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Flutter Raises Over €270K for Charity Partner BUMBLEance at Dublin Charity Ball
Flutter hosted its first Charity Ball in Dublin last week and smashed its target, raising over €270,000 for BUMBLEance, the children’s Ambulance Service of Ireland, more than equivalent to the cost of two ambulances for the charity. The funds raised will support the charity’s growth strategy and, as announced by Ian Brown, CEO at Flutter UKI, included a donation of €125k from Flutter.
A first of its kind service, BUMBLEance is a non-profit organisation that provides safe and comfortable medical transport for Ireland’s youngest patients between home and hospital. The ambulances are designed to reduce financial hardship on families and are kitted out with TVs, a PlayStation, iPad Air, music, DVDs and books to reduce stress for children during difficult journeys.
Guests at the event held in The Round Room at Dublin’s Mansion House heard heartfelt stories from parents about the difference the charity has made as well as details about how BUMBLEance would like to run more than the present 2000 trips per year from the current fleet of 14 ambulances.
Hosted by Irish stand-up comedian, Deidre O’Kane, and Paddy Power himself, with over 400 in attendance, the event was a smash hit – including fundraising through a raffle and silent auction, magicians, and The Dodder Dash race between nine mascots. Attendees also heard speeches from the team at BUMBLEance, Ian Brown and Flutter CLO and Group Commercial Director, Pádraig Ó Ríordáin.
Prizes that were up for grabs included Rugby World Cup tickets to Ireland vs. Scotland in France, a signed jersey from Max Verstappen, Ronaldo and Rivaldo signed jerseys, and football boots signed by Neymar Jr.
The Charity Ball forms part of Flutter’s larger global pledge to Do More for its communities as part of its worldwide sustainability strategy, the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, which is made possible by Flutter’s scale and the collective passion of its colleagues. Flutter’s next Charity Ball is due to be held in Leeds on November 22.
Anna Earley, Corporate Partnership Manager at BUMBLEance, said: “Flutter’s Charity Ball was such a unique event for us at BUMBLEance and we received our largest donation in one day from Flutter Entertainment. The whole team were in shock at the success of the event – we can now concentrate on our progressive and transformative plans for reaching even more children across the Island of Ireland.
“In line with our current strategy, this donation can support driving awareness of BUMBLEance, benefitting our next moves to set-up satellite services regionally across Ireland, expanding into Northern Ireland where one in four children live in poverty and struggle to reach their appointments, and review our fleet of ambulances. This event has fast tracked our efforts to grow and to ensure every child has access to their healthcare treatment. What an amazing gift from the team at Flutter.”
Pádraig Ó Ríordáin, CLO and Group Commercial Director at Flutter, said: “Last week’s Charity Ball held in Dublin in aid of BUMBLEance was a fantastic success. It was a pleasure to take part in fundraising for this wonderful charity which provides an essential service for young hospital patients in Ireland.
“We are grateful for the generosity of attendees and donors who collectively helped us to more than double our original fundraising target. The success of this event is testament to the positive impact Flutter can have on its communities and I am looking forward to seeing more of these events take place under the banner of the Do More pillar of our Positive Impact Plan.”
BiS Brasília is confirmed for June 2–3, bringing a strong focus on responsible governance and the future of the gaming and betting industry in Brazil.
The event will take place on June 2–3 at the Royal Tulip Brasília Alvorada hotel.
The event will gather key stakeholders, authorities, and industry leaders to discuss major developments shaping the sector.
In its second edition, the event expects a 20% increase in attendance compared to last year.
“Reaching the second edition of BiS Brasília represents the consolidation of an essential space for dialogue between the private sector, authorities, and experts at a decisive moment for the Brazilian market.
Brasília is the center of the country’s major regulatory discussions, and bringing together key ecosystem players in the federal capital reinforces the event’s commitment to building a more transparent, responsible, and sustainable industry,” said Alessandro Valente, the cofounder.
Tickets are available at: https://brazilianigamingsummit.com/brasilia/
About BiS Brasília
In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, fostering dialogue between the private sector, public authorities, and society on the development of Brazil’s regulated market for gaming, casinos, and lotteries.
The event brings together business leaders, regulators, and industry experts to discuss key strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR standards.
BiS SiGMA South America is part of the SiGMA World events portfolio, one of the leading global platforms for B2B business networking and events focused on the gaming and betting industry.
The post BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future appeared first on Americas iGaming & Sports Betting News.
El BiS Brasília ya tiene definido el tema central para la próxima edición y será la gobernanza responsable para el futuro de los juegos y las apuestas en Brasil.
El evento se celebrará los días 2 y 3 de junio en el hotel Royal Tulip Brasília Alvorada.
BiS Brasília está confirmado para los días 2 y 3 de junio, con un enfoque en la gobernanza responsable del futuro del sector de juegos y apuestas en Brasil.
El encuentro reunirá a autoridades, líderes y expertos para debatir las principales novedades del sector.
