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Virgin Bet Acts as Headline Sponsor for Easter Saturday Raceday at Musselburgh Racecourse
Virgin Bet has been announced as the headline Easter Saturday Raceday sponsor at Musselburgh Racecourse – ahead of one of the biggest days of racing in the Scottish calendar.
Featuring the £100,000 Queen’s Cup and The Scottish Sprint Cup – regarded as Scotland’s fastest race – The Virgin Bet Easter Saturday Raceday will see some of the country’s top horses, trainers and jockeys converge on the East Lothian course on March 30.
Bill Farnsworth, Racecourse Director with Musselburgh Racecourse, said: “In Virgin Bet we have a headline sponsor that matches our ambitions, to continue growing our Easter event and building its reputation as the pinnacle of horse racing in Scotland.
“We have a packed programme for avid racing fans. The £100,000 Virgin Bet Queen’s Cup, a Heritage Handicap staged over 1m 6f, is the feature race. With total prize money nudging £300,000, there is also a superb supporting card boasting contests such as the Virgin Bet Scottish Sprint Cup and Virgin Bet Silver Arrow, which are run over five-furlongs and seven-furlongs, respectively.
“Last year’s winner of the Queen’s Cup, Wise Eagle, went on to finish second in a Group 3 contest at Ascot while the 2022 hero Enemy was a close runner-up in a race in Saudi Arabia worth a whopping £1.2 million.
“The Scottish Sprint Cup attracts some of the fastest horses in the country, and twelve months ago, was won in blistering style by Silky Wilkie, who, just four weeks later, was just pipped by a short-head at Epsom on Derby Day. He was also second twice in Listed grade at Beverley and York.
“Musselburgh’s five-furlong track record was set in this race by 2018 winner Caspian Prince, who stopped the clock at 56.77sec, and meant he was travelling quicker than the cars on the adjacent road!
“Top jockey Hollie Doyle landed the 2019 renewal with Saheeq, who, like Caspian Prince, was trained by Mick Appleby. Last year’s Silver Arrow winner, Gweedore, was successful for the second year running, and his Galashiels trainer, Katie Scott, reports that she is preparing her stable star for the hat-trick!”
Ric Leask, Marketing Director at Virgin Bet, said: “We are thrilled to announce Virgin Bet as the headline sponsor for Easter Saturday Raceday at Musselburgh Racecourse.
“We are passionate about delivering an unparalleled sports betting experience, and there’s no better way to showcase this commitment than by supporting one of the biggest days of racing in the Scottish calendar.
“Musselburgh holds a special place in the hearts of racing enthusiasts, and we are excited to be a part of the excitement and tradition that the Easter Saturday Raceday brings.
“This sponsorship reflects our dedication to being a leading player in the horseracing world, and we’re delighted to continue to be deeply embedded within the highlight moments of the sport.”
Aisling Johnston, Head of Marketing and Business Development with Musselburgh Racecourse, said: “Easter Saturday is one of our biggest annual events that has grown over the years, gaining the royal seal of approval along the way.
“Virgin Bet coming on board is helping us to be even more ambitious with our plans, so that we can put on the perfect holiday weekend event for all manner of racegoers.
“This includes us expanding the off-track entertainment and hospitality offering. We believe it will be our best easter raceday to date.”
The post Virgin Bet Acts as Headline Sponsor for Easter Saturday Raceday at Musselburgh Racecourse appeared first on European Gaming Industry News.
Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.
Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.
The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.
According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.
In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.
More relevant data as follows:
- Betano (Kaizen Gaming) official website; https://www.betano.com/ Primary source for brand and market presence details related to Betano.
- Kaizen Gaming official website; https://kaizengaming.com/ Company background and corporate announcements for Kaizen Gaming, the owner of Betano.
- AFA (Argentine Football Association) official website; https://www.afa.com.ar/ Authoritative reference for Argentina national team commercial partnerships and federation announcements.
- FIFA World Cup 2026; https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Official tournament page to ground the timing reference to the FIFA World Cup 2026.
