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British Bookmakers Set to Make Record Contribution for Rights to Show Horse Racing
British bookmakers are on track to make a record contribution to horse racing next year – with the bill for media rights forecast to increase by nearly £30m.
The Betting and Gaming Council’s five biggest members for horse race betting, Entain, Flutter, bet365, 888/William Hill and Betfred, expect to see a record cost increase to broadcast races.
In 2022, BGC members paid £270.1m for the rights to live stream races for customers and show them in bookmakers.
But that cost is forecast to rise to £285.3m this year, an increase of 5.6%, with members estimating a further increase to £315.2m in 2024, a further bump of 10.5%.
The combined increase for media rights costs is now expected to rise by 16.7% between 2022 and 2024.
The figures are based on data supplied by the Betting and Gaming Council’s five biggest members for horse race betting, then adjusted to include smaller operators, who must also pay for media rights.
Michael Dugher, CEO of Betting and Gaming Council, said: “BGC members are already making a record contribution to horse racing and these figures show that is only going to increase.
“This comes despite a reduction in betting turnover on racing in the last five years and a worrying decline in participation in horse race betting overall.
“Horse racing remains a hugely important, world-leading sport, enjoyed by millions of fans and like the betting industry it continues to support large numbers of jobs.
“I know racing is trying to modernise and reach out to new fans, while also trying to bounce back from the Covid pandemic and deal with some difficult economic headwinds, plus deal with the hit on its funding caused by the Government. The betting industry is dealing with many of the same pressures on our revenues and costs.
“The BGC and our members remain fully committed to working together with the leadership of the sport, including the BHA and others, to ensure a better future for racing. But the fact that we are making a record and growing contribution to the sport cannot be ignored.”
The forecast costs come after the BGC announced their members directly contributed £384m to British horse racing last year in levy, media rights and sponsorship deals.
These figures showed an increase on previous estimates for the regulated sector’s contribution, which had placed it at around £350m a year.
In addition, bookmakers spent £125m on marketing to promote racing and betting through advertisements and partnerships, which helps secure vital terrestrial coverage of the sport and raise revenue for print newspaper titles.
As well as the increased costs for media rights, levy payments are projected to be £99m in 2022/2023, according to the Horserace Betting Levy Board.
This record investment also enabled horse racing to use some of these revenues to deliver record prize money of £179.3m in 2022.
Horse racing is the second biggest sport in the UK, second only to football, with more than five million people attending around 1400 fixtures annually across 59 racecourses.
However, its popularity is in decline. In 2007, 17% of the population participated in horse race betting in the previous year, but that fell to 10% in 2018.
Meanwhile football overtook horse racing betting around the same time between 2017/2018.
The Department for Culture, Media and Sport has committed to reviewing the Horseracing Levy by next year.
The Horseracing Levy, which is administered by the Horserace Betting Levy Board, goes towards improving the sport, breeding and boosting veterinary care.
Betting operators are working closely with the British Horseracing Authority and racing stakeholders on much needed reforms to the fixture list and race programme which should increase commercial returns from the levy and media rights.
The regulated betting industry fully supports this once-in-a-generation opportunity to modernise horse racing so it can realise its full commercial potential.
The BGC is also working closely with the government on the proposed reforms from the White Paper to ensure those who enjoy betting can continue to do so without unnecessary intrusion, while introducing improved safeguards for the minority who struggle.
Betting shops currently support around 42,000 jobs, contribute £1bn a year in tax to the Treasury and another £60m in business rates to local councils.
The wider regulated betting and gaming industry contributes £7.1bn to the economy, generates £4.2bn in tax and supports 110,000 jobs.
In April DCMS unveiled the Government’s new White Paper on gambling reform, including a number of key measures the BGC had campaigned for.
Those included a new mandatory Ombudsman for the regulated sector, enhanced spending checks online and a new mandatory levy to fund research, education and treatment to tackle gambling related harm and problem gambling.
Each month in Great Britain around 22.5m adults have a bet and the most recent Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
Meanwhile the unsafe, unregulated gambling black market online is growing in the UK, with the numbers betting on these sites doubling in recent years, and the amount staked in the billions.
Fredrik Geijer Chief Financial Officer at Gaming Corps
Gaming Corps appoints Fredrik Geijer as Chief Financial Officer
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Gaming Corps – a publicly-listed game development company based in Sweden, has announced the appointment of Fredrik Geijer as its new Chief Financial Officer, effective 21 February 2026.
Fredrik brings more than two decades of senior financial leadership and international audit experience, including long-standing roles at PwC across Sweden, China and Australia, alongside CFO appointments at high-growth companies Lexly and Cemvision. His background as both an authorised public accountant and operational finance leader positions him to support Gaming Corps as it continues its scale-up across global markets.
Current CFO Mikael Bäckström will remain in position until 20 February 2026, before taking on a role focused on broader strategic support within the company, ensuring continuity and a smooth handover.