En su segunda edición, el evento espera un crecimiento del 20% en la asistencia en comparación con el año anterior.
“Llegar a la segunda edición del BiS Brasília representa la consolidación de un espacio esencial para el diálogo entre el sector privado, las autoridades y los especialistas en un momento decisivo para el mercado brasileño.
Brasília es el centro de las grandes discusiones regulatorias del país, y reunir a los principales actores de este ecosistema en la capital federal refuerza el compromiso del evento con la construcción de un entorno cada vez más transparente, responsable y sostenible para la industria”, destacó Alessandro Valente.
Los interesados pueden adquirir sus entradas en: https://brazilianigamingsummit.com/brasilia/
Sobre BiS Brasília
En su segunda edición, BiS Brasília es un encuentro dedicado al ecosistema de iGaming y apuestas, promoviendo el diálogo entre el sector privado, el poder público y la sociedad sobre el desarrollo del mercado regulado de juegos, casinos y loterías en Brasil.
El evento reúne a líderes empresariales, autoridades y expertos para debatir temas estratégicos como regulación brasileña, tributación, integridad, innovación, juego responsable, compliance, AML / prevención de lavado de dinero, licenciamiento, integridad deportiva, relación con el Gobierno, publicidad y CONAR.
BiS SiGMA South America forma parte del portafolio de eventos de SiGMA World, una de las principales plataformas globales de negocios y organización de eventos B2B enfocados en la industria de juegos y apuestas.
The post BiS Brasília ya tiene definido tema central para el próximo evento appeared first on Americas iGaming & Sports Betting News.
Boomerang Partners
Boomerang Partners reveals first Golden Boomerang Awards 2026 leaders in the race for Wimbledon
Boomerang Partners has shared the first leaderboard results from the Kickoff stage of the Golden Boomerang Awards 2026. One month into the tournament’s third season, the first frontrunners have appeared in the race for the stage’s main prize – a trip to the Wimbledon Championships.
The race for Wimbledon starts to take shape
The Kickoff stage has started at a fast pace. After the first month, the leading team has reached 256 points. The rest of the top five currently stand at 218, 156, 142, and 100 points, followed by teams with 93, 62, 30, 26, and 20 points in the top ten.
The early gap is not only about traffic volume. The top teams are also actively using boosts, special tasks, and stage-based opportunities. For the rest of the field, leaving those mechanics unused can quickly turn into lost points.
For now, the top ten are closest to the stage’s main prize – a trip to the Wimbledon Championships, taking place from June 29 to July 12, 2026. But the Kickoff stage runs until June 9, and May leaves enough room for movement. Several major sports events are still ahead, giving active teams more opportunities to earn points before the stage closes.
The Mystery Box draw looks ahead to football summer
Boomerang Partners is also running the first Mystery Box draw during the Kickoff stage of the Golden Boomerang Awards 2026. This mechanic is separate from the leaderboard: five active participants have already been selected at random, with another five to be named by the end of the month. The first Mystery Boxes go to Zitora Agency, AskGamblers & Gentoo Media, alfa:search, Gdc group, and AskBonus.
The Mystery Box is tied to the FIFA World Cup 2026, although Boomerang Partners is not revealing the full contents in advance. For now, the company is only hinting at exclusive football items connected to national teams competing in the tournament.
The next stage of the Golden Boomerang Awards 2026 will run during one of the busiest football periods of the year. By then, the Mystery Box will have a direct connection to what many fans will be watching most closely – the FIFA World Cup.
May brings more room to move
May is the busiest part of the Kickoff stage. The month brings the decisive rounds of European football competitions, the NBA and NHL playoffs, Roland Garros, and other events that tend to concentrate audience interest around key match days.
For affiliate teams, this is where planning becomes important. A steady flow of traffic is useful, but the bigger gains are likely to come from choosing the right days to push, completing additional tasks, and using the remaining point-earning opportunities before June 9.
The first month has shown who started strongest. May will show who can keep that pace – and who can use the final stretch to move closer to Wimbledon.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “The first month has shown that teams are treating the Kickoff stage as a real competition, not just a short campaign. The leading positions are already backed by a clear strategy: teams are using boosts, planning around sports peaks, and staying active across different mechanics. But this is exactly why the stage is still open. In May, one well-timed push can change a team’s position quickly, so consistency and timing will matter as much as the current point gap.”
The road to London remains open
The Kickoff stage of the Golden Boomerang Awards 2026 continues until June 9. Until then, the leaderboard remains open, with updates on the stage results, the remaining Mystery Box winners, and the race for the main prize in London available on the official Golden Boomerang Awards website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
References to Wimbledon, FIFA, and other third-party brands are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
Boomerang Partners acts as an Official Regional Partner of AC Milan. Any experiences related to AC Milan are provided within the scope of this partnership.
The post Boomerang Partners reveals first Golden Boomerang Awards 2026 leaders in the race for Wimbledon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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