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Virgin Bet Acts as Headline Sponsor for Easter Saturday Raceday at Musselburgh Racecourse

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Virgin Bet has been announced as the headline Easter Saturday Raceday sponsor at Musselburgh Racecourse – ahead of one of the biggest days of racing in the Scottish calendar.

Featuring the £100,000 Queen’s Cup and The Scottish Sprint Cup – regarded as Scotland’s fastest race – The Virgin Bet Easter Saturday Raceday will see some of the country’s top horses, trainers and jockeys converge on the East Lothian course on March 30.

Bill Farnsworth, Racecourse Director with Musselburgh Racecourse, said: “In Virgin Bet we have a headline sponsor that matches our ambitions, to continue growing our Easter event and building its reputation as the pinnacle of horse racing in Scotland.

“We have a packed programme for avid racing fans. The £100,000 Virgin Bet Queen’s Cup, a Heritage Handicap staged over 1m 6f, is the feature race. With total prize money nudging £300,000, there is also a superb supporting card boasting contests such as the Virgin Bet Scottish Sprint Cup and Virgin Bet Silver Arrow, which are run over five-furlongs and seven-furlongs, respectively.

“Last year’s winner of the Queen’s Cup, Wise Eagle, went on to finish second in a Group 3 contest at Ascot while the 2022 hero Enemy was a close runner-up in a race in Saudi Arabia worth a whopping £1.2 million.

“The Scottish Sprint Cup attracts some of the fastest horses in the country, and twelve months ago, was won in blistering style by Silky Wilkie, who, just four weeks later, was just pipped by a short-head at Epsom on Derby Day. He was also second twice in Listed grade at Beverley and York.

“Musselburgh’s five-furlong track record was set in this race by 2018 winner Caspian Prince, who stopped the clock at 56.77sec, and meant he was travelling quicker than the cars on the adjacent road!

“Top jockey Hollie Doyle landed the 2019 renewal with Saheeq, who, like Caspian Prince, was trained by Mick Appleby. Last year’s Silver Arrow winner, Gweedore, was successful for the second year running, and his Galashiels trainer, Katie Scott, reports that she is preparing her stable star for the hat-trick!”

Ric Leask, Marketing Director at Virgin Bet, said: “We are thrilled to announce Virgin Bet as the headline sponsor for Easter Saturday Raceday at Musselburgh Racecourse.

“We are passionate about delivering an unparalleled sports betting experience, and there’s no better way to showcase this commitment than by supporting one of the biggest days of racing in the Scottish calendar.

“Musselburgh holds a special place in the hearts of racing enthusiasts, and we are excited to be a part of the excitement and tradition that the Easter Saturday Raceday brings.

“This sponsorship reflects our dedication to being a leading player in the horseracing world, and we’re delighted to continue to be deeply embedded within the highlight moments of the sport.”

Aisling Johnston, Head of Marketing and Business Development with Musselburgh Racecourse, said: “Easter Saturday is one of our biggest annual events that has grown over the years, gaining the royal seal of approval along the way.

“Virgin Bet coming on board is helping us to be even more ambitious with our plans, so that we can put on the perfect holiday weekend event for all manner of racegoers.

“This includes us expanding the off-track entertainment and hospitality offering. We believe it will be our best easter raceday to date.”

The post Virgin Bet Acts as Headline Sponsor for Easter Saturday Raceday at Musselburgh Racecourse appeared first on European Gaming Industry News.

Boomerang Partners

Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026

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The Golden Boomerang Awards 2026 by Boomerang Partners is moving into its decisive phase. The third and final stage of the tournament – titled “Overtime” – will run from 20 July to 31 August. It marks the last opportunity for participants to reshape the leaderboard and compete for the season’s main prize – an exclusive private dinner with a football legend in September 2026.

Overtime mechanics: points allocation

To intensify competition during the final stretch, Boomerang Partners is introducing an updated scoring system. From now on, affiliate teams will earn 3 points for every FTD generated on any partner brand from the Agency’s clients’ portfolio. In the previous stage, participants received 3 points for each sports FTD and 1 point for each online casino FTD. Now, the value of all FTDs is identical.

Overtime mechanics: performance boosts

Within the Overtime stage of the Golden Boomerang Awards 2026, a set of performance boosts remains active. These mechanics give participating teams the opportunity not only to catch up but also to overtake the leaders.

