Latest News
Independent Evaluation Reveals Impact of Pilot Training for Health Professionals
Health professionals feel more confident supporting young people after completing Ygam’s training on gaming and gambling harms, an independent evaluation has revealed.
An evaluation undertaken by the Responsible Gambling Council (RGC) revealed 91% of survey respondents rated the Mindful Resilience workshops as “good” or “very good”, with two-thirds already implementing their learnings into their day-to day practices. Those trained saw their level of knowledge on gaming and gambling harms almost double as a result of partaking in the programme.
The “Mindful Resilience” programme was developed in collaboration with Bournemouth University. It enables health professionals, including GPs and nurses, to have access to City and Guilds assured training on the harms and health risks associated with gaming and gambling harms. The full pilot phase of the programme ran from 2021 to 2022.
Ratings of confidence in ability amongst delegates almost doubled for each area of enquiry, including signposting to information sources, approaching children and young people about the subject, and assessing participation in gambling and gaming, knowing how to intervene and when to respond.
Linda Scollins Smith, Director of Programmes at Ygam, said: “The findings of this evaluation are encouraging and a positive step in addressing the need for better understanding of gaming and gambling harms within the health care sector. The programme has already supported over 1000 health professionals and garnered very positive responses from participants regarding content, resources, and ongoing support.
“As with every pilot, there are areas of the programme that we can effectively improve. As an evidence-led organisation, these evaluations are vital to ensure that we continue to develop our educational offering, and that we continue to be a figurehead of good practice within the sector.”
Shelley White, CEO at RGC, said: “RGC’s Research and Advisory Services team is pleased to deliver this independent evaluation of the Mindful Resilience programme, which has shown very promising results for health care professionals during its pilot phase. We know that young people are at risk of experiencing gaming and gambling harms, therefore it is essential to educate and train those who work with young people on the practical ways to assess and respond to these risks. We are confident that our findings and recommendations will support Ygam in their commitment to delivering and refining this innovative programme, which will ultimately help to ensure the improved safety and care for young people.”
Dr. Melissa Salmon, Senior Researcher at the RGC found that within three months of completing the training, 64% of trained delegates reported that they had implemented their learning into their work with children and young people. 73% of participants reported that the implementation of knowledge and learnings from the training had been a positive process and easy to apply, with few obstacles.
The majority (84%) of participants said that they would not make any changes to the programme content covered or resources available, with 91% of participants rating the workshop as either “good” (14%) or “very good” (77%).
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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