Latest News
Yorkshire County Cricket Club (YCCC) Announces Dafabet as its Latest Official Partner
Yorkshire County Cricket Club (YCCC) has announced Dafabet as its latest official partner. The two-year partnership will see Dafabet feature on the collar of all YCCC’s playing shirts for all three formats.
Dafabet have established themselves as a major backer of British professional sports clubs over the past few years, including influential partnerships with a number of county cricket clubs, in boxing and snooker, as well as a significant presence in football having worked with the likes of Aston Villa, Bournemouth, Celtic, Everton and Fulham in recent years.
Stephen Vaughan, Chief Executive Officer for YCCC, said: “We are thrilled to have agreed a new major partnership with Dafabet, a company who have a wealth of knowledge and experience within the sporting world. Their support is a fantastic shot in the arm and allows us to make serious strides towards our objectives both on and off the pitch over the next two years. Dafabet have very much impressed everyone at the Club with their desire to help drive the club forward on and off the pitch, and I would like to thank the team at Dafabet for coming on board with Yorkshire Cricket.”
Tom Webster, Business Development Manager for YCCC, said: “We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them to the Yorkshire family for at least the next two years. Dafabet is one of the most recognisable brands in the sports betting industry and we’re thrilled that they’ve chosen to work with us and are extremely grateful to John and his team for the support.”
John Cruces, Head of Sponsorship at Dafabet, said: “We are very proud to become a major sponsor of Yorkshire County Cricket Club and have our branding across all of the club’s playing shirts for all three formats. With cricket becoming our biggest growing international sport, we saw Yorkshire as a key club to further our sponsorship portfolio within elite cricket. The club needs no introduction to cricket fans, being one of the world’s most famous cricket clubs and having produced the greatest number of players to represent England. We are looking forward to a long partnership that we are sure will help us achieve our common goals. We wish them the very best of luck for this season.”
The post Yorkshire County Cricket Club (YCCC) Announces Dafabet as its Latest Official Partner appeared first on European Gaming Industry News.
Latest News
E-Service steps up UK distribution of ITL MyCheckr age estimation tech
ITL says uptake is being driven by retail and amusement events and discussions with regional police forces.
E-Service is increasing UK distribution of Innovative Technology’s (ITL) age estimation and access control products, with the companies pointing to growing demand for ITL’s MyCheckr device.
The partnership between ITL and E-Service dates back to 2004, with E-Service operating as ITL’s UK Trading Partner and Approved Service Centre. ITL said the current momentum is “mainly driven by an uptake of Innovative’s MyCheckr age estimation technology.”
Andy Bullock, Senior Business Development Manager for ITL, said, “E-Service are really flying the flag for our MyCheckr device representing the brand at various UK events. The technology has become a real talking point following our recent presence at the National Convenience Show (NCS) in Birmingham and The Amusement & Retail Entertainment (ARE) in Manchester, and earlier EAG shows in London. We have jointly attended a number of regional BACTA meetings recently introducing the capabilities of MyCheckr to the gaming sector to help with compliance and player protection and we are delighted with the feedback and potential opportunities that have arisen. Plus we are in talks with regional police forces about using MyCheckr to help local convenience stores avoid fines or potential closure for selling age-restricted products to minors.”
Bullock added, “Our age verification technology is simple to operate and install. MyCheckr can be easily placed at any 18+ entrance or our other age estimation device, ICU Lite, can be fully integrated into gaming or SCO machines using a simple API. To help operators manage access we have developed MyConnect which sends alerts to staff via an app to notify them of a potential underage play or self-excluded entry which can be remotely granted or denied.”
Paul Scott, Sales Director at E-Service, said, “It’s been a pleasure working with ITL over the past years. Our relationship has always been strong, and we’ve successfully distributed their leading note validation and recycling products including the NV9 Spectral, Spectral Payout and NV22 Spectral throughout the market for several years now. ITL’s expansion into age assurance technology represents a really exciting time for us as we are delighted to be part of this journey.”
The post E-Service steps up UK distribution of ITL MyCheckr age estimation tech appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
card-payments
Paysafe integrates with Primer to handle card payments for merchants
Paysafe is live on Primer’s Primer for Partners program and is already processing transactions for merchants across North America, Europe and Australasia.
