eSports
Copper Box Arena, the Home of eSports, as the Positive effects of gaming are revealed in new study
Better gyms and leisure surveyed over 2,000 people in the UK, including almost 1,000 gamers, on the benefits of gaming and their perceptions of what a gamer is.
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95% underestimate the physical activity and training regimes of pro gamers.
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86% of people in the UK don’t think eSports athletes deserve the same recognition and respect as traditional athletes.
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Non-gamers get just 12 minutes more sleep per night than gamers.
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Over a third of gamers say their attention has improved since starting gaming.
Copper Box Arena on Queen Elizabeth Park in East London celebrated it’s 10 year anniversary this year and is fast becoming the home of eSports in the UK, with a new study revealing the diverse image of gamers and eSports professionals across the country, as well as a host of positive impacts associated with gaming.
The research from Better, operators of the Copper Box Arena, found that 96% of gamers report positive impacts in their day-to-day lives, with benefits including improvements to their attention span (33%), stress relief (50%), a sense of escapism (48%), and improved mental health (30%). For many, gaming allows players to connect with others online and temporarily escape the stresses of the real world, with Copper Box Arena providing a huge platform for the gaming community to share in these benefits.
Copper Box Arena is drawing in avid eSports fans from all over the world, and Stuart Hutchison, General Manager at Copper Box Arena, said: “We’re immensely proud to be part of the emergence of eSports. Copper Box Arena is rapidly becoming the home of eSports in the UK after hosting huge tournaments such as League of Legends, Apex Legends, and Call of Duty: Warzone Global Series Finals already this year.”
86% of people in the UK don’t think eSports athletes deserve the same recognition and respect as traditional athletes.
Despite the gaming industry’s rapid growth and the evident benefits of gaming, the study revealed that there is still some way to go to convince non-gamers, with many misconceptions of gaming still prevalent.
Overwhelmingly, 86% of respondents in the UK do not believe that eSports athletes deserve the same recognition and respect as traditional athletes. Furthermore, only one in five respondents viewed eSports as a legitimate form of competitive sport compared to traditional sports like football and rugby, and almost 9 in 10 Brits were unwilling to accept eSports into the Olympics.
Additionally, over half of the UK population (54%) believes gaming can cause some form of social isolation, and three in 10 feel it would encourage poor mental health. While our study showed gamers were actually spending more time outside than non-gamers, Brits still believe gaming would lead to a lack of exercise (58%), an unhealthy lifestyle (47%), and a poor diet (42%).
However, there is a glimmer of hope for eSports enthusiasts, as a quarter of Brits believe that eSports has the potential to attain the same level of popularity as traditional sports in the future, signifying potential growth amongst fans of the industry.
Commenting on the comparison, Nathan David, Head of Foundation at the College of eSports (CoEs), which offers innovative and practice-focused degrees in a range of international eSports business areas, said: “If you speak to any performance athlete, they will tell you that despite the physical aspect of sport and competition being key, the mental and psychological factors are just as important; dealing with stress and performing under pressure are two parallels often referred to.
“I think you will see an attitude change in the perception of eSports over the next 5 to 10 years or so as misconceptions and further understanding of our industry is addressed.”
Non-gamers get just 12 minutes more sleep per night than gamers.
The prevailing stereotype of gamers as isolated, sedentary individuals glued to screens has long persisted. However, the research reveals that gamers actually spend longer on average outside each day than non-gamers. With regards to sleep, over half (56%) of Brits felt gaming would encourage a lack of sleep. However, non-gamers stated they get an average of just under six and a half hours a night, compared to gamers’ six hours and 16 minutes, revealing a minuscule 12-minute difference between the two.
Nathan David said: “We always promote a healthy, balanced lifestyle that includes promoting your wellbeing socially, mentally, and physically. It is undeniable that gaming is almost entirely sedentary, but it is achievable to still be physically and mentally healthy despite playing games. Good sleep/recovery, a balanced diet, and physical activity are necessary in all forms of life, including for esports players or gamers.”
eSports
Esports World Cup Foundation and Lenovo™ Partner to Power the Next Generation of Esports Champions
Lenovo’s Legion premium gaming brand joins the world’s largest esports event to fuel elite performance and elevate the fan experience through world-class hardware
The Esports World Cup Foundation (EWCF) and Lenovo, announced a partnership to make Lenovo’s Legion brand of gaming devices the Official PC & Gaming Hardware partner of the Esports World Cup 2025 (EWC). Lenovo Legion is the one of the world’s leading gaming ecosystem brands, and will be bring its relentless commitment to innovation and performance to the global stage, empowering EWC athletes to compete at their highest level.
From training rooms to tournament zones, EWC athletes will be equipped with Lenovo Legion Towers, Lenovo Legion laptops, and peripherals – built for elite esports play with advanced thermal systems, high-performance silicon, high refresh-rate displays and low latency keyboards and mice that meet the demands of top-level competition.
