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Bet365 to Go Live with Fixed Odds Horse Racing in New Jersey and Colorado Through BetMakers

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BetMakers Technology Group Ltd announced that it has signed two-year market access and content agreements with bet365 relating to New Jersey and Colorado.

Under the agreements, bet365 will be licensed by BetMakers to offer fixed odds bets on thoroughbred horse racing to bet365 customers within New Jersey. Bet365 will also be licensed to distribute BetMakers’ thoroughbred racing content to bet365 customers in New Jersey and both thoroughbred and harness racing in Colorado. Bet365 will pay BetMakers a “Market Access Fee” based on a percentage of all fixed odds bets placed in New Jersey on all thoroughbred racing events it offers to its customers and a “Content Fee” based on a percentage of all fixed odds bets placed in New Jersey and Colorado on applicable BetMakers Global Racing Network content. The contracts will run for two years.

The structure of the market access agreement allows bet365 to seek BetMakers’ approval to offer fixed odds wagering on third party global thoroughbred racing content to its New Jersey customers from the many rights holders globally. Bet365 will be required to pay BetMakers the Market Access Fee in respect of online fixed odds wagering in New Jersey on all thoroughbred racing content, regardless of whether that content is provided by BetMakers or a third party.

Jake Henson, Chief Executive Officer of BetMakers, said: “We are very excited to be launching fixed odds betting on thoroughbreds in partnership with a leading sportsbook in the US. This is a significant milestone for BetMakers and aligns with our strategy for fixed odds betting on thoroughbreds in the US.

“The sports betting market in the US is starting to mature and the interest from operators in horse racing as a product is expected to become even stronger. The high frequency of horse racing can deliver high engagement and high margin returns to operators. We believe the opportunity for both BetMakers and the racing industry more broadly to be significant in the long term.

“We are always actively working with rights holders to deliver opportunities for sustainable industry returns and open new opportunities in expanding growth markets. This opportunity in the US ticks both of those boxes and we look forward to helping our partners build out a global race book.”

AGS Interactive

AGS Interactive Expands Its UK Presence with bet365 Partnership

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AGS Interactive (AGSi) has solidified its presence across the pond, taking a selection of its best-performing games live in the UK with bet365.

This announcement further cements AGS’ partnership with bet365 building on existing collaborations in the United States, Canada, and Latin America. bet365’s established UK market position and diverse global presence make them a logical strategic partner to support AGS’ global growth initiatives throughout Europe and beyond.

At the time of launch, bet365 players across the UK will have access to more than 20 popular game titles from AGS’ interactive content library. Notable titles include:

  • Rakin’ Bacon!®
  • Capital Gains®
  • 3X Ultra Diamond™
  • Shamrock Fortunes®
  • And more

“We’ve worked closely with bet365 for years and extending our partnership to the UK is an important milestone for AGS,” said Zoe Ebling, Vice President of Interactive at AGS. “It not only reflects the strength of our relationship, but the growing global appeal and potential of our increasingly diverse portfolio of high-performing online slot content. This is a clear sign of where AGS is headed — broader reach, more markets, and a rapidly expanding international footprint.”

“We’re delighted to welcome a selection of AGS’s most beloved slot titles to our UK market,” said a bet365 spokesperson. “This expanded partnership, featuring popular casino slots, and custom-branded titles emphasizes our commitment to providing a Never Ordinary online gaming experience.”

The post AGS Interactive Expands Its UK Presence with bet365 Partnership appeared first on European Gaming Industry News.

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bet365 PARTNERS WITH INSPIRED ENTERTAINMENT TO LAUNCH A BESPOKE GAME: SPIN O’REELY GRAND CHANCE

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the exclusive launch of its brand-new, bespoke slot game, Spin O’Reely Grand Chance, in collaboration with long time partners bet365.

Expanding bet365’s popular exclusive Irish-themed Spin O’Reely game series, the game will initially be available to players in the UK, Ontario, and New Jersey, with more markets to follow soon. The game can also be accessed via the bet365.com domain.

Spin O’Reely Grand Chance builds on Inspired’s successful Golden Winner™ slot, combining its fan-favourite mechanics with new features. This 5×3 slot includes a Free Spins bonus round with multipliers and the potential for additional Free Spins. Players will also discover dynamic reel upgrades, bell announcements, prize pots, a progressive bonus feature and the Golden Grand Chance Cherry feature.

Claire Osborne, VP of Interactive at Inspired Entertainment, said: “We’re thrilled to expand our long-standing partnership with bet365 through the launch of Spin O’Reely Grand Chance. By combining the proven mechanics of one of our top-performing titles with the lively charm of a bet365 Irish-themed classic, we’ve created a game that’s built for success. We can’t wait to see players enjoy it and look forward to building on this momentum together.”

A bet365 spokesperson said: “We are delighted to launch Spin O’Reely Grand Chance in collaboration with Inspired. This game combines enjoyable mechanics with innovative features that will provide our players entertaining gaming experience. We are confident that Spin O’Reely Grand Chance will be a popular addition to our portfolio of cutting-edge content.”

Experience the exciting new collaboration between bet365 and Inspired Entertainment with Spin O’Reely Grand Chance, available now exclusively at bet365.

The post bet365 PARTNERS WITH INSPIRED ENTERTAINMENT TO LAUNCH A BESPOKE GAME: SPIN O’REELY GRAND CHANCE appeared first on European Gaming Industry News.

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Hacksaw Gaming Goes Live with bet365 Brazil

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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.

Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.

Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.

A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”

Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”

The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.

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