Paysafe (NYSE: PSFE) has integrated with Primer, connecting to the payment orchestration platform via Primer’s no-code Primer for Partners program to provide card payment processing for online merchants using Primer globally.
The companies said the integration allows merchants on Primer to route credit and debit card transactions to Paysafe as a payment service provider. Paysafe said it is already processing payments through Primer for merchants with a presence across North America, Europe and Australasia.
Paysafe said it tailored the integration to support international merchants across industries including iGaming, social gaming, financial trading, eCommerce and travel. Primer for Partners, which Primer launched in December 2025, allowed Paysafe’s tech team to manage the integration “without the need for any coding,” according to the companies.
Rob Gatto, Chief Revenue Officer at Paysafe, said: “We’re delighted to partner with Primer, whose Primer for Partners solution empowered Paysafe to develop a bespoke integration, streamlining the payment journey for Primer’s merchant partners and their customers. We look forward to strengthening our offering within the Primer infrastructure and growing our presence across the broader payment orchestration space.”
Gabriel Le Roux, CEO and Co-founder of Primer, commented: “Paysafe joining Primer for Partners is exactly what this solution was built for. The company came to us, built its own integration from the ground up, and Paysafe is already live and processing payments for our merchants. That’s the paradigm shift we set out to create. For our merchants, having Paysafe accessible through Primer means more choice, better coverage, and faster access to a payment provider that’s been optimizing card performance for decades.”
Paysafe said it plans to expand the integration over time, including adding local payment methods such as Skrill and Neteller, plus PaysafeCard and PaysafeCash.
The post Paysafe integrates with Primer to handle card payments for merchants appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Andy Bullock Senior Business Development Manager for ITL
E-Service bolster distribution of ITL’s age verification solutions
Innovative Technology’s (ITL) UK Trading Partner & Approved Service Centre, E-Service, are gaining traction in the UK with increased distribution of their solutions.
The collaboration dates back to 2004 and this recent success is mainly driven by an uptake of Innovative’s MyCheckr age estimation technology.
Innovative Technology provide both cash validation devices and AI-powered age estimation & access control technology to the global gaming, amusement and convenience industry. MyCheckr is their latest innovation – a simple to use hardware device which provides anonymous age checks and secure access control.
Andy Bullock, Senior Business Development Manager for ITL said, “E-Service are really flying the flag for our MyCheckr device representing the brand at various UK events. The technology has become a real talking point following our recent presence at the National Convenience Show (NCS) in Birmingham and The Amusement & Retail Entertainment (ARE) in Manchester, and earlier EAG shows in London. We have jointly attended a number of regional BACTA meetings recently introducing the capabilities of MyCheckr to the gaming sector to help with compliance and player protection and we are delighted with the feedback and potential opportunities that have arisen. Plus we are in talks with regional police forces about using MyCheckr to help local convenience stores avoid fines or potential closure for selling age-restricted products to minors.”
Andy continued, “Our age verification technology is simple to operate and install. MyCheckr can be easily placed at any 18+ entrance or our other age estimation device, ICU Lite, can be fully integrated into gaming or SCO machines using a simple API. To help operators manage access we have developed MyConnect which sends alerts to staff via an app to notify them of a potential underage play or self-excluded entry which can be remotely granted or denied. “
E-Service joined ITL’s network of supplier partners over 20 years ago and are a long-standing distributor of their cash validation equipment. They more recently have started to support the company’s AI technology range and also gained Approved Service Centre status last year.
Paul Scott, Sales Director at E-Service said, “It’s been a pleasure working with ITL over the past years. Our relationship has always been strong, and we’ve successfully distributed their leading note validation and recycling products including the NV9 Spectral, Spectral Payout and NV22 Spectral throughout the market for several years now. ITL’s expansion into age assurance technology represents a really exciting time for us as we are delighted to be part of this journey.”
Concluding Andy said, “Paul and the E-Service team are a joy to work with, forward thinking, proactive and a real collaborative trading partner in the UK. Together the team are all looking forward to seizing the opportunities that lie ahead.”
The post E-Service bolster distribution of ITL’s age verification solutions appeared first on Americas iGaming & Sports Betting News.
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