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Yorkshire County Cricket Club (YCCC) Announces Dafabet as its Latest Official Partner
Yorkshire County Cricket Club (YCCC) has announced Dafabet as its latest official partner. The two-year partnership will see Dafabet feature on the collar of all YCCC’s playing shirts for all three formats.
Dafabet have established themselves as a major backer of British professional sports clubs over the past few years, including influential partnerships with a number of county cricket clubs, in boxing and snooker, as well as a significant presence in football having worked with the likes of Aston Villa, Bournemouth, Celtic, Everton and Fulham in recent years.
Stephen Vaughan, Chief Executive Officer for YCCC, said: “We are thrilled to have agreed a new major partnership with Dafabet, a company who have a wealth of knowledge and experience within the sporting world. Their support is a fantastic shot in the arm and allows us to make serious strides towards our objectives both on and off the pitch over the next two years. Dafabet have very much impressed everyone at the Club with their desire to help drive the club forward on and off the pitch, and I would like to thank the team at Dafabet for coming on board with Yorkshire Cricket.”
Tom Webster, Business Development Manager for YCCC, said: “We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them to the Yorkshire family for at least the next two years. Dafabet is one of the most recognisable brands in the sports betting industry and we’re thrilled that they’ve chosen to work with us and are extremely grateful to John and his team for the support.”
John Cruces, Head of Sponsorship at Dafabet, said: “We are very proud to become a major sponsor of Yorkshire County Cricket Club and have our branding across all of the club’s playing shirts for all three formats. With cricket becoming our biggest growing international sport, we saw Yorkshire as a key club to further our sponsorship portfolio within elite cricket. The club needs no introduction to cricket fans, being one of the world’s most famous cricket clubs and having produced the greatest number of players to represent England. We are looking forward to a long partnership that we are sure will help us achieve our common goals. We wish them the very best of luck for this season.”
The post Yorkshire County Cricket Club (YCCC) Announces Dafabet as its Latest Official Partner appeared first on European Gaming Industry News.
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
Doron Affiliate Manager [email protected]
Anna Affiliate Manager [email protected]
Maxim Affiliate Manager [email protected]
The post HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
Doron Affiliate Manager [email protected]
Anna Affiliate Manager [email protected]
Maxim Affiliate Manager [email protected]
The post HELL Partners at IGB Live Prada Gifts, Private Screenings, and Your Next Best Deal appeared first on Americas iGaming & Sports Betting News.
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
▪️Doron Affiliate Manager [email protected]
▪️Anna Affiliate Manager [email protected]
▪️Maxim Affiliate Manager [email protected]
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