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Virgin Bet Acts as Headline Sponsor for Easter Saturday Raceday at Musselburgh Racecourse

Published

2 years ago

March 22, 2024

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Reading Time: 2 minutes

Virgin Bet has been announced as the headline Easter Saturday Raceday sponsor at Musselburgh Racecourse – ahead of one of the biggest days of racing in the Scottish calendar.

Featuring the £100,000 Queen’s Cup and The Scottish Sprint Cup – regarded as Scotland’s fastest race – The Virgin Bet Easter Saturday Raceday will see some of the country’s top horses, trainers and jockeys converge on the East Lothian course on March 30.

Bill Farnsworth, Racecourse Director with Musselburgh Racecourse, said: “In Virgin Bet we have a headline sponsor that matches our ambitions, to continue growing our Easter event and building its reputation as the pinnacle of horse racing in Scotland.

“We have a packed programme for avid racing fans. The £100,000 Virgin Bet Queen’s Cup, a Heritage Handicap staged over 1m 6f, is the feature race. With total prize money nudging £300,000, there is also a superb supporting card boasting contests such as the Virgin Bet Scottish Sprint Cup and Virgin Bet Silver Arrow, which are run over five-furlongs and seven-furlongs, respectively.

“Last year’s winner of the Queen’s Cup, Wise Eagle, went on to finish second in a Group 3 contest at Ascot while the 2022 hero Enemy was a close runner-up in a race in Saudi Arabia worth a whopping £1.2 million.

“The Scottish Sprint Cup attracts some of the fastest horses in the country, and twelve months ago, was won in blistering style by Silky Wilkie, who, just four weeks later, was just pipped by a short-head at Epsom on Derby Day. He was also second twice in Listed grade at Beverley and York.

“Musselburgh’s five-furlong track record was set in this race by 2018 winner Caspian Prince, who stopped the clock at 56.77sec, and meant he was travelling quicker than the cars on the adjacent road!

“Top jockey Hollie Doyle landed the 2019 renewal with Saheeq, who, like Caspian Prince, was trained by Mick Appleby. Last year’s Silver Arrow winner, Gweedore, was successful for the second year running, and his Galashiels trainer, Katie Scott, reports that she is preparing her stable star for the hat-trick!”

Ric Leask, Marketing Director at Virgin Bet, said: “We are thrilled to announce Virgin Bet as the headline sponsor for Easter Saturday Raceday at Musselburgh Racecourse.

“We are passionate about delivering an unparalleled sports betting experience, and there’s no better way to showcase this commitment than by supporting one of the biggest days of racing in the Scottish calendar.

“Musselburgh holds a special place in the hearts of racing enthusiasts, and we are excited to be a part of the excitement and tradition that the Easter Saturday Raceday brings.

“This sponsorship reflects our dedication to being a leading player in the horseracing world, and we’re delighted to continue to be deeply embedded within the highlight moments of the sport.”

Aisling Johnston, Head of Marketing and Business Development with Musselburgh Racecourse, said: “Easter Saturday is one of our biggest annual events that has grown over the years, gaining the royal seal of approval along the way.

“Virgin Bet coming on board is helping us to be even more ambitious with our plans, so that we can put on the perfect holiday weekend event for all manner of racegoers.

“This includes us expanding the off-track entertainment and hospitality offering. We believe it will be our best easter raceday to date.”

The post Virgin Bet Acts as Headline Sponsor for Easter Saturday Raceday at Musselburgh Racecourse appeared first on European Gaming Industry News.

av advertising

BetVictor rolls out new brand campaign with biggest AV spend to date

Published

3 hours ago

April 24, 2026

Wladimir P.

BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.

The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.

BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.

Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.

Richard Walters, Director of Brand and Creative at BetVictor, said:

“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.

When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”

The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026

Published

4 hours ago

April 24, 2026

Wladimir P.

qtech-games-wins-leader-in-online-casino-at-sbea+-eventus-awards-2026

QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.

The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.

The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.

QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.

“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”

The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

Evoplay adds 24 slot titles to Oleybet in Brazil deal

Published

4 hours ago

April 24, 2026

Wladimir P.

evoplay-adds-24-slot-titles-to-oleybet-in-brazil-deal

Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.

Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.

The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.