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How to avoid failing at affiliate marketing in 2024?

Published

4 months ago

April 11, 2024

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Reading Time: 4 minutes

The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.

The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes.

Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:

The quality of the content the affiliate creates.
Regulations the affiliate or affiliate program might be subject to.
This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
An ongoing analysis of the size and quality of traffic the affiliate is delivering you.

To know more about these points you can read an instruction from the Slotegrator Academy by link.

The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?

Slotegrator shares some regional specifics of affiliate marketing:

Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.

Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:

Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”

Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.

And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:

“The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”

The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.

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1SPIN4WIN LAUNCHES BUFFALO’S WEALTH: A NEW SLOT SET IN THE AMERICAN SOUTHWEST

Published

14 hours ago

July 26, 2024

Zoltan Tundik

1spin4win, a fast-growing provider of online slots, is excited to announce the release of its latest slot game, Buffalo’s Wealth. This new game transports players to the American Southwest, where they can meet its inhabitants and embark on a quest for gold in the thrilling bonus spins feature.

This theme, already popular among players worldwide, adds a unique touch to the studio’s portfolio while maintaining the classic, minimalist design 1spin4win is known for. This straightforward design lets players fully engage with the gameplay, free from any visual noise.

The essence of the American Southwest is captured right from the start with high-paying symbols like the mighty buffalo’s head, red horse, black leopard, and bald eagle. The Grand Canyon Scatter and lower-paying wooden letters further enrich the experience.

Players spin wood-carved reels set against the backdrop of the expansive Grand Canyon, aiming for winning combinations across 243 ways. When 3, 4, or 5 Scatter symbols appear, the Bonus Spins game is triggered, awarding 7, 10, or 15 free spins. During the Bonus round, players can collect 3 or more Golden Nugget symbols, each adding to the total winnings.

“Our goal with Buffalo’s Wealth was to create a game that immerses players in the rich culture and breathtaking landscapes of the American Southwest,” said Olga Bogdanova, Art Director at 1spin4win. “By focusing on authentic design and engaging gameplay, we’ve crafted an experience that captures the region’s spirit and offers players exciting and rewarding adventures. We believe Buffalo’s Wealth will become a favorite among our players and a standout title in our collection.”

About 1spin4win

Established in May 2021, 1spin4win has rapidly grown popular among players worldwide. Renowned for its monthly releases, the studio excels in creating classic slot games that are not only engaging but also built on robust and fair mathematical models, ensuring an optimal iGaming experience.

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Safe Use Of Cryptocurrency For E-gambling

Published

1 week ago

July 17, 2024

Wladimir P.

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Reading Time: 3 minutes

The e-sports are at a boom across the world. While people worldwide are getting to e-sports, many want to bet on these. E-sports betting is possible with cryptocurrencies as well! But how? Is it safe to use cryptocurrency for e-sports gambling? How can you avoid crypto wallet and transaction scams? Let’s explore the world of e-betting with cryptocurrency and help you with all your doubts.

Is cryptocurrency safe to use for e-betting?

You can refer to coingambling.info as a platform where you can find brands that use cryptocurrency for e-betting. Here are the reasons:

Security: Blockchain forms the foundation of cryptocurrency, providing top-notch transaction security. You can’t mess with crypto bets at all — blockchain’s see-through nature and spread-out structure ensure that! The transparent decentralized blockchain setup has a huge impact on keeping cryptocurrency wagers tamper-proof.
Privacy: Cryptocurrency gives users more privacy than regular money transfers and is quicker, too. When you bet online, crypto deposits and withdrawals beat old-school bank transfers hands down, they’re way faster.
Faster transactions: Crypto transfers beat old-school bank methods hands down when it comes to speed. Players can deposit and cash out from betting sites much quicker using digital currencies.

Cryptocurrency e-betting is a secure option due to its use of blockchain technology. You can place bets, move money in and out, and enjoy e-betting thrills without much worry. However, using crypto for e-betting does have some drawbacks too. Some of them are:

Volatility of the cryptocurrency: Crypto prices often fluctuate. Your bet’s value can shift fast, affecting how much you might win or lose.
Security risks: While cryptocurrency itself is safe, if a secure wallet or exchange is not used, you might get scammed.
Rules and regulations: Regions around the globe have different rules and regulations for cryptocurrencies. You have to ensure that you choose the legal cryptocurrency wallets and exchanges in your region.

