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The National Lottery Changes Operator for First Time in 30 Years

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1 February 2024 marked the start of the Fourth National Lottery Licence and the handover to Allwyn as the operator of The National Lottery.

This is the first time that responsibility for operating The National Lottery has changed hands in its 30-year history. During this time, it has made a huge difference to life in the UK – not just for the millions of prize-winners, but in generating over £48 billion that has been invested in almost 700,000 community, sport, arts and heritage projects. This has all been made possible by those who distribute and use National Lottery funds for amazing projects.

Allwyn will build on the success of the last three decades and is committed to investing significantly over the coming 10 years to reignite the magic that lies at the heart of The National Lottery. Allwyn will gradually introduce changes over the course of the next few years that will strengthen the bond between The National Lottery and consumers, with many more people playing a little, which will lead to more money raised for National Lottery-funded projects.

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The National Lottery has already paid out over £92 billion in prize money and created over 7000 new millionaires or multi-millionaires since its launch in 1994, including more than a millionaire a day on average last year. Allwyn’s games strategy over the course of the licence aims to create even more new millionaires and prize winners.

The high street will continue to play an important role over the coming decade with over 40,000 retailers selling National Lottery products. Allwyn has plans to grow this retail presence even further, with stores standing to benefit from greater sales support, more investment in marketing, new points of sale and, over time, significant upgrades to their technology infrastructure underpinned by Vodafone’s mobile connectivity. Allwyn has already announced a 50% increase in the number of team members supporting retailers.

In addition to in-store changes, Allwyn is investing in a broader technology transformation programme to support the modernisation of The National Lottery, including the move to a new technology platform with Scientific Games. This technology modernisation will enable a richer and more relevant experience for individual players, while also using data to support healthy play, reflecting Allwyn’s commitment to ensure The National Lottery sets the benchmark in this area over the coming years.

The creation of social value is the bedrock of The National Lottery and will shape Allwyn’s custodianship. Allwyn is integrating ambitious environmental and social commitments into every part of how it will operate The National Lottery. Allwyn has started on a journey to create a net zero National Lottery, and ensuring it is inclusive and accessible. Allwyn will also directly invest a ring-fenced £1 million every year from its own profits into social value initiatives, in collaboration with its operational and business partners, to help deliver a positive legacy.

Justin King CBE, Chair of Allwyn UK, said: “We are thrilled to become the new operator of The National Lottery. It is a privilege and a responsibility that we take incredibly seriously. Over the next 10 years, our commitment is to increase returns to National Lottery-funded projects and build a legacy of change for good.”

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Andria Vidler, CEO of Allwyn UK, said: “On Thursday we start the important process of doing more with The National Lottery for the benefit of future generations. It will be a journey that will take time – but one that has many incredible milestones along the way, offering us more opportunities to reflect on all the good that comes from it. This year is particularly significant, with the Olympic and Paralympic Games and The National Lottery’s 30th birthday. We want the birthday year, and the decade that follows, to be full of more unmissable and unforgettable moments for more people in more ways.”

The Rt Hon Stuart Andrew MP, UK Government Minister for Sport, Gambling and Civil Society, said: “People up and down the country have been playing The National Lottery for almost 30 years and it will continue to be one of the nation’s favourite pastimes.

“Allwyn’s new licence will see The National Lottery fund even more important initiatives through its commitment to raising millions more pounds for good causes.

“From mental health services and maintaining heritage and the arts, to supporting our Olympians and Paralympians, The National Lottery will continue to have a positive impact on the lives of millions.”

Darren Henley, CEO of Arts Council England and Chair of The National Lottery Distributor Forum, representing all 12 National Lottery good cause distributors across the UK, said: “The National Lottery makes a massive positive impact on people’s lives in villages, towns and cities across the UK, helping communities and organisations to thrive. We’re excited by Allwyn’s vision to grow The National Lottery and to increase the funds it generates for these important projects. National Lottery players make a real difference to the fabric of our society every day. And Allwyn’s plans for a modernised National Lottery will help fund so many good causes in the long term, supporting us as we make the magic of The National Lottery even greater than before.”

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Katie Mahon, Artistic Director of Bloomin’ Buds Theatre Company, said: “Without National Lottery Funding we wouldn’t be able to deliver the volume of support that we do to the local community who are really struggling in current times. To receive support from a funder that understands practical needs such as food parcels and housing alongside arts and cultural engagement is a rarity, and really sets National Lottery funding apart.”

Muntazir Dipoti, National President of The Fed, and an independent retailer, said: “In my capacity as National President of The Fed, I know many of our members have sold The National Lottery since it launched. They’ve been able to see first-hand the huge impact it has had on the UK over that time – through making big winners, of course, but also by funding local community projects and national events like the Olympics and Paralympics. And, in my role as an independent shop owner, having The National Lottery in my store is a no-brainer– many of our loyal customers buy their tickets from us week in, week out. So in addition to boosting my bottom line by selling tickets, it also gets more people through the door of my shop. I’ve had some great conversations with Allwyn over the last year and I know how seriously they’re taking their commitment to retailers, so I’m really excited to see what the next decade brings.”

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WA.Technology Announces Membership with AIEJA in Mexico

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WA.Technology has successfully become an official member of AIEJA, the esteemed Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry.

Axel Antillon, Regional Director of LATAM for WA.Technology, expressed his enthusiasm for this new partnership, stating, “Joining AIEJA not only strengthens our foothold in the Mexican market but also aligns us with the top industry leaders dedicated to promoting transparency and innovation. This membership is a testament to our commitment to delivering secure, high-quality gaming experiences.”

