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Copper Box Arena, the Home of eSports, as the Positive effects of gaming are revealed in new study

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Better gyms and leisure surveyed over 2,000 people in the UK, including almost 1,000 gamers, on the benefits of gaming and their perceptions of what a gamer is.

  • 95% underestimate the physical activity and training regimes of pro gamers.

  • 86% of people in the UK don’t think eSports athletes deserve the same recognition and respect as traditional athletes.

  • Non-gamers get just 12 minutes more sleep per night than gamers.

  • Over a third of gamers say their attention has improved since starting gaming.

Copper Box Arena on Queen Elizabeth Park in East London celebrated it’s 10 year anniversary this year and is fast becoming the home of eSports in the UK, with a new study revealing the diverse image of gamers and eSports professionals across the country, as well as a host of positive impacts associated with gaming.

The research from Better, operators of the Copper Box Arena, found that 96% of gamers report positive impacts in their day-to-day lives, with benefits including improvements to their attention span (33%), stress relief (50%), a sense of escapism (48%), and improved mental health (30%). For many, gaming allows players to connect with others online and temporarily escape the stresses of the real world, with Copper Box Arena providing a huge platform for the gaming community to share in these benefits.

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Copper Box Arena is drawing in avid eSports fans from all over the world, and Stuart Hutchison, General Manager at Copper Box Arena, said: “We’re immensely proud to be part of the emergence of eSports. Copper Box Arena is rapidly becoming the home of eSports in the UK after hosting huge tournaments such as League of Legends, Apex Legends, and Call of Duty: Warzone Global Series Finals already this year.”

86% of people in the UK don’t think eSports athletes deserve the same recognition and respect as traditional athletes.

Despite the gaming industry’s rapid growth and the evident benefits of gaming, the study revealed that there is still some way to go to convince non-gamers, with many misconceptions of gaming still prevalent.

Overwhelmingly, 86% of respondents in the UK do not believe that eSports athletes deserve the same recognition and respect as traditional athletes. Furthermore, only one in five respondents viewed eSports as a legitimate form of competitive sport compared to traditional sports like football and rugby, and almost 9 in 10 Brits were unwilling to accept eSports into the Olympics.

Additionally, over half of the UK population (54%) believes gaming can cause some form of social isolation, and three in 10 feel it would encourage poor mental health. While our study showed gamers were actually spending more time outside than non-gamers, Brits still believe gaming would lead to a lack of exercise (58%), an unhealthy lifestyle (47%), and a poor diet (42%).

However, there is a glimmer of hope for eSports enthusiasts, as a quarter of Brits believe that eSports has the potential to attain the same level of popularity as traditional sports in the future, signifying potential growth amongst fans of the industry.

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Commenting on the comparison, Nathan David, Head of Foundation at the College of eSports (CoEs), which offers innovative and practice-focused degrees in a range of international eSports business areas, said: “If you speak to any performance athlete, they will tell you that despite the physical aspect of sport and competition being key, the mental and psychological factors are just as important; dealing with stress and performing under pressure are two parallels often referred to.

“I think you will see an attitude change in the perception of eSports over the next 5 to 10 years or so as misconceptions and further understanding of our industry is addressed.”

Non-gamers get just 12 minutes more sleep per night than gamers.

The prevailing stereotype of gamers as isolated, sedentary individuals glued to screens has long persisted. However, the research reveals that gamers actually spend longer on average outside each day than non-gamers. With regards to sleep, over half (56%) of Brits felt gaming would encourage a lack of sleep. However, non-gamers stated they get an average of just under six and a half hours a night, compared to gamers’ six hours and 16 minutes, revealing a minuscule 12-minute difference between the two.

Nathan David said: “We always promote a healthy, balanced lifestyle that includes promoting your wellbeing socially, mentally, and physically. It is undeniable that gaming is almost entirely sedentary, but it is achievable to still be physically and mentally healthy despite playing games. Good sleep/recovery, a balanced diet, and physical activity are necessary in all forms of life, including for esports players or gamers.”

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eSports

GIANTX unveils its team for the Spanish Superliga of League of Legends

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The global esports organization GIANTX has officially presented the roster for its League of Legends Superliga team, the most prestigious esports competition in Spain, organized by the LVP. The roster includes Feisty (midlaner) and Aetinoth (ADC), who continue for another year after establishing themselves as key players for the organization, and newcomers Badlulu (toplaner), Ferret (jungler), and Lospa (support).

The team, known as GIANTX Pride, will be led by Fearless, a veteran coach who has already won three Superliga titles with GIANTX. After previous stints with teams like Guasones and Rebels, Fearless returns to lead this young and promising roster as they pursue the organization’s long-awaited eighth Superliga trophy, with the season set to begin in January 2025.

The roster was revealed during an event at the Home of GIANTX in Málaga, attended by over 150 fans and supported by Opel, the team’s main partner in the Superliga. The event featured activities, giveaways, and a showmatch against Barça Esports, where fans got a first glimpse of the team in action.

