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European Gaming Congress 2024


Responsible Gambling: Promoting a Safer Gaming Experience




In an ever-evolving online gambling industry, responsible gambling practices have emerged as a crucial focus for operators. Among the advocates of responsible gambling is KTO, a leading player in the industry that places a strong emphasis on research and analysis. By conducting data-driven research and market trend analysis, KTO strives to enhance the gaming experience, ensuring it remains both enjoyable and safe for players.

With a thriving gaming market in Brazil, KTO’s studies provide valuable insights into player preferences, gaming studios, payment providers, and more. Moreover, KTO’s research sheds light on responsible gaming policies, licensing standards, and legal requirements, contributing to the overall improvement of the industry.

The Importance of Responsible Gambling in the Online Gambling Industry

Responsible gambling holds significant importance within the online gambling industry, considering its complex network of operators, game studios, regulators, and players. To make sense of this intricate ecosystem, it is essential to analyze the activities and market trends that shape it.

KTO’s research papers play a vital role in helping industry stakeholders differentiate between products, policies, and features that contribute to a superior gaming experience. By providing their own statistics and backing research findings with reliable sources, KTO offers valuable insights into popular casino games, sports betting trends, player preferences, and user experiences. This knowledge empowers operators, gaming companies, and authorities to establish and maintain responsible gambling practices, safeguarding the well-being of players and promoting a safer gaming environment.


Insights from Primary Data

KTO’s research initiatives go beyond surface-level analysis by delving into primary data to uncover valuable insights. Through the examination of actual online traction data, KTO’s research team focuses on the impact of leading games in the Crash Games vertical, such as Aviator, Spaceman, Mines, and JetX, on the online casino gaming landscape in Brazil. The findings reveal the significant contribution of crash games to KTO’s top 10 casino games, accounting for more than half of the list and nearly 40% of the total casino turnover.

Furthermore, these games have captured the interest of a substantial portion of active players, with roughly two-thirds of them having tried placing bets on crash-style games. Aviator emerges as the most influential game in KTO’s online casino, acting as a gateway for other casual game titles to enter the real-money gaming scene.

Setting Higher Industry Standards

KTO’s research endeavors aim to set higher industry standards by providing comprehensive insights into various aspects of the online gambling landscape. By analyzing market dynamics and trends, KTO sheds light on player tastes, user experiences, gaming studios, and payment providers.

This valuable information helps industry stakeholders make informed decisions regarding game development, business strategies, and consumer support. Additionally, KTO’s research raises awareness of responsible gaming policies, licensing and regulation standards, as well as taxation and legal requirements. By fostering openness and transparency, KTO believes in establishing a strong and trustworthy relationship with players, ultimately serving the best interests of all parties involved.

As a founding member of the Brazilian Institute for Responsible Gambling KTO truly shows its dedication to create a healthy environment for the the industry to grow. A further development toward this goal is the institutes collaboration with the International Betting Integrity Association making sure that the policies pushed are world class quality.


The Pragmatic Benefits of Responsible Gambling

Responsible gambling is not only a moral obligation but also a practice that brings numerous pragmatic advantages. Firstly, it fosters a healthier and safer gambling environment by promoting self-control and setting limits, reducing the risk of addiction and financial strain. Moreover, responsible gambling initiatives support local communities by generating revenue that can be allocated towards public services, such as education and healthcare.

Additionally, responsible gambling practices encourage transparency and fairness within the industry, enhancing consumer trust and satisfaction. By prioritizing responsible gambling, individuals can enjoy the entertainment value of gambling while minimizing the potential negative consequences, ultimately creating a win-win situation for both gamblers and society as a whole.

The future of online gambling in Brazil looks bright with dedicated actors working toward a sustainable and fair policy model.

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The Mill Adventure Secures Gaming-related Supplier License in Ontario





The Mill Adventure has announced that it has secured a gaming-related supplier license from the Alcohol and Gaming Commission of Ontario (AGCO).

The Mill Adventure can now provide its full-service player account management (PAM) platform to licensed operators in Ontario. This achievement demonstrates the provider’s proactive approach to capturing opportunities in fast-evolving, regulated markets.

As one of North America’s most dynamic iGaming markets, Ontario offers substantial growth potential for innovative companies, providing unique avenues for exploring cutting-edge technologies, diverse player engagement strategies, and partnerships with leading operators.

