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SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds

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SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.

SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.

As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.

This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.

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Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”

Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”

The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.

Gambling in the USA

BetConstruct to Display Its Products and Services at Sigma Americas

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BetConstruct, a leading company in iGaming technology and services, is heading to Sigma Americas in Sao Paulo, Brazil from April 23-25, 2024.

Sigma Americas is a major event focusing on iGaming with 10,000 delegations and more than 200 professional speakers. This event serves as an exceptional platform for participants to present their innovative offerings, engage with fellow industry leaders, and establish new business relationships.

BetConstruct is poised to introduce its cutting-edge products and solutions to the growing Brazilian market at the upcoming event. As a premier provider of online iGaming solutions, the company will showcase its comprehensive range of services to all attendees, offering diverse solutions tailored to meet their specific needs and preferences.

Moreover, BetConstruct will demonstrate its newest Spettacolare offer by Mr. First, which is a fleeting opportunity to maximise user profits and explore the potential of FTN.

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Attendees of the event can find BetConstruct in the Transamerica Expo Center at Stand O60, where they will have the opportunity to gain a comprehensive understanding of BetConstruct’s products and solutions.

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Strategic Deal: Expanse Studios Seals Media Partnership with Geek Spins

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Expanse Studios is proud to announce its strategic partnership with Geek Spins, a leading platform dedicated to providing comprehensive and reliable information about online gambling. This collaboration marks a significant milestone in Expanse Studios’ commitment to enhancing the gaming experience for players worldwide. By joining forces with this renowned media platform, Expanse Studios aims to revolutionize the way players engage with online casinos and slot machines, offering unparalleled access to the latest and most reliable gaming content.

 

About Geek Spins

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Geek Spins was founded in 2018 by a passionate group of enthusiasts with a singular goal: to provide players with accurate and up-to-date information about online gambling. Since its inception, Geek Spins has expanded its team significantly and has become a trusted source for players seeking the best gaming experiences. With over 500 reviews of top online casinos, 1500 slot machines, 2000 bonuses, and content from over 100 providers and payment systems, Geek Spins continues to set the standard for excellence in the online gambling industry.

 

Expanse Studios’ Vision

At Expanse Studios, we believe in pushing the boundaries of innovation to deliver exceptional gaming experiences to players worldwide. Our collaboration with Geek Spins aligns with our vision of providing players with access to the latest and most reliable gaming content. By leveraging their extensive database and expertise, we aim to empower players to make informed decisions about their online gambling activities and elevate the overall gaming experience.

 

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Synergy and Added Value

The partnership between Expanse Studios and Geek Spins brings together two industry leaders with a shared commitment to excellence. By combining Expanse Studios’ cutting-edge technology and game development expertise with Geek Spins’ comprehensive database and industry knowledge, we are able to deliver unparalleled value to players. Together, we will work tirelessly to enhance the online gambling experience, providing players with access to the latest games, reviews, and bonuses.

 

Why It Matters

This collaboration is significant for both Expanse Studios and Geek Spins, as it represents a shared commitment to innovation and excellence in the online gambling industry. By joining forces, we have the opportunity to reach a wider audience of players and provide them with the best possible gaming experiences. This partnership also underscores our dedication to transparency, reliability, and player satisfaction, ensuring that players have access to the information they need to make informed decisions about their online gambling activities.

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Damjan Stamenkovic, CEO of Expanse Studios, commented on the collaboration, saying, “We are thrilled to partner with Geek Spins to enhance the online gambling experience for players worldwide. This collaboration represents a significant step forward for both companies and underscores our commitment to delivering exceptional gaming content to our players.”

The post Strategic Deal: Expanse Studios Seals Media Partnership with Geek Spins appeared first on European Gaming Industry News.

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Compliance Updates

GoldenRace is now certified in the Netherlands

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GoldenRace, global provider of award-winning Virtual Sports and betting solutions, has recently obtained a certification for its highly acclaimed Virtual Sports and Games in the Dutch market.

GoldenRace successfully navigated the stringent regulatory landscape of the Netherlands, and now will be providing its impressive betting products into the Online Dutch market, which will be an important advancement in our operational expansion.

The Netherlands betting scene is on the cusp of a substantial growth phase and with GoldenRace’s latest certification, we introduce to the Dutch market a range of highly popular games tailored to desktop and mobile, in both scheduled and on-demand modes.

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Among the offer, players will enjoy our most-played Virtual Football line-up – including Football Single, Leagues, World Cup and Euro Champions-, adrenaline-pumping 3×3 Basketball and MMA and top-notch races as Horse Racing, Greyhound Racing and Grand Prix Indianapolis 60. Last but not least, our Number Games, such as Spin2Win. All ready to captivate Dutch players.

The post GoldenRace is now certified in the Netherlands appeared first on European Gaming Industry News.

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