Balkans
Flutter Entertainment Buys 51% Stake in Serbia’s MaxBet
Paddy Power and Fanduel owner Flutter Entertainment said it had bought an initial 51% stake in Serbia’s second biggest sports betting and gaming operator MaxBet for €141m in a bid to expand in the Balkans.
Flutter said the deal allows it to acquire the remaining 49% stake in 2029 on similar terms.
It added that the deal aligns with its strategy to target fast-growing, regulated markets where it can combine local expertise with its global pricing and technology.
Flutter, the world’s largest online betting company, said the €700m Serbian betting market is attractive due to its relatively low online penetration of around 35% and expected online compound annual growth to 2025 of about 15%.
MaxBet, which generated pro forma fully regulated revenue of €145m in the year to June, 44% of it online, also has a smaller presence in Bosnia, Montenegro and North Macedonia.
It has an estimated 20% online share as well as over 400 retail outlets across four markets, a well-known local brand and 95,000 online average monthly players.
Flutter, which makes 78% of its revenue in its main divisions of the US, Australia and Ireland and the UK, operates in more than 100 countries around the world.
Peter Jackson, Flutter’s chief executive, said today’s acquisition continues the company’s progress against the strategic priorities it has set for its International division; to buy and build podium positions in regulated markets.
“We believe MaxBet is an excellent opportunity to replicate the success we have achieved in markets like Georgia, India and Italy by acquiring a strong brand in a podium position, where we see a compelling opportunity to combine that extensive local expertise with the power of the Flutter Edge to accelerate and transform growth,” the CEO added.
The deal is subject to customary regulatory clearances and is expected to close in the first quarter of 2024.
AdmiralBet Serbia
Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia
Digitain has entered into a large-scale, multi-vector collaboration with AdmiralBet Serbia, strengthening its presence in the regulated Serbian market.
Under a unified strategic framework, AdmiralBet Serbia will integrate its proprietary Sportsbook alongside live casino content from Imagine Live, fast and crash games from Galaxsys, and aggregation services from Relum. The agreement brings multiple core verticals and brands together within one scalable ecosystem.
Designed for performance and flexibility, the collaboration enables AdmiralBet Serbia to enhance operational efficiency, expand its product portfolio, and drive sustainable growth in a competitive regulated environment.
Ani Mkrtchyan, Chief Sales Officer at Digitain, said: “Our partnership with AdmiralBet Serbia highlights the value of well-structured, multi-vector agreements in driving long-term success. Bringing multiple core capabilities together within a single framework allows our partner to scale effectively while retaining the flexibility needed in a highly regulated and competitive market. We believe this agreement establishes a strong foundation for sustainable growth.”
Stefan Lijeskić, Director of Online Gaming at AdmiralBet Serbia, added: “Partnering with Digitain is a significant step in the evolution of our portfolio. The multi-vector nature of this agreement enables us to advance multiple areas of our operations at once, while maintaining stability and scalability for the future. Digitain’s expertise and technological capabilities make them a reliable partner as we continue to expand in the Serbian market.”
The post Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Unveils Casino Engineering and Technology Milestones Achieved in 2025
As Amusnet marks ten years of growth and trusted partnerships, the company announced successful completion of major engineering and technology initiatives in 2025. These advancements strengthen its technical infrastructure and enhance operator performance and player engagement.
After a year of focused development, Amusnet has rolled out significant upgrades to its Bonus Platform and Promotional Tools, reinforcing its commitment to delivering scalable, high-impact solutions for the iGaming market.
“These advancements translate directly into value for our partners – faster deployment, deeper player engagement, and greater control over performance-driven campaigns. I would like to sincerely thank our teams for their dedication and expertise in bringing these innovations to life,” said Lazar Agatonovic, CTO of Amusnet.
Redefining the Player Experience: New Bonus Platform & Promotional Tools
Since its release in September, the Bonus Platform has undergone several strategic updates, reinforcing its role as a central tool and providing operators enhanced flexibility through a range of key features. The new Bonus Hub component streamlines the management of Lucky Spins, Cash Bomb Jackpots and Tournaments, while the high-adrenaline Countdown Free Spins feature maximises player retention with unlimited spins for a fixed duration. Finally, enhanced Scoring Flexibility provides finer campaign control by allowing the inclusion or exclusion of Bonus Money bets in player scoring.
