Eastern Europe
NOVOMATIC Romania to Participate in Entertainment Arena Expo
NOVOMATIC is going participate in the 15th edition of Entertainment Arena Expo, the region’s most important B2B industry event, which will take place from 5 to 7 September 2023 at Romexpo in Bucharest.
Valentin-Adrian Georgescu, CEO of NOVOMATIC Romania, said: “We invite all our customers and partners to visit our stand # 101, which we are premiering at EAE in exciting new style and discover our many special offers and surprises. Our host at the fair will again be Diana Munteanu, who has already accompanied us at the last two editions: She is looking forward to our visitors testing our high-quality products and participating in surprise tournaments – this year we will be giving away exclusive prizes! Also, Ilie Năstase, the brand ambassador of admiral.ro, will join us to sign autographs and take photos.”
This year, the portfolio has been expanded with new, revolutionary products that cover all the needs of operators, from AWP bars to clubs and sports betting shops. The stars of this show are five progressive jackpot packages that include a selection of innovative games with special features.
“We have also prepared a special programme for the retrofitting of NOVOMATIC gaming machines according to the new legal standards. I am proud that our team is making remarkable efforts to create a truly special and unique gaming fair. We are committed to providing visitors to our stand with an unforgettable experience and offering them something unique at the event, as we continue to revolutionize the gaming market,” Valentin-Adrian Georgescu said.
Live at the show will be the latest cabinet releases with the outstanding BLACK EDITION II series and its flexible portfolio of three new cabinet versions: BLACK EDITION II 3.27, BLACK EDITION II XL 3.32, and BLACK EDITION II 1.49J. All three versions impress with their captivating, sophisticated design and high-impact game presentation. Additionally, they stand out with the harmonious contrast created by the elegant black finish and the innovative LED lighting concept.
The focus is also on the most impressive jackpot offers on the market, with a variety of complete hardware and software packages for all budgets and preferences. Leading NOVOMATIC cabinets are blended with top-performing Progressive multi-game selections and a variety of excellent signage solutions to create a new buzz of excitement on the gaming floor.
New on the Romanian market is the PRIMUS PRO, a cost-effective cabinet that offers excellent value for money. It represents the best alternative as a replacement for outdated Coolfire I gaming machines.
The most popular and successful gaming mix in Romania, Impera Line HD, launches with its new Edition 9. This version offers a selection of classic NOVOMATIC games as well as new releases, and its user-friendly menu helps players easily identify their preferences.
The sports betting terminals will be presented in a dedicated stand area, where visitors can discover the advantages of the exclusive exhibition offers. NOVOMATIC Romania is expanding partnerships with advantageous conditions, offering an even more diverse range of products, including complete sports betting terminals and lottery products, depending on the type of business chosen by the partner.
“It will be an edition you won’t want to miss! From campaigns, exclusive offers, and exclusive exhibition programs to surprises and special prizes. We have carefully created everything to provide the best conditions, both for our customers and their business. We look forward to welcoming visitors to our stand 101 for a glass of champagne and traditional Austrian food,” Laura Boșneag, Sales Director of NOVOMATIC Romania, said.
Acquisitions/Merger
Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub
Deal would add a Romanian engineering base and 50 planned hires, expanding Super’s European technology footprint.
Super has agreed to acquire Crafting Technologies, a software development company based in Cluj-Napoca, Romania, as it moves to open its first technology hub in the country. The transaction is subject to customary approvals.
Super said the acquisition will establish a Romania hub alongside its existing tech hubs in Croatia, Spain, Netherlands, United Kingdom and Brazil, which it says together include more than 900 software engineers and developers.
As part of the expansion in Cluj, Super plans to open an initial 50 new positions and bring Crafting Technologies’ engineering team into the organisation.
Albert Simsensohn, Deputy CEO, Super, said: “We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap. Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.
“Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”
Gabriel Bota, Co-founder & CEO, Crafting Technologies, added: “Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships. What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses.
“Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time.
“We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”
The post Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 launches live casino and RNG titles with Maxbet in Romania
Gravity Blackjack, Gravity Roulette and Grand Bonus Blackjack join Maxbet’s lobby, with more ICONIC21 content planned in coming weeks.
ICONIC21 has gone live with Maxbet in Romania, adding a selection of the supplier’s live casino and RNG titles to the operator’s platform. The companies said additional titles are scheduled to roll out in the coming weeks.
The initial live casino lineup includes Gravity Blackjack and Gravity Roulette from ICONIC21’s Gravity Series, alongside Grand Bonus Blackjack. ICONIC21 noted that Grand Bonus Blackjack was “recently recognized at the SBC Awards” for its progressive bonus system.
From ICONIC21’s RNG portfolio, Maxbet players now have access to Lightspeed, described by the supplier as a crash game, and Gravity Plinko. ICONIC21 said further portfolio adoption has already been confirmed for the coming weeks.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “We’ve put a lot of thought and effort into our growth in Romania, so launching with Maxbet is yet another milestone for us in the market. Maxbet is trusted and has a loyal community of players, so being included in their lineup will further increase our games’ popularity in the Romanian market.
What really stands out with this deal is that we’re continuing to lay the foundation for a lasting presence in Romania, with more launches on the way. ICONIC21 is becoming a familiar name for players and operators here, and collaborations like this are making it happen.”
Manuel Bauer, CEO at Maxbet, said: “There’s definitely interest among our community every time something new lands in the lobby, and ICONIC21’s games are already generating plenty of interest. Our players are quick to spot quality and innovation, and we’re confident these new additions will become favorites, especially with the multiplier mechanics ICONIC introduces. This partnership opens the door to even more exciting releases in the near future.”
The post ICONIC21 launches live casino and RNG titles with Maxbet in Romania appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Blazing Flower
CT Interactive Strengthens its Presence in Romania with Newly Certified Games
CT Interactive continues to strengthen its position in Romania’s regulated iGaming market with the certification of 25 additional game titles. Following this expansion, the company’s certified portfolio in the country now comprises 126 games, reinforcing its commitment to growth across regulated European markets.
Among the newly certified titles is Diamond Tree, CT Interactive’s latest progressive jackpot, featuring some of the company’s best-performing games. The progressive jackpot includes popular titles such as 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, HOT 7’s x 2, King of Clovers, Lord of Luck, Lucky Clover, Lucky Clover 20, Moon Lord, Mystic Moon, The Big Chilli, Wild Clover and Win Storm.
In addition, several standout games have also received certification for the Romanian market, including Hell’s Cherries, Happy Miner, Blazing Flower, Win Storm Deluxe and other player-favourite titles.
“Certification in Romania is an important part of our European growth strategy. This expansion not only strengthens our presence in the market but also enables us to deliver a broader and more diverse range of premium gaming content to licensed operators and their players,” said Martin Ivanov, Chief Operating Officer of CT Interactive.
Bogdan Smeu, Regional Manager Romania, added: “Romania continues to be one of the most dynamic regulated markets in the region, with increasing demand for high-quality gaming content. Expanding our certified portfolio allows us to better support our operator partners while providing players with access to proven, high-performing titles.”
With these new certifications, CT Interactive further strengthens its position in Romania, offering operators a diverse portfolio of engaging and fully compliant gaming content.
The post CT Interactive Strengthens its Presence in Romania with Newly Certified Games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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