Latest News

Homa appoints Henry Lowenfels as its new President and Chief Business Officer

Published

2 years ago

August 31, 2023

homa-appoints-henry-lowenfels-as-its-new-president-and-chief-business-officer

Reading Time: 2 minutes

Homa, the world’s leading mobile game publisher, is pleased to announce the appointment of Henry Lowenfels as its new President and Chief Business Officer (CBO).

With extensive experience in the mobile gaming industry and a strong track record, Henry will join Homa’s executive team contributing to the company’s growth and achievement of strategic plans.

Henry boasts extensive experience in the gaming industry, having held leadership roles in key companies such as Senior Vice President of Business Development at Scopely and Chief Product Officer at OneTeam Partners. He joined Scopely in its early stages in 2012 and made his way to the executive team playing a vital role in the company’s development, culminating in its $4.9 billion acquisition by Savvy Games Group in 2023. Over his eight-year tenure at Scopely, Henry’s contribution was instrumental in reshaping the company’s publishing approach and securing significant licensing deals for popular IPs like Monopoly Go!, Star Trek™ Fleet Command, Walking Dead: Road to Survival, and WWE Champions. He also led the Corporate Development team through important M&A deals including the acquisition of Digit Games and FoxNet, and fostered Scopely’s strong developer ecosystem, partnering with studios across four continents. These include renowned names like IUGO, Boss Fight, Mediatonic, and Aquiris, thereby solidifying the company’s industry presence. Furthermore, during his time at OneTeam Partners, he was responsible for overseeing video game and web3 product strategy and business development of the company, growing the business from a $300 million valuation when he joined to a $1.9 billion exit just over two years later.

Leveraging his strong background in business development and publishing, Lowenfels will support Homa in enhancing organizational performance and growth through strategic partnerships. His contributions will help drive the company’s vision and strengthen its positioning as a leading player in the mobile gaming industry, with a focus on innovation and emerging genres such as hybridcasual, a field in which the company has already taken significant steps. Homa recently doubled down its hybridcasual division and is strengthening its cutting-edge tech platform “Homa Lab” for empowered hybridcasual publishing.

“We are delighted to welcome Henry to our team” stated Daniel Nathan, Founder & CEO at Homa. “We’re confident that his extensive experience in the entertainment industry and his business development approach will have an important positive impact on the growth of the company. We look forward to working closely with him to push the boundaries of mobile gaming and continue empowering game creators and ourselves to create chart-topping games”.

Lowenfels has also expressed his excitement to join Homa and contribute to its continued success. “Homa is a pioneering force in the mobile gaming industry, and I am honored to become part of this growing, disruptive and ambitious team,” said Henry. “The company is undergoing an amazing expansion stage right now and I’m excited to contribute to it and further position Homa as a leader in the gaming space.”

With Lowenfels’ appointment, Homa continues its commitment to hiring top talent to drive growth, innovation, and disruption in the mobile gaming industry.

*Homa currently offers various roles and invites those interested to check out the open positions on its website.

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

33 minutes ago

February 18, 2026

Wladimir P.

n1-traffic-cups:-the-year-of-traffic-tournaments-starts-soon

N1 Partners is launching a new series of traffic competitions, N1 Traffic Cups, with the first tournament set to begin this March. The 2026 program will feature multiple promotional events, including standalone cups and a global championship, offering partners new opportunities to scale performance and compete on an international stage.

The initiative builds on the success of the year-long N1 Puzzle Promo in 2025. Drawing on participant feedback and proven mechanics from that campaign, N1 Partners has developed a refreshed competitive format designed to reward consistent growth, efficiency, and strategic traffic management.

The season opens with the N1 SEO Traffic Cup, introducing a dedicated leaderboard with a tiered performance system and a structure focused on real traffic efficiency rather than scale alone. The spring launch sets the tone for what promises to be a highly competitive year for SEO teams and traffic specialists.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:
“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.

2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/

N1 Partners supports affiliates with a portfolio of more than 14 casino and sportsbook brands, coverage across 10+ Tier-1 GEOs, and commission models including CPA up to €700, RevShare up to 45%, and hybrid options.

The post N1 Traffic Cups: The Year of Traffic Tournaments Starts soon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

34 minutes ago

February 18, 2026

GamingAmericas.com

N1 Partners is launching a series of traffic tournaments N1 Traffic Cups – with the first one kicking off this March. Throughout 2026, partners can expect a variety of promo activities: from standalone cups to a global championship.

This marks a logical continuation of N1 Partners’ community-focused initiatives. Recently, the team summed up the results of N1 Puzzle Promo – a top-tier promotion in the iGaming industry that ran for almost the entire year of 2025. After gathering participant feedback, consolidating the best practices from the successful campaign, and enhancing it with new engaging mechanics and a fresh perspective, N1 Partners developed a brand-new concept. The traffic tournament series will provide additional opportunities for teams working with traffic and focused on consistent performance growth and scaling results.

SEO teams, get ready – the first stage will be the N1 SEO Traffic Cup, opening the new season and setting the tone for the entire 2026 tournament series. A dedicated leaderboard with a tiered level system based on performance, a new competitive format, and a focus not only on scale but also on real traffic efficiency – this spring promises to be truly competitive.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:

“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.
2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

We’ll reveal all the details very soon…
Stay tuned to N1 Partners’ social media channels and follow the latest updates in iGaming media.