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British Bookmakers Set to Make Record Contribution for Rights to Show Horse Racing

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British bookmakers are on track to make a record contribution to horse racing next year – with the bill for media rights forecast to increase by nearly £30m.

The Betting and Gaming Council’s five biggest members for horse race betting, Entain, Flutter, bet365, 888/William Hill and Betfred, expect to see a record cost increase to broadcast races.

In 2022, BGC members paid £270.1m for the rights to live stream races for customers and show them in bookmakers.

But that cost is forecast to rise to £285.3m this year, an increase of 5.6%, with members estimating a further increase to £315.2m in 2024, a further bump of 10.5%.

The combined increase for media rights costs is now expected to rise by 16.7% between 2022 and 2024.

The figures are based on data supplied by the Betting and Gaming Council’s five biggest members for horse race betting, then adjusted to include smaller operators, who must also pay for media rights.

Michael Dugher, CEO of Betting and Gaming Council, said: “BGC members are already making a record contribution to horse racing and these figures show that is only going to increase.

“This comes despite a reduction in betting turnover on racing in the last five years and a worrying decline in participation in horse race betting overall.

“Horse racing remains a hugely important, world-leading sport, enjoyed by millions of fans and like the betting industry it continues to support large numbers of jobs.

“I know racing is trying to modernise and reach out to new fans, while also trying to bounce back from the Covid pandemic and deal with some difficult economic headwinds, plus deal with the hit on its funding caused by the Government. The betting industry is dealing with many of the same pressures on our revenues and costs.

“The BGC and our members remain fully committed to working together with the leadership of the sport, including the BHA and others, to ensure a better future for racing. But the fact that we are making a record and growing contribution to the sport cannot be ignored.”

The forecast costs come after the BGC announced their members directly contributed £384m to British horse racing last year in levy, media rights and sponsorship deals.

These figures showed an increase on previous estimates for the regulated sector’s contribution, which had placed it at around £350m a year.

In addition, bookmakers spent £125m on marketing to promote racing and betting through advertisements and partnerships, which helps secure vital terrestrial coverage of the sport and raise revenue for print newspaper titles.

As well as the increased costs for media rights, levy payments are projected to be £99m in 2022/2023, according to the Horserace Betting Levy Board.

This record investment also enabled horse racing to use some of these revenues to deliver record prize money of £179.3m in 2022.

Horse racing is the second biggest sport in the UK, second only to football, with more than five million people attending around 1400 fixtures annually across 59 racecourses.

However, its popularity is in decline. In 2007, 17% of the population participated in horse race betting in the previous year, but that fell to 10% in 2018.

Meanwhile football overtook horse racing betting around the same time between 2017/2018.

The Department for Culture, Media and Sport has committed to reviewing the Horseracing Levy by next year.

The Horseracing Levy, which is administered by the Horserace Betting Levy Board, goes towards improving the sport, breeding and boosting veterinary care.

Betting operators are working closely with the British Horseracing Authority and racing stakeholders on much needed reforms to the fixture list and race programme which should increase commercial returns from the levy and media rights.

The regulated betting industry fully supports this once-in-a-generation opportunity to modernise horse racing so it can realise its full commercial potential.

The BGC is also working closely with the government on the proposed reforms from the White Paper to ensure those who enjoy betting can continue to do so without unnecessary intrusion, while introducing improved safeguards for the minority who struggle.

Betting shops currently support around 42,000 jobs, contribute £1bn a year in tax to the Treasury and another £60m in business rates to local councils.

The wider regulated betting and gaming industry contributes £7.1bn to the economy, generates £4.2bn in tax and supports 110,000 jobs.

In April DCMS unveiled the Government’s new White Paper on gambling reform, including a number of key measures the BGC had campaigned for.

Those included a new mandatory Ombudsman for the regulated sector, enhanced spending checks online and a new mandatory levy to fund research, education and treatment to tackle gambling related harm and problem gambling.

Each month in Great Britain around 22.5m adults have a bet and the most recent Health Survey for England estimated that 0.4% of the adult population are problem gamblers.

Meanwhile the unsafe, unregulated gambling black market online is growing in the UK, with the numbers betting on these sites doubling in recent years, and the amount staked in the billions.

