Gambling in the USA

BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS

Published

2 years ago

May 7, 2024

betting-hero-revs-up-collaboration-with-nascar-to-enhance-betting-experience-for-racing-fans

Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.

Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.

Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.

The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.

NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that they’ve watched a race for the first time because they’ve placed a bet on it.

“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” said Jai Maw, Co-Founder and President of Batting Hero.

Maw continued, ”As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.”

As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. They’re also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.

Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.

“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,” said Joe Solosky, Managing Director of Sports Betting at NASCAR. “We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.”

North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCAR’s handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.

Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Hero‘s team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.

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Acquisition News

Xtremepush Acquires Scrimmage to Launch Industry-First Unified Loyalty and CRM Solution

Published

13 minutes ago

January 6, 2026

Wladimir P.

Xtremepush, the leading global customer engagement platform, has announced the strategic acquisition of US-based loyalty platform Scrimmage. The move enables Xtremepush to deliver a market-first, all-in-one solution that natively integrates real-time loyalty with its existing CDP, CRM, and free-to-play (F2P) products.

By bringing Scrimmage’s technology into its ecosystem, Xtremepush is launching XP Loyalty. This dynamic engine moves beyond traditional “points-only” programs, allowing operators to drive retention through a single data layer that supports live, granular personalization.

Solving the “Static Loyalty” Problem

The acquisition addresses a common pain point in the iGaming industry: generic loyalty programs that function in isolation. XP Loyalty replaces these “bolt-on” solutions with a unified system that utilizes:

Gamification Elements: Missions, challenges, and leveling systems.
Customization: Operator-specific currencies and personalized widgets.
Real-Time Execution: Targeted “loyalty nudges” delivered precisely when a player is most likely to engage.

Because the system is fully controlled by CRM and marketing teams, operators can iterate strategies in real-time, improving cost efficiencies by minimizing the “cost of generosity”—ensuring rewards are only given when they provide the highest return on lifetime value.

Leadership and Integration

As part of the deal, Dan Taren, Scrimmage’s CEO, has joined Xtremepush as Head of Loyalty Product. He is currently overseeing a rigorous integration process where every line of code is being audited to ensure it fits into Xtremepush’s “one data layer” philosophy.

“We endeavor to be the ‘experts in the room’ for our customers,” said Tommy Kearns, CEO and co-founder at Xtremepush. “Bringing Scrimmage into the fold ensures we cement that position. We want to move the industry away from static legacy schemes and connect operators to their players in real-time at the most personal level possible.”

Dan Taren added: “Xtremepush is the only market player successfully unifying CRM, F2P, and now loyalty in one platform. That is critical in the optimal rollout of these solutions, especially as partners look to differentiate ahead of major events like this year’s World Cup.”

The post Xtremepush Acquires Scrimmage to Launch Industry-First Unified Loyalty and CRM Solution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution

Published

13 minutes ago

January 6, 2026

GamingAmericas.com

Xtremepush has announced the acquisition of US-based loyalty platform Scrimmage to empower customers with a market-first, unified platform featuring a native, real-time loyalty engine to complement its already successful CDP, CRM, and F2P products.

This strategic move accelerates and enhances the launch of XP Loyalty, which will offer operator customers the seamless delivery of a dynamic engine which integrates directly into the same data layer on its platform. This positioning allows for live personalisation at the granular level, raising the bar of loyalty offerings from useful “bolt-ons” to key engagement and retention drivers, both critical at a time when taxation and regulation are posing brand differentiation and marketing challenges.

Dan Taren, Scrimmage’s CEO, has already joined the Xtremepush team as Head of Loyalty Product, where he is utilising his expertise in igaming loyalty technology to ensure the smooth progress of the integration, which will see every line of code audited to fit with the brand’s best practice approach of a unified ecosystem, agnostic to partner product requirements, size, or complexity.

