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Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time
National Lottery operator, Allwyn, is this week launching a special edition Paris 2024-themed Scratchcard to celebrate how players support Team GB and ParalympicsGB when they play National Lottery games.
Featuring two designs – one centred on Team GB and the other on ParalympicsGB –the £1 Scratchcard has a huge top prize of £100,000 and an incredible five chances to win a prize. Allwyn worked with National Lottery funding distributor UK Sport to incorporate the special message: “By playing this game, you help over 1000 elite athletes who benefit from National Lottery funding”, which appears on the front of the card.
This is the first time that any National Lottery product has specifically highlighted the amazing support that players provide to Team GB’s and ParalympicsGB’s athletes simply by playing a National Lottery game.
The special edition Scratchcard – which has the iconic team logos emblazoned on the front of the two separate designs – forms part of Allwyn’s wider marketing and communications campaign to celebrate the unique role National Lottery players have in supporting sport in the UK. The great British public are right fully proud of the part they play in the success of Team GB and ParalympicsGB, and the campaign will celebrate how The National Lottery enables the UK’s athletes to pursue Olympic and Paralympic success.
In total, £1.5 billion of National Lottery funding has been invested into elite sport – with over 6800 individual elite athletes having been supported to chase their dreams since 1997. Through selling and buying National Lottery tickets, National Lottery retailers and their customers play a vital role in helping to support our brilliant athletes at Paris 2024 and beyond.
To make the most of the new “Best Gift Ever” campaign, which Allwyn launched last month, National Lottery retailers can talk to customers about the upcoming Summer Games and suggest gifting the Scratchcard to join in with the Paris 2024 excitement. June will also see a “Best Gift Ever” in-store takeover – featuring playstation inserts, posters, wobblers and counter cards – and this will provide further support for in-store sales.
National Lottery retailers should also look out for chances to win tickets to The National Lottery’s Team GB and ParalympicsGB Homecoming events later this year. More details about both events and how to win tickets will be available in the coming weeks.
Allwyn’s Director of Channel Operations, Alex Green, said: “We’re really excited about the launch of the new Scratchcard, as it’s the first time we’re connecting the success of Team GB and ParalympicsGB with the purchase of a National Lottery Scratchcard on the product itself. And with the iconic team logos and the special funding wording featuring front and centre, it’s hard to miss!
“The arrival of the Scratchcard in National Lottery retailers will also be an attractive proposition for players, with dual benefits of either playing or gifting this card. They’ll offer excitement at the prospect of winning the huge prizes on offer, in addition to a strong awareness that they’re playing their part in helping to fund UK athletes who are taking part in the upcoming Paris 2024 Olympic and Paralympic Games.”
The post Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time appeared first on European Gaming Industry News.
ADM
ENJOY gains Italian approval amid advancing regulated expansion strategy
Approval clears the path for future operator collaborations in one of Europe’s fiercest markets.
ENJOY, the vibrant iGaming content creator, has received official certification to provide its content in the Italian market, signaling an important achievement in the company’s European growth strategy.
After receiving approval from Italy’s regulatory body, Agenzia delle Dogane e dei Monopoli (ADM), ENJOY is now permitted to provide its range of slot games, live casino, and hybrid live experiences to licensed operators in one of Europe’s most prominent and competitive iGaming markets.
The certification marks an important milestone in ENJOY’s long-term expansion strategy, allowing the company to penetrate the Italian market via several forthcoming collaborations with prominent local operators. These collaborations will present Italian gamers to ENJOY’s unique combination of captivating game mechanics and superior production quality.
The provider’s catalog features an array of successful slot games centered on established mechanics like Bison Strike and newer entries such as Hotfire Diamonds XXL. It also features an expanding range of live game show experiences like Enchanted Forest and the soon-to-debut Energy Roulette Hold & Win, created at its cutting-edge studio.
Italy’s well-established regulatory system and competitive environment position it as a crucial market for suppliers aiming to secure a solid foothold in Europe, closely aligning with ENJOY’s emphasis on regulated expansion and sustainable market entry.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Securing certification for the Italian market represents a key milestone in ENJOY’s European expansion. Italy is one of the most established and competitive regulated markets, and gaining approval to supply our content here reflects both the quality of our portfolio and our commitment to meeting the highest regulatory standards.
