Gambling in the USA
BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS
Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.
Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.
The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.
NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that they’ve watched a race for the first time because they’ve placed a bet on it.
“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” said Jai Maw, Co-Founder and President of Batting Hero.
Maw continued, ”As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.”
As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. They’re also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.
Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.
“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,” said Joe Solosky, Managing Director of Sports Betting at NASCAR. “We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.”
North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCAR’s handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.
Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Hero‘s team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.
The festive spirit of St. Patrick’s Day returns to downtown Las Vegas as the Plaza Hotel & Casino prepares to host its annual celebration at the dazzling Carousel Bar. Set beneath the venue’s iconic illuminated dome, the popular holiday gathering promises lively entertainment, themed cocktails, and a vibrant atmosphere for visitors and locals alike.
Beginning at 4 p.m. on Tuesday, March 17, the Carousel Bar will transform into a spirited St. Patrick’s Day destination featuring festive décor, upbeat music, and drink specials inspired by Irish tradition. The celebration takes place just steps away from the bustling Fremont Street Experience, making it an ideal stop for anyone exploring downtown Las Vegas during the holiday.
A Festive Downtown Celebration
Each year, St. Patrick’s Day brings an influx of revelers to Las Vegas, and the Plaza’s Carousel Bar has quickly become one of downtown’s standout locations to mark the occasion. Known for its visually striking design and lively ambiance, the bar sits beneath the Plaza’s glittering dome and features large-scale animated elements that create an immersive party atmosphere.
For the holiday celebration, guests can expect Paddy Party Music Hits filling the air, creating the soundtrack for an evening of Irish-inspired fun. The event will also feature festive backdrops designed for selfies and group photos, allowing visitors to capture memories of the celebration against colorful St. Patrick’s Day-themed visuals.
The Carousel Bar’s unique setting makes it particularly appealing for social gatherings, whether visitors are celebrating with friends, colleagues, or fellow tourists exploring the entertainment offerings of Fremont Street.
Special St. Patrick’s Day Drink Menu
No St. Patrick’s Day party would be complete without themed drinks, and the Plaza’s Carousel Bar will offer a lineup of festive specials designed to complement the celebration.
Guests can enjoy Guinness Draught for $8, a classic choice synonymous with Irish heritage and St. Patrick’s Day festivities worldwide. For those looking to sample something stronger, the bar will also offer St. Paddy Irish whiskey shots for $4, providing a quick and spirited toast to the holiday.
Another popular option on the menu is the Irish Car Bomb for $10, a well-known celebratory cocktail that combines Irish stout with whiskey and cream liqueur for a rich and indulgent experience.
For those who prefer a cocktail with a festive twist, the bar will feature the Irish Mule, a vibrant green drink made with ginger beer, Jameson Irish Whiskey, and fresh lime. Priced at $10, this specialty cocktail adds a refreshing and colorful option to the St. Patrick’s Day lineup.
Together, these drink specials provide a range of options designed to suit every taste while embracing the flavors traditionally associated with Irish celebrations.
A Unique Venue in Downtown Las Vegas
The Carousel Bar has become one of the most visually distinctive attractions at the Plaza Hotel & Casino. Its animated elements and glowing dome create a lively centerpiece that draws attention from visitors exploring the property and nearby Fremont Street.
During major holidays and events, the bar often becomes a focal point for celebrations, offering a social space where guests can enjoy themed entertainment and drinks in a lively environment. St. Patrick’s Day is one of the venue’s most anticipated events, bringing together locals and tourists eager to celebrate Irish culture and tradition.
The location also offers easy access to the Fremont Street Experience, one of downtown Las Vegas’ most popular entertainment districts. Visitors can seamlessly move between live music, street performances, casinos, and bars, making the Carousel Bar party a convenient stop within a larger night out in the city.
Capturing the Spirit of St. Patrick’s Day
St. Patrick’s Day celebrations have grown into a global phenomenon, with cities around the world hosting parades, parties, and cultural events honoring Irish heritage. In Las Vegas, where entertainment and nightlife thrive year-round, the holiday provides yet another opportunity for venues to create immersive and memorable experiences.
