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Bet365 to Go Live with Fixed Odds Horse Racing in New Jersey and Colorado Through BetMakers

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BetMakers Technology Group Ltd announced that it has signed two-year market access and content agreements with bet365 relating to New Jersey and Colorado.

Under the agreements, bet365 will be licensed by BetMakers to offer fixed odds bets on thoroughbred horse racing to bet365 customers within New Jersey. Bet365 will also be licensed to distribute BetMakers’ thoroughbred racing content to bet365 customers in New Jersey and both thoroughbred and harness racing in Colorado. Bet365 will pay BetMakers a “Market Access Fee” based on a percentage of all fixed odds bets placed in New Jersey on all thoroughbred racing events it offers to its customers and a “Content Fee” based on a percentage of all fixed odds bets placed in New Jersey and Colorado on applicable BetMakers Global Racing Network content. The contracts will run for two years.

The structure of the market access agreement allows bet365 to seek BetMakers’ approval to offer fixed odds wagering on third party global thoroughbred racing content to its New Jersey customers from the many rights holders globally. Bet365 will be required to pay BetMakers the Market Access Fee in respect of online fixed odds wagering in New Jersey on all thoroughbred racing content, regardless of whether that content is provided by BetMakers or a third party.

Jake Henson, Chief Executive Officer of BetMakers, said: “We are very excited to be launching fixed odds betting on thoroughbreds in partnership with a leading sportsbook in the US. This is a significant milestone for BetMakers and aligns with our strategy for fixed odds betting on thoroughbreds in the US.

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“The sports betting market in the US is starting to mature and the interest from operators in horse racing as a product is expected to become even stronger. The high frequency of horse racing can deliver high engagement and high margin returns to operators. We believe the opportunity for both BetMakers and the racing industry more broadly to be significant in the long term.

“We are always actively working with rights holders to deliver opportunities for sustainable industry returns and open new opportunities in expanding growth markets. This opportunity in the US ticks both of those boxes and we look forward to helping our partners build out a global race book.”

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Inspired Entertainment Partners with bet365 to Launch Revolutionary Hybrid Dealer Roulette Game

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 Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading provider of B2B gaming content, systems, and solutions, announced that its long-time partner and leading online gambling operator, bet365, will be the first customer to offer the Hybrid Dealer Roulette game in the UK in Q4 2024.

Hybrid Dealer is a new, US patented, game-changing online product category that offers players casino and gameshow content without the challenges associated with live-dealer products.

Hybrid Dealer Roulette is the second Hybrid Dealer game launched by Inspired, featuring stunning Virtual CGI and pre-recorded real-life hosts. The game is designed to mimic a live casino experience, with a countdown timer to place bets before each round begins and all players seeing the same results at the same time.

In this scheduled multi-player experience featuring leaderboards and chat, players will be part of a dynamic social gaming experience. With every spin, players will be treated to high-quality graphics and audio that engage and entertain.

“We are thrilled to partner with bet365 to bring this exciting new game to their players,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Hybrid Dealer is a whole new category of games, and through our advanced technology, bet365 will be able to provide a realistic Roulette experience to their online players without the expense and effort of dedicated studios and staffing.”

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“This partnership is a testament to our dedication to providing the best online casino experience for our players through cutting-edge offerings,” said a spokesperson for bet365. “We are always looking for new ways to enhance the player experience and keep our players engaged. Inspired’s Hybrid Dealer Roulette game is an exciting innovation that we are confident will resonate with our players.”

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Amusnet Expands Latin American Presence Through Strategic Partnership with bet365 in Peru

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Amusnet proudly announces its partnership with bet365 in Peru. This collaboration supports the provider’s broader expansion strategy, reinforcing its commitment to growth within key emerging markets. Both companies are set to capitalize on the increasing demand for high-quality, engaging gaming content across Latin America.

“Partnering with bet365 in Peru represents a significant step in our journey to expand across emerging regions in Latin America. By aligning our strengths with such a respected operator in the industry, we are positioned to solidify our commitment to offering dynamic and engaging solutions that cater to the region’s demands,” said Nikola Georgiev, Senior Sales Manager at Amusnet.

A bet365 spokesperson said:  “We are proud to extend our partnership with Amusnet into the Peruvian market. Their combination of slots, perfectly fit bet365’s Games product and they will be a welcome addition for our Peruvian customers.”

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Inspired Entertainment Goes Live with bet365 in Mexico with Exclusive Game Launch

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce its supply arrangements with its long-time partner, the leading online gambling operator bet365 are expanding into Mexico. This collaboration will allow bet365’s Mexican customers to enjoy the worldwide exclusive debut of the slot game Sticky Stacked Fire 7s.

The Sticky Stacked Fire 7s game will serve as a hallmark of bet365’s operations in Mexico, always striving to offer customers the best range of content possible. In addition to this marquee title, Inspired is set to go live with a portfolio of 50 games upon launch, reinforcing its commitment to delivering innovative and engaging gaming experiences.

With this expansion into Mexico, Inspired continues to solidify its presence in partnership with bet365, where it is already live in eleven bet365 markets.

“Today marks a significant milestone for Inspired as we deepen our partnership with bet365. We are thrilled to bring the Sticky Stacked Fire 7s game to players in Mexico, along with an impressive lineup of 50 games at launch,” said Brooks Pierce, President and CEO of Inspired. “We remain committed to providing exceptional gaming experiences, and we believe this expansion will resonate well with players in the region.”

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“We are thrilled to extend our partnership with Inspired into Mexico,” said the spokesperson at bet365. “The exclusive launch of the Sticky Staked Fire 7s game underscores our commitment to delivering unique and thrilling gaming experiences for our players. We are confident that Inspired’s games will resonate with our Mexican audience just as they have in other markets.”

As the gaming landscape continues to evolve, Inspired and bet365 are poised to deliver cutting-edge gaming solutions that cater to the growing demand for online entertainment in Mexico.

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