Balkans
Flutter Entertainment Buys 51% Stake in Serbia’s MaxBet

Paddy Power and Fanduel owner Flutter Entertainment said it had bought an initial 51% stake in Serbia’s second biggest sports betting and gaming operator MaxBet for €141m in a bid to expand in the Balkans.
Flutter said the deal allows it to acquire the remaining 49% stake in 2029 on similar terms.
It added that the deal aligns with its strategy to target fast-growing, regulated markets where it can combine local expertise with its global pricing and technology.
Flutter, the world’s largest online betting company, said the €700m Serbian betting market is attractive due to its relatively low online penetration of around 35% and expected online compound annual growth to 2025 of about 15%.
MaxBet, which generated pro forma fully regulated revenue of €145m in the year to June, 44% of it online, also has a smaller presence in Bosnia, Montenegro and North Macedonia.
It has an estimated 20% online share as well as over 400 retail outlets across four markets, a well-known local brand and 95,000 online average monthly players.
Flutter, which makes 78% of its revenue in its main divisions of the US, Australia and Ireland and the UK, operates in more than 100 countries around the world.
Peter Jackson, Flutter’s chief executive, said today’s acquisition continues the company’s progress against the strategic priorities it has set for its International division; to buy and build podium positions in regulated markets.
“We believe MaxBet is an excellent opportunity to replicate the success we have achieved in markets like Georgia, India and Italy by acquiring a strong brand in a podium position, where we see a compelling opportunity to combine that extensive local expertise with the power of the Flutter Edge to accelerate and transform growth,” the CEO added.
The deal is subject to customary regulatory clearances and is expected to close in the first quarter of 2024.
Balkans
CT Interactive’s content goes live with Everbet

In a strategic move to further solidify its presence in the Bulgarian gaming landscape, the leading online game supplier CT Interactive has integrated its premium content with Everbet, one of the newest licensed online betting operators in the country.
Milena Tsankarska, Head of Business Development EMEA at CT Interactive, shared her insights: “Our company is thrilled to contribute to Everbet’s journey through its gaming mix of exciting and diverse portfolio, which promises a gaming adventure like no other.”
Kiril Kirilov, CRM at CT Interactive, emphasized the significance of this collaboration: “Integrating with Everbet is not just about expanding our reach; it’s about crafting an immersive gaming environment. Players can anticipate an array of engaging titles that showcase our dedication to innovation and quality.”
Through this partnership, Everbet users will access a rich selection of CT Interactive’s renowned slot titles, including 40 Treasures, Lucky Clover, HOT 7’s X 2, Chilli Fruits, Duck of Luck, and more.
Reinis Kolnejs, CPO at Everbet, said: “The collaboration with CT Interactive represents a significant milestone for Everbet. Their dedication to pushing the gaming boundaries resonates seamlessly with our vision. We’re especially eager about introducing their games and the Hot Luck Jackpot, which will add an extra layer of excitement for our valued customers.”
Balkans
CT Gaming Bags “Casino Management System of the Year” Award

CT Gaming has received the prestigious “Casino Management System of the Year” Award at the BEGE Expo 2023.
“We are beyond thrilled to receive the award for best Casino Management System of the year for a second year in a row. It is a proof for our team’s dedication on constantly improving the products and delivering optimal results” said Biser Bozhanov, Director of Business Strategy and Sales at CT Gaming.
This recognition is a testament to the team’s innovation and hard work and underscores the commitment to excellence in the industry.
Balkans
Evoplay sets its sight on Bulgarian expansion with 8888.bg partnership

Award-winning game development studio Evoplay has taken its slot portfolio live with 8888.bg in Bulgaria.
Evoplay’s diverse suite of games will be accessible to players of the leading Bulgarian operator, including popular titles such as The Greatest Catch, Hot Volcano and Fruit Super Nova.
In a move that will strengthen the provider’s position in the CEE market, the latest tie-up follows similar deals for Evoplay such as its landmark partnership with Interwetten as well as BetFlag in Italy.
Commenting on the deal, Vladimir Malakchi, CCO at Evoplay, said: “As one of the most burgeoning markets in Europe, our new partnership with 8888.bg in Bulgaria is particularly exciting for Evoplay.
“8888.bg is a hugely significant brand among bettors and iGaming enthusiasts and we are delighted to now offer them our innovative portfolio of slots and instant games. We have no doubt our titles will be well received by its players in Bulgaria.”
Alexander Lichev, CMO at 8888.bg, added: “We are constantly striving to provide players with a diverse range of game content. This is why the decision to integrate the globally recognized Evoplay game portfolio into our platform was an easy one.
“We are confident that their renowned titles will be well-received by the local audience and will attract players.”
As well as going live with multiple tier-one providers, including Bragg Gaming, Fortuna Entertainment Group and Relax Gaming, Evoplay was recognised at the SBC Awards 2023, winning Industry Innovation of the Year.
In addition, at the EIGE awards, Evoplay secured both the Best iGaming Supplier and Best Mobile Gaming Provider awards, a testament to Evoplay’s reputation as one of the industry’s most exciting suppliers.
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