Latest News
Yorkshire County Cricket Club (YCCC) Announces Dafabet as its Latest Official Partner
Yorkshire County Cricket Club (YCCC) has announced Dafabet as its latest official partner. The two-year partnership will see Dafabet feature on the collar of all YCCC’s playing shirts for all three formats.
Dafabet have established themselves as a major backer of British professional sports clubs over the past few years, including influential partnerships with a number of county cricket clubs, in boxing and snooker, as well as a significant presence in football having worked with the likes of Aston Villa, Bournemouth, Celtic, Everton and Fulham in recent years.
Stephen Vaughan, Chief Executive Officer for YCCC, said: “We are thrilled to have agreed a new major partnership with Dafabet, a company who have a wealth of knowledge and experience within the sporting world. Their support is a fantastic shot in the arm and allows us to make serious strides towards our objectives both on and off the pitch over the next two years. Dafabet have very much impressed everyone at the Club with their desire to help drive the club forward on and off the pitch, and I would like to thank the team at Dafabet for coming on board with Yorkshire Cricket.”
Tom Webster, Business Development Manager for YCCC, said: “We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them to the Yorkshire family for at least the next two years. Dafabet is one of the most recognisable brands in the sports betting industry and we’re thrilled that they’ve chosen to work with us and are extremely grateful to John and his team for the support.”
John Cruces, Head of Sponsorship at Dafabet, said: “We are very proud to become a major sponsor of Yorkshire County Cricket Club and have our branding across all of the club’s playing shirts for all three formats. With cricket becoming our biggest growing international sport, we saw Yorkshire as a key club to further our sponsorship portfolio within elite cricket. The club needs no introduction to cricket fans, being one of the world’s most famous cricket clubs and having produced the greatest number of players to represent England. We are looking forward to a long partnership that we are sure will help us achieve our common goals. We wish them the very best of luck for this season.”
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155.io
155.io flips the script again with Coin Flip game release
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155.io, the live content studio built for a mobile-first world, has turned convention on its head with the launch of Coin Flip, a machine-run coin-flipping game.
Tossing coins is as old as time as a means to settle football matches, pub games, and everyday decisions – now 155.io has transformed that timeless ritual into a live, 24/7 digital betting experience.
Central to Coin Flip is a real coin-flipping machine, powered by a precision solenoid and monitored by an overhead camera. Every coin flip is analysed by machine learning and AI systems that record and validate results in real time, feeding the outcome directly into a secure game engine. All players have to do is correctly pick heads or tails – one side features the U.S. President and the other the American flag.
Coin Flip runs continuously, 24 hours a day, offering the world’s simplest, fastest, and totally transparent betting experience.
155.io Founder and CEO Sam Jones commented: “Tossing coins is something humans have done for millennia to decide anything from fixtures to fiefdoms. Coin Flip modernises that ancient ritual, in true 155 style, and adds a competitive layer that makes it seriously entertaining.”
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Asia
PG Soft unveiled as SiGMA South Asia sponsor
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PG Soft, a world-class digital mobile games company, has been unveiled as a sponsor of SiGMA South Asia 2025, taking place from November 30th to December 2nd at the Lumina Ballroom, Cinnamon Life City of Dreams, Colombo, Sri Lanka.
PG Soft’s sponsorship will ensure prominent brand visibility throughout the three-day event, including at key locations such as the registration desk and on the LED Arch at the hotel lobby entrance. A 40-second promotional video will also play on loop across the LED screen pillars within the hotel lobby.
Additionally, a PG Soft display image will feature in the same area, providing further exposure to SiGMA South Asia attendees as they arrive and move through the venue. SiGMA South Asia 2025 is set to bring together leading stakeholders from across the global iGaming ecosystem for a dynamic summit that blends innovation, networking, and regional insight in one of Asia’s fastest-growing markets.
PG Soft’s spokesperson commented: “Sri Lanka is primed to be a pivotal market in South Asia, and we wanted to demonstrate our belief in its potential by sponsoring SiGMA South Asia. Colombo is the perfect place to connect, collaborate, and explore new opportunities across this rapidly developing region.”
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2025 Global Regulatory Awards
Casino Guru wins Outstanding Contribution to Safer Gambling at 2025 Global Regulatory Awards
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Casino Guru is proud and pleased to have been awarded the “Outstanding Contribution to Safer Gambling” at the 2025 Global Regulatory Awards, celebrating the company’s longstanding tradition in bringing a safe, transparent, and responsible experience to players.
The distinction marks the latest accolade Casino Guru has won in the Responsible Gambling field, further highlighting the company’s ethos and philosophy for nurturing a sustainable and accountable industry where players are protected.
Commenting on the achievement, Šimon Vincze, the Sustainable & Safer Gambling Lead at Casino Guru, said: “Speaking on behalf of our entire team, I am humbled to accept this award, which is the latest distinction in Casino Guru’s unflagging efforts to make gambling safer and more transparent. Receiving this distinction from Vixio’s 2025 Global Regulatory Awards, and against a field of more companies that have dedicated efforts to making the industry more responsible, is an honor that motivates us to work harder and contribute to the collective effort.”
Casino Guru’s RG and fair efforts are captured in the very essence of what the company does. The company’s Safety Index has become a carefully curated benchmark that reviews and assigns casino ratings based on player preferences and interactions, prioritizing transparency above all else.
Casino Guru has launched multiple projects to this end, including the Casino Guru Academy, designed to educate industry professionals about the pillars of responsible, fair, and sustainable gambling. Apart from these, the company has also launched the Complaint Resolution Center, similarly intended to help players on their journey in iGaming.
The center has returned over $52 million as of today. Vincze himself has played a crucial role in the promotion of RG and raising awareness about the terminology associated with this, helping it become a more widely understood phenomenon in the industry rather than a tick box companies ought to complete, an effort he has spearheaded through the Global Self-Exclusion Initiative and the Safer Gambling Talks podcast.
Not least, Casino Guru has launched the Casino Guru Awards, a project centered around recognizing and celebrating the most successful and responsible companies in iGaming. The project has grown and is heading into its fourth year with new categories, sponsors, judges, and an expanding format.
All of these achievements have collectively served as the basis of Casino Guru winning this year’s Outstanding Contribution to Safer Gambling distinction.
The post Casino Guru wins Outstanding Contribution to Safer Gambling at 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
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