Betfred USA
Betfred USA Partners with U.S. Integrity
Betfred USA and U.S. Integrity announced a partnership that will provide Betfred with monitoring software and tools that will play a pivotal role in preventing student-athletes, coaches, and staff from engaging in prohibited sports wagering.
Kresimir Spajic, CEO of Betfred USA, said: “Through our renewed partnership with U.S. Integrity, strengthened by the integration of ProhiBet technology, we reaffirm our unwavering commitment to integrity and compliance by providing a secure and transparent system that aligns seamlessly with the regulatory framework surrounding sports betting.”
Through their partnership with U.S. Integrity, Betfred will be provided access to ProhiBet, a technology that provides a secure and transparent method for sportsbook operators and sports properties to ensure that student-athletes, coaches, and administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.
“We are thrilled to partner with Betfred – the combination of ProhiBet’s state-of-the-art encrypted data transfer system and Betfred’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of current and future prohibited bettors,” Matt Heap, Managing Director of ProhiBet, said.
Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming’s sportsbook operations.
Betfred’s partnership with U.S. Integrity and ProhiBet is part of a two-fold approach to solidify the sportsbook operator oversight surrounding sports betting and prohibited bettors.
Betfred USA has appointed Kresimir Spajic as its new CEO.
Kresimir Spajic, a recognized online gaming industry leader, will spearhead the sportsbook’s vision, strategy, and operational execution across ten US states, which include the likes of Colorado, Ohio, and Nevada.
With decades of experience in both the domestic and international online gaming industry, Kresimir Spajic brings a wealth of expertise to Betfred. He has previously held various executive and principal consulting roles with organizations such as Great Canadian Entertainment, Apollo Global Management, Hard Rock International, Rush Street Interactive, Borgata Hotel Casino & Spa, Bwin, and more.
He holds a multidisciplinary graduate degree in management, law, and humanities from SDA Bocconi School of Management (Italy), University of Neuchâtel (Switzerland), and De Montfort University (England).
Kresimir Spajic said: “I’m truly excited to embark on this journey as the CEO of Betfred USA. I am looking forward to working with our exceptional domestic and global talent and partners. Together, we aim to build a sustainable business in the US by delivering unparalleled value and support to our customers while upholding a strong commitment to responsible gaming.”
Betfred founder Fred Done said: “It’s an important and exciting time for our US business and Kresimir is the ideal person to further push and expand the Betfred brand in America.”
Joanne Whittaker, Chief Executive of Betfred Group, said: “We are delighted with the appointment of Kresimir Spajic. Our team in the US have worked tirelessly to expand our operation and with Kresimir’s vast experience, we have the right person to take our US business to the next level.”
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