Latest News
Merkur Gaming Peru Celebrates 10th Anniversary at PGS 2023
The overwhelming opinion, as expressed by both visitors and exhibitors, was that the 2023 edition of the Peru Gaming Show was that this had been a truly great event: perhaps the best ever in the 20th running of the Lima based gaming B2B presentation. And the 20th anniversary of PGS was also a landmark event for Merkur; this being held in the 10th anniversary year of Merkur Gaming Peru, now firmly established as one of the top gaming brands in Peru.
Boasting a brand-new design for what was once again the biggest exhibitor booth space at PGS Merkur displayed a wide range of products from their portfolio. The Linked Jackpots Link Zone 2, Solar Link, and the Egyptian themed Five, where five cash pot towers wait to be filled during the respin feature, were joined by Merkur Mystery; the latest star in the Merkur portfolio and a hit feature that has proved to be extremely popular with Peruvian players.
Merkur Gaming Peru’s general manager Ronald Diaz mentioned Merkur Mystery specifically as an important product for his team. “The Merkur multigames are consistent winners that have a track record of success here in Peru. With the addition of Merkur Mystery we now have an even more attractive proposition for players and a huge attraction for operators’ gaming floors.”
The Lima based team were joined and assisted by exhibition specialists from Europe as well as representatives from the other LatAm Merkur subsidiary companies across the region. Also a big hit with visitors to the Merkur booth in Lima was the now traditional superb lounge area that offered visitors the chance to relax, hold one-to-one conversations with Merkur team members and enjoy the top class food and beverage hospitality that has become one of the star attractions of recent years at PGS.
Ronald Diaz said: “Peru is well known for its warmth and hospitality and every year we recreate that environment at PGS. Our catering team worked tremendously hard right through the show and I know for sure that our visiting customers really enjoyed and appreciated their efforts.”
Featuring alongside Merkur at PGS were the sister Merkur companies GeWeTe, the famous cash handling experts, and the online gaming maestros edict who demonstrated their innovations in line with their descriptive slogan “Online Gambling: made in Germany”.
Without doubt this 20th anniversary presentation of Peru Gaming Show was a great success and with dates for the show’s 21st edition in June 2024 already announced it will certainly continue to be a leading event on the LatAm gaming business landscape.
Ronald Diaz added: “PGS 2023 has been a huge success for us, not just here in Peru but also in terms of the brand value of Merkur across Latin America and beyond. I would like to thank our entire team for their hard work, from build-up right through to breakdown, and also give thanks to the many customers and business partners who spent valuable time with us. Merkur had high expectations of this year’s PGS and as the show closes I am very pleased to say that all of them were fulfilled and in fact exceeded.”
Asia
FeedConstruct and East Asia Super League Sign Multi-Year Exclusive Data and Streaming Agreement
FeedConstruct has secured the exclusive worldwide data and streaming betting rights to the East Asia Super League (EASL) under a landmark multi-year agreement. The deal takes immediate effect, covering the remaining final stages of the 2025/2026 season as well as full future campaigns.
EASL, widely regarded as the Champions League of professional men’s basketball in East Asia, features top-performing teams from leading leagues across Japan, South Korea, the Philippines, Mongolia, Hong Kong, Chinese Taipei, and Macau S.A.R.
Through this partnership, FeedConstruct’s global network of partners will gain access to premium, exclusive coverage of EASL action. The agreement spans all international territories excluding Hong Kong, with coverage beginning right away as the 2025/2026 Quarterfinals tip off on March 18.
Narek Harutyunyan, CEO at FeedConstruct, commented: “Signing a multi-year agreement with EASL is an important step for FeedConstruct. East Asia is a fast-growing region for sports, with strong fan engagement and increasing demand for quality content. Through this partnership, we aim to provide our partners with reliable access to EASL competitions across our global network.”
EASL Chief Executive Officer Henry Kerins added: “We are thrilled to join forces with FeedConstruct in this landmark partnership. This collaboration reflects our deep commitment to ensuring that EASL’s data reaches the world responsibly, accurately, and with the integrity our league demands. The demand for official, high-quality sports data continues to grow at an extraordinary pace, and we believe that aligning with a partner of FeedConstruct’s caliber and global reputation accelerates our mission to elevate EASL’s profile on a truly global scale. While we recognize the complexities and sensitivities surrounding the betting industry, we are committed to approaching this space thoughtfully and in full alignment with the standards and values of our league and its stakeholders. This is a partnership we are genuinely proud of.”
The agreement creates a direct bridge between East Asian basketball and the global iGaming ecosystem, enabling operators to tap into a highly engaged audience that has historically exceeded 100 million viewers.
This strategic move further strengthens FeedConstruct’s position as a leading provider of sports data, streaming, and technology solutions, reinforcing its role in connecting the worlds of sport and iGaming on a global scale.
The post FeedConstruct and East Asia Super League Sign Multi-Year Exclusive Data and Streaming Agreement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
23 Broadway
23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform
23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.
The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.
23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.
Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.
Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”
The underlying thesis is that platforms combining in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.
Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.
Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.
The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.
Conferences
Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players
Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be showcasing its latest innovations at the upcoming GAT Expo Cartagena, taking place in Cartagena de Indias on March 25–26. Visitors can find the company at booth A7, where it will present its newest electronic roulettes, slot machines, and game packs designed to elevate player engagement and enhance operator performance.
Highlighting the lineup is Alpha Wing X, a hybrid title that merges online-style gameplay with on-floor interaction. Featuring high multipliers and dynamic mechanics, it’s designed to appeal to both regular players and new audiences seeking a modern, engaging experience.
Win Systems will also feature Neo Link Mystical, a pack including Cardinal Gods and Monkey Legend. These five-reel slots offer unique mechanics and bonus features, creating fresh opportunities for players to win throughout each session.
Another key offering is Neo Link Dynasty, which comprises Little China and Golden Lion. Maintaining a five-reel structure, the pack introduces diverse wild mechanics and bonus functionalities to enrich gameplay and expand prize potential.
The company’s portfolio is further enhanced by Beaver Builders Link, set in a vibrant forest where a community of beavers guides players toward big prizes. With multiple bonus features and multipliers, including the ability to trigger three bonuses simultaneously, the game delivers fast-paced, high-reward rounds.
Rounding out the showcase is Money Duck Link Power Zones, which revisits the rubber duck universe across four themes: Splash, Pirate, 7’s & Fruits, and Bell’s n Fruits. Featuring bold visuals and interactive bonus mechanics, the game allows up to three bonuses to activate at once, offering highly dynamic gameplay with strong winning potential.
Through these launches, Win Systems continues to expand its content portfolio with innovative games that blend entertainment, eye-catching design, and engaging mechanics to drive gaming-floor performance.
Attendees of GAT Expo Cartagena are invited to visit booth A7 to experience these games firsthand and meet the Win Systems team, who will provide an in-depth look at the company’s latest solutions for the sector.
For more details about Win Systems and its technology offerings, visit www.winsysgroup.com.
The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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