BetMGM
SBC Announce Winners for the Prestigious SBC Awards North America
FanDuel, Sportradar, Better Collective, BetMGM, Desert Diamond Sports, and OpenBet were amongst some of the winners at this year’s SBC Summit North America Awards which took place at the New York Hilton Midtown.
Returning to host the coveted awards ceremony was YES Network Yankees Clubhouse reporter Meredith Maravokitz. The winners of the 30 awards, aimed to celebrate the industry with Operator, Affiliate, Supplier, Payment & Compliance and the newly-established Tribal achievement categories, were announced in front of over 600 senior executives from the iGaming and sport betting industry.
Rasmus Sojmark, Founder and CEO of SBC, said: “The third edition of the SBC Summit North America Awards was the most competitive yet and I would like to extend a huge congratulations to all our esteemed winners. All of these companies and leaders have contributed to the industry immensely over the last 12 months and they should all be extremely proud.”
BetMGM made history by being crowned Casino Operator of the Year for the third consecutive year in a row, whilst fellow operator FanDuel Group picked up the illustrious Sportsbook of the Year award and the Marketing Campaign & Sponsorship of the Year award.
It was a good night for Desert Diamond Sports who won both the Tribal Gaming Operator of the Year award and Rising Star of the Year. Other winning alumni in the Operator categories included SciPlay (Social Gaming Operator of the Year) and Ontario Lottery & Gaming Corporation (Socially Responsible Operator of the Year).
In the supplier categories, IGT PlaySports were announced as winners of the coveted Sportsbook Supplier of the Year award, whilst Evolution picked up the award for Casino Supplier of the Year. Bragg Gaming Group were awarded the Industry Innovation of the Year and the Lottery Supplier of the Year went to Scientific Games.
Sportradar took hold of the evening winning two awards on the night, one for the Sports Data Product award, and for the second year running, the Live Betting & Gaming Product award. Additionally, EPIC Risk Management won Player Protection Service Provider of the Year for the second consecutive year.
White Hat Studios were awarded the Rising Star Casino award and SB22b picked up the award for Rising Star in Sports Betting.
OpenBet were awarded twice on the night, winning Platform Provider of the Year and Land-Based Betting & Gaming Product. Other winners on the night included Chalkline who won the Marketing & Services Provider of the Year and Low 6 for winning Acquisition & Retention Partner of the Year.
For his incredible work at Light and Wonder, CEO of iGaming Dylan Slaney was announced as Leader of the Year, whilst Betting Hero closed the Operator & Supplier awards category by collecting Employer of the Year.
The Affiliate & Media categories saw Gambling.com Group pick up the award for Casino Affiliate of the year, saw Better Collective receive Sports Affiliate of the Year and Playmaker Capital were announced as winners for the Sports Media Company of the Year award.
This year SBC introduced three brand-new Tribal Gaming award categories to celebrate the achievements of tribal operators, regulators and leaders. Joining Desert Diamond Sports as Tribal winners were Pokagon Band Gaming Commission who were awarded Tribal Regulator of the Year and Jamie Hummingbird who was awarded Tribal Leader of the Year.
Winners of the Payment & Compliance categories included Trustly, who were awarded Payment Solution of the Year, Fiserv who took home the Payment Innovation of the Year award and GLI who won the Compliance Solution & Partner of the Year award.
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BetMGM, a leading sports betting and iGaming operator, announced an extension of its partnership with the Vegas Golden Knights through the 2026-27 season. As part of the agreement, BetMGM will continue as an Official Betting Partner of the Vegas Golden Knights with prominent signage on the Knight Tron and throughout T-Mobile Arena as well as co-branded content and exclusive promotions. The partnership also features multiple fan engagement opportunities including watch parties and Toshiba Plaza activations.
“BetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the world’s most passionate hockey fan bases. Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.” – Matt Prevost – BetMGM, Chief Revenue Officer.
Throughout the season, BetMGM will host watch parties featuring team mascots at various MGM Resorts destinations. The operator also will plan activations in Toshiba Plaza during select Golden Knights home games where fans can begin the BetMGM mobile app registration process for the chance to win prizes.
“BetMGM is a long-standing partner with the Golden Knights and a brand synonymous with this great city,” said Vegas Golden Knights President and CEO Kerry Bubolz. “We look forward to continue working together on events and activations that we know entertain our fans.”
Lance Evans, SVP Sports and Sponsorships, MGM Resorts, said, “The Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience and it’s a privilege to welcome both local and visiting fans to our properties before, during and after games. Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.”
BetMGM users can take advantage of the robust offering of prop markets for Golden Knights games this season, frequent in-app odds boosts and the interactive same game parlay betting feature. New BetMGM customers who download the BetMGM app and verify at one of BetMGM’s nine retail sportsbooks within walking distance of T-Mobile Arena will receive a first bet offer of up to $250 paid back in bonus bets if their first bet loses (offer only available in Nevada; bonus bets are non-withdrawable and expire in seven days.) Through the recently launched single account and wallet app upgrade, BetMGM users who sign up in Nevada and reside in other BetMGM U.S. mobile markets can continue to wager upon returning home.
BetMGM, a leading sports betting and iGaming operator, announced that it is teaming up with sports gamification and content provider GTG Network (GTG) to deliver customized content and useful betting insights for sports fans. The multi-year agreement will roll out in phases, beginning with direct-to-consumer content followed by in-app product integrations.
BetMGM will use GTG’s proprietary content engine to launch the partnership, harnessing trillions of data points to share valuable market insights, player statistics and win probabilities for MLB, NBA, NFL, NHL, college basketball, and college football. BetMGM’s emails, social media and blog, The Roar, will feature GTG-powered player and team insights. The partnership will eventually expand to cover all major sports.
“This is an exciting time for BetMGM as we join forces with GTG to help our users become better informed with insights and statistics. We’re creating an all-encompassing destination based on customers’ individual interests,” Matt Prevost, Chief Revenue Officer at BetMGM, said.
Nathan Rothschild, CEO of GTG Network, said: “We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels. Through bespoke integrations, our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”
New BetMGM Bullpen Jackpot promotion gives bettors a shot at $50,000 in bonus bets if a player hits a home run into the bullpen
BetMGM, a leading sports betting and iGaming operator, will serve as the official bullpen sponsor and backdrop for some of the most electrifying moments of the 2024 MLB playoffs. Through the partnership, BetMGM signage will be visible in every stadium’s bullpen throughout the postseason.
To celebrate, BetMGM is launching the $50,000 Bullpen Jackpot for the MLB playoffs. When a player hits a home run into the bullpen, all BetMGM customers who placed a qualifying wager on that player to hit a home run that day will win a share of $50,000 in bonus bets (contest not available in Nevada or Puerto Rico; bonus bets are non-withdrawable and expire in seven days).
The new promotion provides another tool for fans to engage with the long ball at BetMGM, succeeding the successful Grand Slam Jackpot promotion which paid out $1.85 million in bonus bets during the 2024 regular season. The integration of Angstrom, Entain’s sports modeling and analytics company, allowed BetMGM to vastly increase the breadth of their home run markets this season, resulting in a 256% increase on home run bets year-over-year.
“Sponsoring the bullpen is an incredible opportunity for BetMGM to expand our brand by being front and center during key playoff action,” said Matt Prevost, Chief Revenue Officer of BetMGM. “We already established ourselves as the home of the regular season home run, and the BetMGM Bullpen Jackpot allows us to build upon that momentum by giving customers a stake in every swing throughout the postseason.”
BetMGM will offer more markets than ever before for the 2024 playoffs, including series home runs for players, series home run leader, head-to-head matchups and more.
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