“The dedication and ingenuity of our team, coupled with our stringent compliance standards, have propelled us to this significant milestone. We are eager to introduce our platform to local operators and revolutionize gaming experiences in this thriving region,” Bjørnar Heggernes, Commercial Director at The Mill Adventure, said.


The Mill Adventure platform, acclaimed for its operational efficiency and unique player engagement capabilities, merges sophisticated technology with inventive functionality — from SmartLobbies, its AI-powered casino management solution to Betpool, a feature designed to reimagine casino and sportsbook as social hubs. The platform features state-of-the-art tools, including a fully automated casino management system, in-house promotional tools, in-depth analytics, and robust security features for fraud and risk management, automated withdrawals, and Responsible Gaming — all designed to ensure relevance and excellence in a competitive market while being fully compliant.

Honored with the “Platform Innovation of the Year” title at SBC’s recent CasinoBeats Awards, the company continues to lead the way in ensuring seamless and secure gaming experiences and is poised to meet the high standards and expectations of Ontario’s operators and players.

In addition to Ontario, The Mill Adventure holds licenses in Germany, Sweden, Romania, and Malta, as well as platform certifications in the Netherlands, Portugal, and Georgia — regulatory recognitions that underscore the company’s reputation for exceptional compliance proficiency in the global iGaming industry.

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Andrew Cochrane Chief Business Officer at GiG

GiG signs iGaming platform agreement to expand Ontario market footprint





Gaming Innovation Group (GiG) has announced the signing of a Head of Terms with Ventures Lab, for the provision of its award winning iGaming platform, and AI tools DataX and LogicX, marking the fourth partner for GiG in the Canadian province and supporting GiG’s global strategy for regulated market growth.

The agreement with Ventures Lab in Ontario will fully utilise the capability of the platform and the ability to support speed to market. GiG’s experience in Ontario and in global regulated markets, and as exclusive regulated markets provider for the brand, the deal includes scope to leverage the possibility to expand into a multi-jurisdictional partnership in the future.

GiG has focused its suite of pioneering solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, powering increases in both client retention and player engagement.

As part of the deal, Ventures Lab will benefit from the full power of dynamic AI tools DataX and LogicX. With a growing emphasis on cutting-edge artificial intelligence and automation, the incorporation of the advanced machine learning models into it’s toolkit, with enhancing decision-making processes and rule building will help deliver significant increases in player acquisition and customer retention.


With the reporting year starting April 1st, iGaming in Ontario has published that the 2023-24 year ended with online gaming revenue topping at €3.8 billion, an 88% increase over the previous year, representing the opportunity for significant growth throughout the province.

Andrew Cochrane, Chief Business Officer at GiG, commented, “GiG is continuing to attract experienced partners who trust in our ability as the technology partner to drive efficiency and profitability in their operations. This agreement further underpins our powerful strategy to capitalise on the overwhelming potential within our market leading solutions, forming strong new partnerships in core regulated markets, with the intention of reaching and exceeding our ambitious growth targets for the business.”

Carlos Strazzer, Chief Executive Officer at Ventures Lab added: “This collaboration will enable us to drive substantial growth and expansion leveraging GiGs vast experience in regulated markets and their leading technology. We’re very much looking forward to delivering an unparalleled betting experience for the Ontarian market and seizing the opportunities this region holds.”

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SUZOHAPP Becomes Sponsor of Canadian Gaming Summit





SUZOHAPP has become a sponsor of this year’s Canadian Gaming Summit.

“We are thrilled to participate in and support the Canadian Gaming Summit, as Canada presents immense opportunities in the retail sector and the industry is rapidly expanding in this region. Ontario was the first territory to allow retail sports betting and our installation of sports betting terminals in premier locations such as Fallsview Casino Resort and Casino Niagara has set the stage for further expansion in that market,” Sim Bielak, President of SUZOHAPP, said.

Sim Bielak will be a speaker on one of the panels, sharing his industry insight on capturing the attention of the next generation of Canadian gamblers. The panel, titled “Next-Gen gamification: engaging Millennials and Gen Z”, is scheduled for Thursday 20 from 11.45 am – 12.30 pm.

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The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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