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How Casino.org is helping players go beyond the hype

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Gaming Americas takes a closer look at how the popular online casino affiliate is educating players and putting the power in their hands to find the best online casinos

Players are always looking for new casinos to play at and bonuses to claim. But in a market where there are literally hundreds of brands to explore, finding reputable sites that offer the experiences they are seeking is easier said than done.

While casinos spend big on branding and marketing, a lot of players turn to affiliate sites to get the lowdown on each brand so that they can decide if it’s the right casino for them or not. These sites also act as an additional layer of trust as players know they have already been vetted by the affiliate.

One of the most established and trusted affiliates is Casino.org which has been helping players to go beyond the hype being generated by casino brands and educate players in terms of what they need to consider before deciding to sign up and play at a site for almost 20 years.

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The site has earned a reputation among players for the quality of its casino reviews. Each brand listed on the site is put through an extensive 25-step process to determine the score it receives including security and trust, games, bonuses, banking, mobile, localisation and customer support.

This is to ensure that all aspects of the player journey and experience are taken into account and so that the casino receives a fair score for what it has to offer.

Casino.org’s team of reviewers are always objective when putting a casino through its paces and is not afraid to highlight any areas where it has been marked down. This is because the site believes that transparency and honesty is key to fostering player trust.

Alexander Korsager, General Manager at Casino.org, says: “There remains a lack of trust between players and the online casinos they sign up to and play at, and that’s why we have developed such a comprehensive review process.

“We want players to be able to have all the information they need about a casino so they can decide whether it’s right for them or not. This means being honest about what is good and bad about each brand. Of course, we only list the top brands in each market.”

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Beyond its casino reviews, Casino.org has built a comprehensive “learning hub” packed with articles, features, interviews and guides so that players can further educate themselves about playing at online casinos.

Topics covered include how to play casino games, how to gamble responsibly, how live dealer works and a vast FAQ section that answers some of the most common questions players have.

It’s also rolled out a dedicated video series that talks players through how to play the game of roulette including how to get started, six betting strategies and the difference between European and American roulette.

“Our learning hub has proved to be incredibly popular with players,” says Korsager. “It arms them with the knowledge and understanding they need to make the most of the time they have at an online casino, especially when it comes to playing games like blackjack and roulette.

“Player education is an area where we are looking to stand out and our learning hub is a very effective way of going about this.”

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All of the content written and published by Casino.org – including its famous casino reviews – is produced by gambling experts. The team is made up of online casino players with deep experience and an unrivalled understanding of what makes for a good online casino.

This is a major factor in the affiliate’s rise to the top of the industry and why it is so deeply trusted by players in more than 100 countries across the world.

“Casino.org is on the side of the player and our team of experts ensure that we produce content that is detailed, accurate and correct, says Korsager. “Players come to us for our honest opinions and insights, and we can only deliver this because of the truly incredible team that we have in place.

“We have been supporting players on their mission to find new online casinos and bonuses for almost 20 years now and plan to be doing it for the next two decades and beyond.”

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Affiliate Industry

Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025

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Boomerang is a  contender for Sportsbook Operator of the Year and Bonus Offer of the Year

Boomerang, a rapidly growing global brand behind the annual Golden Boomerang Awards, has been shortlisted for the AffPapa Awards 2025 in 2 categories: Boomerang Bet on Sportsbook Operator of the Year and Boomerang Partners on Bonus Offer of the Year.

Inclusion in the Sportsbook Operator of the Year nomination is a testament to Boomerang’s success in the online betting industry. Over 2024-2025, the brand has achieved great results: the betting segment has grown fivefold (5x), and the number of sports betting offers surged more than 6 times. Six new brands were added to Boomerang’s portfolio in 2024, contributing to an almost 1.5-fold increase in end-users. In addition, Boomerang is the Official Regional Betting Partner of AC Milan, one of the world’s most famous and titled football clubs.

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The Bonus Offer of the Year nomination confirms the high level and detailed elaboration of Boomerang’s bonus policy. Its portfolio includes more than 15 brands, each operating in strict compliance with the Terms and Conditions, including Bonus rules. Boomerang ensures fairness, transparency, and visibility of key bonus information for partners and users. It regularly collects feedback to improve its bonus policy and make it consistent with the expectations of its audience.

Boomerang actively develops community and works on building long-term trusting relationships with partners. This is demonstrated, among other things, by the second annual tournament for affiliate teams – Golden Boomerang Awards 2025. It will run until May 11. The top 30 teams on the leaderboard will be invited to Milan. There, the best of the best will be named, and 11 awards will be presented, including the main one – the Grand Prix.

The voting phase of the AffPapa Awards has started and will run until May 11. Users can choose their favorites in the nominations and influence the final results. Vote on the AffPapa Awards 2025 website. The award ceremony will take place on May 28 in Malaga during the AffPapa – iGaming Club Conference Malaga 2025.