Juha Kauppinen, CEO at Gaming Corps, said: “Gaming Corps is entering an ambitious next phase of growth, and reinforcing our financial leadership is central to delivering on that strategy. We’re building a structure that allows us to take a major step forward and genuinely challenge the world’s leading game studios, and Fredrik’s international experience and proven track record make him an excellent fit for this journey. We are grateful for Mikael’s continued contribution and pleased he will remain with us during this transition.”
Fredrik Geijer added: “Gaming Corps has established a strong operational foundation with clear momentum across markets. With that groundwork in place, the company now has a real opportunity to advance its position and compete at the very top tier of global game development. I’m excited to join at such a pivotal moment and work closely with Mikael to ensure a seamless and effective transition into the CFO role.”
The post Gaming Corps appoints Fredrik Geijer as Chief Financial Officer appeared first on European Gaming Industry News.
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Amusnet elevates its Live Casino experience with Eye of Ra Roulette 2000x, a premium live roulette game that merges classic game classics with electrifying multiplier mechanics. Set against a striking Ancient Egypt-themed backdrop, this production delivers a modern twist on a timeless favourite, blending sophistication, immersion, and excitement into one unforgettable experience.
Every round is hosted by a charming presenter who guides the action with confidence and charisma – spinning the wheel, announcing results, and shaping an engaging live show. Players enjoy seamless, high-quality streaming enhanced by vivid animations, dynamic camera angles, and captivating sound design that brings the ancient-world theme to life.
At the core of Eye of Ra Roulette 2000x lies the Dynamic Multiplier feature, transforming the traditional paytable into a thrilling world of possibilities. It offers chances of boosting players’ winnings by 30x, 50x, 100x, 200x, 400x, 1000x, and up to a massive 2000x on inside bets, turning each round into a high-energy moment filled with unpredictability and anticipation.
For the first time in an Amusnet Live Casino game title, outside bets also benefit from enhanced payouts. Classic options such as Red/Black, Dozen, Column, Low/High, and Even/Odd can award 5x, 7x, or 10x, introducing a fresh layer of strategy while maintaining the familiar structure of traditional roulette. A 20% premium charge on outside bets unlocks this added potential, creating a compelling new risk-reward balance for players.
Eye of Ra Roulette 2000x is designed for maximum accessibility and global reach. With its intuitive user interface, players can place bets effortlessly using smooth chip controls, drag-to-bet functionality, rapid re-bet options, and a fully adjustable table view.
The game is built for fast, stable, worldwide deployment. Optimised for desktop, tablet, and mobile, it ensures flawless gameplay for an unlimited number of participants every round.
Eye of Ra Roulette 2000x stands as a bold new addition to the Live Casino arena – where classic roulettes meet modern game mechanics, and every spin has the potential to shine with ancient power.
Dynamic Multiplier
The Dynamic Multipliers Feature is triggered during the No More Bets phase, randomly selecting up to seven inside bets for massive boosted payouts. When a number is hit, its standard payout is replaced with a Multiplier that ranges between 30x, 50x, 100x, 200x, 400x, 1000x, or 2000x. Each game round brings unpredictable and thrilling gameplay, keeping players on the edge of their seats as they chase those huge, adrenaline-pumping wins.
Outside Bets
The Outside Bets Feature introduces a fresh twist to classic roulette, giving players the chance to boost Red/Black, Even/Odd, Dozen, Column, and Low/High bets with exciting 5x, 7x, or 10x payouts.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Eye of Ra Roulette 2000x — Amusnet’s Live Casino Journey into the Sun God appeared first on European Gaming Industry News.
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AGS Interactive (AGSi) has solidified its presence across the pond, taking a selection of its best-performing games live in the UK with bet365.
This announcement further cements AGS’ partnership with bet365 building on existing collaborations in the United States, Canada, and Latin America. bet365’s established UK market position and diverse global presence make them a logical strategic partner to support AGS’ global growth initiatives throughout Europe and beyond.
At the time of launch, bet365 players across the UK will have access to more than 20 popular game titles from AGS’ interactive content library. Notable titles include:
- Rakin’ Bacon!®
- Capital Gains®
- 3X Ultra Diamond
- Shamrock Fortunes®
- And more
“We’ve worked closely with bet365 for years and extending our partnership to the UK is an important milestone for AGS,” said Zoe Ebling, Vice President of Interactive at AGS. “It not only reflects the strength of our relationship, but the growing global appeal and potential of our increasingly diverse portfolio of high-performing online slot content. This is a clear sign of where AGS is headed — broader reach, more markets, and a rapidly expanding international footprint.”
“We’re delighted to welcome a selection of AGS’s most beloved slot titles to our UK market,” said a bet365 spokesperson. “This expanded partnership, featuring popular casino slots, and custom-branded titles emphasizes our commitment to providing a Never Ordinary online gaming experience.”
The post AGS Interactive Expands Its UK Presence with bet365 Partnership appeared first on European Gaming Industry News.
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