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WA.Technology Confirms Participation at GAT Expo Cartagena 2024

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WA.Technology, an award-winning B2B iGaming provider, is pleased to announce its attendance at the forthcoming GAT Expo Cartagena from April 9 to 11, 2024, at the Las Americas Convention Center, Colombia. Visitors can find WA.Technology at Stand B16 showcasing its full spectrum of iGaming solutions and products.

GAT Expo Cartagena is a prominent trade show celebrating its 25th anniversary in the picturesque city of Cartagena de Indias. The event is known for its high-level content featuring keynote speeches, corporate conferences, and panel discussions. Visitors can explore everything from land-based casino equipment to the latest iGaming technology. Networking events and eSports tournaments complement the packed agenda.

WA.Technology will introduce its latest product at the expo, WA.Affiliates, a cutting-edge iGaming affiliate solution featuring real-time analytics, custom agreements, gamification, and WA.Technology’s skill for perfecting localised, bespoke creations. The premier event provides the perfect backdrop to showcase WA.Affiliate’s capabilities offering visitors the chance to explore the specialised product for enhanced iGaming affiliate management. WA.Affiliates equips operators with the tools to increase profitability, streamline operations, and expand market presence via its intelligent technology, securing a competitive edge in affiliate iGaming.

WA.Technology’s presence in Latam continues to grow, thanks to the recent launches of Brazilian brands Sambabet and Flybet, powered by WA.Technology’s solutions. The expert team of Latam specialists collaborates with local professionals and creates eye-catching bespoke solutions, making WA.Technology a preferred partner for iGaming operations throughout the region.

WA.Platform is the cornerstone product and central to the company’s success in Latam. The refined WA.Platform solution boasts recent significant upgrades that heighten safe and manageable player involvement and simplify operations. Notable improvements include advanced AI for tailored casino experiences, a CMS adaptable to local needs, robust security measures, and an extensive range of customisation and management tools. Engineered for Latin American players’ needs, the distinct features and rewarding experiences boost player acquisition, engagement, and loyalty.

WA.Technology will also showcase its verticals, WA.Sports, WA.Casino, WA.Lottery, WA.Fantasy, WA.Poker, and WA.Affiliates. Visitors can explore the latest developments with cutting-edge features that provide significant value to operators.

It’s not just about Latam either, the WA.Technology team is committed to tailoring on a global scale and will also be on hand to explain more about its expansion into Africa with its WA.Africa omnichannel solution that blends mobile, retail, and online gaming for the African iGaming community.

Tim Scoffham, CEO of WA.Technology, said, “GAT Expo Cartagena provides a great opportunity for us to engage with the Latam iGaming community. We aim to consistently deliver high-quality, localised solutions that resonate with operators and provide engaging entertainment to players. We look forward to sharing our latest advancements in iGaming in the region at the event.”

Meet the WA.Technology team at stand B16 GAT Expo Cartagena to explore the future of iGaming together. Contact the team to arrange a meeting.

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When LATAM gambles: Blask reveals seasonality patterns across six countries

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Brazil, Argentina, Mexico, Chile, Peru and Colombia represent six distinct iGaming markets — each with its own regulatory framework, player base and cultural rhythms. Yet beneath these differences lie powerful shared drivers: domestic football seasons concluding in Q4, mandatory year-end bonuses injecting billions into local economies, and national holidays that stretch into multi-day celebrations.

Using Blask’s Seasonality feature, player activity across all six countries was analyzed to map engagement peaks by month, day and hour. While regional trends are visible, the execution varies sharply at the local level.

Here’s what the data reveals.

Brazil: The Q4 Convergence Effect

In Brazil, November and December form a clear peak driven by three converging factors.

The Brasileirão season concludes in early December, with title races and relegation battles intensifying betting activity. At the same time, the Copa Libertadores semifinals and final fall in October and November — and Brazilian clubs’ recent dominance has kept engagement high.

The economic boost comes from the décimo terceiro, Brazil’s mandatory 13th salary paid in two instalments by November 30 and December 20. In 2024 alone, it injected R$321 billion into the economy, increasing disposable income during football’s decisive phase.

Saturday edges out Sunday as the top-performing day, reflecting the league’s fixture concentration. Weekends dominate overall, with a pronounced spike between 1 AM and 5 AM on Friday-to-Saturday nights — a sign that late-night casino sessions complement live sports betting.

Argentina: Aguinaldo and League Finals

December leads the calendar in Argentina, driven by the Liga Profesional’s mid-December conclusion and the aguinaldo, the country’s mandatory 13th salary paid by June 30 and December 18.