While these cons can be daunting, there is a solution to everything. You can enjoy the excitement of online betting without stressing over crypto price swings and safety issues. Let’s explore how.

How Can You Safeguard Yourself Against Cryptocurrency Wallet And Exchange Scams?

Even though cryptocurrency is safe to use for e-betting, you still can land into a scam. Here’s how you can safeguard yourself from cryptocurrency wallet and exchange scams:

Stick to reliable crypto platforms for trading and storage. Avoid sketchy wallets that might turn out to be cons. Exodus, Coinbase, and CoPay rank among the top trusted options for buying, selling, and keeping your digital coins safe. These reputable services have a proven track record in handling cryptocurrency transactions.
Use 2FA methods, such as a code sent to your phone or an authenticator app, to safeguard your wallet. This adds an extra layer of protection above the passwords.
Keep your private keys private! Don’t share them with the wallet or exchange’s customer support. If someone asks you for the private key, it is potentially a scam.
Do not click on suspicious links or attachments sent via mail. They can be phishing attacks that the scammers use to scam you.
Keep updating your software. Software updates also roll out security updates, which can provide extra protection for your account.
There’s nothing like ‘Get Rick Quick’ in e-betting. If something is sounding too good, it’s too good to be true. Don’t fall for such traps.

Cryptocurrency betting reshapes the betting world, and fraudsters push boundaries to break in. You must maximize your wagers and dodge the cons. The responsibility falls on you to make smart bets and protect yourself from tricksters. Scammers show they’ll do anything to cheat the system. It’s crucial to stay alert and get the most from your bets while avoiding scams.

How To Protect Yourself From The Volatility Of Cryptocurrencies?

Cryptocurrencies are highly volatile! You can protect yourself from the volatility by diversifying your crypto portfolio. Also, every e-sports betting platform might not be accepting each cryptocurrency. Some might be accepting Bitcoin and Ether, while others might be expecting Litecoin and XRP. Having a diversified portfolio of cryptocurrency can help you have a chance to bet on multiple platforms. Additionally, you can choose the cryptocurrency which will return the best results for you.

What are the types of e-sports available for betting?

People know Counter-Strike: Global Offensive as an e-sport game. However, many other e-sport games exist. Call of Duty, Apex Legends, and StarCraft are examples of popular e-sports. You can place bets on these games too. These games offer chances to gamble as traditional sports do. Fans of competitive gaming now bet on e-sports. Bettors can pick their favorite genre due to the wide range of games available. E-sports fans can bet on many game types, including first-person shooters and strategy games. Pro E-sports gambling resembles traditional gambling. Parents need to protect their children from potential risks. The growth of e-sports and e-betting will boost cryptocurrency usage for online betting transactions.

The post Safe Use Of Cryptocurrency For E-gambling appeared first on European Gaming Industry News.

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ThrillTech Partners with Coolbet to Provide Jackpot Solution, Enhancing Player Experience

Published

1 week ago

July 17, 2024

George Miller

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Reading Time: < 1 minute

ThrillTech is pleased to announce a strategic partnership with Coolbet, a leading online gaming company, to integrate ThrillTech’s innovative jackpot solution into Coolbet’s platform. This collaboration aims to elevate the player experience and drive engagement on the Coolbet platform.

According to ThrillTech’s CTO, Peter Mares, “We are thrilled to support an esteemed brand like Coolbet on their journey towards expansion and enhanced player offerings. Our cutting-edge jackpot solution is designed to captivate players and deliver a thrilling gaming experience.”

Coolbet’s President, Endre Nesset, expressed his enthusiasm for the new partnership, stating, “We are excited to introduce this new product to our brand, enabling our players to enjoy bespoke jackpots designed to elevate their gaming experience. This collaboration with ThrillTech aligns with our commitment to offering top-notch gaming entertainment to our valued customers.”

The integration of ThrillTech’s jackpot solution into Coolbet’s platform signifies a step forward in providing an enriched and personalized gaming experience for players. Stay tuned for more updates on the exciting developments resulting from this partnership.

The post ThrillTech Partners with Coolbet to Provide Jackpot Solution, Enhancing Player Experience appeared first on European Gaming Industry News.