“This certification allows us to move forward with a number of exciting operator partnerships, ensuring our games are introduced to Italian players in a way that supports long-term growth and strong engagement.”
The post ENJOY gains Italian approval amid advancing regulated expansion strategy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Big Time Gaming
Megaways Casino Is Back: Built to Play the Mega Way
The legendary Megaways
home is now active and eager to greet a new wave of players.
The official Megaways Casino has returned! SkillOnNet has reintroduced MegawaysCasino.com, reaffirming its position as the ultimate destination for the Megaways
mechanic with an innovative new platform, a revitalized identity, and a brand centered entirely on a single commitment: ‘Play the Mega Way.’
Megaways
changed online gaming dramatically when it was launched in 2016. The original casino focused on the mechanic is now reimagined as a vibrant, entertainment-driven venue crafted for contemporary players.
Megaways
Casino debuts featuring hundreds of Megaways titles, such as Monopoly Megaways, Rasputin Megaways, Extra Chilli Megaways, and Bonanza — the original game that brought Megaways
to the public.
Alongside its extensive Megaways
collection, the platform offers more than 8,000 games, encompassing top-tier slots, crash games, table games, and live casino — providing a wide range of options.
Created by Big Time Gaming, Megaways
transformed slot design by unveiling a flexible reel-modifier system that provides as many as 117,649 winning combinations on each spin. The breakthrough transformed the trajectory of the online gaming sector and evolved into one of the most identifiable and extensively licensed mechanics in contemporary iGaming.
Megaways Casino is currently the sole official online casino brand entirely focused on honoring that heritage.
Within the SkillOnNet framework, the brand re-emerges with a contemporary, performance-enhanced platform, unique content, a striking visual identity, and a commitment to long-term investment in the UK market.
Giordana Anticoli Kalifa, Country Manager Emerging Markets at SkillOnNet, said: “Play the Mega Way” is more than a tagline. It captures the DNA of Megaways
— the high-energy pace, thrilling variety and unpredictability of the mechanic — and injects it into the entire brand world.Megaways
has always been one of the most powerful and recognizable mechanics in online gaming. With this relaunch, we’re not just bringing back a brand, we’re building an entire entertainment ecosystem around it.
“‘Play the Mega Way’ reflects our ambition to transform the energy, scale and unpredictability of the Megaways
mechanic into a full brand experience. We are made for players who expect more.”
The post Megaways Casino Is Back: Built to Play the Mega Way appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Barbie Nerz Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg
Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry
The innovative iGaming studio Peter & Sons, based in Barcelona, has enhanced its presence in Europe by entering a new partnership with erwin, the virtual slot platform of Staatliche Toto-Lotto GmbH Baden-Württemberg, a prominent and well-established gaming operator in Germany.
Established in 1948, Staatliche Toto-Lotto GmbH Baden-Württemberg has earned a solid reputation for dependability, integrity, and creativity in Germany’s regulated gaming industry. The operator is key to the nation’s lottery landscape and is enhancing its digital entertainment services with authorized online gaming products. Since 2023, Staatliche Toto-Lotto GmbH Baden-Württemberg provides virtual slot games at www.lotto-bw.de/erwin. Here, you can explore a diverse range of fun and appealing slots that are refreshed frequently.
Additionally, Staatliche Toto-Lotto GmbH Baden-Württemberg seeks to provide gambling products in its range that cater to the changing requirements of its customers. By doing so, the organization emphasizes trust and safety. Ensuring adherence to measures for the protection of youth and players is consequently a foremost concern.
Famous for its collection of art-focused games, unique characters, and captivating game environments, Peter & Sons has gained global acclaim for advancing the limits of creativity in slot design.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “We are delighted to partner with Lotto Baden-Württemberg, an operator that has earned enormous trust within the German gaming community. Germany represents an important regulated market for us, and working with such a respected partner allows us to introduce our games to a broad audience of players who appreciate high-quality entertainment and distinctive design.”
Barbie Nerz, Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg: “Peter & Sons has developed a reputation for producing visually striking and highly engaging games, and we are excited to welcome their portfolio to our platform. Our goal is always to provide players with diverse, high-quality content, and this partnership represents another step forward in expanding the entertainment experiences we offer.”
The post Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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