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Flutter Entertainment Buys 51% Stake in Serbia’s MaxBet

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Paddy Power and Fanduel owner Flutter Entertainment said it had bought an initial 51% stake in Serbia’s second biggest sports betting and gaming operator MaxBet for €141m in a bid to expand in the Balkans.

Flutter said the deal allows it to acquire the remaining 49% stake in 2029 on similar terms.

It added that the deal aligns with its strategy to target fast-growing, regulated markets where it can combine local expertise with its global pricing and technology.

Flutter, the world’s largest online betting company, said the €700m Serbian betting market is attractive due to its relatively low online penetration of around 35% and expected online compound annual growth to 2025 of about 15%.

MaxBet, which generated pro forma fully regulated revenue of €145m in the year to June, 44% of it online, also has a smaller presence in Bosnia, Montenegro and North Macedonia.

It has an estimated 20% online share as well as over 400 retail outlets across four markets, a well-known local brand and 95,000 online average monthly players.

Flutter, which makes 78% of its revenue in its main divisions of the US, Australia and Ireland and the UK, operates in more than 100 countries around the world.

Peter Jackson, Flutter’s chief executive, said today’s acquisition continues the company’s progress against the strategic priorities it has set for its International division; to buy and build podium positions in regulated markets.

“We believe MaxBet is an excellent opportunity to replicate the success we have achieved in markets like Georgia, India and Italy by acquiring a strong brand in a podium position, where we see a compelling opportunity to combine that extensive local expertise with the power of the Flutter Edge to accelerate and transform growth,” the CEO added.

The deal is subject to customary regulatory clearances and is expected to close in the first quarter of 2024.

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EGT Digital Receives Industry Impact Award at BEGE Awards 2025

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EGT Digital is proud to announce that the company has been honored with the Industry Impact Award at the BEGE Awards 2025. This special recognition celebrates our strategic influence, long-term vision, and contribution to the advancement of digital gaming technologies.

The award acknowledges EGT Digital’s commitment to innovation, the development of next-generation iGaming solutions, and our continuous efforts to shape the future of the industry.

This milestone reaffirms our position as a driving force in digital gaming and motivates us to continue delivering high-performance products, meaningful partnerships, and cutting-edge experiences to operators and players worldwide.

The post EGT Digital Receives Industry Impact Award at BEGE Awards 2025 appeared first on European Gaming Industry News.

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Amusnet Wins Two Prestigious Awards at BEGE Awards 2025

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Amusnet has announced that it has won two prestigious awards at BEGE Awards 2025: Online Game of the Year for Live Bulgarian Roulette and Slot Machine of the Year for the Type S 55J premium slot cabinet.

This year’s ceremony highlighted the impactful products and achievements in the gaming sector, and Amusnet’s standout wins reflect the strength of both its live casino portfolio and its land-based offering.

Live Bulgarian Roulette took home Online Game of the Year Award, recognied for its authentic experience, seamless streaming and the unique touch of Bulgarian identity that resonates strongly with players at home and abroad. Its combination of real-time interaction and premium execution continues to position it as a favourite among operators and audiences.

“For us, it is a special recognition. This product reflects the spirit of our Live Casino studio – authenticity, attention to detail, and a deep understanding of what players value. The award is a testament to the team’s dedication to delivering a reliable, engaging, and truly memorable live experience,” said Marin Dimitrov, Head of Live Casino.

The Slot Machine of the Year award for the Type S J55 highlights Amusnet’s ongoing development of its premium slot cabinet series, first launched in 2024 and now featured in casinos across Europe. This latest model stands out for its J-Curved 55-inch 4K main monitor, sleek design and exceptional gameplay, powered by Amusebox and the next-generation Jackpot Cards Plus feature.

Borislav Marinov, Head of Business Development, Land-Based commented: “The Slot Machine of the Year award for the Type S 55J is an important recognition for our land-based journey. This cabinet represents our vision for combining premium design, strong hardware performance, and engaging content in one seamless experience. This award encourages us to continue expanding and refining our land-based portfolio.”

The post Amusnet Wins Two Prestigious Awards at BEGE Awards 2025 appeared first on European Gaming Industry News.

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CT Interactive Wins Online Provider of the Year Award at BEGE Awards 2025

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CT Interactive has announced that it has won the Online Provider of the Year Award at BEGE Awards 2025. This recognition highlights the company’s ongoing commitment to quality, innovation and excellence in the online gaming sector.

“Winning the Online Provider of the Year award is a tremendous honor and a testament to the dedication our team demonstrates every day. This achievement reflects our continuous efforts to develop advanced solutions, create premium content, and deliver wining products for our partners. We are extremely proud of this recognition and will continue pushing boundaries to help shape the future of the industry,” said Martin Ivanov, Chief Operating Officer at CT Interactive.

The post CT Interactive Wins Online Provider of the Year Award at BEGE Awards 2025 appeared first on European Gaming Industry News.

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