Sunday ranks highest for engagement, closely followed by Saturday, aligning with concentrated weekend fixtures. The peak activity window — midnight to 3 AM on Saturday-to-Sunday nights — reflects pre-match anticipation and late-night casino play following the workweek.

The pattern closely mirrors Brazil’s Q4 surge, but with a stronger Sunday bias.

Mexico: Liguilla and Late-Night Culture

December again stands out, coinciding with the Liga MX Apertura playoffs (Liguilla) and the championship final in mid-December. The aguinaldo — at least 15 days’ salary, paid by December 20 — provides additional liquidity at the same time.

Sunday leads weekly activity, with Saturday close behind. However, Mexico’s most distinctive feature is its consistent 2–3 AM activity peak across all days, amplified on weekends.

This pattern suggests a strong late-night gambling culture, where casino verticals such as slots, crash games and live dealer experiences drive engagement alongside sports betting.

Chile: September Over December

Unlike its regional peers, Chile’s biggest month is September — not December.

The surge is powered by Fiestas Patrias (September 18–19), the country’s most significant national celebration. When calendar alignment allows, festivities can stretch into a full week, with fondas, music and social gatherings creating a nationwide party atmosphere that extends into online gambling.

Saturday is the dominant day, with activity elevated throughout. Peaks occur around midnight on Friday-to-Saturday nights and again during Saturday afternoon (3–5 PM), indicating a blend of late-night casino play and daytime sports betting.

Peru: The Purple Month Effect

October and November represent Peru’s peak period, with November slightly ahead.

The Clausura tournament reaches its decisive stretch in early November, while October is dominated by Señor de los Milagros — the country’s largest religious festival. Celebrations extend into All Saints’ Day (November 1) and Day of the Dead (November 2), creating a sustained festive period.

Unlike Brazil and Mexico, Peru’s engagement is concentrated during daytime weekend hours, particularly morning and afternoon. This suggests a stronger alignment with live Liga 1 fixtures rather than late-night casino sessions.

Colombia: Primetime Precision

In Colombia, November leads, with October close behind.

The Torneo Finalización enters its cuadrangulares (semifinal group stage) during this period, building toward a December final. Anticipation around the prima de servicios — a mandatory half-month salary bonus due by December 20 — also supports late-year liquidity.

Sunday is the clear weekly leader, with evening primetime activity standing out. Engagement closely mirrors Liga BetPlay broadcast schedules, indicating sports betting is the primary driver rather than late-night casino behaviour.

The Bigger Picture: Regional Liquidity, Local Execution

Across LATAM, the Q4 bonus cycle — décimo terceiro, aguinaldo, prima de servicios and similar payouts — represents a predictable liquidity event spanning six major markets within an eight-week window. Crucially, it coincides with domestic football seasons reaching their climax.

However, peak timing differs significantly:

  • Mexico’s engagement spikes at 2 AM, while Peru’s is daytime-focused.

  • September outperforms December in Chile.

  • Colombia revolves around Sunday primetime broadcasts.

  • Brazil peaks on Saturday nights.

The takeaway is clear: while seasonality patterns are regional, execution must be hyper-local. Campaigns, product pushes and marketing spend need to align not just with the right month — but the right day and even the right hour in each individual market.

The post When LATAM gambles: Blask reveals seasonality patterns across six countries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bet It Drives

Bet It Drives Is Back for Season 4: Two CEOs Take on iGaming’s Uncomfortable Truths

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Season 4 of Bet It Drives has officially launched, opening with a candid and controversial debate between two prominent industry leaders. Cedomir Tomic, Founder of Alea, and Oleksandr Feshchenko, CEO of GR8 Tech, hit the road in Barcelona during ICE to confront the topics many in iGaming prefer to avoid.

From expo spending and marketing budgets to regulation loopholes and grey market growth, the season premiere delivers the unfiltered discussion the show has become known for.

Big Booths, Bigger Egos?

One of the episode’s standout moments comes in a single line that captures the tone of the discussion:

“If the booth is big, that’s growth. If the booth is very opulent, that’s ego.”

It’s a sharp observation that reflects the broader theme of the episode — questioning industry norms and exposing the realities behind high-profile conference appearances and award wins.

The CEOs dive deep into:

  • How much iGaming companies really spend on conferences

  • What percentage of budgets go toward marketing

  • How much is allocated to affiliate partnerships

  • When and why grey markets began accelerating

  • What doesn’t make sense about regulation in the US and UK

Debate, Confessions and Prank Calls

Beyond boardroom-level discussions, the episode maintains the show’s signature mix of entertainment and unpredictability.