Once Scrimmage’s technology is fully deployed, Xtremepush expects to solve a core industry problem of generic programmes that function in isolation and do little to attract and retain players. Moving from basic points-based functions to a dynamic engine – which utilises points, missions, challenges, and levels, as well as operator currencies and personalised widgets – will ensure a faster return on lifetime value.

XP Loyalty is sector’s first solution fully controlled by CRM and marketing teams, and will plug directly into Xtremepush-influenced customer journeys, allowing for real-time iteration and cost efficiencies through minimising the cost of generosity, ensuring the right reward or loyalty nudge reaches the right player at the right moment.

Tommy Kearns, CEO and co-founder at Xtremepush said of the acquisition: “We endeavour to be the ‘experts in the room’ to give our customers the best opportunity to realise the full potential of their brands from a CRM, gamification, and now loyalty point-of-view. Bringing Scrimmage into the Xtremepush fold, along with its key innovator Dan Taren, will ensure we cement that position when it comes to retention conversations, and we’re already hugely satisfied by the initial progress.

“Through all of our products, we want to move the industry away from static legacy schemes and instead connect operators to their players in real-time and at the most personal level possible. With Scrimmage underpinning our incoming XP Loyalty launch, we’re raising the bar once again in this regard, in turn giving operators the best chance of success both now, and in a few years’ time.”

“Joining Xtremepush is a major milestone for us at Scrimmage,” added Dan Taren, Head of Loyalty Product at Xtremepush. “This is the natural next step for our technology and a great synergistic step for both parties. Xtremepush is the only market player successfully unifying the key areas of CRM, F2P, and now loyalty in one platform working with one data layer. That is critical in the optimal rollout of these solutions, and our partners will be able to realise their benefits, to better engage and differentiate in the lead up to this year’s World Cup and beyond.”

The post Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution appeared first on Americas iGaming & Sports Betting News.

BETER

BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet

Published

2 weeks ago

December 23, 2025

Wladimir P.

beter-cracks-florida-market:-setka-cup-now-live-on-hard-rock-bet

Editor’s Take

Why this matters: Florida is a “monopoly market” controlled by the Seminole Tribe, meaning there is only one door in: Hard Rock Bet. By securing vendor registration here, BETER gains access to one of the most populous states in the U.S. without the fragmentation of competition seen in states like New Jersey. The immediate deployment of Setka Cup (table tennis) fills a crucial need for 24/7, fast-paced content during U.S. daytime off-hours.

The Full Story

BETER, the provider of next-gen betting content and data, has officially entered the Florida sports betting market after securing Vendor Registration from the Seminole Tribe of Florida (dba Seminole Gaming).

The regulatory approval allows BETER to supply its fast-paced betting products to the state’s sole authorized operator, Hard Rock Bet.

Day One Impact: Table Tennis Following the approval, BETER has immediately launched its exclusive Setka Cup table tennis tournaments on the Hard Rock Bet platform.

The Product: Setka Cup provides 24/7 live streaming, real-time data, and odds.
The Reach: Florida becomes the fifth U.S. state where Setka Cup is available to bettors.
The Metric: BETER covers approximately 700,000 fast-paced events annually, offering up to 50 betting markets per event with margins often exceeding market standards.

Next Phase: Esports While table tennis is live now, BETER has confirmed that its esports portfolio—specifically ESportsBattle—will be integrated into Hard Rock Bet in the “near future.” This will bring round-the-clock eFootball, eBasketball, and other fast-market disciplines to Florida bettors.

Management Commentary Chuck Robinson, Chief Revenue Officer at BETER, emphasized the strategic value of the exclusive Hard Rock partnership:

“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida… Our esports content, particularly ESportsBattle, will also be going live soon.”

Valeriia Tarchynska, Chief Legal Officer at BETER, noted the complexity of the approval:

“Obtaining vendor registration in Florida reflects the strength of our regulatory strategy… We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process.”

This approval is part of a wider U.S. expansion strategy for BETER, which has already secured access in key states including Ohio, Arizona, and Kentucky.

The post BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet appeared first on Gaming and Gambling Industry Newsroom.