The Plaza Hotel & Casino embraces this tradition by hosting an event that combines festive décor, themed drinks, and music that encourages guests to embrace the celebratory mood. The addition of photo-friendly backdrops further enhances the experience, allowing attendees to share their celebrations across social media.
For visitors seeking a lively but approachable party atmosphere, the Carousel Bar’s St. Patrick’s Day event offers a welcoming environment where the focus remains on socializing, enjoying drinks, and celebrating the holiday spirit.
A Downtown Destination for Holiday Fun
As St. Patrick’s Day approaches, the Plaza Hotel & Casino once again positions itself as a destination for festive gatherings in downtown Las Vegas. The combination of themed cocktails, music, and the visually captivating Carousel Bar setting creates an experience designed to stand out among the city’s many holiday celebrations.
Whether guests are longtime Las Vegas locals or tourists exploring the city’s historic downtown district, the party promises an energetic environment filled with Irish-inspired charm.
With its vibrant atmosphere and convenient location near the Fremont Street Experience, the Carousel Bar at the Plaza Hotel & Casino provides the perfect setting to raise a glass, enjoy festive drinks, and celebrate St. Patrick’s Day in true Las Vegas style.
The post Celebrate St. Patrick’s Day at the Plaza Hotel & Casino’s Carousel Bar appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
Celebrate St. Patrick’s Day at the Plaza Hotel & Casino’s glittering Carousel Bar
The Plaza Hotel & Casino will host its annual St. Patrick’s Day party at Carousel Bar under its iconic glimmering dome starting at 4 p.m. on Tuesday, March 17.
The party at Carousel Bar will include Paddy Party Music Hits, festive backgrounds for selfies and group photos, and drink specials, including Guiness Draught ($8), St. Paddy Irish whiskey shot ($4), Irish car bombs ($10), and an Irish Mule, a specialty green cocktail made with ginger beer, Jameson Irish Whiskey, and lime ($10).
With its larger-than-life animated elements, Carousel Bar will be the centerpiece of the holiday party located underneath the glittering lights of the Plaza’s dome – the perfect location to celebrate the spirit of the Irish just steps away from the Fremont Street Experience.
The post Celebrate St. Patrick’s Day at the Plaza Hotel & Casino’s glittering Carousel Bar appeared first on Americas iGaming & Sports Betting News.
Circa Resort & Casino
Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming
The Downtown Vegas Alliance has partnered with the City of Las Vegas to host a Successes & Insights Community Forum focused on the state of downtown gaming and hospitality.
The public event will take place on Wednesday, March 18 at the Las Vegas Civic Center, bringing together key leaders from the city’s gaming and hospitality industry to discuss growth, challenges and future opportunities in downtown Las Vegas.
Event Overview
The forum will begin with welcome remarks from Shelley Berkley, Mayor of Las Vegas. The discussion panel will be moderated by Andrew Woods of the UNLV Center for Business and Economic Research.
Featured Panelists
The panel will include several prominent figures in downtown Las Vegas gaming:
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Jonathan Jossel – CEO of Plaza Hotel & Casino
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Chris Latil – General Manager of Golden Nugget Las Vegas
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Jeff Victor – Vice President at Circa Resort & Casino, The D Las Vegas and Golden Gate Hotel & Casino
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Joe Woody – CFO of El Cortez Hotel & Casino
Event Schedule
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Registration: 4:30 PM
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Panel Program: 5:00 – 6:00 PM
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Networking Reception: 6:00 – 7:00 PM
The event is free and open to the public, but registration is required due to limited seating.
Strengthening Downtown Las Vegas
The forum aims to provide valuable insights into the evolving downtown gaming landscape, highlighting the successes of local operators while exploring strategies for continued economic growth and tourism development in the heart of Las Vegas.
For broader coverage on Las Vegas gaming industry developments, see:
https://www.reviewjournal.com/business/casinos-gaming/
The post Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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