AIEJA plays a crucial role as a civil association aimed at fostering a collaborative environment where members can enhance their dialogue capabilities. This association is instrumental in highlighting the entertainment and gaming sectors’ economic, tax, and social contributions to Mexico.

The association’s collective efforts are focused on advocating for responsible practices within the industry, pushing for legislative reforms concerning the General Law of Gaming and Lotteries, safeguarding against potential unfair practices, and endorsing equitable labour conditions for both direct and indirect employment opportunities created by the sector.

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WA.Technology’s deepening commitment to the Mexican iGaming market is reflected in its decision to join AIEJA. This membership assures operators of robust support in their market entry decisions, offering them a secure, efficient, and compliant integration into the Mexican market. Membership also verifies that WA.Technology adheres to all necessary security measures, cyber protection, and development protocols, ensuring their products meet the highest quality standards.

As a key supplier in the region, WA.Technology reinforces investor confidence and consumer trust by aligning with local regulations, best practices, and control measures.

 

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XSOLLA RELEASES QUARTERLY ​ INSIGHTS REPORT ON THE FUTURE OF GAMING AND GAME DEVELOPMENT: A PRELIMINARY ANALYSIS OF SPRING 2024 METRICS AND UPCOMING TRENDS

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Key trends include the fast-growing mobile gaming segment, the impact of recent regulations, the integration of blockchain and AI, and the investments in equity and inclusion across the gaming industry.

Xsolla, a global video game commerce company, published the Spring 2024 edition of “The Xsolla Report: The State of Play” today. Launched on the heels of the Game Developers Conference (GDC) 2024, this extensive report provides invaluable insights into the emerging trends and pivotal shifts impacting the gaming industry in the short and long term. ​ It sets the stage to significantly shape the future of mobile gaming, deepen academic connections within the gaming ecosystem, and redefine investment patterns.

In an era where mobile gaming commanded a 49% share of the global market in 2023, this edition of “The State of Play” sheds light on the evolving landscape of mobile gaming. The report navigates through the advancements in global compliance and regulation, including the Digital Markets Act in Europe’s new player engagement strategies, offering a glimpse into the potential future of mobile gaming monetization and distribution. It discusses the impact of cross-platform play and the importance of innovative monetization models, providing actionable insights for developers and industry stakeholders.

“The State of Play” emphasizes the importance of academia in the growth and diversification of the gaming industry. It explores how educational programs and initiatives develop talent and promote diversity and inclusivity within the gaming community. This edition underlines the symbiotic relationship between the gaming industry and academic institutions, highlighting programs that significantly impact students and the industry.

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Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, comments: “As we introduce the latest edition of ‘The State of Play,’ we’re not merely sharing industry insights but advocating for a transformative vision: Equal Access for Everyone. This initiative goes beyond our commitment to innovation and growth within the gaming industry. It’s about breaking down barriers to ensure that every developer, regardless of company size, has the opportunity to showcase their creativity and reach a global audience. Our focus is on providing platforms and tools that foster creative opportunities, international exposure, and the development of unique projects, ensuring that the future of gaming is accessible to all. We aim to empower every player and developer worldwide, ensuring the gaming landscape is as diverse and dynamic as its community.”

The report offers an in-depth analysis of the gaming industry’s current investment climate, including funding trends, mergers, and acquisitions. It outlines the shifts in investment patterns, from the heights of the pandemic-induced boom to a more measured approach in 2024. “The State of Play” provides a roadmap for navigating the industry’s financial aspects, offering insights into strategic investment opportunities and forecasting future trends.

Featuring expert commentary from industry voices like:

  • Mukul Aurora, Co-founder of Appsoleut Games;
  • Mariusz Gasiewski, CEO of Mobile Gaming and Apps Lead at Google;
  • Karla Reyes, Founder and Studio Director,

Anima Interactive, the Xsolla Report: The State of Play is now available for complimentary download. To secure your copy and gain invaluable insights into the gaming industry, visit our website.

 

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TIPICO CROWNED 2024 SBC RISING STAR OF THE YEAR

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Tipico, a leading sports betting and iGaming operator, has been named the 2024 SBC Rising Star of the Year. The honor was announced and presented to Tipico at the fourth annual SBC Awards North America, held at the Hilton Midtown in New York City on May 9, 2024.

Tipico was selected for its pace of growth and innovation, differentiating with proprietary technology built entirely in-house to personalize the online sports betting experience. Since January 2023, the brand has increased app processing speeds by 56% and increased app withdrawal speeds by 733%.

Since its US market entry in 2020, Tipico has leveraged its operational advantages to launch several new product features, promotions, and strategic partnerships across its operating states. Additionally, the company recently revamped its New Jersey-based proprietary casino platform to complement its sportsbook offerings with a focus on customer retention and cross-promotion.

“I am so proud to see Tipico recognized at one of the industry’s most prestigious events,” said Adrian Vella, Tipico US CEO. “Our team’s collective vision since we entered the US market four years ago was to disrupt the online gambling landscape with tech-powered, customer-first solutions. We’ve grown into a resilient organization with passionate colleagues, and so many of them helped us reach this milestone. With this achievement, we’re reminded of the remarkable journey we’ve undertaken together.”

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The SBC Rising Star of the Year award is judged based on rigorous criteria, including operational efficiency, market growth, innovative marketing strategies, the introduction of unique features, commitment to responsible gambling, and customer satisfaction.

Tipico has also been recognized by Eilers and Krejcik Gaming (EKG) for its sportsbook and casino platform operations. Tipico Sportsbook ranked fourth in the nation in In-Play Betting in EKG’s July 2023 Product Analysis Report. Additionally, EKG tested and ranked Tipico Casino as the top casino app in the nation in September 2023, recognized for its clean, intuitive, and fast UX.

For more information on Tipico, please visit the website.

 

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