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Sportradar Announces Additional Strategic Actions to Streamline Organizational Structure and Drive Growth and Innovation

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Sportradar Group AG (NASDAQ: SRAD) (“Sportradar” or the “Company”) today announced additional strategic actions as part of its previously announced initiatives to streamline its organizational structure to enhance focus on clients and partners, drive global innovation and product development, and propel long-term growth, profitability, and shareholder value.

“I am excited to announce this new global organization and leadership structure, which aligns our teams on our strategic priorities, promotes agile execution and better positions Sportradar for future growth,” said Carsten Koerl, CEO of Sportradar. “By centralizing our key business functions, we will foster greater collaboration and faster decision making, enabling us to drive further operating efficiencies and increased innovation across our business. These decisive steps will enable us to better serve our clients and partners as well as capture the significant market opportunities ahead of us. I am confident we have the right leaders in place, intently focused on executing on our strategic priorities. For 2023, we remain on track to deliver on our strong growth targets and are well positioned to maintain that momentum into 2024.”

Effective immediately, the new organizational structure consists of six business functions:

  • Product Delivery and Operations combines and centralizes content, product development and engineering globally to seamlessly deliver best-in-class products and solutions to clients and partners, led by Warren Murphy, previously Chief Product Officer and now Chief Delivery and Operations Officer.
  • Growth and Innovation combines growth, strategy and innovation to facilitate a unified vision for identifying and capitalizing on market opportunities, thereby ensuring a well-defined growth strategy fueled by continuous innovation, led by Nick Maywald, previously Chief Content Officer and now Chief Growth and Innovation Officer.
  • Commercial combines the Company’s go-to-market functions, including sales, client services and care, sports partnerships, marketing and communications to further drive revenue opportunities while enhancing its client- and partner-centric approach, led by Chief Commercial Officer Eduard Blonk.
  • Legal, Risk and Administrative Services, led by Lynn McCreary, Chief Administrative Officer, Chief Legal Officer and Corporate Secretary.
  • People, led by Severine Riviere-Gerstner, Chief People Officer.
  • Finance, led by Gerard Griffin, Chief Financial Officer.

As part of these organizational changes, Ulrich Harmuth, Chief Strategy Officer, will be departing the Company to pursue other endeavors.

Separately, Griffin has informed the Company that he will be leaving for personal reasons. Griffin will continue as CFO until May 31, 2024, or the appointment of a permanent successor, if earlier. The Company has initiated a search for its next CFO, whom it expects to announce prior to Griffin’s departure.

Sportradar also reaffirmed its fiscal 2023 guidance of revenue in the range of €870 million to €880 million, representing year-over-year growth between 19% and 21%, Adjusted EBITDA1 in the range of €162 million to €167 million, representing year over-year growth between 29% and 33%, and Adjusted EBITDA margin in the range of 18.4% and 19.2%. The Company also reaffirmed its fiscal 2024 outlook for revenue and Adjusted EBITDA growth of at least 20%.

Koerl continued, “I want to thank Ger for his contributions to Sportradar. He has meaningfully strengthened our finance team with a deep and talented bench that will continue to contribute to the Company as we look to drive growth and profitability into the future. We look forward to continuing to benefit from his leadership while we search for a permanent successor.”

Koerl concluded, “I also want to thank Ulrich for his contributions to our company, clients and partners that have positioned Sportradar for continued success. For over a decade, he held various leadership roles, contributing to our growth. We wish him the best in his future endeavors.”

Booming Games

Booming Games Introduces Instastrike, the Latest Diamond Hits Trio

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  • Featuring a 5×3 layout, the game presents a highest win potential of 12,500x
  • Players can gather red, green, and blue diamonds to activate three bonus features.

Booming Games, a top supplier of high-quality gaming content, has officially released Diamond Hits Trio: Instastrike. The game features a 5×3 layout, incorporating cutting-edge elements and stunning diamond graphics that deliver a high-end experience for players.

The game presents a strong new Instastrike function, delivering immediate rewards of up to 1,200x. Instastrike symbols can emerge unexpectedly, creating a feeling of thrill. Additionally, players who gather red, green, or blue Diamonds will activate one of three new bonus features aimed at further improving the gameplay experience.

The three bonus elements, each aimed at maintaining the excitement, include enlarged reels, enhanced Instastrike payouts, and extra free spins. Participants have the ability to activate each of these bonuses separately or merge them for an enormous winning potential of up to 12,500x. Featuring various instant payout levels, the game is anticipated to attract a broad audience of players.

Craig Asling, Director of Games at Booming Games, said: “Diamond Hits Trio: Instastrike is the latest example of Booming Games’ commitment to delivering high-quality, innovative games that provide an ultimate experience for players. Fast-paced gameplay and massive win potential is the perfect combination for anyone seeking high-stakes thrills. Power up and strike it rich with Diamond Hits Trio: InstaStrike!”

The post Booming Games Introduces Instastrike, the Latest Diamond Hits Trio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It

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Mobile ad fraud is a hidden drain on your app marketing spend. Traffy, a performance marketing agency specializing in mobile anti-fraud, shares strategies to safeguard your ad budget and maximize ROI.

Most advertisers don’t lose money because of weak creatives or poor funnels — they lose it because a significant portion of their in-app traffic is invalid from the very start.

