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Merkur Gaming Peru Celebrates 10th Anniversary at PGS 2023
The overwhelming opinion, as expressed by both visitors and exhibitors, was that the 2023 edition of the Peru Gaming Show was that this had been a truly great event: perhaps the best ever in the 20th running of the Lima based gaming B2B presentation. And the 20th anniversary of PGS was also a landmark event for Merkur; this being held in the 10th anniversary year of Merkur Gaming Peru, now firmly established as one of the top gaming brands in Peru.
Boasting a brand-new design for what was once again the biggest exhibitor booth space at PGS Merkur displayed a wide range of products from their portfolio. The Linked Jackpots Link Zone 2, Solar Link, and the Egyptian themed Five, where five cash pot towers wait to be filled during the respin feature, were joined by Merkur Mystery; the latest star in the Merkur portfolio and a hit feature that has proved to be extremely popular with Peruvian players.
Merkur Gaming Peru’s general manager Ronald Diaz mentioned Merkur Mystery specifically as an important product for his team. “The Merkur multigames are consistent winners that have a track record of success here in Peru. With the addition of Merkur Mystery we now have an even more attractive proposition for players and a huge attraction for operators’ gaming floors.”
The Lima based team were joined and assisted by exhibition specialists from Europe as well as representatives from the other LatAm Merkur subsidiary companies across the region. Also a big hit with visitors to the Merkur booth in Lima was the now traditional superb lounge area that offered visitors the chance to relax, hold one-to-one conversations with Merkur team members and enjoy the top class food and beverage hospitality that has become one of the star attractions of recent years at PGS.
Ronald Diaz said: “Peru is well known for its warmth and hospitality and every year we recreate that environment at PGS. Our catering team worked tremendously hard right through the show and I know for sure that our visiting customers really enjoyed and appreciated their efforts.”
Featuring alongside Merkur at PGS were the sister Merkur companies GeWeTe, the famous cash handling experts, and the online gaming maestros edict who demonstrated their innovations in line with their descriptive slogan “Online Gambling: made in Germany”.
Without doubt this 20th anniversary presentation of Peru Gaming Show was a great success and with dates for the show’s 21st edition in June 2024 already announced it will certainly continue to be a leading event on the LatAm gaming business landscape.
Ronald Diaz added: “PGS 2023 has been a huge success for us, not just here in Peru but also in terms of the brand value of Merkur across Latin America and beyond. I would like to thank our entire team for their hard work, from build-up right through to breakdown, and also give thanks to the many customers and business partners who spent valuable time with us. Merkur had high expectations of this year’s PGS and as the show closes I am very pleased to say that all of them were fulfilled and in fact exceeded.”
Ady Totah
LuckyStreak Announces Strategic Partnership with Aviator Studio
LuckyStreak has announced a major addition to its iGaming content aggregation offering, with a new strategic partnership with crash game provider Aviator Studio.
And for a limited time, LuckyStreak has a special promotional offer for operators that add Aviator Studio’s game to their lobbies for the first time.
Aviator appeals to casual fun-seekers and high-risk thrill-seekers alike. With a new round every 40 seconds, auto-bet and auto-cashout features, it’s very simple and highly exciting to play.
The game creator and license-owner, Aviator Studio, is a provider focused on delivering engaging, innovative gaming experiences. Their journey began with Aviator, the crash game, developed and operated under a fully licensed trademark to ensure players enjoy a genuine and protected experience. Built around a vibrant, community-driven model, Aviator sets the standard for high-adrenaline gameplay.
Customers of LuckyConnect, the name for LuckyStreak’s content aggregation API solution, can now access the Aviator crash game and add it to their casino website without any additional tech work. And as new games are regularly added, all content is auto-synced with customer games management systems.
The partnership underpins LuckyConnect’s reputation as an established, professional and powerful iGaming content aggregator for online casino operators and platforms in regulated, pre-regulated and emerging markets. It has a portfolio of over 6000 games from leading providers, serving all iGaming genres, a proven and secure API integration, and an extensive network of casino operator customers hungry for world class entertaining content. Making it a highly compelling choice of content aggregation partner.