 

About Boomerang

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Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

The post Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025 appeared first on European Gaming Industry News.

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Affiliate Industry

SBC Summit Malta: Empowering Affiliates with Strategy & Market Insight

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As affiliates strive to expand their reach and build deeper player connections, SBC Summit Malta offers the ultimate platform to learn how to diversify marketing channels, gain access to game-changing technologies, and strengthen their market position.

Education will be a key pillar of the event, with 250 industry experts taking the stage to share their insights. The dedicated ‘Affiliation‘ conference track will take place on Wednesday, 10th June, at the InterContinental Hotel in St. Julian’s. The speaker lineup will feature affiliate professionals, marketing specialists, and operator-side representatives who work closely with affiliates.

Rasmus Sojmark, CEO and Founder of SBC, said: “With changing regulations, evolving player behaviours and preferences, and a constant wave of new tech and marketing channels, having the right insights and strategies is crucial to staying ahead in the region.

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“If you’ve attended what was formerly CasinoBeats Summit, you already know how dedicated we are to driving progress in the affiliation space. Now, with SBC Summit Malta serving as our gateway to Europe, you can expect to hear from some of the region’s leading affiliates as they tackle the industry’s most pressing challenges.”

Attendees can look forward to a range of sessions addressing key opportunities and pain points for European affiliates, including integrating artificial intelligence (AI) into SEO strategies, leveraging affiliate networks to enhance growth, diversifying content output, and drawing lessons from outside the industry.

The track opens with the ‘Diversify Your Channels Before It’s Too Late!’ panel, which will explore how affiliates can future-proof their strategies in an unpredictable digital landscape. Featuring experts Jarl Modén (CPO, Dilanti Media), Johan Svensson (CEO, Raketech), Mathew Symmonds (CEO, Web Analysis Solutions Limited), Richard Dennys (CEO, Game Lounge) and John Wright (CEO, Statsdrone), the session will examine the shifting social media landscape, the growing influence of AI, and how to manage diverse content types.

The session ‘Explore How Affiliate Networks Drive Growth for Start-Up Affiliates and Operators’ will highlight how affiliate networks can serve as powerful catalysts for growth for both emerging affiliates and operators. Experts Joshua Gamble (Managing Director, Activewins), Vadim Aidlin (CEO, Mamuta Media), Johan Styren (CEO & Co-Founder, Dilanti Media Ltd), Clinton Cutajar (CTO, MediaTroopers) and Brendon Spiteri (Head of Partnerships, AffiliationSpace) will discuss how these networks can be leveraged to help build strategic partnerships, expand market reach, and boost overall performance.

The panel ‘Game Changers: Lessons from Other Industries to Transform Affiliation in 2026’ will explore how the gaming industry can adapt and innovate by drawing inspiration from sectors such as e-commerce, dating, and Nutra. Speakers will examine successful strategies from these industries and discuss how these insights can be applied to reshape and strengthen affiliate models heading into 2026 and beyond.

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Additionally, the track will feature a dedicated ‘SEO Trilogy‘, hosted by SEO expert Ivana Flynn. This series of SEO-focused panels will cover key developments, including crafting strategies for optimising AI-driven systems, protecting players against blackhat SEO tactics, and ensuring seamless operations across multiple platforms.

Affiliates looking to dive deeper into the latest marketing trends shaping the European landscape can attend the dedicated Marketing’ conference track on Thursday, 11th June—the second day of the summit. Sessions will cover how to harness AI to create unique content, navigate advertising restrictions, and use data to boost player retention and loyalty.

 

The post SBC Summit Malta: Empowering Affiliates with Strategy & Market Insight appeared first on European Gaming Industry News.

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Affiliate Industry

AffPapa Signs Deal with SuperiorShare

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AffPapa, the ultimate platform connecting iGaming operators and affiliates, has announced the addition of SuperiorShare to its growing directory.

SuperiorShare is an affiliate Programme known for its top-tier marketing solutions. Created by former affiliates, it provides an opportunity to drive traffic to high-converting casinos, expand their reach and earn substantial revenue.

“We are thrilled to begin our partnership with AffPapa. At Superior Share, we continuously strive to align ourselves with industry leaders, and we believe that AffPapa offers an exceptional product that provides significant value to operators seeking growth and expansion opportunities,” SuperiorShare said.

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By joining AffPapa’s extensive directory, SuperiorShare gets a chance to reach even more iGaming operators, creating fresh opportunities for collaboration and growth. As both companies aim to connect key players in the industry, the partnership is expected to create significant value for both affiliates and operators alike.

Yeva Avagyan, Head of Commercial at AffPapa, said: “We are excited to welcome SuperiorShare into our directory. AffPapa remains dedicated to creating meaningful connections in the iGaming business, supports growth, and ensures long-term success for both operators and affiliates. SuperiorShare’s addition is another step in strengthening this vision.”

The post AffPapa Signs Deal with SuperiorShare appeared first on European Gaming Industry News.

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