Complementing this platform is the official launch of the Amusnet Tournament Tool, which introduces dynamic competitive elements to the casino lobby. New capabilities include Buy-In Tournaments, where players join by a fixed amount, and a Buy-In Progressive Prize Pool that grows dynamically based on contributions. Additionally, the Tournaments Free Spins Prize Type enables the automatic awarding of fixed free spins to participants, streamlining the reward process.
In 2025, Amusnet completed a Client Portal Redesign, delivering a sleek UI/UX overhaul. This upgrade is further strengthened by the massive rollout of 146 specialized VIP game titles, which provide exclusive experiences for high-value players and help operators grow with confidence. With an intuitive interface, improved navigation and a suite of advanced features, the portal offers a comprehensive hub for accessing essential resources, game portfolios, market insights and brand materials.
“Our client portal redesign reflects how we work with our partners every day – by listening, adapting, and delivering solutions that help approximately 2,000 users worldwide grow their casino platforms with confidence. We see ourselves not just as a technology provider, but as a long-term partner invested in our clients’ success,” said Sami Dogmush, Delivery Manager, Casino Engineering and Tech.
The jackpot portfolio also saw major expansions with the official Go-Live of the Golden Coins Link Jackpot and the Cash Bomb Jackpot, both designed to drive engagement through thrilling, multi-tiered winning opportunities. By combining dynamic mechanics with seamless integration, these jackpot offerings reinforce its position as a technology-driven provider, enabling operators to offer more engaging, flexible and scalable gaming solutions that drive both retention and revenue.
These engineering milestones celebrate ten years of success by setting the stage for the future. Amusnet remains dedicated to evolving with passion, delivering the advanced technology and immersive experiences that will define the next era of iGaming.
The post Amusnet Unveils Casino Engineering and Technology Milestones Achieved in 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Balkans
Expanse Studios Signs Content Distribution Deal with Lobbet
Expanse Studios, a subsidiary of Golden Matrix Group, has signed a content distribution agreement with Lobbet, a licensed sports betting and iGaming operator in Montenegro and part of the Fortuna Entertainment Group (FEG). The distribution will be delivered through DualSoft, a leading aggregation platform with an established footprint across regulated European markets.
Under the agreement, Lobbet will integrate Expanse Studios’ proprietary iGaming content into its online offering, expanding the availability of Expanse titles within the Montenegrin regulated market. DualSoft will facilitate distribution and technical integration, enabling scalable deployment across its broader operator network.
The transaction further strengthens Expanse Studios’ presence in regulated European markets and supports Golden Matrix Group’s broader B2B growth strategy. DualSoft represents a high-potential distribution channel, serving more than ten active operators across multiple regulated jurisdictions, with additional expansion planned.
Lobbet operates in Montenegro as part of Fortuna Entertainment Group, one of the largest betting operators in Central Europe, which recently entered the Montenegrin market through the acquisition of Lob, reflecting growing institutional confidence in the country’s regulated gaming sector.
“This agreement reflects our approach to regulated market expansion across Europe, through scalable B2B distribution. Working with DualSoft allows us to reach high-quality operators such as Lobbet while creating optionality across a broader network of regulated markets. Our focus remains on disciplined growth through partners that operate within clear regulatory frameworks,” said Damjan Stamenkovic, CEO of Expanse Studios.
The post Expanse Studios Signs Content Distribution Deal with Lobbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Canada4 days agoPointsBet Canada to Contest Proposed 5-Day Suspension by AGCO
-
Africa4 days agoEGT showcases African growth strategy at SiGMA Africa 2026
-
Ben Bradtke Co-Founder of ThrillTech4 days agoThrillTech enters Brazilian market with EstrelaBet
-
Denmark4 days agoELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up
-
BIG Cyber4 days agoBMM INNOVATION GROUP TO SPONSOR AND EXHIBIT AT SBC RIO 2026 MARCH 3–5 AT RIOCENTRO, RIO DE JANEIRO
-
18Peaches CEO7 days agoTheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan
-
ANJ4 days agoWhat’s up and what’s next on the French gambling market ?
-
Crypto7 days agoUK To Explore Crypto Gambling Framework



