Balkans
Flutter Entertainment Buys 51% Stake in Serbia’s MaxBet
Paddy Power and Fanduel owner Flutter Entertainment said it had bought an initial 51% stake in Serbia’s second biggest sports betting and gaming operator MaxBet for €141m in a bid to expand in the Balkans.
Flutter said the deal allows it to acquire the remaining 49% stake in 2029 on similar terms.
It added that the deal aligns with its strategy to target fast-growing, regulated markets where it can combine local expertise with its global pricing and technology.
Flutter, the world’s largest online betting company, said the €700m Serbian betting market is attractive due to its relatively low online penetration of around 35% and expected online compound annual growth to 2025 of about 15%.
MaxBet, which generated pro forma fully regulated revenue of €145m in the year to June, 44% of it online, also has a smaller presence in Bosnia, Montenegro and North Macedonia.
It has an estimated 20% online share as well as over 400 retail outlets across four markets, a well-known local brand and 95,000 online average monthly players.
Flutter, which makes 78% of its revenue in its main divisions of the US, Australia and Ireland and the UK, operates in more than 100 countries around the world.
Peter Jackson, Flutter’s chief executive, said today’s acquisition continues the company’s progress against the strategic priorities it has set for its International division; to buy and build podium positions in regulated markets.
“We believe MaxBet is an excellent opportunity to replicate the success we have achieved in markets like Georgia, India and Italy by acquiring a strong brand in a podium position, where we see a compelling opportunity to combine that extensive local expertise with the power of the Flutter Edge to accelerate and transform growth,” the CEO added.
The deal is subject to customary regulatory clearances and is expected to close in the first quarter of 2024.
Balkans
EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025
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EGT is thrilled to announce that this year it is among the finalists in 4 categories of the prestigious BEGE Awards competition, which is held annually in Sofia, Bulgaria, as part of BEGE Expo.
The company’s CEO Vladimir Dokov has been shortlisted again in the Visionary of the Year category, after being given this prize in the previous two editions of the event. He earned the nomination thanks to his strategic vision, which has positioned the company as one of the top manufacturers and suppliers of gaming equipment globally with a presence in more than 100 markets.
EGT’s slot cabinet G 50 C ST will compete for the award in the Slot Machine of the Year category. It is one of the most successful models from the General Series, which has had numerous highly successful installations in various markets around the world over the past year.
Bell Link is among the nominees for the Jackpot System of the Year accolade. With 4 exciting levels, numerous attractive bonus functionalities, and the captivating Bell Link 1 and Bell Link 2 multigames, containing some of the company’s most popular titles, this product has established itself as an absolute bestseller in EGT’s portfolio. Bell Link cemented its position as players’ favorite even further, after its first large-scale WAP installations were carried out with enormous success.
EGT’s Spider CMS will be а contender for the prize in the Casino Management System of the Year category. Continuously developing and improving, the system currently includes 15 modules that help casino managers easily and effectively to organize the daily activities in gaming venues across a number of markets around the world.
The BEGE Awards 2025 ceremony will take place on November 26 and will once again honor companies and individuals for their outstanding contribution to the gaming and entertainment industry during the past 12 months.
The post EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025 appeared first on European Gaming Industry News.
Balkan Entertainment & Gaming Expo
CT Interactive Unveils Latest Content at BEGE 2025
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CT Interactive has announced its participation in the Balkan Entertainment & Gaming Expo (BEGE), taking place on 26–27 November 2025 at the Inter Expo Center in Sofia, Bulgaria. The company will exhibit at stand 2.28, where it will present its newest progressive jackpot, Diamond Tree, along with an extensive slot catalogue featuring cutting-edge mechanics and engaging gameplay tailored to a wide range of player preferences.
The CT Interactive team at the expo will include: Martin Ivanov (COO), Monika Zlateva (CCO), Dimitar Nikolov (CPO), Kiril Kirilov (CCSO), Antonio Donov (HBD EMEA and Asia), Lilyana Runeva (CM), Todor Botsev (BDM EMEA and Asia), Vasil Parvanov (CM), Polina Georgieva (CMO) and Bogdan Smeu (RM Romania).
BEGE brings together manufacturers, online operators, affiliates, payment service providers and media professionals. This year’s exhibition will once again host numerous companies from across the gaming industry, showcasing their latest products, services and groundbreaking solutions.
The post CT Interactive Unveils Latest Content at BEGE 2025 appeared first on European Gaming Industry News.
Amusnet
Amusnet CEO Ivo Georgiev Honoured with Golden Medal by the Technical University of Sofia
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The Technical University of Sofia marked its 80th anniversary with an official ceremony recognising institutions and leaders who have significantly contributed to the advancement of engineering education in Bulgaria. During the event, Ivo Georgiev, CEO of Amusnet, was presented with the Golden Medal for Outstanding Contribution, one of the university’s highest distinctions.
The award acknowledges Amusnet’s meaningful involvement in supporting engineering education, following the start of its partnership with the university.
Ivo Georgiev said: “The Technical University of Sofia holds national significance for Bulgaria’s technological development. Receiving this award is both an honour and a responsibility. I am convinced that strong cooperation between universities and the business community is essential for preparing the next generations of engineers.”
Since establishing the collaboration, Amusnet has already invested in several initiatives that enhance the academic experience for students. These include supporting new training opportunities and contributing to the improvement of university facilities. A key milestone in this partnership is the full renovation of the university’s main lecture hall, completed this year. The transformed auditorium now serves as a modern, technology-equipped space designed to meet the needs of contemporary engineering education.
Founded in 1945 as the Higher Technical School, the Technical University of Sofia today educates thousands of students and consistently ranks as a national leader across multiple engineering fields. The anniversary event brought together representatives from academia, business and public institutions to celebrate the university’s achievements.
The post Amusnet CEO Ivo Georgiev Honoured with Golden Medal by the Technical University of Sofia appeared first on European Gaming Industry News.
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