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Merkur Gaming Peru Celebrates 10th Anniversary at PGS 2023
The overwhelming opinion, as expressed by both visitors and exhibitors, was that the 2023 edition of the Peru Gaming Show was that this had been a truly great event: perhaps the best ever in the 20th running of the Lima based gaming B2B presentation. And the 20th anniversary of PGS was also a landmark event for Merkur; this being held in the 10th anniversary year of Merkur Gaming Peru, now firmly established as one of the top gaming brands in Peru.
Boasting a brand-new design for what was once again the biggest exhibitor booth space at PGS Merkur displayed a wide range of products from their portfolio. The Linked Jackpots Link Zone 2, Solar Link, and the Egyptian themed Five, where five cash pot towers wait to be filled during the respin feature, were joined by Merkur Mystery; the latest star in the Merkur portfolio and a hit feature that has proved to be extremely popular with Peruvian players.
Merkur Gaming Peru’s general manager Ronald Diaz mentioned Merkur Mystery specifically as an important product for his team. “The Merkur multigames are consistent winners that have a track record of success here in Peru. With the addition of Merkur Mystery we now have an even more attractive proposition for players and a huge attraction for operators’ gaming floors.”
The Lima based team were joined and assisted by exhibition specialists from Europe as well as representatives from the other LatAm Merkur subsidiary companies across the region. Also a big hit with visitors to the Merkur booth in Lima was the now traditional superb lounge area that offered visitors the chance to relax, hold one-to-one conversations with Merkur team members and enjoy the top class food and beverage hospitality that has become one of the star attractions of recent years at PGS.
Ronald Diaz said: “Peru is well known for its warmth and hospitality and every year we recreate that environment at PGS. Our catering team worked tremendously hard right through the show and I know for sure that our visiting customers really enjoyed and appreciated their efforts.”
Featuring alongside Merkur at PGS were the sister Merkur companies GeWeTe, the famous cash handling experts, and the online gaming maestros edict who demonstrated their innovations in line with their descriptive slogan “Online Gambling: made in Germany”.
Without doubt this 20th anniversary presentation of Peru Gaming Show was a great success and with dates for the show’s 21st edition in June 2024 already announced it will certainly continue to be a leading event on the LatAm gaming business landscape.
Ronald Diaz added: “PGS 2023 has been a huge success for us, not just here in Peru but also in terms of the brand value of Merkur across Latin America and beyond. I would like to thank our entire team for their hard work, from build-up right through to breakdown, and also give thanks to the many customers and business partners who spent valuable time with us. Merkur had high expectations of this year’s PGS and as the show closes I am very pleased to say that all of them were fulfilled and in fact exceeded.”
ADM
Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market
Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.
Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.
The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.
Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”
The post Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blue Bird Bonus
EdgeLabs Signs Content Partnership with Stake
EdgeLabs has signed a new content partnership with Stake that will bring more than 50 games from the EdgeLabs portfolio to the platform, including Blue Bird Bonus, Diamond 10x and Mark of Z, alongside casino-style titles such as Emily’s Treasure and Kandy Land Keno. The agreement expands EdgeLabs’ reach with a major global operator while giving Stake access to additional multilingual content and promotional tools across key markets.
In addition to its slot titles, Stake will also leverage EdgeLabs’ casino-style games, including the fish-shooting title Emily’s Treasure and keno game Kandy Land Keno, enhancing the overall player experience within its ecosystem.
Founded in 2017, Stake has rapidly become one of the world’s largest online casino and sportsbook. With a major focus on community engagement, the platform also offers a sweepstakes casino model, providing free-to-play experiences to its users.
Similarly, EdgeLabs’ team brings decades of industry experience, building a high-quality game portfolio supported across 35 languages and 95 currencies, with reach across North America, Europe and Asia. The studio focuses on optimizing partnerships through offering bespoke content, pre-release exclusives and a fully integrated suite of promotional tools.
By combining efforts, both companies aim to accelerate their respective commercial growth objectives and further establish themselves as key players for online free-to-play entertainment.
Marina Rodov, CEO of EdgeLabs, said: “We’re delighted to take our relationship with Stake to the next level. We will now be able to work closely and mutually boost our business by providing our best-in-class games, promotional tools, and account management. We are confident that with our games and Stake’s volumes, this will be a fruitful partnership for both companies.”
Caelum Ferrarese of Stake said: “We’re very excited to begin our partnership with Edgelabs. With Edgelabs’ catalogue of top-quality slots content, combined with a close, working relationship, the sky is the limit for what we can achieve together across a wide range of markets.”
The post EdgeLabs Signs Content Partnership with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Australia
IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria
Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.
This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.
Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.
Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.
A New Technology Era for Victoria
IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:
• Real-time monitoring and reporting
• Advanced data analytics capabilities
• Best-in-class cybersecurity protections
• Scalable architecture to support evolving regulatory requirements
• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems
“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.
IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.
The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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