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PopOK Gaming Launches New Slot Games: Genie Fortune and Rico Rhino

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PopOK Gaming continues expanding its online slot portfolio with the release of two new titles, Genie Fortune and Rico Rhino. Both games focus on multiplier-based gameplay and engaging mechanics designed to deliver rewarding spins and dynamic bonus features for players.

The latest additions showcase PopOK Gaming’s approach to modern slot design, blending accessible gameplay structures with high win potential and exciting bonus rounds. With magical themes, free spins, and multiplier boosts, Genie Fortune and Rico Rhino bring fresh entertainment to online casino players worldwide.

Genie Fortune: Magical Multipliers and Rewarding Spins

Genie Fortune invites players into a mystical world inspired by ancient legends and magical treasures. The game revolves around multiplier-driven mechanics that can significantly increase the value of winning combinations.

One of the standout features of Genie Fortune is the random multiplier system. Multipliers can appear outside the reels during gameplay and automatically increase the value of any winning combination on that spin. This random feature creates a sense of anticipation, as players never know when their next win might be amplified.

The slot offers a top win potential exceeding 1500x the original bet, giving players the opportunity to land substantial payouts when the right combination of symbols and multipliers align.

Free Spins Feature

The game also includes a Free Spins bonus round, which awards 8 free spins once triggered. During this feature, multiple multipliers can appear on the same spin, stacking together to increase the total payout.

This stacking mechanic can dramatically boost winnings and adds an extra layer of excitement to the bonus round.

Sure Win Stake Option

Another notable feature in Genie Fortune is the Sure Win Stake option. When activated, the player’s stake increases by five times the standard bet, but it guarantees a win on every base game spin.

This optional gameplay mode introduces a different strategy for players who prefer consistent wins rather than relying purely on chance.

By combining magical visuals, unpredictable multipliers, and special betting options, Genie Fortune offers a distinctive slot experience where each spin can produce surprising outcomes.

Rico Rhino: Power Multipliers and Big Potential

The second new release, Rico Rhino, expands PopOK Gaming’s popular Rico series. The game maintains a straightforward structure while emphasizing powerful multipliers that can turn ordinary spins into rewarding results.

Throughout the gameplay, multipliers can appear randomly, increasing the value of any winning spin. This mechanic keeps the action engaging while offering players the possibility of enhanced payouts at any moment.

Free Spins With Stronger Multipliers

Like Genie Fortune, Rico Rhino also features a Free Spins round, awarding 8 free spins when triggered.

During the bonus round, the multiplier system becomes even more powerful, with multipliers reaching up to 30x. This significantly increases the potential value of winning combinations and creates opportunities for bigger payouts.

Simple Gameplay With High Excitement

Rico Rhino focuses on accessibility and simplicity. The slot’s mechanics are easy to understand, allowing players to quickly engage with the game while still enjoying the thrill of multiplier boosts.

By combining a straightforward structure with high-value multipliers, Rico Rhino delivers a balanced experience suitable for both casual players and experienced slot enthusiasts.

PopOK Gaming Expands Its Slot Portfolio

The release of Genie Fortune and Rico Rhino reflects PopOK Gaming’s continued effort to deliver diverse and engaging slot experiences.

Both titles emphasize multiplier-driven gameplay, a feature that has become increasingly popular in modern online slots. By incorporating random multipliers, free spins, and flexible betting options, the developer provides players with multiple ways to enjoy the games.

The dual launch also highlights the company’s strategy of releasing games with distinct themes and mechanics while maintaining a consistent focus on rewarding gameplay.

Genie Fortune appeals to players who enjoy mystical themes and layered multiplier features, while Rico Rhino offers a simpler but equally exciting approach centered on powerful multipliers.

A Growing Trend in Online Slots

The online casino industry has seen a growing demand for slot games that feature dynamic multipliers and engaging bonus mechanics. Players are increasingly drawn to games where a single spin can evolve into a high-value win through multiplier boosts.

Both Genie Fortune and Rico Rhino align with this trend by delivering:

  • Random multiplier mechanics
  • Free spins bonus rounds
  • High win potential
  • Easy-to-understand gameplay

These elements help create engaging gameplay sessions while keeping players entertained with unpredictable results.