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Feisty (South Korea, 2003) and Aetinoth (Turkey, 2005) return for another year, having gained recognition as rising talents with potential for the LEC, Europe’s premier competition in which GIANTX also competes. Badlulu (France, 2002), with prior experience in the Superliga at CASE Esports, joins as the toplaner. Ferret (Turkey, 2001), a promising jungler from the Turkish scene, comes from FUT, while Lospa (South Korea, 2002), a former Iberian Cup champion, joins as support after training in Gen.G Academy.

GIANTX Pride is the most decorated organization in Superliga LVP history, with seven titles to its name. The last victory came in the summer of 2021, and the team is determined to add the elusive eighth trophy to its collection. The Superliga for 2025 will feature ten teams, including Barça Esports, Guasones, Los Heretics, LUA Gaming, Movistar KOI, Ramboot Club, UCAM Esports, VENI VIDI VICI, and ZETA, competing across three splits—winter, spring, and summer.

The LVP, part of Grupo Mediapro, has introduced changes to the Superliga’s format for 2025. The updated calendar will be released soon, setting the stage for another thrilling season.

The post GIANTX unveils its team for the Spanish Superliga of League of Legends appeared first on European Gaming Industry News.

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GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity

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GRID, an esports data platform, has officially joined the International Betting Integrity Association (IBIA) as a first esports-focused Associate Member. This collaboration signifies a pivotal moment for esports integrity, aligning GRID with IBIA and its globally recognized integrity-focused members, who monitor over $300bn in sports bets per annum and have a growing focus on esports betting.

With this partnership, GRID and IBIA are committed to collaboratively addressing any integrity issues in esports, fostering trust across stakeholders, and setting a benchmark for excellence in the ecosystem. GRID has been a certified member of IBIA’s Data Standards program since 2022, actively contributing to the development of tailored esports integrity protocols. This membership further underscores GRID’s dedication to transparency and collaboration in combating betting-related corruption within esports.

Since 2018, GRID has operated an internal integrity department pioneering official data-driven solutions for esports. This makes GRID one of the first companies to monitor tournament and data integrity in the competitive sports sector and actively flag and report suspicious behavior, enabling it to collect a large database of integrity reports and insights.

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IBIA is a not-for-profit body that protects regulated sports betting markets from match-fixing. It represents over 50 of the world’s leading betting companies which operate over 125 sports betting brands. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets using transactional activity linked to individual customer accounts.

Under the partnership, GRID and IBIA will share information relating to suspicious esports betting and potential match manipulation from their respective monitoring and intelligence platforms. IBIA members will also benefit from free access to wider integrity-focused resources supplied by GRID.

Moritz Maurer, CEO of GRID, commented: “Integrity is at the heart of GRID’s mission. By joining IBIA as an Associate Member, we are taking a definitive step toward establishing esports as a trusted and credible industry. This partnership enables us to further our efforts in promoting transparency, reducing risks associated with esports betting, and strengthening operational practices across the ecosystem.’’

Khalid Ali, CEO of IBIA, said: “We are delighted to welcome GRID as an Associate Member of IBIA. This partnership is a landmark for the esports sector and reflects our commitment to expanding our integrity initiatives into new markets. GRID’s expertise in esports data monitoring and integrity standards is an invaluable asset in our shared mission to combat betting corruption globally.”

 

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ComeOn Group and Astralis unite to drive esports engagement in the Nordics

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ComeOn Group announced a sponsorship partnership between its flagship brand ComeOn! and Denmark based Astralis, one of the most esteemed esports organisations globally. As a global leader in esports, Astralis is providing a vibrant and engaging esports experience that is aligned with ComeOn!’s brand experience and is further enhanced by its focus in providing a leading esports betting destination.

As the official sponsor of Astralis, ComeOn! will be prominently featured across all of their platforms, including social media, team events, and competitive gaming content, boosting their brand exposure in key global markets with a focus on the Nordics. ComeOn! is already known as a vibrant brand in the Nordics and with the increased brand visibility it will be put at the heart of the fast-growing esports scene.

ComeOn Group continues to invest in its Sportsbook product experience that is powered by its proprietary sportsbook platform, where esports holds an important strategic market opportunity with its ever growing demand.

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Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community. This partnership is very much in the heart of one of the fastest growing betting markets globally. Esports has seen great demand by our audiences, and we want to provide the best betting experience for our customers. This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”

Mads Rasmussen, Commercial Director at Astralis, said: ”We are proud to present ComeOn Group as our new global partner. This partnership holds great significance for Astralis both as an organization and as a business, and we look forward to bringing the agreement to life, benefiting the vast majority of our fanbase – who are adults. We have undergone a long and very positive process with ComeOn, and the fact that they are European-based with licenses in all our key markets, including Denmark, has been a decisive factor in our decision. Astralis fans, both in Denmark and internationally, can look forward to an innovative new digital activation, which promises to deliver an exciting and engaging experience.”

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