Latest News
Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time

National Lottery operator, Allwyn, is this week launching a special edition Paris 2024-themed Scratchcard to celebrate how players support Team GB and ParalympicsGB when they play National Lottery games.
Featuring two designs – one centred on Team GB and the other on ParalympicsGB –the £1 Scratchcard has a huge top prize of £100,000 and an incredible five chances to win a prize. Allwyn worked with National Lottery funding distributor UK Sport to incorporate the special message: “By playing this game, you help over 1000 elite athletes who benefit from National Lottery funding”, which appears on the front of the card.
This is the first time that any National Lottery product has specifically highlighted the amazing support that players provide to Team GB’s and ParalympicsGB’s athletes simply by playing a National Lottery game.
The special edition Scratchcard – which has the iconic team logos emblazoned on the front of the two separate designs – forms part of Allwyn’s wider marketing and communications campaign to celebrate the unique role National Lottery players have in supporting sport in the UK. The great British public are right fully proud of the part they play in the success of Team GB and ParalympicsGB, and the campaign will celebrate how The National Lottery enables the UK’s athletes to pursue Olympic and Paralympic success.
In total, £1.5 billion of National Lottery funding has been invested into elite sport – with over 6800 individual elite athletes having been supported to chase their dreams since 1997. Through selling and buying National Lottery tickets, National Lottery retailers and their customers play a vital role in helping to support our brilliant athletes at Paris 2024 and beyond.
To make the most of the new “Best Gift Ever” campaign, which Allwyn launched last month, National Lottery retailers can talk to customers about the upcoming Summer Games and suggest gifting the Scratchcard to join in with the Paris 2024 excitement. June will also see a “Best Gift Ever” in-store takeover – featuring playstation inserts, posters, wobblers and counter cards – and this will provide further support for in-store sales.
National Lottery retailers should also look out for chances to win tickets to The National Lottery’s Team GB and ParalympicsGB Homecoming events later this year. More details about both events and how to win tickets will be available in the coming weeks.
Allwyn’s Director of Channel Operations, Alex Green, said: “We’re really excited about the launch of the new Scratchcard, as it’s the first time we’re connecting the success of Team GB and ParalympicsGB with the purchase of a National Lottery Scratchcard on the product itself. And with the iconic team logos and the special funding wording featuring front and centre, it’s hard to miss!
“The arrival of the Scratchcard in National Lottery retailers will also be an attractive proposition for players, with dual benefits of either playing or gifting this card. They’ll offer excitement at the prospect of winning the huge prizes on offer, in addition to a strong awareness that they’re playing their part in helping to fund UK athletes who are taking part in the upcoming Paris 2024 Olympic and Paralympic Games.”
The post Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time appeared first on European Gaming Industry News.
Latest News
Björn Sjöberg joins EveryMatrix from Evolution as SlotMatrix CCO

Björn Sjöberg has been appointed Chief Commercial Officer (CCO) of SlotMatrix, the world’s largest iGaming content platform.
Sjöberg joins the EveryMatrix Group from Evolution Gaming where he spent more than eight years across several senior roles including Head of Key Account Management and more recently Chief Commercial Officer.
Within his role he is responsible for driving forward the commercial success of the SlotMatrix aggregation platform that boasts the largest library of real-money iGaming content with more than 36,000 games and 350+ global providers.
The platform and EveryMatrix Games offering has been further bolstered by the acquisition of Fantasma Games, a high performing studio that offers customers both its existing and a new range of games, while also boosting EveryMatrix’s presence in markets such as North America.
Sjöberg will report to Stian Hornsletten, CEO of EveryMatrix Games and Co-Founder of EveryMatrix.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Björn is a fantastic addition to the senior commercial team. He has years of experience and brings invaluable knowhow that will serve us well as we accelerate both our own games development and continually strengthen third-party content.
“We have stood head and shoulders above our competitors in content for many years and with Björn’s expertise we can take this to new heights.”
Björn Sjöberg, CCO, SlotMatrix, said: “I’m thrilled to join EveryMatrix. I’ve known Stian and members of the senior team for many years and always admired what they’ve achieved in building not just the industry’s fastest growing provider, but also one of the most respected and trusted.
“The Fantasma acquisition is the icing on the cake when it comes to strengthening iGaming’s richest content offering. Looking at the plans we have for this year and ahead, without doubt, we will continue to exceed our customers’ expectations with the best content available.”
The post Björn Sjöberg joins EveryMatrix from Evolution as SlotMatrix CCO appeared first on European Gaming Industry News.
Latest News
Evoplay expands crash game portfolio with Avia Rush

Evoplay, the award-winning game development studio, has released Avia Rush, a high-energy crash title designed to deliver excitement and strong engagement.
Set against a cosmic backdrop, Avia Rush challenges players to board a rising shuttle and hold on as multipliers climb.
The objective is to cash out at the right moment. The longer players wait, the greater the potential reward. However, if the shuttle crashes before cashing out, all winnings are lost.
The game features tools that enhance gameplay and keep players coming back. The Crash History bar offers insights into recent rounds, while Dual Betting allows two bets simultaneously, each with different strategies. Auto Cash Out and Auto Play functions provide flexibility for every type of player.
Adding a social and competitive layer, Avia Rush includes a Top 100 Leaderboard tracking daily, monthly, and yearly performance, alongside an in-game Chat feature that brings the community together during each round.
With a max win of 1,000x the bet, mobile-first design, and fast-paced format, Avia Rush is a strong addition to any operator’s instant game portfolio.
Ivan Kravchuk, CEO at Evoplay, said: “Avia Rush is all about quick decisions, risk, and reward, everything crash players love. We’ve added features like dual betting and leaderboards to make the experience more interactive and competitive.
“It’s a great fit for players who enjoy fast action, and we’re excited to see it take off.”
The post Evoplay expands crash game portfolio with Avia Rush appeared first on European Gaming Industry News.
Conferences in Europe
Amusnet Wins Best Online Casino Provider in CEE at the GamingTECH Awards 2025

Amusnet has been named Best Online Casino Provider in CEE at the prestigious GamingTECH Awards 2025, solidifying its leadership position in the gaming industry across Central and Eastern Europe.
The award was announced on March 25, 2025, during the official GamingTECH CEE Awards Ceremony, part of the Prague Gaming & TECH Summit. Since its launch in 2017, the Summit has evolved into a boutique-style event that champions innovation and facilitates valuable connections among industry leaders. Amusnet representatives from the Compliance, Legal, and Account Management teams attended the event, joining discussions on some of the most relevant topics shaping the industry today. The conference focused on key themes such as artificial intelligence innovation, blockchain integration, regulatory updates, fintech evolution, and sustainability practices within the gaming ecosystem.
Celebrating excellence and forward-thinking developments, the GamingTECH Awards recognize outstanding achievements of companies operating on a global scale. Amusnet’s recognition highlights the company’s commitment to delivering top-notch casino products, expanding its diverse portfolio of slot games and live casino offerings.
“We are truly honored to receive the Best Online Casino Provider in CEE award,” commented Irina Rusimova, Chief Commercial Officer at Amusnet. “This recognition reflects the dedication of our entire team and our ongoing drive to deliver exceptional gaming experiences for players while empowering our partners to succeed. It inspires us to keep pushing boundaries and setting new benchmarks in the industry.”
This award highlights Amusnet’s ongoing commitment to excellence and its role in shaping the future of the online gaming landscape in CEE and beyond.
The post Amusnet Wins Best Online Casino Provider in CEE at the GamingTECH Awards 2025 appeared first on European Gaming Industry News.
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