Latest News

Merkur Gaming Peru Celebrates 10th Anniversary at PGS 2023

Published

3 years ago

July 3, 2023

merkur-gaming-peru-celebrates-10th-anniversary-at-pgs-2023

The overwhelming opinion, as expressed by both visitors and exhibitors, was that the 2023 edition of the Peru Gaming Show was that this had been a truly great event: perhaps the best ever in the 20th running of the Lima based gaming B2B presentation. And the 20th anniversary of PGS was also a landmark event for Merkur; this being held in the 10th anniversary year of Merkur Gaming Peru, now firmly established as one of the top gaming brands in Peru.

Boasting a brand-new design for what was once again the biggest exhibitor booth space at PGS Merkur displayed a wide range of products from their portfolio. The Linked Jackpots Link Zone 2, Solar Link, and the Egyptian themed Five, where five cash pot towers wait to be filled during the respin feature, were joined by Merkur Mystery; the latest star in the Merkur portfolio and a hit feature that has proved to be extremely popular with Peruvian players.

Merkur Gaming Peru’s general manager Ronald Diaz mentioned Merkur Mystery specifically as an important product for his team. “The Merkur multigames are consistent winners that have a track record of success here in Peru. With the addition of Merkur Mystery we now have an even more attractive proposition for players and a huge attraction for operators’ gaming floors.”

The Lima based team were joined and assisted by exhibition specialists from Europe as well as representatives from the other LatAm Merkur subsidiary companies across the region. Also a big hit with visitors to the Merkur booth in Lima was the now traditional superb lounge area that offered visitors the chance to relax, hold one-to-one conversations with Merkur team members and enjoy the top class food and beverage hospitality that has become one of the star attractions of recent years at PGS.

Ronald Diaz said: “Peru is well known for its warmth and hospitality and every year we recreate that environment at PGS. Our catering team worked tremendously hard right through the show and I know for sure that our visiting customers really enjoyed and appreciated their efforts.”

Featuring alongside Merkur at PGS were the sister Merkur companies GeWeTe, the famous cash handling experts, and the online gaming maestros edict who demonstrated their innovations in line with their descriptive slogan “Online Gambling: made in Germany”.

Without doubt this 20th anniversary presentation of Peru Gaming Show was a great success and with dates for the show’s 21st edition in June 2024 already announced it will certainly continue to be a leading event on the LatAm gaming business landscape.

Ronald Diaz added: “PGS 2023 has been a huge success for us, not just here in Peru but also in terms of the brand value of Merkur across Latin America and beyond. I would like to thank our entire team for their hard work, from build-up right through to breakdown, and also give thanks to the many customers and business partners who spent valuable time with us. Merkur had high expectations of this year’s PGS and as the show closes I am very pleased to say that all of them were fulfilled and in fact exceeded.”

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AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

11 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

11 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

16 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.