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BGC Announces Grainne Hurst as its New Chief Executive Officer

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The UK’s Betting and Gaming Council (BGC) has announced Grainne Hurst as its new Chief Executive Officer.

Grainne brings an unparalleled wealth of experience in the regulated betting and gaming sector, joining from global betting brand Entain, where she is currently Group Corporate Affairs Director.

The appointment comes as part of a wider restructuring of the BGC’s senior leadership, as current BGC CEO Michael Dugher moves to become Chair, replacing outgoing Chairman Brigid Simmonds OBE.

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Grainne has held a number of senior roles in the land-based and online sectors, and brings a passion for increasing the number of high profile women in the industry, establishing the international arm of Global Gaming Women, where she is a board member, and oversaw the charity’s expansion to the UK, Europe, Australia and New Zealand.

Over almost a decade with Entain, Grainne has led the company’s activities and relationships with government and the public sector and successfully spearheaded the company’s rebrand from GVC to Entain.

She is also a board member of the Entain Foundation and created and delivered Entain’s multi-award-winning global safer gambling strategy, Changing for the Bettor.

She was previously a special advisor to the UK government and studied at King’s College London and Queen Mary University in London.

Grainne Hurst said: “I am delighted to be joining the BGC at such a crucial time for its members and the millions of customers they serve. I am very grateful to Michael Dugher for everything he has done in establishing the BGC and I look forward to working closely with him to move it forward. My focus will always be on ensuring that we have a well regulated industry which protects customers and looks after their interests. The betting industry in the UK has world leading businesses and iconic brands and I will work hard to ensure they remain so. There is much to be done and I look forward to getting started.”

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BGC CEO Michael Dugher added: “Grainne’s appointment is excellent news for BGC and our members. She won a very tough, external recruitment process and clearly demonstrated that she has not only mission critical knowledge and experience in the regulated industry – both online and in the land based sector – but also a strong vision for continued change and improvement at the BGC. Driving further progress on safer gambling, whilst ensuring that the tens of thousands of people who work in the industry continue to have their voices heard, will remain at the heart of everything we do.

“Grainne’s wealth of experience, impressive leadership qualities, formidable campaigning skills and acumen will be essential in working with all of our members to take the BGC to the next level. She is someone who is rightly widely respected across the industry and, as I step back to become Chair of the BGC, I am confident she will work well with our talented staff to make a decisive impact as our new CEO.”

The post BGC Announces Grainne Hurst as its New Chief Executive Officer appeared first on European Gaming Industry News.

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

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  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

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The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

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  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

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Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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