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Flutter Raises Over €270K for Charity Partner BUMBLEance at Dublin Charity Ball

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Flutter hosted its first Charity Ball in Dublin last week and smashed its target, raising over €270,000 for BUMBLEance, the children’s Ambulance Service of Ireland, more than equivalent to the cost of two ambulances for the charity. The funds raised will support the charity’s growth strategy and, as announced by Ian Brown, CEO at Flutter UKI, included a donation of €125k from Flutter.

A first of its kind service, BUMBLEance is a non-profit organisation that provides safe and comfortable medical transport for Ireland’s youngest patients between home and hospital. The ambulances are designed to reduce financial hardship on families and are kitted out with TVs, a PlayStation, iPad Air, music, DVDs and books to reduce stress for children during difficult journeys.

Guests at the event held in The Round Room at Dublin’s Mansion House heard heartfelt stories from parents about the difference the charity has made as well as details about how BUMBLEance would like to run more than the present 2000 trips per year from the current fleet of 14 ambulances.

Hosted by Irish stand-up comedian, Deidre O’Kane, and Paddy Power himself, with over 400 in attendance, the event was a smash hit – including fundraising through a raffle and silent auction, magicians, and The Dodder Dash race between nine mascots. Attendees also heard speeches from the team at BUMBLEance, Ian Brown and Flutter CLO and Group Commercial Director, Pádraig Ó Ríordáin.

Prizes that were up for grabs included Rugby World Cup tickets to Ireland vs. Scotland in France, a signed jersey from Max Verstappen, Ronaldo and Rivaldo signed jerseys, and football boots signed by Neymar Jr.

The Charity Ball forms part of Flutter’s larger global pledge to Do More for its communities as part of its worldwide sustainability strategy, the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, which is made possible by Flutter’s scale and the collective passion of its colleagues. Flutter’s next Charity Ball is due to be held in Leeds on November 22.

Anna Earley, Corporate Partnership Manager at BUMBLEance, said: “Flutter’s Charity Ball was such a unique event for us at BUMBLEance and we received our largest donation in one day from Flutter Entertainment. The whole team were in shock at the success of the event – we can now concentrate on our progressive and transformative plans for reaching even more children across the Island of Ireland.

“In line with our current strategy, this donation can support driving awareness of BUMBLEance, benefitting our next moves to set-up satellite services regionally across Ireland, expanding into Northern Ireland where one in four children live in poverty and struggle to reach their appointments, and review our fleet of ambulances. This event has fast tracked our efforts to grow and to ensure every child has access to their healthcare treatment. What an amazing gift from the team at Flutter.”

Pádraig Ó Ríordáin, CLO and Group Commercial Director at Flutter, said: “Last week’s Charity Ball held in Dublin in aid of BUMBLEance was a fantastic success. It was a pleasure to take part in fundraising for this wonderful charity which provides an essential service for young hospital patients in Ireland.

“We are grateful for the generosity of attendees and donors who collectively helped us to more than double our original fundraising target. The success of this event is testament to the positive impact Flutter can have on its communities and I am looking forward to seeing more of these events take place under the banner of the Do More pillar of our Positive Impact Plan.”

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ENJOY gains Italian approval amid advancing regulated expansion strategy

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Approval clears the path for future operator collaborations in one of Europe’s fiercest markets.

ENJOY, the vibrant iGaming content creator, has received official certification to provide its content in the Italian market, signaling an important achievement in the company’s European growth strategy.

After receiving approval from Italy’s regulatory body, Agenzia delle Dogane e dei Monopoli (ADM), ENJOY is now permitted to provide its range of slot games, live casino, and hybrid live experiences to licensed operators in one of Europe’s most prominent and competitive iGaming markets.

The certification marks an important milestone in ENJOY’s long-term expansion strategy, allowing the company to penetrate the Italian market via several forthcoming collaborations with prominent local operators. These collaborations will present Italian gamers to ENJOY’s unique combination of captivating game mechanics and superior production quality.

The provider’s catalog features an array of successful slot games centered on established mechanics like Bison Strike and newer entries such as Hotfire Diamonds XXL. It also features an expanding range of live game show experiences like Enchanted Forest and the soon-to-debut Energy Roulette Hold & Win, created at its cutting-edge studio.

