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WA.Technology Confirms Participation at GAT Expo Cartagena 2024
WA.Technology, an award-winning B2B iGaming provider, is pleased to announce its attendance at the forthcoming GAT Expo Cartagena from April 9 to 11, 2024, at the Las Americas Convention Center, Colombia. Visitors can find WA.Technology at Stand B16 showcasing its full spectrum of iGaming solutions and products.
GAT Expo Cartagena is a prominent trade show celebrating its 25th anniversary in the picturesque city of Cartagena de Indias. The event is known for its high-level content featuring keynote speeches, corporate conferences, and panel discussions. Visitors can explore everything from land-based casino equipment to the latest iGaming technology. Networking events and eSports tournaments complement the packed agenda.
WA.Technology will introduce its latest product at the expo, WA.Affiliates, a cutting-edge iGaming affiliate solution featuring real-time analytics, custom agreements, gamification, and WA.Technology’s skill for perfecting localised, bespoke creations. The premier event provides the perfect backdrop to showcase WA.Affiliate’s capabilities offering visitors the chance to explore the specialised product for enhanced iGaming affiliate management. WA.Affiliates equips operators with the tools to increase profitability, streamline operations, and expand market presence via its intelligent technology, securing a competitive edge in affiliate iGaming.
WA.Technology’s presence in Latam continues to grow, thanks to the recent launches of Brazilian brands Sambabet and Flybet, powered by WA.Technology’s solutions. The expert team of Latam specialists collaborates with local professionals and creates eye-catching bespoke solutions, making WA.Technology a preferred partner for iGaming operations throughout the region.
WA.Platform is the cornerstone product and central to the company’s success in Latam. The refined WA.Platform solution boasts recent significant upgrades that heighten safe and manageable player involvement and simplify operations. Notable improvements include advanced AI for tailored casino experiences, a CMS adaptable to local needs, robust security measures, and an extensive range of customisation and management tools. Engineered for Latin American players’ needs, the distinct features and rewarding experiences boost player acquisition, engagement, and loyalty.
WA.Technology will also showcase its verticals, WA.Sports, WA.Casino, WA.Lottery, WA.Fantasy, WA.Poker, and WA.Affiliates. Visitors can explore the latest developments with cutting-edge features that provide significant value to operators.
It’s not just about Latam either, the WA.Technology team is committed to tailoring on a global scale and will also be on hand to explain more about its expansion into Africa with its WA.Africa omnichannel solution that blends mobile, retail, and online gaming for the African iGaming community.
Tim Scoffham, CEO of WA.Technology, said, “GAT Expo Cartagena provides a great opportunity for us to engage with the Latam iGaming community. We aim to consistently deliver high-quality, localised solutions that resonate with operators and provide engaging entertainment to players. We look forward to sharing our latest advancements in iGaming in the region at the event.”
Meet the WA.Technology team at stand B16 GAT Expo Cartagena to explore the future of iGaming together. Contact the team to arrange a meeting.
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on Americas iGaming & Sports Betting News.
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
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