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Ainsworth Game Technology Founder Len Ainsworth Celebrates 100th Birthday

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Ainsworth Game Technology (AGT) is celebrating the 100th birthday of its founder, gaming industry icon Len Ainsworth. The company said the occasion marks a momentous occasion to celebrate the life of the gaming visionary and pioneer, “recognized around the world as a true icon of the gaming industry whose contributions have shaped the gaming landscape as we see it today”.

Born in Kempsey, NSW Australia on July 11, 1923, Leonard Hastings Ainsworth possessed “an insatiable curiosity and an unyielding determination to carve a path in the world,” said the company.

Ainsworth commenced his professional life manufacturing and supplying dental equipment, but left this sector when he envisaged and pursued the development of gaming equipment, where his legacy in the gaming industry began. In 1953, Ainsworth founded Aristocrat Leisure Industries, which became one of the world’s largest gaming companies.

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Following a 1984 diagnosis of prostate cancer, Ainsworth transferred his ownership of Aristocrat to his family to ensure his legacy continued. AGT notes that following a clear diagnosis thereafter, he knew “he had more to offer the industry he fell in love with”. In 1995, he founded his second gaming company, Ainsworth Game Technology.

“Ainsworth dedicated his career to creating innovative, cutting-edge gaming solutions that would revolutionize the way people engage with slot machines and other gaming products,” said the firm.

Ainsworth, through a press statement, expressed his gratitude for the success he has enjoyed and the support he received from his family, friends and colleagues.

“I feel privileged to have reached this milestone and to have seen how the gaming industry has evolved and flourished over the years. I have been fortunate in establishing a worldwide reputation for quality equipment that continues to lead the field and that pleases me to no end. I have worked with many great people along the way, without them none of it would be possible,” he stated.

Apart from his professional achievements, Ainsworth is a passionate philanthropist. He established the Ainsworth Foundation, which supports the Australian community most notably in medical research, education, healthcare, and various other social causes, leaving an enduring impact on countless lives. “Personally, I’m most proud that my good fortune enables me to support so many worthwhile causes,” he said.

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Ainsworth possesses the qualities of a true leader, inspiring those around him, fostering a culture of creativity and innovation and empowering individuals to reach their full potential, said AGT. “His mentoring and guidance have shaped the careers of numerous industry professionals who continue to carry his vision forward.”

Danny Gladstone, Chairman of Ainsworth Game Technology, said: “I started my career in the gaming industry 50 years ago working for Len. It was a privilege to then have the opportunity to work with him again 16 years ago at Ainsworth and build on his legacy. He is a true icon globally and our industry would not be what it is without him. I wish him all the very best on his 100th birthday.”

“On behalf of the entire Ainsworth Game Technology family and the gaming industry, we extend our warmest wishes to Len on this momentous occasion,” said Harald Neumann, CEO of Ainsworth Game Technology.

“His unwavering dedication, innovative spirit, and outstanding leadership have been instrumental in shaping our company and the industry as a whole. We are grateful for his profound contributions and are inspired to continue his legacy of excellence.”

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Australia

BetMakers Partners with The Bookie Group

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BetMakers Technology Group has entered into a partnership with The Bookie Group (TBG), who announced the appointment of veteran wagering executive Jason Scott as part of their growth and brand expansion strategy.

Scott, formerly CEO of Racing Queensland and a senior executive with Entain and BetMGM, brings a wealth of global racing and sports betting experience to TBG. His arrival marks a significant step as the group accelerates development of its multi-brand strategy, building on the early success of PonyBet, currently live and trading in the Australian market.

TBG’s growth is underpinned by its strategic partnership with BetMakers Technology Group, leveraging the newly launched Apollo platform to deliver highly personalised, agile wagering experiences.

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“The early success of PonyBet on the Apollo platform has been fantastic to see and a great endorsement of the BetMakers solution. We’re excited to partner closely with Jason, Brian and the TBG team as they execute on their vision for a dynamic, multi-brand wagering business,” said Martin Tripp, Chief Operating Officer at BetMakers Technology Group.

“I’ve been incredibly impressed with the Apollo platform and the team behind it. The technology gives us the flexibility to move fast and innovate, and I’m excited to work with BetMakers to deliver unique and engaging products that modern punters are looking for,” said Jason Scott.

TBG has plans to launch several new betting brands throughout 2025 and 2026, focusing on personalisation, entertainment, and operational excellence. With Scott at the helm and BetMakers providing the technology backbone, the group is well-positioned to deliver differentiated products to market at speed and scale.

The post BetMakers Partners with The Bookie Group appeared first on European Gaming Industry News.

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Australia

VGCCC Fines Werribee RSL for Self-exclusion Failures

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The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.

VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.

“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.

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“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”

In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.

Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.

“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”

The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.

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This remedial action was taken into consideration in determining the amount of the fine.

The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.

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Australia

ACMA: ReadyBet Breaches Gambling Self-exclusion Rules

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The Australian Communications and Media Authority (ACMA) has issued ReadyBet with a remedial direction after the company marketed to customers who had registered with BetStop – the National Self-Exclusion Register (NSER).

An ACMA investigation found ReadyBet sent 273 texts and push notifications from its mobile app to self-excluded individuals.

Separately, the company also failed to promote the NSER in 2342 push notifications despite it being mandatory to promote BetStop in any marketing electronic messages.

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The ACMA issued the remedial direction so that ReadyBet takes action to prevent it breaching the rules in the future.

Under the remedial direction, ReadyBet must commission an independent review of its marketing systems, including its use of third-party suppliers.

ReadyBet must also engage a provider to deliver training to its staff to avoid messages being sent to self-excluded individuals.

The ACMA may seek civil penalties if ReadyBet does not comply with the remedial direction.

The post ACMA: ReadyBet Breaches Gambling Self-exclusion Rules appeared first on European Gaming Industry News.

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