Italy’s well-established regulatory system and competitive environment position it as a crucial market for suppliers aiming to secure a solid foothold in Europe, closely aligning with ENJOY’s emphasis on regulated expansion and sustainable market entry.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Securing certification for the Italian market represents a key milestone in ENJOY’s European expansion. Italy is one of the most established and competitive regulated markets, and gaining approval to supply our content here reflects both the quality of our portfolio and our commitment to meeting the highest regulatory standards.

“This certification allows us to move forward with a number of exciting operator partnerships, ensuring our games are introduced to Italian players in a way that supports long-term growth and strong engagement.”

The post ENJOY gains Italian approval amid advancing regulated expansion strategy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Megaways Casino Is Back: Built to Play the Mega Way

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The legendary Megaways™ home is now active and eager to greet a new wave of players.

The official Megaways Casino has returned! SkillOnNet has reintroduced MegawaysCasino.com, reaffirming its position as the ultimate destination for the Megaways™ mechanic with an innovative new platform, a revitalized identity, and a brand centered entirely on a single commitment: ‘Play the Mega Way.’

Megaways™ changed online gaming dramatically when it was launched in 2016. The original casino focused on the mechanic is now reimagined as a vibrant, entertainment-driven venue crafted for contemporary players.

Megaways™ Casino debuts featuring hundreds of Megaways titles, such as Monopoly Megaways, Rasputin Megaways, Extra Chilli Megaways, and Bonanza — the original game that brought Megaways™ to the public.

Alongside its extensive Megaways™ collection, the platform offers more than 8,000 games, encompassing top-tier slots, crash games, table games, and live casino — providing a wide range of options.

Created by Big Time Gaming, Megaways™ transformed slot design by unveiling a flexible reel-modifier system that provides as many as 117,649 winning combinations on each spin. The breakthrough transformed the trajectory of the online gaming sector and evolved into one of the most identifiable and extensively licensed mechanics in contemporary iGaming.

Megaways Casino is currently the sole official online casino brand entirely focused on honoring that heritage.

Within the SkillOnNet framework, the brand re-emerges with a contemporary, performance-enhanced platform, unique content, a striking visual identity, and a commitment to long-term investment in the UK market.

Giordana Anticoli Kalifa, Country Manager Emerging Markets at SkillOnNet, said: “Play the Mega Way” is more than a tagline. It captures the DNA of Megaways™ — the high-energy pace, thrilling variety and unpredictability of the mechanic — and injects it into the entire brand world.Megaways™ has always been one of the most powerful and recognizable mechanics in online gaming. With this relaunch, we’re not just bringing back a brand, we’re building an entire entertainment ecosystem around it.

“‘Play the Mega Way’ reflects our ambition to transform the energy, scale and unpredictability of the Megaways™ mechanic into a full brand experience. We are made for players who expect more.”

The post Megaways Casino Is Back: Built to Play the Mega Way appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Barbie Nerz Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg

Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry

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The innovative iGaming studio Peter & Sons, based in Barcelona, has enhanced its presence in Europe by entering a new partnership with erwin, the virtual slot platform of Staatliche Toto-Lotto GmbH Baden-Württemberg, a prominent and well-established gaming operator in Germany.

Established in 1948, Staatliche Toto-Lotto GmbH Baden-Württemberg has earned a solid reputation for dependability, integrity, and creativity in Germany’s regulated gaming industry. The operator is key to the nation’s lottery landscape and is enhancing its digital entertainment services with authorized online gaming products. Since 2023, Staatliche Toto-Lotto GmbH Baden-Württemberg provides virtual slot games at www.lotto-bw.de/erwin. Here, you can explore a diverse range of fun and appealing slots that are refreshed frequently.

Additionally, Staatliche Toto-Lotto GmbH Baden-Württemberg seeks to provide gambling products in its range that cater to the changing requirements of its customers. By doing so, the organization emphasizes trust and safety. Ensuring adherence to measures for the protection of youth and players is consequently a foremost concern.

Famous for its collection of art-focused games, unique characters, and captivating game environments, Peter & Sons has gained global acclaim for advancing the limits of creativity in slot design.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “We are delighted to partner with Lotto Baden-Württemberg, an operator that has earned enormous trust within the German gaming community. Germany represents an important regulated market for us, and working with such a respected partner allows us to introduce our games to a broad audience of players who appreciate high-quality entertainment and distinctive design.”

Barbie Nerz, Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg: “Peter & Sons has developed a reputation for producing visually striking and highly engaging games, and we are excited to welcome their portfolio to our platform. Our goal is always to provide players with diverse, high-quality content, and this partnership represents another step forward in expanding the entertainment experiences we offer.”

The post Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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