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Flutter Raises Over €270K for Charity Partner BUMBLEance at Dublin Charity Ball

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Flutter hosted its first Charity Ball in Dublin last week and smashed its target, raising over €270,000 for BUMBLEance, the children’s Ambulance Service of Ireland, more than equivalent to the cost of two ambulances for the charity. The funds raised will support the charity’s growth strategy and, as announced by Ian Brown, CEO at Flutter UKI, included a donation of €125k from Flutter.

A first of its kind service, BUMBLEance is a non-profit organisation that provides safe and comfortable medical transport for Ireland’s youngest patients between home and hospital. The ambulances are designed to reduce financial hardship on families and are kitted out with TVs, a PlayStation, iPad Air, music, DVDs and books to reduce stress for children during difficult journeys.

Guests at the event held in The Round Room at Dublin’s Mansion House heard heartfelt stories from parents about the difference the charity has made as well as details about how BUMBLEance would like to run more than the present 2000 trips per year from the current fleet of 14 ambulances.

Hosted by Irish stand-up comedian, Deidre O’Kane, and Paddy Power himself, with over 400 in attendance, the event was a smash hit – including fundraising through a raffle and silent auction, magicians, and The Dodder Dash race between nine mascots. Attendees also heard speeches from the team at BUMBLEance, Ian Brown and Flutter CLO and Group Commercial Director, Pádraig Ó Ríordáin.

Prizes that were up for grabs included Rugby World Cup tickets to Ireland vs. Scotland in France, a signed jersey from Max Verstappen, Ronaldo and Rivaldo signed jerseys, and football boots signed by Neymar Jr.

The Charity Ball forms part of Flutter’s larger global pledge to Do More for its communities as part of its worldwide sustainability strategy, the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, which is made possible by Flutter’s scale and the collective passion of its colleagues. Flutter’s next Charity Ball is due to be held in Leeds on November 22.

Anna Earley, Corporate Partnership Manager at BUMBLEance, said: “Flutter’s Charity Ball was such a unique event for us at BUMBLEance and we received our largest donation in one day from Flutter Entertainment. The whole team were in shock at the success of the event – we can now concentrate on our progressive and transformative plans for reaching even more children across the Island of Ireland.

“In line with our current strategy, this donation can support driving awareness of BUMBLEance, benefitting our next moves to set-up satellite services regionally across Ireland, expanding into Northern Ireland where one in four children live in poverty and struggle to reach their appointments, and review our fleet of ambulances. This event has fast tracked our efforts to grow and to ensure every child has access to their healthcare treatment. What an amazing gift from the team at Flutter.”

Pádraig Ó Ríordáin, CLO and Group Commercial Director at Flutter, said: “Last week’s Charity Ball held in Dublin in aid of BUMBLEance was a fantastic success. It was a pleasure to take part in fundraising for this wonderful charity which provides an essential service for young hospital patients in Ireland.

“We are grateful for the generosity of attendees and donors who collectively helped us to more than double our original fundraising target. The success of this event is testament to the positive impact Flutter can have on its communities and I am looking forward to seeing more of these events take place under the banner of the Do More pillar of our Positive Impact Plan.”

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Reelsoft to Unveil Full Vision platform at ICE Barcelona 2026

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Reelsoft to Showcase Vision Platform and Next-Gen iGaming Solutions at ICE Barcelona 2026

Reelsoft, the iGaming technology company behind the Vision Platform, will exhibit at ICE Barcelona 2026, taking place 19–21 January at stand 2C72. This global event offers a key opportunity for Reelsoft to present its full ecosystem of gaming solutions—including Vision RGS, Vision Link, and RNG House—to operators, game studios, and aggregators worldwide.

Coinciding with its ICE appearance, Reelsoft has been shortlisted for Up and Coming Brand at the European iGaming Awards, taking place on 19 January in Barcelona. The nomination recognizes Reelsoft’s rapid market impact and innovative product offerings.

A Unified Platform for Ownership, Flexibility, and Growth

At the core of Reelsoft’s offering is the Vision Platform, a modular yet fully unified ecosystem designed for speed, flexibility, and complete partner control. Unlike many other providers, Reelsoft combines a Remote Gaming Server (RGS) and a game aggregation platform within the same infrastructure, alongside hosting and operational support.

  • Vision RGS supports slots, crash games, table games, and multiplayer formats, enabling studios to retain full IP ownership while launching new games.

  • Vision Link connects studios to a growing global operator network, with seamless integration, promotional tools, and dedicated support.

  • RNG House provides reliable hosting, infrastructure, and operations, ensuring partners can scale quickly and confidently.

Next-Generation Engagement Tools

The platform includes Vision Promotions, a proprietary suite embedded across Vision RGS and Vision Link, offering:

  • Tournaments and Feature Bets

  • Free Bets and engagement campaigns

  • Vision Mega Jackpot, a cross-platform progressive jackpot engine compatible with both proprietary and aggregated content

This cross-platform promotional flexibility provides a unique advantage for studios and operators seeking to maximize player engagement across content portfolios.

Meet Reelsoft at ICE Barcelona 2026

“We built the Vision Platform to give partners freedom to create, tools to scale, and infrastructure to succeed,” said Thomas Nimstad, CEO of Reelsoft. “ICE Barcelona is the ideal stage to demonstrate what sets us apart—our unified approach, powerful tech stack, and focus on partner empowerment.”

