bet365
Bet365 to Go Live with Fixed Odds Horse Racing in New Jersey and Colorado Through BetMakers
BetMakers Technology Group Ltd announced that it has signed two-year market access and content agreements with bet365 relating to New Jersey and Colorado.
Under the agreements, bet365 will be licensed by BetMakers to offer fixed odds bets on thoroughbred horse racing to bet365 customers within New Jersey. Bet365 will also be licensed to distribute BetMakers’ thoroughbred racing content to bet365 customers in New Jersey and both thoroughbred and harness racing in Colorado. Bet365 will pay BetMakers a “Market Access Fee” based on a percentage of all fixed odds bets placed in New Jersey on all thoroughbred racing events it offers to its customers and a “Content Fee” based on a percentage of all fixed odds bets placed in New Jersey and Colorado on applicable BetMakers Global Racing Network content. The contracts will run for two years.
The structure of the market access agreement allows bet365 to seek BetMakers’ approval to offer fixed odds wagering on third party global thoroughbred racing content to its New Jersey customers from the many rights holders globally. Bet365 will be required to pay BetMakers the Market Access Fee in respect of online fixed odds wagering in New Jersey on all thoroughbred racing content, regardless of whether that content is provided by BetMakers or a third party.
Jake Henson, Chief Executive Officer of BetMakers, said: “We are very excited to be launching fixed odds betting on thoroughbreds in partnership with a leading sportsbook in the US. This is a significant milestone for BetMakers and aligns with our strategy for fixed odds betting on thoroughbreds in the US.
“The sports betting market in the US is starting to mature and the interest from operators in horse racing as a product is expected to become even stronger. The high frequency of horse racing can deliver high engagement and high margin returns to operators. We believe the opportunity for both BetMakers and the racing industry more broadly to be significant in the long term.
“We are always actively working with rights holders to deliver opportunities for sustainable industry returns and open new opportunities in expanding growth markets. This opportunity in the US ticks both of those boxes and we look forward to helping our partners build out a global race book.”
bet365, a leading global online sportsbook and casino, announced its official launch in Michigan, marking its entry into its 17th U.S. state and continuing its rapid North American expansion. The launch also comes as bet365 is named as an Official Sports Betting Partner of the Detroit Tigers.
Michigan customers will have access to bet365’s globally recognized platform, featuring competitive odds, early lines, and industry-leading in-play betting and its signature Early Payout offer, a fan-favorite feature that allows customers to receive winnings early when their team takes a decisive lead. The platform also includes a fully integrated casino experience, with features such as the free daily Prize Matcher, which allows customers to play daily for prizes worth up to $5000 weekly.
To celebrate the launch, bet365 is offering new customers a “Bet $10, Get $365” promotion for their sportsbook and a “get 1000 free spins and up to $1000 deposit match” for casino, giving players immediate value and a compelling reason to try the platform.
“We’re excited to bring bet365 to Michigan and introduce a better way to bet. This is a mature market with knowledgeable fans, and we’re confident our product stands apart. Features like our Early Payout offer, combined with our in-play experience and integrated casino, give players more ways to engage and more reasons to choose bet365,” said Trip Stoddard, Head of Business Development at bet365.
As part of its commitment to the state, bet365 is also focused on embedding itself within Michigan’s iconic sports and entertainment landscape. The company announced its partnerships with the Detroit Tigers, Detroit Red Wings, and 313 Presents as part of its launch and goal of creating meaningful connections with fans and enhancing how they engage with their favorite experiences. As part of the partnership, bet365 will be integrated throughout Comerica Park via a range of high-visibility placements, appear during game broadcasts through virtual signage, activate across Tigers radio and digital channels, and alongside fan-focused initiatives such as ticketing and merchandise programs throughout the season. In addition, bet365 will serve as a presenting partner of the Detroit SportsNet’s Tigers coverage.
