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Ainsworth Game Technology Founder Len Ainsworth Celebrates 100th Birthday

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Ainsworth Game Technology (AGT) is celebrating the 100th birthday of its founder, gaming industry icon Len Ainsworth. The company said the occasion marks a momentous occasion to celebrate the life of the gaming visionary and pioneer, “recognized around the world as a true icon of the gaming industry whose contributions have shaped the gaming landscape as we see it today”.

Born in Kempsey, NSW Australia on July 11, 1923, Leonard Hastings Ainsworth possessed “an insatiable curiosity and an unyielding determination to carve a path in the world,” said the company.

Ainsworth commenced his professional life manufacturing and supplying dental equipment, but left this sector when he envisaged and pursued the development of gaming equipment, where his legacy in the gaming industry began. In 1953, Ainsworth founded Aristocrat Leisure Industries, which became one of the world’s largest gaming companies.

Following a 1984 diagnosis of prostate cancer, Ainsworth transferred his ownership of Aristocrat to his family to ensure his legacy continued. AGT notes that following a clear diagnosis thereafter, he knew “he had more to offer the industry he fell in love with”. In 1995, he founded his second gaming company, Ainsworth Game Technology.

“Ainsworth dedicated his career to creating innovative, cutting-edge gaming solutions that would revolutionize the way people engage with slot machines and other gaming products,” said the firm.

Ainsworth, through a press statement, expressed his gratitude for the success he has enjoyed and the support he received from his family, friends and colleagues.

“I feel privileged to have reached this milestone and to have seen how the gaming industry has evolved and flourished over the years. I have been fortunate in establishing a worldwide reputation for quality equipment that continues to lead the field and that pleases me to no end. I have worked with many great people along the way, without them none of it would be possible,” he stated.

Apart from his professional achievements, Ainsworth is a passionate philanthropist. He established the Ainsworth Foundation, which supports the Australian community most notably in medical research, education, healthcare, and various other social causes, leaving an enduring impact on countless lives. “Personally, I’m most proud that my good fortune enables me to support so many worthwhile causes,” he said.

Ainsworth possesses the qualities of a true leader, inspiring those around him, fostering a culture of creativity and innovation and empowering individuals to reach their full potential, said AGT. “His mentoring and guidance have shaped the careers of numerous industry professionals who continue to carry his vision forward.”

Danny Gladstone, Chairman of Ainsworth Game Technology, said: “I started my career in the gaming industry 50 years ago working for Len. It was a privilege to then have the opportunity to work with him again 16 years ago at Ainsworth and build on his legacy. He is a true icon globally and our industry would not be what it is without him. I wish him all the very best on his 100th birthday.”

“On behalf of the entire Ainsworth Game Technology family and the gaming industry, we extend our warmest wishes to Len on this momentous occasion,” said Harald Neumann, CEO of Ainsworth Game Technology.

“His unwavering dedication, innovative spirit, and outstanding leadership have been instrumental in shaping our company and the industry as a whole. We are grateful for his profound contributions and are inspired to continue his legacy of excellence.”

Australia

VGCCC: Footy Legends Team Up to Champion Limit Setting

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Aussie Rules football legend Sam Docherty and rugby league superstar Cameron Munster are teaming up for Gambling Harm Awareness Week to encourage people to set limits before they bet.

Both footballers use practical tools when they gamble and are sharing their advice with others, particularly males aged 18–34 who are the biggest users of wagering and sports gambling products.

“I’m committed to raising awareness and encouraging safer gambling habits. I know from experience the highs and lows that can come with gambling. Now, I want to focus on supporting change so that gambling harm can be minimised.

“In the last few years, I have grown immensely as a person and by setting limits, I’ve had the occasional gamble but have been able to focus on what matters most,” Munster said.

Sam Docherty said: “I’ve had my struggles with gambling in the past and now I set a weekly deposit limit. I’ve found it really helps keep my gambling activity in check. People struggling with gambling harm can feel stuck and alone because of feelings like shame and guilt – and I want them to know that it’s okay to seek help.

“It’s important that people, especially young guys, think about their actions before they place a bet. I wouldn’t take to the field without warming up and making sure my body was match fit. Setting a limit is the same. It will help protect you.