Conclusion

With the launch of Genie Fortune and Rico Rhino, PopOK Gaming introduces two new slot titles that highlight the excitement of multiplier-driven gameplay.

Genie Fortune delivers a magical experience with random multipliers, stacked bonuses, and a unique Sure Win Stake feature, while Rico Rhino focuses on powerful multipliers that can reach up to 30x during free spins.

Together, the two games demonstrate PopOK Gaming’s commitment to offering innovative slot experiences that combine strong themes, rewarding mechanics, and accessible gameplay.

As online casino players continue to seek new and engaging slot titles, Genie Fortune and Rico Rhino aim to capture attention with their exciting features and the potential for rewarding spins.

  • A related article about new slot game releases can be found on Gambling Insider: https://www.gamblinginsider.com/news
  • Example similar content: coverage of new slot launches and iGaming product releases by industry developers.

The post PopOK Gaming Launches New Slot Games: Genie Fortune and Rico Rhino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ACR POKER’S OSS XL SURPASSES $22 MILLION IN FIRST WEEK AS $5 MILLION GUARANTEED MAIN EVENTS BEGIN THIS WEEKEND

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Massive tournaments headline the next phase of the $50 million guaranteed OSS XL 

ACR Poker’s flagship Online Super Series (OSS) XL has already generated more than $22.3 million in prize pools during its first week, setting the stage for the series’ biggest tournaments yet as $5 million in Main Event guarantees begin this weekend.

Players can compete in three monster tournaments: two $2 million guaranteed Main Events ($2,650 and $1,050 buy-ins), and one $1 million guaranteed Main Event ($215 buy-in). Day 1A starts this Sunday, followed by Day 1B on Sunday, March 22nd and Day 2 on Monday, March 23rd.

“The OSS XL has already seen huge participation in the opening week, but Main Events are where the biggest moments happen,” said ACR Pro Chris Moneymaker. “With $5 million guaranteed in three tourneys starting this weekend, these events are always among the most exciting in the series.”

Running through Monday, March 23rd, the OSS XL features more than $50 million in guarantees and tournaments for players of all bankroll levels, with buy-ins starting from just $0.55.

One of the early highlights from the series so far was the first guaranteed edition of Phil’s Thrill XXL, which smashed its $1.5 million guarantee to generate a $2,060,000 prize pool from 206 entries, with ‘ErculePokero’ winning the title and $460,027. Adding extra excitement, ACR Pro Jon Pardy is tackling a 120-hour OSS XL grind that only ends early if he wins a tournament. The stream gives fans a behind-the-scenes look and features giveaways, on-stream challenges, and bankroll-building opportunities.

In addition to the Main Events, several multi-flight tournaments remain on the schedule. These include the $1.5 million guaranteed event ($630 buy-in), two $500,000 guaranteed Mystery Bounty events ($109 buy-ins), plus lower buy-in Mystery Bounty events with $150,000 guaranteed ($33 buy-in) and $100,000 guaranteed ($5.50 buy-in).

Players can also compete for additional prizes through ACR Poker’s OSS XL Leaderboard Contest, with $65,000 in cash and tournament tickets awarded across three tiers. The High Stakes ($104.50 buy-ins and above) will award a $15,000 top prize, while the Mid Stakes ($16.50 to $88 buy-ins) and Low Stakes (under $15 buy-ins) will award $7,500 and $4,000 for first place, respectively.

For further details on the OSS XL, visit ACRPoker.eu.

The post ACR POKER’S OSS XL SURPASSES $22 MILLION IN FIRST WEEK AS $5 MILLION GUARANTEED MAIN EVENTS BEGIN THIS WEEKEND appeared first on Americas iGaming & Sports Betting News.

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Canada’s Ontario iGaming Market in 2026: Advertising Rules, Self-Exclusion and the Next Phase of Regulation

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Ontario’s regulated iGaming market has moved beyond its launch phase. In 2026, the bigger story is no longer market entry. The focus has shifted to advertising oversight, player protection, and long-term regulatory credibility.

Ontario launched its competitive iGaming framework in April 2022. Since then, it has become one of North America’s most important regulated online gambling markets. Today, the province stands out not only for its size, but also for the way it is refining rules around compliance and responsible gambling.