Filmed against the backdrop of rainy Barcelona during ICE, both guests take part in the “Confess or Call” segment, delivering dramatic prank calls. Cedomir Tomic shares stories from some of the wildest iGaming conference parties, while Oleksandr Feshchenko opens up about the shadiest thing he has done in his professional life.

The result is a fast-paced, unscripted conversation that balances serious insight with candid humour.

Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives, said:

“The opening of ICE is always electric, and I hope this episode gives everyone a boost. This is an entertainment business, so we didn’t want a boring piece. Huge respect to both CEOs for being so public and sharing what usually stays behind the scenes.”

What’s Ahead in Season 4

Season 4 continues with three more high-impact episodes, each maintaining the same uncompromising tone:

  • Max Krupyshev explores crypto payments and their long-term impact on iGaming

  • Akhil Sarin discusses streaming-first acquisition strategies and sponsorship power plays

  • Marek Suchar examines esports betting infrastructure and where the ecosystem still falls short

With strong opinions and little room for safe answers, the new season promises even sharper debates and deeper industry insights.

Where to Watch and Listen

Season 4, Episode 1 of Bet It Drives is available on:

About Bet It Drives

Powered by GR8 Tech, Bet It Drives positions itself as the “Front Seat in the iGaming World.” The show brings industry leaders into a moving conversation format where bold questions, candid answers and quickfire games replace traditional scripted interviews.

Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, the podcast blends hard truths with light-hearted moments as guests discuss the challenges and opportunities shaping the future of iGaming — all while cruising past iconic landmarks around the world.

The post Bet It Drives Is Back for Season 4: Two CEOs Take on iGaming’s Uncomfortable Truths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kerry Katona

Kerry Katona and Pat Sharp to star in first episodes of Zingo Bingo’s new content series

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Online bingo brand Zingo Bingo is launching Your Era, a new social-first content series designed to celebrate iconic throwbacks, spark nostalgia, and bring people together through shared memories from past decades.

The first episodes will feature Atomic Kitten singer Kerry Katona and renowned radio and TV presenter Pat Sharp, with additional guests set to be announced throughout the year.

Celebrating the Moments That Shaped Us

Created specifically for short-form social media platforms including TikTok, Instagram, Facebook and YouTube, Your Era invites well-known personalities to reflect on the music, fashion, technology and pop culture moments that defined their era.

The format focuses on authentic conversation rather than overt promotion, allowing personality and shared experiences to take centre stage. The series reinforces Zingo Bingo’s positioning as a home for nostalgic fun and a community built around shared memories.

Each episode is structured around five themed throwback segments, designed to unlock memories, emotions and discussion.

Episode Format and Recurring Segments

Every guest takes part in five core segments:

The Memory Bag
Guests reveal five personal nostalgic items and share the stories behind them.

Flashback Files
A quick-fire interview covering music, fashion, technology and defining cultural moments.

Mixtape Memories
Guests select the throwback tracks that shaped them, contributing to a collaborative Your Era playlist.

Taste of the Past
Guests sample retro sweets and snacks, rate their nostalgia levels and share personal associations.

Yesterday’s News
A headline-guessing game featuring real throwback media stories with missing words, prompting humour and reflection on past press eras.

Developed with Blueprintx

Your Era was created in collaboration with long-term content partner Blueprintx, which has previously delivered digital and television campaigns for Kinetic Digital brands including Prime Casino and Slingo.

The series launches in February, with new segments released weekly. Series One will feature six guests across 2026. Content will be distributed across dedicated social channels, shared by participating guests, and promoted on Zingo Bingo’s own platforms.

A Community-Driven Approach

Jack Watson, Brand Manager at Zingo Bingo, commented:

“Your Era is all about what we’re doing at Zingo Bingo — having fun while celebrating the moments that shaped us, the music we played on repeat, the old fads we cringe at and the memories that still make us smile.

We’ve created something for all audiences, with a focus on bringing people together through shared nostalgia and reminding everyone that bingo is about enjoying these moments together.

We have an amazing lineup of guests and are delighted to be working with Blueprintx to shape and bring the content to life — we can’t wait to share it all with the world.”

With familiar faces, cultural throwbacks and a strong community focus, Your Era positions Zingo Bingo as more than an online bingo brand — it becomes a platform for shared stories, connection and collective nostalgia.

The post Kerry Katona and Pat Sharp to star in first episodes of Zingo Bingo’s new content series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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