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Flutter Raises Over €270K for Charity Partner BUMBLEance at Dublin Charity Ball

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Flutter hosted its first Charity Ball in Dublin last week and smashed its target, raising over €270,000 for BUMBLEance, the children’s Ambulance Service of Ireland, more than equivalent to the cost of two ambulances for the charity. The funds raised will support the charity’s growth strategy and, as announced by Ian Brown, CEO at Flutter UKI, included a donation of €125k from Flutter.

A first of its kind service, BUMBLEance is a non-profit organisation that provides safe and comfortable medical transport for Ireland’s youngest patients between home and hospital. The ambulances are designed to reduce financial hardship on families and are kitted out with TVs, a PlayStation, iPad Air, music, DVDs and books to reduce stress for children during difficult journeys.

Guests at the event held in The Round Room at Dublin’s Mansion House heard heartfelt stories from parents about the difference the charity has made as well as details about how BUMBLEance would like to run more than the present 2000 trips per year from the current fleet of 14 ambulances.

Hosted by Irish stand-up comedian, Deidre O’Kane, and Paddy Power himself, with over 400 in attendance, the event was a smash hit – including fundraising through a raffle and silent auction, magicians, and The Dodder Dash race between nine mascots. Attendees also heard speeches from the team at BUMBLEance, Ian Brown and Flutter CLO and Group Commercial Director, Pádraig Ó Ríordáin.

Prizes that were up for grabs included Rugby World Cup tickets to Ireland vs. Scotland in France, a signed jersey from Max Verstappen, Ronaldo and Rivaldo signed jerseys, and football boots signed by Neymar Jr.

The Charity Ball forms part of Flutter’s larger global pledge to Do More for its communities as part of its worldwide sustainability strategy, the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, which is made possible by Flutter’s scale and the collective passion of its colleagues. Flutter’s next Charity Ball is due to be held in Leeds on November 22.

Anna Earley, Corporate Partnership Manager at BUMBLEance, said: “Flutter’s Charity Ball was such a unique event for us at BUMBLEance and we received our largest donation in one day from Flutter Entertainment. The whole team were in shock at the success of the event – we can now concentrate on our progressive and transformative plans for reaching even more children across the Island of Ireland.

“In line with our current strategy, this donation can support driving awareness of BUMBLEance, benefitting our next moves to set-up satellite services regionally across Ireland, expanding into Northern Ireland where one in four children live in poverty and struggle to reach their appointments, and review our fleet of ambulances. This event has fast tracked our efforts to grow and to ensure every child has access to their healthcare treatment. What an amazing gift from the team at Flutter.”

Pádraig Ó Ríordáin, CLO and Group Commercial Director at Flutter, said: “Last week’s Charity Ball held in Dublin in aid of BUMBLEance was a fantastic success. It was a pleasure to take part in fundraising for this wonderful charity which provides an essential service for young hospital patients in Ireland.

“We are grateful for the generosity of attendees and donors who collectively helped us to more than double our original fundraising target. The success of this event is testament to the positive impact Flutter can have on its communities and I am looking forward to seeing more of these events take place under the banner of the Do More pillar of our Positive Impact Plan.”

ADM

Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market

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Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.

Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.

The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.

Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”

The post Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blue Bird Bonus

EdgeLabs Signs Content Partnership with Stake

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EdgeLabs has signed a new content partnership with Stake that will bring more than 50 games from the EdgeLabs portfolio to the platform, including Blue Bird Bonus, Diamond 10x and Mark of Z, alongside casino-style titles such as Emily’s Treasure and Kandy Land Keno. The agreement expands EdgeLabs’ reach with a major global operator while giving Stake access to additional multilingual content and promotional tools across key markets.

In addition to its slot titles, Stake will also leverage EdgeLabs’ casino-style games, including the fish-shooting title Emily’s Treasure and keno game Kandy Land Keno, enhancing the overall player experience within its ecosystem.

Founded in 2017, Stake has rapidly become one of the world’s largest online casino and sportsbook. With a major focus on community engagement, the platform also offers a sweepstakes casino model, providing free-to-play experiences to its users.

Similarly, EdgeLabs’ team brings decades of industry experience, building a high-quality game portfolio supported across 35 languages and 95 currencies, with reach across North America, Europe and Asia. The studio focuses on optimizing partnerships through offering bespoke content, pre-release exclusives and a fully integrated suite of promotional tools.

By combining efforts, both companies aim to accelerate their respective commercial growth objectives and further establish themselves as key players for online free-to-play entertainment.

Marina Rodov, CEO of EdgeLabs, said: “We’re delighted to take our relationship with Stake to the next level. We will now be able to work closely and mutually boost our business by providing our best-in-class games, promotional tools, and account management. We are confident that with our games and Stake’s volumes, this will be a fruitful partnership for both companies.”

Caelum Ferrarese of Stake said: “We’re very excited to begin our partnership with Edgelabs. With Edgelabs’ catalogue of top-quality slots content, combined with a close, working relationship, the sky is the limit for what we can achieve together across a wide range of markets.”

The post EdgeLabs Signs Content Partnership with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria

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Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.

This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.

Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.

Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.

A New Technology Era for Victoria

IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:

• Real-time monitoring and reporting

• Advanced data analytics capabilities

• Best-in-class cybersecurity protections

• Scalable architecture to support evolving regulatory requirements

• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems

“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.

IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.

The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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