Latest News
FairPlay Sports Media Acquires Quarter4
FairPlay Sports Media, the world’s most respected sports media network and BetTech pioneers, has bolstered its platform with the acquisition of Toronto-based Quarter4 (Q4), a deep-learning neural network specialising in predicting sporting outcomes and providing unique data and content opportunities founded in 2019 by Danijela Covic and Kelly Brooks.
This is the first acquisition to be made by FairPlay Sports Media, a Bruin Capital business. The move aligns with the company’s mission to transform BetTech for the advantage of worldwide consumers, publishers and betting operators.
Strategically, the deal will see FairPlay brands, including oddschecker and WhoScored.com, leverage Q4’s unrivalled prediction service in combination with the group’s decades of price movement data across millions of global sporting events. This purchase will provide immediate improvements to its existing offering and shape much of its tech-led activity in the future.
The group’s oddschecker brand has been showcasing Q4’s prediction models to registered users for the past year across various US sports, with the network capable of providing unique insights across various betting markets for NFL, NBA, WNBA and NHL events. These predictions furnish end users with the knowledge that further levels the sports playing field while providing another retention tool for the group’s global audience, which, in turn, will foster deeper fan engagement and digital dwell time.
FairPlay’s established group of media and publication partners, including Reach plc, Gazzetta, DAZN and Forbes, will be able to derive more engaging content for readers with a service that goes beyond the conventional “tipster” and “Capper” model. At the same time, operators can gain pricing efficiencies across complex markets such as player props and micro-betting.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “The acquisition of Quarter4 is a significant milestone for our group, giving our various brands the ability to unleash our already market-leading data and tech platform with the unique insights and smarter behavioural analytic capabilities of Q4.
“Pioneering BetTech is critical to our future strategy and ambitious growth prospects, and bringing Quarter4 into the group can act as the catalyst for many new and improved product developments in the coming months and beyond.”
Kelly Brooks, CEO and Co-Founder of Quarter4, said: “Having successfully partnered with oddschecker as a client, we’re now very excited to begin this deeply integrated working relationship that will pave the future for highly differentiated user experiences. The technical synergies between the FairPlay group and Quarter4 are clear, and we’re ready to deliver more value to our various partners worldwide with the mutual advantages of this deal.”
Quarter4’s brand new March Madness 2024 product will be one of the first significant benefits to partners, with the AI-powered white-label predictor tool ready to engage existing and new users with a branded “DIY Bracket” that taps into one of the largest and most engaged betting audiences of the year.
Gambling in the USA
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View a video version of this story
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Latest News
Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed
Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.
“As a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,” said Lidiia Vakulenko, COO of Atlaslive. “This collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.”
By integrating Oddin.gg’s award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.gg’s seamless iFrame solution also simplifies the front-end integration for Atlaslive’s partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.
Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.
“Partnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,” said Marek Suchar, Managing Director at Oddin.gg. “As a platform deeply rooted in the region’s B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, we’re eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.”
With esports growing in popularity across Latin America, this partnership solidifies Atlaslive’s role as a key player in the region’s iGaming sector. The addition of Oddin.gg’s advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.
The post Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed appeared first on European Gaming Industry News.
COO of Atlaslive
Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed
Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.
“As a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,” said Lidiia Vakulenko, COO of Atlaslive. “This collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.”
By integrating Oddin.gg’s award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.gg’s seamless iFrame solution also simplifies the front-end integration for Atlaslive’s partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.
Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.
“Partnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,” said Marek Suchar, Managing Director at Oddin.gg. “As a platform deeply rooted in the region’s B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, we’re eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.”
With esports growing in popularity across Latin America, this partnership solidifies Atlaslive’s role as a key player in the region’s iGaming sector. The addition of Oddin.gg’s advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.
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