  • Welcome Boost – x2 points for the first 14 days after entering the stage
  • Lucky Five – +5 points for achieving 10 Casino FTDs per week
  • Last Minutes Winner – x3 points during the final 7 days of Overtime

Martin Černý, CEO at Boomerang Partners said: “Overtime brings the Golden Boomerang Awards 2026 to its most competitive stage. At this point in the tournament, every result can influence the leaderboard, and teams still have the opportunity to improve their positions. We expect the final weeks to bring strong competition and determine the final standings.”

A final stretch where every day counts

With fewer than 40 days left in the GBA 2026, the competition enters its most volatile phase. The leaderboard remains open, and even small performance shifts can significantly alter final standings. Participants are now entering a stage where strategy, timing, and consistent activity define the outcome – and where the final push may determine the season’s ultimate winner.

Overtime has begun. TIME TO WIN THE TITLE.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Martin Černý – Boomerang Partners’ CEO since June 2025.

The Agency’s clients’ portfolio contains brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

The post Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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GR8_TECH

The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth

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The trophy has been lifted. Now comes the most interesting part for operators: counting the revenue, assessing what worked, learning from what didn’t, and deciding what to change before the next betting event.

On Thursday, August 20, at 4:00 p.m. CEST, GR8_TECH will host “The Locker Room: World Cup Numbers”, a closed-door benchmarking session created to help operators make sense of their tournament results and see how their performance stacked up against the room and the wider market.

Led by Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH, the session will combine anonymized benchmarks with in-depth post-World Cup platform data on margin, player behavior, retention, and peak-load performance. It isn’t a tournament recap, but a working session built around deeper analysis than GR8_TECH releases publicly.

A First Look at the World Cup Numbers

Initial aggregated data from the GR8_TECH platform shows an average tournament margin of over 12%, alongside a significant increase in staking during the knockout stages.

Average stakes during the play-offs were 53% higher than during the group stage, while the average stake on the final was 89% above the tournament average.

Player interest was highly concentrated. Matches featuring Spain, Argentina, England, or France generated 42% of the total World Cup turnover. Argentina was the tournament’s most-bet-on team, accounting for 12.5% of all bets, although Spain finished only 0.09 percentage points behind Argentina by turnover.

The final also created one of the tournament’s most demanding operational moments. Within one minute of the final whistle, GR8_TECH’s platform settled more than half a million bets, demonstrating the level of processing performance required when a global audience reaches the same outcome simultaneously.

Inside The Locker Room, participants will examine what happened across:

  • Live betting and bet builders
  • Margin and staking dynamics
  • Peak-load and settlement moments
  • Acquisition compared with player reactivation
  • Retention beyond the final whistle
  • Unexpected geographic performance
  • Operational, product, and campaign failures
  • Priorities for the next major event

“The World Cup generates a huge amount of data, but the value comes from understanding what sits behind it,” said Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH. “This session is about identifying the patterns operators might miss in their own reporting, challenging assumptions, and turning one month of World Cup activity into better decisions for future events.”

See How Your World Cup Stacked Up

Leave the session with anonymized benchmarks, exclusive GR8_TECH platform insights, and a clear view of where your World Cup performance led—or lagged—the market.

Turn the lessons into your next strategy. Join The Locker Room: World Cup Numbers on Thursday, August 20, at 4:00 p.m. CEST.

Register here to secure your place.

GR8_TECH. Platform for Champions

GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.

The post The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games

ELA Games launches Age of Cleopatra slot with Hold & Win bonus

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ELA Games has released a new slot, Age of Cleopatra, adding another ancient-Egypt theme title to its portfolio. The studio positions the game as a medium-volatility release and says it is available to demo now.

Age of Cleopatra runs on a 5×3 reel set-up with 25 paylines. ELA Games lists RTP at 93.75% / 95.73%, with Buy Bonus RTP at 93.8% / 95.9%. The maximum win is x5000, according to the company.

In the base game, a Collect Symbol gathers coin prizes visible on the screen, while “colored coins” charge pyramids that can unlock additional value, ELA Games said. The slot’s Hold & Win Bonus Game awards three respins by default (or four in an “Extra Respin” version), with modifiers tied to collected coins.

Features named by the studio include Multipliers, Extra Respins, and an Expand Grid mechanic that increases the layout from 3×5 to 5×5. ELA Games also states that multiple features can trigger at the same time.

“You can’t do justice to a legendary theme with just background art. Building a world around Cleopatra meant it had to feel truly authentic, a standard we apply to all our releases. At ELA Games, we consistently look beyond the visuals to craft an original universe, keeping storytelling through the mechanics at the center of our titles.” Marharyta Yerina, Managing Director at ELA Games.

The post ELA Games launches Age of Cleopatra slot with Hold & Win bonus appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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