The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
New France stop runs Nov 2-8; EPT Prague returns to the Hilton Prague on Dec 2-13, both counting toward the PokerStars Live League.
PokerStars has added two stops to its 2026 live poker calendar: EPT Prague returns on Dec 2-13 at the Hilton Prague, and a new PokerStars Open event will debut in Aix-en-Provence, France, on Nov 2-8. The operator announced the dates on April 22, 2026.
Both events will award points in the PokerStars Live League, PokerStars’ annual leaderboard system across High, Medium, and Low tiers. PokerStars said more than €150,000 in PokerStars LIVE credit will be paid out to the top three finishers in each tier at year-end, plus a live freeroll with a €100,000 prize pool at the first EPT of 2027 for the top 30 finishers in each tier.
EPT Prague is set to run as an 11-day festival, with PokerStars flagging the High Roller and EPT Main Event among the headline tournaments. PokerStars cited last year’s Prague Main Event at more than 1,200 entries for a prize pool of more than €5.9 million, with Matan Krakow winning for more than €770,000.
The new PokerStars Open Aix-en-Provence stop will run in partnership with Texapoker at Pasino GRAND Partouche Aix-en-Provence. It becomes the latest confirmed date in PokerStars’ 2026 live lineup, which also includes EPT Monte Carlo (April 30 – May 10), PokerStars Open Namur (May 27 – June 7), PokerStars Open Malaga (June 22-28), and EPT Barcelona (August 16-29).
“We’re delighted to bring players two more incredible live events and welcome the return of EPT Prague,” said Cédric Billot, Associate Director, Live Events. ”Each stop offers a unique experience and world-class competition and strengthens an already exciting 2026 schedule. We look forward to welcoming everyone for another standout year of live poker.”
More relevant data as follows:
- PokerStars Live; https://www.pokerstarslive.com/ Official schedule and event information source referenced in the announcement.
- PokerStars blog; https://www.pokerstars.com/poker/learn/news/ PokerStars’ news hub cited for additional details on live events and updates.
- European Poker Tour (EPT) – PokerStars Live; https://www.pokerstarslive.com/ept Background and official overview of the EPT brand and tour stops mentioned in the release
The post PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betano joins the Argentina National Football Team as Official Regional Sponsor ahead of the FIFA World Cup 2026
Betano, the premium online sports betting and gaming brand of Kaizen Gaming, is an Official Regional Sponsor of the Argentine National Football Team, further highlighting its commitment to supporting Argentine sport.
The sponsorship agreement comes at a time of increased global anticipation for the game, just weeks before the FIFA World Cup 2026. Through this partnership, Betano is strengthening its ties with Argentine football and together with the country’s National Team, will deploy high-engagement activations that bring the fans closer to the game.
Argentina, the reigning world champions and one of the most iconic footballing nations, hold three World Cup titles and 47 major tournament wins and are supported by an expansive international fanbase. By reinforcing its presence in this legendary footballing stronghold, Betano continues to elevate its brand profile, integrating it into the elite of global sport. The partnership with the National Football Team of Argentina also reflects Kaizen Gaming’s broader strategy to invest in top-tier sports collaborations that drive international brand growth, while delivering innovative and responsible gaming experiences to millions of users worldwide.
The scope of this sponsorship will include local 360° campaigns that feature Betano’s tagline “Confiá” in digital media, television, and out-of-home (OOH) advertising.
Football is a global language, and few teams and countries embody its passion and legacy like Argentina. This partnership is a natural step for Kaizen Gaming and the Betano brand, deepening their presence at the heart of the sport and connecting with fans in moments that matter most. As anticipation for the FIFA World Cup 2026 continues to build, this collaboration positions Betano centre-stage in the football conversation. Ahead of what promises to be a thrilling tournament, Kaizen Gaming remains focused on expanding its international reach, investing in strategic partnerships, and building meaningful connections with fans worldwide.
The post Betano Teams Up with World Champions Argentina in New Sponsorship Deal appeared first on Americas iGaming & Sports Betting News.
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