The Scale of the Problem

In Q3 2025, mobile apps experienced approximately 33% IVT (Invalid Traffic), meaning roughly one-third of traffic was fraudulent or invalid. (Source: Pixalate — Q3 2025 Global Ad Fraud Benchmark Report).

These numbers aren’t just statistics — they reveal that a huge portion of advertising budgets is being spent not on real users, but on fake traffic, fabricated clicks, and bot-generated installs.

Depending on traffic sources and buying models, particularly in programmatic (DSP) environments, fraud levels can vary dramatically. In some cases, IVT may be as low as 5%, while in others it can exceed 50% where controls are weak. This means many advertisers are making campaign decisions based on data that was never real to begin with.

What IVT Really Means — And Why It’s Critical

IVT isn’t just “low-quality traffic.” It is traffic that can never convert into a real user or paying customer.

It includes:

  • Bots and automated scripts
  • Click farms and device emulators
  • Hidden impressions and background clicks
  • Fabricated installs and in-app events

When 33% of traffic is IVT, every third dollar spent is paying for actions that will never generate revenue. Multiple studies show IVT in mobile advertising frequently exceeds 20–30%, and can be even higher for certain platforms, GEOs, or traffic types. Fraud is not an edge case — it is a structural risk in in-app advertising.

Why Mobile Ad Fraud Is Getting Smarter

Despite widespread adoption of anti-fraud systems, techniques continue to evolve. Basic bot filtering is no longer enough. Common schemes include:

  • Bot Installs & Bot Activity: Automated installs and simulated engagement mimicking real users.
  • Click Injection / Click Hijacking: Apps intercept last clicks before installation and claim attribution.
  • Click Spamming / Click Flooding: Mass fake clicks inflate activity signals and steal organic installs.
  • Device Farms & Real Device Spoofing: Hundreds of devices generate fake installs and events, rotating identifiers.
  • SDK Spoofing & Postback Fraud: Fake install or in-app event data sent directly to attribution systems.
  • In-App Event Spoofing: Fabricated postbacks make reports appear normal, but no real users exist behind them.

How to Avoid Wasting Your In-App Budget

Fraud prevention is systematic verification and disciplined traffic management, not paranoia.

  1. Use an MMP With Advanced Anti-Fraud Protection
    • Rely on trusted mobile measurement partners (Adjust, AppsFlyer).
    • Enable built-in fraud detection — attribution without fraud protection is incomplete.
  2. Analyze CTIT (Click-to-Install Time)
    • Extremely short CTIT → potential click injection
    • Extremely long/uniform CTIT → potential click flooding
    • Unnaturally consistent timing → possible automation
  3. Monitor CTCT (Click-to-Click Time)
    • Short CTCT (<100 ms) detects script bots and click farms
  4. Check New Device Rate
    • If 90%+ of devices are “new,” this indicates device farms resetting IDFA/GAID
  5. Track Assisted Installs
    • High percentage of assists → organic hijacking (Click Flooding)
  6. Monitor Behavioral Anomalies
    • Retention curves: bots may fabricate “perfect” retention
    • Payments and cards: bots use virtual cards or $0 balances to bypass checks
    • Key metrics: rebill rate, actual payment success
    • Additional metrics: event depth, session duration, purchase timing, LTV distribution
  7. Work With Blacklists and Whitelists
    • Build placement-level blacklists
    • Identify reliable publishers via whitelists
    • Audit sub-publishers continuously
    • Remove suspicious sources early
  8. Check Infrastructure Signals
    • Datacenter IPs (AWS, DigitalOcean, Hetzner) → block 100%
    • Geo mismatch (click from India, install from US) → fraud

How to Win Against Fraud

With up to 33% of in-app traffic being invalid, advertisers aren’t just underperforming — they’re paying for illusions. Fraud can masquerade as growth, but the real advantage comes from knowing which traffic is real.

At Traffy, we specialize in mobile anti-fraud and help advertisers ensure every dollar reaches real users. A comprehensive fraud audit or traffic safeguard can protect ROI, reduce wasted spend, and provide predictable, scalable growth.

The post How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI

PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings

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AI-driven customer support company Tugi Tark has revealed a collaboration with PEC.BET, a recently established sportsbook and online casino operator that offers players access to various bookmakers via a single account. The collaboration integrates Tugi Tark’s customer support system and iGaming-focused AI agents into PEC.BET’s player assistance operations as the operator launches in the market.

PEC.BET functions on a cutting-edge multi-bookmaker sportsbook system that embraces winners. Grounded in transparency and accessibility, PEC.BET recognized customer service infrastructure as a critical operational focus from the outset and chose Tugi Tark for this purpose to create its support system.

“As a new operator, it was important for us to put the right operational foundations in place from the beginning,” said a spokesperson PEC.BET. “Our multi-bookmaker model means we welcome winners, which shapes how we approach player relationships. Working with Tugi Tark allows us to support players efficiently while ensuring our internal team remains focused on more complex player matters and VIP care.”

Tugi Tark’s AI platform for customer service offers PEC.BET a unified space to oversee player assistance through various channels. AI agents help with initial resolutions, while more complicated issues are forwarded to support personnel. This method allows PEC.BET to uphold consistent service while adjusting to rising demand as the operator expands.

“PEC.BET is entering the market with a clear focus on transparency and accessibility for players,” said Harpo Lilja, CEO of Tugi Tark. “Our role is to provide a support layer that can operate consistently from day one and scale alongside the platform as it grows.”

The post PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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