Latest News
Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time
National Lottery operator, Allwyn, is this week launching a special edition Paris 2024-themed Scratchcard to celebrate how players support Team GB and ParalympicsGB when they play National Lottery games.
Featuring two designs – one centred on Team GB and the other on ParalympicsGB –the £1 Scratchcard has a huge top prize of £100,000 and an incredible five chances to win a prize. Allwyn worked with National Lottery funding distributor UK Sport to incorporate the special message: “By playing this game, you help over 1000 elite athletes who benefit from National Lottery funding”, which appears on the front of the card.
This is the first time that any National Lottery product has specifically highlighted the amazing support that players provide to Team GB’s and ParalympicsGB’s athletes simply by playing a National Lottery game.
The special edition Scratchcard – which has the iconic team logos emblazoned on the front of the two separate designs – forms part of Allwyn’s wider marketing and communications campaign to celebrate the unique role National Lottery players have in supporting sport in the UK. The great British public are right fully proud of the part they play in the success of Team GB and ParalympicsGB, and the campaign will celebrate how The National Lottery enables the UK’s athletes to pursue Olympic and Paralympic success.
In total, £1.5 billion of National Lottery funding has been invested into elite sport – with over 6800 individual elite athletes having been supported to chase their dreams since 1997. Through selling and buying National Lottery tickets, National Lottery retailers and their customers play a vital role in helping to support our brilliant athletes at Paris 2024 and beyond.
To make the most of the new “Best Gift Ever” campaign, which Allwyn launched last month, National Lottery retailers can talk to customers about the upcoming Summer Games and suggest gifting the Scratchcard to join in with the Paris 2024 excitement. June will also see a “Best Gift Ever” in-store takeover – featuring playstation inserts, posters, wobblers and counter cards – and this will provide further support for in-store sales.
National Lottery retailers should also look out for chances to win tickets to The National Lottery’s Team GB and ParalympicsGB Homecoming events later this year. More details about both events and how to win tickets will be available in the coming weeks.
Allwyn’s Director of Channel Operations, Alex Green, said: “We’re really excited about the launch of the new Scratchcard, as it’s the first time we’re connecting the success of Team GB and ParalympicsGB with the purchase of a National Lottery Scratchcard on the product itself. And with the iconic team logos and the special funding wording featuring front and centre, it’s hard to miss!
“The arrival of the Scratchcard in National Lottery retailers will also be an attractive proposition for players, with dual benefits of either playing or gifting this card. They’ll offer excitement at the prospect of winning the huge prizes on offer, in addition to a strong awareness that they’re playing their part in helping to fund UK athletes who are taking part in the upcoming Paris 2024 Olympic and Paralympic Games.”
The post Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time appeared first on European Gaming Industry News.
Dmitry Starostenkov
EvenBet Gaming Launches its Turnkey Casino Platform and Game Aggregator
EvenBet Gaming, a global card games and poker software provider, has expanded its product portfolio with the launch of its Turnkey Casino Platform and Game Aggregator, marking its formal expansion into the casino vertical.
With more than 20 years of experience in the poker industry, the move marks the next phase of growth for the company, bringing together its proven poker software and advanced casino solutions into a single framework.
At the core of this expansion is the Turnkey Casino Platform, designed to minimise launch friction and provide a structured and accessible entry into the market, supported by scalable infrastructure to facilitate long-term growth.
The ecosystem combines a ready-to-launch casino platform with EvenBet’s Game Aggregator, comprising over 15,000 titles from more than 230 providers. It also includes an advanced promotional and bonus toolkit, payment infrastructure, KYC tools, an internal revshare affiliate module and external CPA service integrations, enabling operators to launch and scale efficiently without needing extensive technical resources.
EvenBet’s strategy is designed to support a seamless product journey, accommodating both new market entrants seeking an efficient launch and established operators looking to expand their portfolio. Underpinned by a single player account and shared balance, the platform is built to drive cross-vertical engagement, enabling a natural transition between casino and poker.
Supporting this approach is its suite of purpose-built hybrid games tailored to casino players. One Click Poker removes the traditional poker lobby, eliminating a common barrier to entry, while Spins Poker blends player-versus-player gameplay with fast-paced, slot-style mechanics.
Additional casino side games and rewards within the poker lobby play a vital role in supporting the transition of poker players into casino, further optimising the two-way conversion pipeline.
With a track record of delivering first-class poker solutions to tier-one operators worldwide, the expansion positions EvenBet to unlock previously untapped revenue streams as it targets further global growth.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “The integration of our Turnkey Casino Platform and Game Aggregator into the EvenBet ecosystem represents a natural evolution of our offering.