Ontario’s iGaming market is entering a more mature phase

The market has already reached a significant scale. According to iGaming Ontario’s 2024–25 annual report, Ontario recorded C$82.7 billion in wagers and C$2.9 billion in gaming revenue during the fiscal year. The market also counted 50 operators and more than 2.6 million active player accounts by year-end.

These figures show that Ontario is no longer an early-stage regulatory experiment. It is now a large and established online gambling market. That matters because mature markets face different questions. At this stage, success depends not only on growth but also on visibility, public trust, and consumer safeguards.

Advertising rules are becoming more important in 2026

Advertising has become one of Ontario’s most important regulatory themes. Operators must still follow AGCO’s Registrar’s Standards for Internet Gaming, which set rules on marketing, inducements, and protections for vulnerable groups.

A new layer of scrutiny now adds to that framework. From January 1, 2026, Ad Standards began accepting complaints under the Canadian Code for Advertising of Gambling. This change gives the market a more visible complaint and review structure for gambling ads.

This development matters for several reasons. It strengthens accountability. It also shows that gambling regulation in Ontario is expanding beyond licensing and market launch. Regulators and industry bodies are now paying closer attention to how operators communicate with players and the wider public.

Ontario is entering a new stage of public scrutiny

As regulated gambling grows, public attention tends to shift. Early debate usually focuses on whether the market should exist. Later, it focuses on how the market behaves. Ontario now appears to be in that second phase.

Ad Standards’ review of gambling advertising complaints from April 2022 to April 2025 reflects that shift. In the early period, many complaints challenged the overall presence of gambling ads. Later, more complaints focused on the content of specific ads. Ontario also generated the largest share of gambling advertising complaints in the most recent period covered by the report.

That change suggests a more mature public conversation. People are no longer reacting only to the existence of the market. They are paying closer attention to how the market presents itself.

Centralized self-exclusion marks a major regulatory step

Ontario is also moving forward on player protection. In December 2025, the AGCO announced standards for a centralized self-exclusion program for iGaming. iGaming Ontario has also identified this initiative as a major strategic priority.

This step matters because it moves the system beyond operator-by-operator self-exclusion. A centralized model can create a more consistent approach across the regulated market. It also shows that Ontario is trying to strengthen responsible gambling tools in practical ways, not only through policy language.

For the industry, this signals a broader shift. Ontario is no longer focused only on market growth. It is also building the infrastructure needed for long-term oversight and safer play.

Strong channelization does not end the policy debate

Ontario has performed well on channelization. According to an AGCO-commissioned Ipsos study, 86.4% of Ontario online gamblers used regulated sites in early 2024. iGaming Ontario later reported an 83.7% channelization rate for 2024–25, noting that the change remained within the survey’s margin of error.

These numbers matter because they show that the legal market is attracting users away from unregulated alternatives. That is one of the main goals of a regulated online gambling model.

Still, strong channelization does not settle every issue. Once a regulated market captures most of the activity, expectations rise. Policymakers, media, and the public begin asking harder questions about advertising pressure, player safety, and the overall tone of the market. Ontario is now entering that stage.

Why Ontario matters for the wider Gaming Americas market

Ontario remains one of the clearest case studies in North America. It shows what happens after a successful market launch. Many jurisdictions still focus on legalization, licensing, and tax structure. Ontario shows that the next challenge is maintaining legitimacy once a market becomes large, visible, and commercially successful.

That is why Ontario deserves attention in 2026. The province is no longer trying to prove that regulated iGaming can work. It is showing how a mature market handles advertising oversight, public scrutiny, and stronger player protection measures.

The next phase is about credibility

Ontario’s next chapter will likely depend on balance. The market must remain competitive and attractive to operators. At the same time, it must show that regulation can support player protection and public confidence.

That makes Ontario one of the most important gambling regulation stories in North America this year. The biggest question is no longer whether the model works. The real question is whether the model can keep its credibility as the market grows and public scrutiny increases.

The post Canada’s Ontario iGaming Market in 2026: Advertising Rules, Self-Exclusion and the Next Phase of Regulation appeared first on Americas iGaming & Sports Betting News.

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