games.”
The post Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time appeared first on European Gaming Industry News.
Canada
Canada set to host the next BLAST R6 Major with world’s best Rainbow Six esports players to compete in Montreal in November
World’s best Rainbow Six Siege esports teams from 9 regions will compete in Montreal, Canada. $750,000 in total prize pool up for grabs at final Major of 2024.
Today, Ubisoft and BLAST have released details for the final BLAST Rainbow Six Major of Season 2024, which is due to take place in Montreal, Canada from 7 to 17 of November.
Rainbow Six Esports is back in Canada for the first time since 2023, with Montreal’s Verdun Auditorium set to welcome 20 of the world’s best teams over two weeks in November. The BLAST R6 Major Montreal will feature a three-phase format with the final weekend playing out in front of a live audience with thousands of fans expected to pack out the Verdun Arena.
Tickets are available here: eventim.ca
Dates & location:
- Phase 1: 7 – 8 November – not open to public
- Phase 2: 10 – 13 November – not open to public
- Phase 3: 15 – 17 November – open to the public at the Verdun Auditorium, Montreal
Venue: Verdun Auditorium
Address: 4110 Bd LaSalle, Verdun, QC H4G 2A5, Canada
With Stage 2 of the Regional Leagues is set to get underway from September, teams across the nine different regions of BLAST R6 will be looking to become one of the 20 teams to qualify for the Montreal Major. These teams will compete for the lion’s share of the USD $750,000 prize pool, as well as points to qualify for the Six Invitational 2025.
Montreal and Rainbow Six have a long history together since the teams behind the development of Rainbow Six Siege are based in Ubisoft offices in Montreal. The city had previously hosted international Rainbow Six Esports tournaments such as the 2018, 2019, 2020, and 2023 editions of Rainbow Six’s SIX Invitational where Brazilian team w7m had been crowned World Champions.
Additional details on the venue, ticketing, and more are available via Eventim here: eventim.ca
For more information about BLAST R6, please visit rainbow6.com and follow us on social media.
If Texas ever approves commercial casinos and sports betting, Louisiana could see a big falloff in gaming revenue, says the Bayou State’s top regulator.
“It’s going to be a huge blow to Louisiana,” Ronnie Johns, Louisiana Gaming Control board chairman, said.
Johns, who is retiring at the end of June after three years as chairman, spoke with Gambling.com in a wide-ranging interview on “The Edge.”
Johns also said additional parishes in Louisiana could approve sports betting within a few years. In addition, he expressed doubt that a tax hike is coming on sports wagering in the state.
If using any of this content please reference Gambling.com and link back to our on-site article, where you can also find additional information: https://www.gambling.com/us/news/louisiana-gaming-threat-from-texas-plus-more-parishes-could-legalize-sports-betting
Texas Might Not Expand Gaming Until 2030s: Johns
A 75-year-old former Republican state senator, Johns noted that Louisiana has already gone 35 years with legalized commercial gaming, while Texas still doesn’t have it. Louisiana has since seen the build up of first-rate casino resorts in the state, he noted.
In Texas, sports betting and Las Vegas-style commercial casinos are prohibited. Efforts at the Texas Legislature to expand gaming have been unsuccessful. To date, sports betting is legal in 38 states and Washington, D.C.
Currently, Louisiana benefits from Texans like “Mattress Mack” traveling next door to the Bayou State to gamble. Houston, the fourth most-populated city in the U.S., is only about two hours from Lake Charles, Louisiana.
Johns said he sees gaming expansion happening one day in Texas, the nation’s second most-populated state. However, that might not occur until well into the 2030s because of opposition from anti-gaming lawmakers and others, he said.
When it does happen, it will have a negative impact on Louisiana.
“We’re predicting a 50% decrease in state revenue, should that happen,” Johns said. “It’s going to be big.”
No Tax Hike On Sportsbooks, Some Parishes Might OK Sports Wagering
During the interview on “The Edge,” Johns also addressed other gaming-related issues facing Louisiana, including:
A national conversation about an increase in sports betting taxes in some states.
Johns said he has not heard any rumor or discussion about a tax hike in Louisiana on sports wagering.
“Sports betting’s been highly successful in Louisiana,” he said. “It’s actually brought in more money than projected. With that being said, I just don’t see any movement at this time to increase taxes.”
Legalizing sports betting in the nine parishes where it is currently prohibited.
Johns said he anticipates a public vote will occur in some of those parishes to legalize sports betting. Those nine parishes previously rejected sports betting, while 55 parishes approved it.
“I’m not sure that all nine will get there,” he said. “I predict over the next, say, four to five years you could probably have half of those attempting to approve sports betting again.”
The implementation in Louisiana of online casino gaming, known as iGaming, allowing bettors to play casino games such as slots and craps on their smart phone or computer.
Johns said there is a conversation in the state about the issue, but the casino industry itself is divided — some want it, others don’t. That sort of division makes legislative approval difficult, he said.
“The other aspect is going to be those legislators who view it as an expansion of gaming,” he said. “You’re going to have some pushback from some of the traditional Christian-based organizations, such as the Family Forum here in Louisiana and others who are traditionally anti-gaming.”
More riverboat casinos moving their operations ashore.
Johns said he does not think all 15 riverboat license holders will ultimately build casinos on land. A handful already have moved ashore or are in the process of becoming land-based.
“I see a point where we’re going to have a number of them do it,” he said. “I don’t think we’ll ever get to the point where all 15 are going to do that. Just from the economic standpoint, is it feasible for them to do that?”
Leading egaming advisory, SolutionsHub have seen significant growth over the last 18 months, resulting in one of the business’s key figures being promoted to serve as its first Director of Gaming Services. Steven Welsh will assume his new position with immediate effect.
Steven’s appointment reflects the significant expansion in his responsibilities. In his new role, Steven will be responsible for SolutionsHub’s eGaming business strategy, which will includes overseeing the execution of long-term growth strategies and maintaining service standards for existing clients. Steven said “As a market leader in the online gambling sector, SolutionsHub has always provided an unparallelled level of service to our clients. As we continue to grow it’s important to maintain the bespoke nature of the services we provide”.
Having spent almost two decades with some of the Island’s most prominent corporate service providers, Steven has gained a wealth of experience with eGaming businesses, assisting some of the industry’s biggest names. He’s played a pivotal role in the establishment and licensing of these businesses, developing a deep understanding of the operational requirements for success.
Steven’s comparatively short time with SolutionsHub has coincided with a period of considerable growth, with the Douglas based advisory winning new business with some of the most notable names in the eGaming sector, along with industry awards. This new role is also a recognition of the support Steven has provided to a diverse group of new businesses, ensuring SolutionsHub’s high standards have been applied, which has played a fundamental part of the company’s recent success.
Established to challenge the status quo, SolutionsHub have always done things differently, specialising in eGaming, recruiting industry veterans and subject matter experts that understand the sector and its challenges intimately.
By focusing on its long-term business strategy, the company intends to continue leading the way in what is a rapidly growing sector for the Isle of Man. SolutionsHub Founder and CEO Lee Hills said, “having supported businesses through to successful licensing, listings and acquisitions, Steven is the ideal person to step into what is a critical strategic role.”
The post SolutionsHub promotes Steven Welsh to Director of Gaming Services appeared first on European Gaming Industry News.
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