“The modular platform has been engineered to remove the complexities typically associated with launching a casino, while also providing a clear pathway to a full-scale poker product.
“By leveraging two decades of industry experience and deep technical expertise, we are well equipped to support operators at every stage of their journey, from initial launch to global scale.”
The post EvenBet Gaming Launches its Turnkey Casino Platform and Game Aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet Italy
Amusnet Italy Announces Strategic Partnership with StarVegas
Amusnet Italy has announced a new strategic partnership with StarVegas, a prominent operator in the Italian iGaming landscape. This collaboration represents another step in the company’s mission to deliver top-tier gaming content to local players.
Under the agreement, StarVegas will integrate a selection of Amusnet’s some of the most successful titles, known for combining the nostalgic appeal of classic slot design with cutting-edge technology. The partnership aims to enhance the operator’s premium casino offering, delivering a more diverse and high-quality entertainment experience to its established player base.
The launch features some of the market’s top-performing titles, such as Extra Crown and Shining Crown, the engaging mechanics of 20 Golden Coins, and the fan-favourite 20 Super Hot. These games are recognised for their seamless performance, intuitive gameplay and high-quality graphics.
“Partnering with StarVegas is a significant milestone for our growth in Italy. We are confident that our iconic portfolio will bring strong value to their players and further reinforce our position as a leading provider in the region,” said Polina Nedyalkova, Director at Amusnet Italy.
“We are proud to welcome Amusnet to StarVegas, enriching our portfolio with a curated selection of titles inspired by traditional slot gameplay and enhanced with modern visuals and streamlined mechanics. This partnership reflects our commitment to delivering a diverse and engaging gaming environment, where accessibility, variety, and quality remain central to the player experience,” said Paolo Marchi, Brand Manager at StarVegas.
This agreement highlights Amusnet’s continued commitment to expanding its footprint in the Italian market, bringing its high-performing portfolio to an even broader audience.
The post Amusnet Italy Announces Strategic Partnership with StarVegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Kong
REEVO Announces New Partnership with Pitta+
REEVO has announced a new partnership with Pitta+, an emerging iGaming content provider focused on delivering engaging slot titles and interactive gaming experiences to operators worldwide. This collaboration further strengthens REEVO’s aggregation ecosystem, expanding its content offering with dynamic titles designed to appeal to a broad range of player preferences.
Through this partnership, Pitta+’s portfolio is now available on the REEVO aggregation platform, giving operators seamless access to fresh and engaging content through a single, efficient integration. The addition of Pitta+ reinforces REEVO’s commitment to continuously enhancing its platform with diverse and high-performing content that supports operator growth.
For REEVO, this partnership reflects its ongoing strategy to collaborate with innovative studios that bring creativity and performance to its growing aggregation platform.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Pitta+ is another exciting step forward for REEVO as we continue to grow our aggregation platform with diverse and engaging content. What stands out is their ability to deliver accessible gameplay combined with strong themes that resonate across different player segments. At REEVO, we focus on building an ecosystem that helps operators succeed, and this partnership strengthens our ability to offer content that drives engagement and long-term value.”
Andrew Kong, Head of Business Development at Pitta+, said: “We are very excited to partner with REEVO and bring the Pitta+ game portfolio to their extensive network. This collaboration represents an important milestone for us as we continue expanding our global distribution. REEVO’s strong aggregation platform and global reach make them an ideal partner, and we look forward to building a successful and long-term collaboration together.”
The post REEVO Announces New Partnership with Pitta+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Bede Gaming7 days agoPointsBet Canada rolls out Bede Gaming aggregation and bonusing platform
-
Acquisitions/Merger7 days agoPetroglyph Development Group and Great Canadian Entertainment Announce the Successful Closing of the Acquisition of Chances Maple Ridge
-
Asia7 days agoBetby se asocia con QTech Games y amplía alcance de sportsbook en Asia
-
Bede Gaming7 days agoPointsBet Canada and Bede Gaming Launch New iCasino Partnership
-
Canada6 days agoFanDuel Announces New Partnership with Toronto Tempo
-
Asia7 days agoTCSJOHNHUXLEY to Showcase Intelligent Software and Advanced Table Solutions at G2E Asia 2026
-
Baltics7 days agoHIPTHER Baltics: Riga 2026 Agenda – Where Compliance Meets Reality and Growth Gets Tested
-
Asia7 days agoBETBY links sportsbook to QTech Games distribution network in Asia



