Latest News
American themed slots are increasingly popular
The stars and stripes, the land of the free, the magic of Hollywood and the aura of the Super Bowl. America has always enthralled and provided a sense of optimism and a clean, bright future for those who emigrate there. As the standard-bearer of all forms of culture over the last century and more, America has also been home to the glitz and glamour of Las Vegas, and with that the onslaught of popularity that the slot machine had on the general public! With that in mind, how does the modern online slots stack up with the American dream? Are there many American themed slots for you to play at your favourite online casino?
The answer is yes, of course there is! We’ve put together a list of some of the finest American themed online slots for you to play, hot dog in hand and a game of baseball on the telly.
Liberty 7
Freedom is one of the key concepts of America as an ideal. The national flag is synonymous with this, and that is seen through the themes and design of the Liberty 7 online video slot. It brings you the classic casino atmosphere that has the air of old-school gambling but within the modern format of an online casino. The colour scheme is red, white and blue, of course, and the rewards are super-sized. This is a reproduction of a classic slot machine, with flashing buttons, a lever for you to spin the reels and a casino in the background. You could be in Vegas! The rules are simple, a classic 3-reel setup and a single star-spangled paytable. It is a simple game that evokes the classic American casino.
Bars and Stripes
A popular video slot with a 25-payline. There are a whole host of American symbols on show, with plenty of food and drink symbols too. The wild multiplier in this online slot is the Bars and Stripes logo, and there are also football and hat icons that are the scatters of the game. When you get 3 or more hat icons the Hat bonus game is activated where you can win big. The RTP is 95.50% and with the autoplay feature you can sit back and enjoy racking up the wins on this big American-themed online slot.
American Treasures
What’s more American than the Wild West frontier? This incredible online slot also has a soundtrack that makes you feel like you’ve just swung the doors open to walk into a saloon, with the punters inside all going quiet and turning to stare at you, a few twitchy hands on pistols in the corner to be aware of! The RTP on this slot is 95.93% and the features along with the theme and design are quite quirky when compared with other online slots of today. It is laid back with the saloon score and the dustbowl sands in the background. It is a simple, five-reel slot with 20 fixed win lines playing from left to right. To up the ante with the American feel, there is a firework celebration and a freedom bonus when the Patriotic colossal symbols fill the screen. Apple pie scatters provide that sweetness you’re looking for too!
Evel Knievel
A 95.01% RTP game with low volatility, 50 paylines, 5 reels and 3 rows, this brings the danger of a stuntman’s life to the online casino screen. There are expanding wilds, a wheel bonus, and colossal symbols. You’ll be jumping over barrels and trucks with Evel Knievel, based on the legendary stunt performer. It is a truly enjoyable, fast-paced and simple online slot for you to play, as you’ll also get to see some of the famous stunts on the screen that the famous man succeeded with back in the day! It is the ideal game for both low-stakes and high-stakes players.
Slots Angels
Get on your motorbike and head for the highway with the Hells Angels in this magnificent American themed slot machine. It is a rebellious 3D video slow with heavy metal music keeping you on the open road. There are different bikers and other symbols that cascades down the reels, with a win triggering a re-spin, with ever-greater multiplier the more you win. With 5 bearded bikers on line 1 you’ll start the big progressive jackpot, and three or more scattered dartboard symbols brings an instant cash bonus. It’s a great game to play and has a 97.00% RTP.
Some of best online casino providers, such as Play North, understand the need to diversify and build up online casino game catalogues that are varied and have many different designs and themes to meet the needs of a varied audience of customers. In a country such as the Netherlands, for example, where online gambling has only been legal since 2021, the landscape is ripe for exploration, with gamers wishing to play many different slots, whether that’s an American themed slot, a sports theme, tumbling candy on the screen, or travel back in time to Ancient Egypt. As you can see with this list, there are some great American slots at the online casino of your choice.
American gambling industry
Gaming Americas Weekly Roundup – January 26-February 1
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalised entertainment experiences at scale. At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Michigan commercial and tribal operators have reported a combined $399.8 million total internet gaming (iGaming) gross receipts and gross sports betting receipts in December. Gross receipts increased 19.1% compared to November. December iGaming gross receipts totaled $315.8 million, the highest to date. The previous high was $278.5 million recorded in October 2025. December gross sports betting receipts totaled $84.0 million, which is a decrease from the $87.3 million recorded in November. Combined total iGaming and internet sports betting adjusted gross receipts (AGR) for December were $357.87 million, including $296.74 million from iGaming and $61.13 million from internet sports betting — representing an iGaming increase of 27.2% and a sports betting decrease of 5.6% when compared to November 2025.
The Cordish Companies and Bruce Smith Enterprise celebrated the highly-anticipated grand opening of Live! Casino Virginia, the region’s first full-scale casino. The opening of the temporary gaming facility marks an important milestone in bringing new jobs, economic development and tourism to the region while construction advances on the permanent resort destination next door. Located just 25 miles south of Richmond and only 45 miles north of the North Carolina border, Live! Casino Virginia is conveniently off I-95 at Exit 48B. Live! Casino Virginia delivers a full-scale gaming experience 24 hours a day, seven days a week, featuring 75,000 square feet of gaming space with more than 900 state-of-the-art slot machines and over 30 live-action table games.
Partnerships
GuardDog, a responsible play innovation fund from Underdog, has announced an investment in Regen, the first platform to automatically convert entries into savings with every play. In addition to the investment, Underdog will feature Regen as a new resource in its responsible play hub, highlight Regen in customer communications from the responsible play and customer support teams as well as provide access to the platform to all of its employees. Regen allows users to link their sportsbook, fantasy sports and prediction market accounts, and automatically save a small percentage from every entry, win or loss, creating savings without changing how they play.
Table Trac Inc. has announced that the Mardi Gras Hotel & Casino located in Las Vegas, United States, Nevada, will soon have Table Trac Inc.’s CasinoTrac casino management system installed. Mardi Gras Hotel and Casino is located just steps from the Las Vegas Convention Center and Main Monorail terminal the Mardi Gras is convenient to all of the World Famous attractions of Las Vegas.
The post Gaming Americas Weekly Roundup – January 26-February 1 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa Bet Partners
How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads
This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.
Project Overview
Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000
Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%
Challenge and Initial Metrics
At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.
Initial Cost per FTD: $15.00
Goal: Reduce the cost of the target action to below $8 and identify scaling potential.
Optimization Strategy: What Was Done
The success of this case is the result of Traffy’s consistent work across four key areas:
1. Traffic Quality Management (Exchanges & Publishers)
Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.
- Blacklists were created based on low deposit conversion.
- Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.
2. Creative Strategy
Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.
3. Traffic Cleanup to Avoid Paying for Bots
- Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
- Device “farms” were identified and banned through Device ID analysis.
- Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.
4. Funnel Optimization
Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.
Key Insight
Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).
Result
Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.
The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa Bet Partners
How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads
This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.
Project Overview
Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000
Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%
Challenge and Initial Metrics
At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.
Initial Cost per FTD: $15.00
Goal: Reduce the cost of the target action to below $8 and identify scaling potential.
Optimization Strategy: What Was Done
The success of this case is the result of Traffy’s consistent work across four key areas:
1. Traffic Quality Management (Exchanges & Publishers)
Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.
- Blacklists were created based on low deposit conversion.
- Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.
2. Creative Strategy
Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.
3. Traffic Cleanup to Avoid Paying for Bots
- Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
- Device “farms” were identified and banned through Device ID analysis.
- Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.
4. Funnel Optimization
Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.
Key Insight
Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).
Result
Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.
The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Americas iGaming & Sports Betting News.
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