Ady Totah, CEO and Co-founder of LuckyStreak, said: “We’re thrilled to offer the exclusive Aviator crash title on our LuckyConnect content aggregation solution. It will significantly enhance the commercial opportunities for our casino operator partners. Our new partnership with Aviator Studio underscores our commitment to delivering engaging and high-performing content, and we’re genuinely excited about the growth and player appeal this collaboration will unlock for all our customers.”
Giorgi Pruidze, CEO of Aviator Studio, said: “Our network of partners is expanding rapidly, with new collaborations added every week. Integration with LuckyStreak, one of our key strategic partners, marks a significant step forward, extending our reach across key markets. And we’re just getting started. With a bold vision for the future, we’re actively developing new game titles designed to push the limits of gaming and deliver next-generation experiences to players around the world.”
The post LuckyStreak Announces Strategic Partnership with Aviator Studio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
EvenBet Gaming obtains Danish B2B supplier licence
EvenBet Gaming, a leading developer of online poker and casino software, has secured a five-year B2B supplier licence from the Danish Gambling Authority (Spillemyndigheden), further strengthening its position across Europe’s most established jurisdictions.
The strategic move into the Danish market aligns with EvenBet’s mission to provide its global client base with seamless access to high-potential regulated jurisdictions. By securing this licence, the company enhances its ability to support both new and existing operators in diversifying their market reach through scalable, fully compliant gaming solutions.
The licence covers a comprehensive portfolio of products, including EvenBet’s industry-leading poker software, turnkey online casino platform, and extensive content catalogue comprising roulette, baccarat, blackjack, punto banco, bingo and slots.
The approval follows a rigorous assessment process covering RNG certification, platform security, and business procedures, reinforcing EvenBet’s ongoing commitment to compliance, integrity and player protection.
With the Danish iGaming market generating approximately DKK 11 billion (€1.47 billion) in gross gaming revenue during 2024, the licence represents a significant commercial opportunity for operators seeking long-term growth within a stable and highly profitable market.
By partnering with EvenBet, operators benefit from a streamlined route to regulated markets and gain access to the company’s world-class poker infrastructure and comprehensive casino suite. This enables them to diversify their offerings and engage high-value player segments within a secure and fully compliant framework.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Securing our Danish B2B licence is another important milestone in EvenBet’s long-term strategy. Denmark has established itself as one of the most mature and well-regulated gaming markets in Europe, making it an extremely attractive jurisdiction for both suppliers and operators.
“This approval not only reflects the strength and reliability of our technology, but also allows us to support our existing and future partners with fully compliant access to a highly valuable market.”
The post EvenBet Gaming obtains Danish B2B supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alex Pratt
Edge Marketing Institute launches G.A.M.E marketing leadership programme for B2B gaming
Online, on-demand course targets CMOs and senior marketers, with WorldGaming signed as exclusive media partner.
Edge Marketing Institute has launched in the gaming sector with its flagship programme, G.A.M.E (Gaming Advancement in Marketing Excellence), positioned by the company as a dedicated marketing leadership course for B2B gaming.
The company said the programme is designed to help senior marketers develop commercial leadership skills as businesses push marketing teams to contribute more directly to revenue and growth.
Founded by Paul Rees and Gerhard Sagat, Edge Marketing Institute said G.A.M.E consists of 10 senior-level modules covering strategic marketing leadership, positioning, product marketing, sales alignment, go-to-market execution, marketing measurement, brand strategy, and organisational influence.
Paul Rees, Co-Founder of Edge Marketing Institute, said: “Gaming has talented marketers throughout the industry, but too many have been forced to learn senior leadership on the job without structured development or exposure to broader marketing best practice.
“This isn’t a talent problem; it’s a structural one.
“We created Edge Marketing Institute and G.A.M.E to help marketing leaders operate with greater commercial clarity, confidence and influence, so marketing becomes a genuine driver of growth rather than simply a delivery function.”
The programme has launched with the support of WorldGaming as its exclusive media partner. Alex Pratt, Managing Director at WorldGaming, said: “As gaming continues to evolve, the role of marketing is becoming increasingly commercial and strategically important.
“Helping marketing leaders better align marketing with business growth, commercial objectives and long-term industry development is positive for the wider gaming ecosystem, which is why we’re pleased to support the launch of Edge Marketing Institute and G.A.M.E.”
The post Edge Marketing Institute launches G.A.M.E marketing leadership programme for B2B gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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