PartnerMatrix, part of the EveryMatrix Group, has signed an exclusive collaboration with Broadway Platform, a Player Account Management platform (PAM) developed by SPRIBE, to expand distribution of the PartnerMatrix Agent System. The agreement was announced Monday, June 29th, 2026, in Malta.

Under the deal, Broadway Platform will introduce the PartnerMatrix Agent System to its clients as a tool to manage and scale offline traffic operations alongside digital affiliate activity.

PartnerMatrix said the Agent System is designed to give operators visibility and control over agent performance, commission structures and player activity within a connected environment, supporting online and offline traffic management across multiple territories.

Vahe Khalatyan, Head of PartnerMatrix, said: “We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators.
“Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally.”

Giorgi Samkharadze, Director at Broadway Platform, said: “We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem.
“As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth.”

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Intelitics has launched Actionable Intelligence, a generative AI reporting feature designed to let iGaming and sports betting marketing teams create custom data visualisations on demand using plain-language questions.

The company said the tool builds on Intelitics’ existing reporting stack used to track partner performance, campaign ROI and acquisition metrics. Instead of commissioning a new report or writing code, users can query the same dataset and receive a chart or visualisation in response.

Use cases cited by Intelitics include comparing partner performance by traffic source, drilling into individual campaigns, and breaking down player value by acquisition channel. Intelitics said the feature interprets iGaming and affiliate marketing terms including partners, offers, traffic sources, player value, acquisition channels, GGR and NGR, without requiring users to translate requests into SQL.

“The data our customers need to make better decisions has always been inside Intelitics,” said Allan Stone, founder and CEO of Intelitics. “Actionable Intelligence makes it accessible on their terms, with no technical skills required and no waiting for a report to be built. We designed it so that everyone on a marketing team, not just the analysts, can explore their data and act on what they find – and we built it to understand the way iGaming and affiliate marketers actually talk about their business, from partners and offers to GGR and NGR.”

On data governance, Intelitics said Actionable Intelligence runs within each customer’s Intelitics environment. The company stated that customer data is not pooled across accounts, shared with third parties, or used to train any model outside that environment, and that each visualisation is generated only from the customer’s own Intelitics data. The feature is available to Intelitics customers.

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Stake has appointed UFC women’s flyweight contender Tracy Cortez as a global ambassador, with the partnership set to begin in June 2026.

The company said the deal adds Cortez—currently ranked No. 8 at women’s flyweight—to its growing group of UFC athletes and ambassadors. Stake also listed Alex Pereira, Max Holloway, Merab Dvalishvili, Caio Borralho and Alexandre Pantoja among its current UFC ambassadors.

Cortez holds a 12-3 record, according to Stake, and rose through Dana White’s Contender Series in 2019. The company also referenced an 11-fight win streak during her career.

Akhil Sarin, Chief Marketing Officer at Stake, said: “Tracy Cortez is a phenomenal athlete, who we’re really excited to be partnering with in this new ambassadorial role. She has proven herself to be a real contender in the UFC flyweight division already, and as she comes into her prime, Stake is proud to support her journey.

“Tracy’s personality and competitive spirit is something which aligns with our values at Stake – she’s fun, the fans love her, and we’re looking forward to bringing a valuable partnership to MMA fans.”

Stake ambassador Tracy Cortez added: “Partnering with Stake feels like the perfect fit for this chapter of my career. This is a brand at the cutting edge of sports and entertainment, and they value the same grit and authenticity that I bring to every fight.

“I’m ready to engage with my supporters in a whole new way and take this journey to the next level together.”

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