Latest News
Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time
National Lottery operator, Allwyn, is this week launching a special edition Paris 2024-themed Scratchcard to celebrate how players support Team GB and ParalympicsGB when they play National Lottery games.
Featuring two designs – one centred on Team GB and the other on ParalympicsGB –the £1 Scratchcard has a huge top prize of £100,000 and an incredible five chances to win a prize. Allwyn worked with National Lottery funding distributor UK Sport to incorporate the special message: “By playing this game, you help over 1000 elite athletes who benefit from National Lottery funding”, which appears on the front of the card.
This is the first time that any National Lottery product has specifically highlighted the amazing support that players provide to Team GB’s and ParalympicsGB’s athletes simply by playing a National Lottery game.
The special edition Scratchcard – which has the iconic team logos emblazoned on the front of the two separate designs – forms part of Allwyn’s wider marketing and communications campaign to celebrate the unique role National Lottery players have in supporting sport in the UK. The great British public are right fully proud of the part they play in the success of Team GB and ParalympicsGB, and the campaign will celebrate how The National Lottery enables the UK’s athletes to pursue Olympic and Paralympic success.
In total, £1.5 billion of National Lottery funding has been invested into elite sport – with over 6800 individual elite athletes having been supported to chase their dreams since 1997. Through selling and buying National Lottery tickets, National Lottery retailers and their customers play a vital role in helping to support our brilliant athletes at Paris 2024 and beyond.
To make the most of the new “Best Gift Ever” campaign, which Allwyn launched last month, National Lottery retailers can talk to customers about the upcoming Summer Games and suggest gifting the Scratchcard to join in with the Paris 2024 excitement. June will also see a “Best Gift Ever” in-store takeover – featuring playstation inserts, posters, wobblers and counter cards – and this will provide further support for in-store sales.
National Lottery retailers should also look out for chances to win tickets to The National Lottery’s Team GB and ParalympicsGB Homecoming events later this year. More details about both events and how to win tickets will be available in the coming weeks.
Allwyn’s Director of Channel Operations, Alex Green, said: “We’re really excited about the launch of the new Scratchcard, as it’s the first time we’re connecting the success of Team GB and ParalympicsGB with the purchase of a National Lottery Scratchcard on the product itself. And with the iconic team logos and the special funding wording featuring front and centre, it’s hard to miss!
“The arrival of the Scratchcard in National Lottery retailers will also be an attractive proposition for players, with dual benefits of either playing or gifting this card. They’ll offer excitement at the prospect of winning the huge prizes on offer, in addition to a strong awareness that they’re playing their part in helping to fund UK athletes who are taking part in the upcoming Paris 2024 Olympic and Paralympic Games.”
The post Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time appeared first on European Gaming Industry News.
Evoplay
Evoplay expands into Peru through new partnership with LaFija.com
Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.
The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano to local players.
LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.
Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.
“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”
Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.
“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”
The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Media Troopers Extends World Cup Operations to Include LatAm
With soccer engagement expected to surge across the United States, Canada, and Mexico ahead of the World Cup from July 11 to July 19, Media Troopers is accelerating its investment in the Latin American market to capitalize on growing demand around the global event.
Already well established in the US and Canada, the company is now expanding its regional presence by developing new soccer-focused marketing channels, strengthening its network of publishers and affiliates, and enhancing its proprietary marketing platform, Media Cruiser, with localized capabilities designed to support campaigns across key Latin American markets.
As part of these upgrades, Media Troopers has introduced advanced geo-targeting tools, Spanish and Portuguese localization, and deeper integration with regional traffic sources to help operators run more precise, market-specific campaigns.
Through the onboarding of sports media outlets and affiliates focused on soccer content, operators will also be able to connect with audiences in major markets including Brazil, Mexico, Colombia, Argentina, and Chile.
Shmulik Segal, CEO of Media Troopers, said:
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing.
By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
The post Media Troopers Extends World Cup Operations to Include LatAm appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Cod of Thunder Dream Drop
Prime Casino Rolls Out Exclusive Slot Developed by Relax Gaming
Prime Casino has exclusively introduced Cod of Thunder Dream Drop, the newest jackpot-driven slot from top provider Relax Gaming.
The Viking fishing experience is now accessible to Prime Casino players who can anticipate the Dream Drop Jackpot, Relax Gaming’s five-level progressive prize system that may activate randomly during play.
In Cod of Thunder Dream Drop, players use their nets on the reels to catch valuable fish symbols that hold immediate cash rewards, while unique features like the Full Net collect mechanic accumulate all visible fish values into one win. When paired with cascading reels and an increasing multiplier ladder, every spin can quickly lead to substantial rewards.
The slot showcases a 5×4 reel configuration with 1,024 winning combinations, along with various captivating features such as tumbling wins, multiplier advancement, and Free Spins.
Prime Casino, a division of Kinetic Digital, features more than 6,000 slot games, and this new addition enhances its current selection of well-known Relax Gaming slots like Money Train 4, Temple Tumble Megaways, and Dork Unit.
Kinetic Digital Head of Brand Marketing Dom Aldworth said: “We’re delighted to bring Cod of Thunder Dream Drop to Prime Casino as an exclusive launch. Relax Gaming has created a brilliant slot that blends an engaging theme with the excitement of the Dream Drop jackpot network and we’re confident our players will love the mix of features, big-win potential and immersive gameplay it delivers.”
The post Prime Casino Rolls Out Exclusive Slot Developed by Relax Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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