Key models such as the Legion Tower 7i and Legion Tower 5i will feature across the event’s player infrastructure, delivering the reliability and power needed to perform under the intense pressure of elite competition. Designed for esports, both towers offer expansive I/O for a complete gaming setup and Legion Coldfront: Liquid cooling thermal solutions. The Legion Tower 7i boasts advanced cooling and an NVIDIA® GeForce RTX™ 5080 Desktop GPU for the extreme performance that top-tier esports athletes rely on, while the Legion Tower 5i pairs intelligent cooling with the RTX 5070 Ti Desktop GPU to deliver focused, winning gameplay.
EWC will also feature Legion Pro 7i laptops to give attendees the full Lenovo Legion experience. Legion laptops untether elite-level gaming experiences from the desk, allowing gamers to win anywhere they find themselves in competition for the top spot with up to NVIDIA GeForce RTX 5090 Laptop GPUs and Legion Coldfront: Vapor thermal systems, allowing the laptop to deliver up to 250W TDP that brings the most demanding games to life on the 16” PureSight OLED display.
“We’re building the Esports World Cup to set a new global standard — in both competition and the technology behind it,” said Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation. “Lenovo’s Legion brand understands what elite players need: speed, efficiency, and reliability under pressure. These machines deliver the competitive edge required on the world’s biggest stage, and together we’re pushing the limits of performance — while delivering an experience that meets the expectations of athletes, fans, and the future of global esports.”
“Lenovo Legion equips gamers around the world with outstanding devices to help them achieve their goals and reach their impossible,” said Volker Düring, VP, PC Gaming Business, Lenovo. “The Esports World Cup is the ultimate forum for the world’s best gamers to showcase their mettle and emerge at the top of the world leaderboards, and when the best gamers compete on Lenovo Legion devices, anything is possible.”
As part of the partnership, Lenovo’s Legion branding will appear across EWC’s global broadcast, digital content, and onsite experiences, including fully equipped festival zones with PCs, gear, and laptops available for attendees to play on-site, helping drive deeper engagement with fans while highlighting the ecosystem that supports world-class gaming.
Fans can expect exclusive content, player-focused storytelling, and digital activations across Lenovo Legion’s social channels, offering an inside look at the road to victory – and the technology that powers it.
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
The post Esports World Cup Foundation and Lenovo™ Partner to Power the Next Generation of Esports Champions appeared first on European Gaming Industry News.
eSports
BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT
BETBY, the innovative sportsbook supplier, is redefining how chess is experienced in the betting world, launching an innovative suite of markets designed to deepen engagement and bring fresh energy to one of the world’s oldest strategy games.
Marking a new chapter for chess within the iGaming space, BETBY’s upgraded betting content portfolio goes far beyond traditional markets like outright winner or total moves. Bettors can now engage with detailed, event-specific outcomes including the first move made, the first piece captured, number of checks, castlings, and whether a game will feature a pawn promotion, an en passant, or end in stalemate. Several markets also focus on the timing of critical moments, such as whether a checkmate will occur before a certain move, offering more dynamic, real-time decision-making for players.
This launch follows six months of dedicated product development across BETBY’s chess vertical and reflects the company’s long-term vision for the game as a core part of its sportsbook strategy. With chess now officially included in the Esports World Cup, the timing marks a natural convergence of two verticals where BETBY continues to strengthen its position: esports and traditional chess.
As part of this expansion, BETBY is also introducing another exclusive: live betting on the Top Chess Engine Championship (TCEC), a prestigious AI-based tournament. While the event follows a defined schedule, it opens up a new betting experience through intense matchups between powerful engines, enriching the overall chess offering.
Currently, BETBY offers pre-match coverage for around 20 chess tournaments per month, totaling approximately 400 matches. The addition of these expanded markets marks a strategic leap forward in delivering a modern, high-engagement chess product to sportsbook partners and players.
“Chess has always been a passion of ours, and today we’re proud to announce the launch of a truly comprehensive chess offering,” said Kirill Nekrasov, Head of Sportsbook Product at BETBY. “By expanding our market depth and introducing innovative tournaments, including both traditional and AI-driven formats, we’re giving our partners and players a completely new way to engage with the game. Our vision is ambitious: we want chess and betting to become synonymous, to the point where no modern sportsbook feels complete without chess markets. We’ve already done this with Betby.Games and esports, now it’s time to do the same with chess.”
BETBY’s long-term global brand ambassador, five-time world chess champion Magnus Carlsen, will represent Team Liquid at the Esports World Cup. His participation in the tournament, which begins on July 7th, reinforces chess’s growing presence in global esports and its potential as a premium betting vertical.
The post BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT appeared first on European Gaming Industry News.
Esportes da Sorte
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships
Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
The post Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships appeared first on Gaming and Gambling Industry in the Americas.
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