The Michigan launch also reflects bet365’s broader U.S. strategy to expand into all legal markets and establish itself as a true national competitor. By bringing a refined product built on learnings from prior state launches, bet365 is positioned to compete with established operators while offering a differentiated experience.
As part of its launch, bet365 will continue to roll out its “Winning Is Everything” brand campaign across Michigan, reinforcing its commitment to players who are serious about their play and expect more from their sportsbook. Sports fans across Michigan will be able to access a full range of betting options across major leagues, including the NFL, NBA, MLB, NHL, and more.
The post bet365 Launches in Michigan, Bringing its Global Betting Experience to a Competitive Market appeared first on Americas iGaming & Sports Betting News.
Wazdan, the award-winning gain-focused game developer, has entered a strategic partnership with bet365, appointing the operator as the exclusive pre-launch partner for its upcoming slot, Magic Fruit$: Oranges.
Through this collaboration, bet365 will be the first operator to offer the game to players prior to its global release, demonstrating both the strength of the partnership and confidence in Wazdan’s expanding portfolio of performance-driven titles.
Magic Fruit$: Oranges delivers a contemporary take on the classic fruit slot theme, featuring a clean, accessible layout combined with retention-oriented mechanics designed to encourage sustained engagement rather than one-off gameplay sessions.
The game includes a bonus round built around a familiar respin format, enhanced by Wazdan’s proprietary Cash Infinity
mechanic, which increases excitement and potential rewards throughout the feature. Players can also utilise a Cash Out option in the base game for an added payout opportunity, alongside the chance to hit mini, minor, and major jackpots.
This exclusive pre-launch with bet365 forms part of a wider strategic collaboration between the two companies. The early release is designed to maximise visibility and gather early performance insights ahead of the game’s rollout to additional regulated markets.
Wazdan’s portfolio is currently available on bet365 across multiple regulated jurisdictions in Europe and Latin America, reflecting the provider’s compliance across various frameworks, scalability of its products, and the long-term nature of its partnership with one of the world’s leading operators.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said:
“Launching Magic Fruit$: Oranges in an exclusive pre-release window with bet365 marks another milestone in our partnership.
“bet365’s position as one of the world’s most established operators makes it a strong platform for introducing new titles to players and generating early performance insight ahead of wider distribution.”
Paul Cumbo, Head of Gaming – UK and Europe at bet365, added:
“Securing the exclusive pre-launch of Magic Fruit$: Oranges reflects the strength of our relationship with Wazdan and our shared focus on delivering new, engaging content to players across regulated markets. Wazdan’s portfolio continues to perform strongly within our offering, and this early release provides an opportunity to introduce the title to players ahead of its global rollout.”
The post Wazdan partners with bet365 for exclusive pre-launch of Magic Fruit$: Oranges appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER, the acclaimed provider of live streaming, data, and odds for esports and sports, has expanded into a new US state following the receipt of the Event Wagering Supplier License from the Arizona Department of Gaming.
The supplier license enables BETER to provide its quick-betting content, featuring live streams and live data, to licensed operators in the state for the first time, which includes its exclusive ESportsBattle tournaments and Setka Cup table tennis series.
Both are currently active with the tier-one operator bet365, which has been a long-term partner of BETER. Arizona marks the seventh state where BETER is licensed as the company expands its presence in both the state and the broader US market. BETER holds certifications in North Carolina, New Jersey, Florida, Indiana, Iowa, and Colorado as well.
BETER provides round-the-clock live streaming, instantaneous data, and highly precise odds for over 700,000 rapid events each year, offering as many as 50 markets per event with an average operator margin exceeding 7.5%.
Its esports portfolio features ESportsBattle tournaments that showcase eFootball, eBasketball, eHockey, and eTennis, and its sports portfolio includes the Setka Cup series along with the BSKT Cup basketball league.
Gal Ehrlich, CEO of BETER, said: “Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.
“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.
“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.
The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.
This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.
“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.”
The post BETER Obtains Supplier License to Operate in Arizona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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