Victorian Gambling and Casino Control Commission (VGCCC) CEO, Suzy Neilan said safety should be front of mind as the state’s sporting calendar ramps up.

“There is always a spike in wagering and sports gambling at this time of year, which is why it’s crucial we reach people that are statistically at greater risk of experiencing gambling harm.

“This is about safety. Setting a limit is like putting on a seatbelt as soon as you get in the car. Limits can reduce the likelihood of you experiencing gambling harm.”

Victorians spend more than $7 billion a year on gambling, including approximately $2.5 billion on wagering and sports betting products.

Gambling Harm Awareness Week is an annual event that encourages people to understand the risks of gambling. The 2025 campaign “Set before you bet” focuses on how setting limits can reduce someone’s risk of experiencing gambling harm. Protective behaviours that can be used include:

• Gamble no more than 2% of take home pay.

• Gamble no more than once a week.

• Gamble on no more than 2 different products.

“Sam and Cameron have unique experiences with gambling, and I commend them for implementing their own strategies, including setting limits when they gamble.

“What’s more, it’s great that these role models are now sharing their lessons and advice with other young men who are the cohort most at risk from experiencing gambling harm from sports betting,” Ms Neilan said.

The VGCCC has released findings from the annual Community Attitudes Survey, which asked more than 3000 Victorians about their views on gambling. The survey shows that most Victorians overwhelmingly agree gambling is addictive and can damage families and communities.

“With the widespread popularity of sports betting, it is so important for people to understand our Gambling Harm Awareness Week message and set limits before they bet,” Ms Neilan said.

“Gambling is a personal choice, and it’s vital that people are equipped with the knowledge and practical tools to manage their activity and participate safely.

‘The gambling industry must act with integrity, comply with their licence conditions and Code of Conduct obligations, and care for their customers who may be showing signs of gambling harm.”

The post VGCCC: Footy Legends Team Up to Champion Limit Setting appeared first on European Gaming Industry News.

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ACMA

ACMA Releases 2025–26 Work Program

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The ACMA has released its 2025–26 annual work program, outlining the key priorities and deliverables for this financial year.

The comprehensive agenda of activities reflects the ACMA’s commitment to supporting an efficient and reliable communications infrastructure and building consumer trust in the use of communications content and services.

By delivering on the priorities set out in the program, the ACMA will bolster consumer protection frameworks, foster industry innovation and investment, and support productivity and growth.

The program contains milestones and timelines for a range of ACMA priority work including but not limited to:

• Compliance with Triple Zero and Public Safety Requirements

• Enforcing new rules to support telco consumers affected by domestic and family violence

• Combating mobile number fraud

• Delivery of the SMS Sender ID Register

• Enhancing telco consumer protections

• Disrupting illegal offshore wagering providers

• Compliance with and promotion of BetStop the National Self-Exclusion Register

• Supporting access to Free to Air TV through the TV prominence framework

• Major spectrum planning and allocations.

The post ACMA Releases 2025–26 Work Program appeared first on European Gaming Industry News.

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Western Australia: New Casino Carded Play Set to Reduce Gambling Harm

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The rollout of mandatory carded play at the casino marks the delivery of a major recommendation from the Perth Casino Royal Commission.

From 1 December, all patrons using electronic gaming machines at the Crown Perth Casino will need to use a personalised membership card that sets time and loss limits.

The card, which will be linked to each player’s account, will cap play at 12 hours a day and 28 hours a week, and include mandatory breaks every three hours.

Players can adjust their own limits within these caps but any increase to limits will take effect only after a seven-day cooling-off period. Requests to decrease loss limits are applied immediately.

Existing members will need to update their cards, while new players can sign up, taking a photo and setting their limits with the help of casino staff.

The system provides on-screen tracking and monthly activity statements to help players monitor their spending. It also allows the casino to identify risky behaviour and offer support when needed.

The introduction of carded play represents a major step towards reducing the risk of gambling harm at the casino.

The post Western Australia: New Casino Carded Play Set to Reduce Gambling Harm appeared first on European Gaming Industry News.

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