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Man City are the Hottest UCL favourites for Years
The 2023 UEFA Champions League campaign comes to a head on June 10th and you would struggle to find someone willing to stake their house on a Manchester City loss this weekend. With Inter Milan currently 7.03 to win, Manchester City [1.46] are the most dominant favourite in the betting market since way before Cloudbet launched in 2013. The only time in the last decade there was anything approaching this kind of imbalance in the odds in a Champions League final was back in 2015, when Barcelona were 1.66 to beat Juventus at 5.00 and their dominant performance resulted in a convincing 3-1 win.
This year, City are way hotter favourites. 12 successive wins saw them clinch the Premier League for a third year in a row, they just won an FA cup against bitter rivals Man United, and in the Champions League they’ve made light work of their competition. The Citizens annihilated European giants – and reigning champions – Real Madrid in the semi-final, winning 5-1 on aggregate.
However, while their form might tempt some punters to back a Mancunian romp in Istanbul, recent statistics suggest it might be a slightly more cautious and conservative game than most are expecting.
Crypto betting specialists Cloudbet have been taking European soccer bets since 2013, and for this UCL Final have been poring over the stats and crunching the numbers to predict what might happen.
Historically, the pre-match favourite has lifted the trophy eight out of the last 10 years – however – the exceptions to this were both in the last two years, both EPL teams, and, in 2021, Man City itself.
It’s true that these ties were much more closely paired, with Chelsea winning at odds of 3.75 and Real Madrid at 3.50, but It’s got to be remembered that this season opponents Inter are very much cup specialists, running out recent winners of the Coppa Italia against a Fiorentina side whose style of play is not unlike Man City.
Inter Milan will be looking to ensure City cannot play their expansive football on Saturday. As a team, Inter have committed the second highest amount of fouls in the competition so far with 150, and breaking up the play with a few tactical fouls may be one way for Inzaghi’s men to stop City’s free-flowing attack. In three of the last five years no side has managed to break the deadlock in the first half, and City themselves have failed to score in the first half in six of their 12 games this Champions League campaign, so the game could start out an altogether cagier affair than Man City aficionados might expect. Albeit they are playing straight off the back of last weekend’s FA Cup Final in which they scored an opening goal in a tournament record 14 seconds.
In four of the last five Champions League finals, the game has ended with fewer than 2.75 goals being scored and those goals coming from one team only. On only two occasions in the past decade has extra time been needed too – with one of these (Bayern Munich vs Chelsea) heading to a penalty shootout.
Only what happens in the match Saturday will, of course, count but statistics seem to point to a Manchester City win in 90 minutes by one or two goals.
Betting with crypto at Cloudbet allows for speedy, secure wagering, with lower fees and enhanced privacy thanks to blockchain’s decentralized system, and Cloudbet’s sophisticated platform. The UEFA Champions League Final averages around 400m viewers worldwide, fans are spread far and wide across the globe so Cloudbet’s localized offering – in 17 languages, including German, French, Spanish and Japanese – really comes into its own on betting events like this.
7Games partners with FIRST.bet to deliver Tier-1 sportsbook technology to one of Brazil’s largest casino operators.
7Games, Betão, and R7—brands managed by OIG Gaming Brazil Ltda. and recognized as key players in Brazil’s casino-led betting market—have launched a comprehensive sportsbook platform powered by FIRST.bet’s leading Tier-1 technology.
As one of Brazil’s most prominent casino operators, OIG Gaming Brazil Ltda. opted for FIRST.bet to seamlessly expand its reach into the sports betting sector across its trio of brands. This partnership underscores the scalability and robustness of FIRST.bet, demonstrating its capacity to support large-scale, multi-brand ecosystems in the competitive Brazilian market.
Leveraging FIRST.bet’s SportOS operating system, 7Games developed a customized sportsbook front end tailored to its unique branding and user experience. While players interact with a platform fully reflective of 7Games’ identity—from design to functionality—the underlying engine driving trading, pricing, live markets, and overall performance is powered by FIRST.bet.
As a casino-first operator venturing into sports betting, 7Games required a sportsbook solution aligning directly with the nuances of the Brazilian market. FIRST.bet delivered exactly that: a product optimized for Brazil, complete with Brazilian-Portuguese language capabilities, odds models tailored for national leagues, and high-performance live betting, trading, and risk management systems to meet the demands of a competitive scale.
“Brazil isn’t a market where you can afford slow growth—your product must hit the ground running,” explained Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet provided us with a solution already optimized for this market, allowing us to concentrate on serving our players rather than troubleshooting underlying technology.”
Echoing this sentiment, Tom Light, Founder and CEO of FIRST.bet, added, “Success in Brazil hinges on getting the product right from day one. Operators who fail to meet those expectations are quickly left behind. With 7Games already commanding significant casino traffic, they now have a sportsbook designed to handle that scale. It’s their unique brand experience backed by an engine built for top-tier performance, which is exactly why we developed SportOS.”
The post FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
7Games selects FIRST.bet to bring Tier-1 sportsbook technology to one of the biggest casino operators in Brazil.
7Games, Betão and R7, three brands operated by OIG Gaming Brazil Ltda. and among Brazil’s largest casino-led betting brands, have gone live with a full sportsbook powered by Tier-1 technology from FIRST.bet.
Already among Brazil’s biggest casino operators, OIG chose FIRST.bet to power the move into sports across all three brands, proving the engine reaches Brazil-scale operators running multiple brands at once.
7Games built its own sportsbook front end on SportOS, the FIRST.bet operating system, with the FIRST.bet engine running underneath. Players see a sportsbook that is entirely 7Games, its brand, its design, its experience, while the trading, pricing, live markets and performance come from FIRST.bet.
7Games is a casino-led brand moving into sports, so it needed a sportsbook that already fits Brazil, not one it would have to adapt. FIRST.bet ships that out of the box: a Brazilian-Portuguese product, odds models tuned to the Brazilian leagues, and the live betting, trading and risk management needed to compete at national scale.
“Brazil is not a market you can grow into slowly. The product has to work from day one,” said Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”
“Brazil rewards operators who get the product right and punishes the ones who don’t,” said Tom Light, Founder and CEO of FIRST.bet. “7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”
The post 7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil appeared first on Americas iGaming & Sports Betting News.
The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.
CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.
The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.
Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.
The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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