Incentive Games has refreshed its Tournament Challenge free-to-play football predictor in partnership with bet365 ahead of the 2026 World Cup. The game sits in bet365’s free games portfolio and will be accessible via the operator’s website and app.

Tournament Challenge lets players predict match outcomes (win, lose or draw) across Group Stage match days and the Knockout Rounds. Players allocate a 10-point stake to each prediction, with returns based on the odds of the selected outcome, and can double points on one prediction per round. Match days and rounds are released individually during the tournament.

New for 2026, the product adds “Your Leagues”, a private league feature that lets players create and join groups using league codes, compare predictions and track performance. Incentive Games said further updates are planned during the tournament.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “The World Cup is one of the biggest sporting moments on the planet, and Tournament Challenge is designed to bring fans even closer to it. We wanted to create something competitive, social and easy to jump into throughout the tournament. The addition of ‘Your Leagues’ adds a whole new dimension this year, giving players the chance to compete directly with friends and share the experience together. We’re incredibly proud to continue working alongside the fantastic team at bet365 to bring this to life.”

Rhead Hilton, bet365 Software Product Development Manager said, “With the World Cup bringing together fans from all over the world, Tournament Challenge gives bet365 customers a valuable opportunity to get closer to the action.

We are pleased to offer a free-to-play experience that is straightforward, engaging and built around competition, with our Your Leagues feature adding a social dimension that allows players to challenge one another directly and compare predictions. We are also proud to continue our partnership with Incentive Games and deliver another strong product for our customers.”

According to the companies, Tournament Challenge will be available across key global territories, alongside dedicated standalone versions for Brazil, Spain, Italy and Greece. bet365’s terms state the promotion is “only available to new and eligible bet365 customers”, is limited to one entry per person, and closes “at kick-off of the last scheduled tournament game on 19th July 2026.”

The post Incentive Games and bet365 refresh Tournament Challenge for the 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

The promotion features four Blueprint slots, including Fishin’ Frenzy: Lure Em’ In, and targets eligible bet365 sign-ups.

Blueprint Gaming has launched an exclusive open account offer with bet365, giving eligible customers access to free spins on four Blueprint slot titles as part of a sign-up promotion.

The offer includes Fishin’ Frenzy: Lure Em’ In, Fishin’ Frenzy: Big Catch Gold Spins, Triple Action Cash Strike and King Kong Splash. The companies said the promotion is the latest activation in their long-running partnership.

Blueprint said Fishin’ Frenzy remains one of its top-performing franchises, with five titles currently in its top-ranked games. The supplier also said Fishin’ Frenzy: Lure Em’ In delivered a “record-breaking opening weekend” after launching in April 2026.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said: “Our partnership with bet365 has gone from strength to strength over a number of years, and this latest open account offer is another fantastic example of how closely we continue to collaborate.

“Each of the selected games has proven to be a standout performer within our portfolio, whether through strong player retention, consistent revenue generation or long-term brand recognition. We are thrilled to see bet365 spotlight these titles as part of a major promotional campaign and look forward to seeing how players respond.”

Paul Cumbo, bet365 Head of Gaming – UK and Europe, added: “Blueprint Gaming’s portfolio continues to resonate strongly with our players, and we are delighted to bring together a selection of some of its most recognisable and high-performing games as part of this exciting open account offer.

“The promotion reflects the strength of our longstanding relationship and our shared focus on delivering engaging entertainment experiences to players.”

The post Blueprint Gaming and bet365 roll out exclusive open account free spins offer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Bet365 has expanded its reach in Europe by launching its sportsbook in France – ahead of the rollout of online poker and horse race betting.

The operator, headed up by Denise Coates, has rolled out iOS and Android apps to support its launch.

Bet365 has gone live in France with its bet builder, Bet Tracker and Match Live features and its Sub On Play On, which allows bet slips involving individual players to carry on if the player is substituted.

The brand’s cash out feature is also included, with bet365 confirming it will add online poker and horse race betting in the market further down the line.

Alex Sefton, bet365’s global chief marketing officer, said: “Bet365’s expansion strategy has always been built around combining the scale, technology, innovation and expertise of a global brand with the understanding and appreciation of local customs and culture.

“Our arrival in France will be no different. We’re thrilled to create a product and experience tailored specifically for French players, within a framework fully compliant with the requirements of the French National Gaming Authority.”

Bet365’s France launch comes after a period of expansion in the US following launches in Michigan and Kansas.

Bet365 said it has put a key focus on responsible gaming within the French gaming framework.

As well as self-exclusion tools, gambling controls and voluntary gambling bans, the brand has partnered with Joueurs Info Service, the national remote assistance service for problem gambling and addiction, and Evalujeu, the ANJ’s programme for the prevention of excessive gambling.

Bet365 added that a collaboration with Association de Recherche et de Prévention des Excès du Jeu (ARPEJ) will provide “more effective support to players displaying signs of problematic gambling behaviour.”

The post Bet365 Officially Launches its Online Sportsbook in France appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.