Visitors to stand 2C72 can:

  • Demo live tools from the Vision platform

  • Explore case studies of successful partnerships

  • Speak directly with Reelsoft experts about game development, aggregation, and tech solutions

To schedule a meeting with the Reelsoft team during ICE Barcelona 2026, visit reelsoft.com or email [email protected].

The post Reelsoft to Unveil Full Vision platform at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LOW6 and Bettortainment Announce Strategic Partnership to Enhance Live Sports Betting Engagement Ahead of the 2026 World Cup

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LOW6 and Bettortainment Forge Strategic Partnership to Elevate Live Sports Betting Engagement for the 2026 World Cup

LOW6, the award-winning global sports gamification provider, and Bettortainment, a cutting-edge live betting engagement platform, have announced a strategic partnership aimed at revolutionizing in-play betting experiences for operators, affiliates, and media publishers ahead of ICE Barcelona 2026.

The collaboration combines Bettortainment’s expert-led watchalong live content with LOW6’s gamification suite—including fantasy, pick’em, trivia, and bracket-style games—to deliver a seamless, interactive in-play betting ecosystem. By integrating these tools directly into broadcasts, sportsbooks can retain audience attention and drive engagement throughout live sporting events, including the upcoming 2026 FIFA World Cup.

In-Play Gamification Designed to Retain Audiences

As live betting volumes surge globally, many operators face challenges keeping users active once matches kick off. The LOW6-Bettortainment solution addresses this by embedding real-time gamification tools—such as leaderboards, predictions, and trivia—directly into live streams.

The partnership focuses on creating fit-for-purpose content and interactive games that foster community-driven engagement. By delivering dynamic, social in-play experiences, operators can encourage sustained interaction and bring quality bettors back to their platforms.

“Live sport is where attention is most valuable, but it’s also where many platforms lose it,” said Jonathan Baxandall, Commercial Director at Bettortainment. “Partnering with LOW6 allows us to deliver a more engaging, social in-play experience that keeps users on-platform. Sportsbooks that fail to entertain in real-time risk falling behind.”

Built for Scale and Global Reach

The integrated solution is designed for rapid deployment and scalability, making it suitable for Tier-1 global operators as well as emerging regional sportsbooks. Initially available in English, the platform also supports localization for diverse markets, ensuring broad accessibility during the World Cup cycle.

Jamie Mitchell, CEO of LOW6, added: “This partnership merges live content with proven gamification to transform live sports moments into deeper engagement—without adding complexity. With experience embedding gamification into platforms like AFTV and United Stand, we know the impact of turning viewership into actionable insights.”

Operators and partners can explore the LOW6-Bettortainment solution ahead of the 2026 FIFA World Cup. For more information, visit low6.com.

The post LOW6 and Bettortainment Announce Strategic Partnership to Enhance Live Sports Betting Engagement Ahead of the 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GGBET UA is the new title partner of the Basketball Federation of Ukraine

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GGBET UA has officially signed a title sponsorship agreement with the Basketball Federation of Ukraine (FBU), marking a significant step in the development and promotion of Ukrainian basketball. The strategic partnership is designed to increase the sport’s visibility, expand fan engagement, and deliver innovative digital content to audiences across the country.

Under the agreement, GGBET UA and the FBU will collaborate on content creation, communication initiatives, and interactive fan experiences, ensuring that basketball continues to thrive as one of Ukraine’s most popular and dynamic sports. The partnership will focus on strengthening media presence, enhancing storytelling around teams and players, and introducing creative digital formats tailored to modern sports fans.

Basketball has long held a strong position in Ukraine’s sporting culture. Through this collaboration, both organizations plan to launch special projects, online campaigns, and fan-focused activations that bring supporters closer to national teams and domestic competitions. By leveraging digital platforms and social media, the partners aim to deliver compelling, behind-the-scenes content and immersive experiences that resonate with both existing fans and new audiences.

Sergii Mishchenko, CEO of GGBET UA, emphasized that the partnership reflects the company’s long-term commitment to Ukrainian sports. He noted that basketball’s fast-paced and high-energy nature makes it ideal for innovative communication strategies and integrated promotional efforts. According to Mishchenko, working closely with the FBU and national teams will allow GGBET UA to create engaging content that captures media attention while contributing to the broader popularization of basketball in Ukraine.

From the Federation’s perspective, the agreement represents an opportunity to expand communication channels and reinforce support for athletes and teams. Mykhailo Brodsky, President of the Basketball Federation of Ukraine, highlighted the importance of maintaining visibility for Ukrainian sports, particularly during challenging times. He stated that the title partnership with GGBET UA enables the launch of impactful joint initiatives that can bring renewed energy and attention to basketball nationwide.

The basketball partnership builds on GGBET UA’s rapid expansion within Ukrainian sports throughout 2025. The bookmaker has already secured a three-year partnership with FC Dynamo Kyiv, sponsored FC Polissya Zhytomyr, and acted as an official partner for the globally recognized Usyk vs. Dubois II boxing match. With strong footholds in football and boxing, basketball now represents the next strategic phase in GGBET UA’s multi-sport growth strategy.

Fans can expect the first announcements of joint projects and new content formats to appear soon across the official social media channels of GGBET UA and the Basketball Federation of Ukraine, signaling the start of an ambitious collaboration aimed at elevating Ukrainian basketball to new heights.

The post GGBET UA is the new title partner of the Basketball Federation of Ukraine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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