Latest News
Affilka by SOFTSWISS Inks Agreement with Alpha Affiliates
Affilka by SOFTSWISS, an affiliate tracking software developed by the leading provider of tech solutions for the iGaming industry, expands its client base through a partnership with Alpha Affiliates, a big-name player holding 11 online casino brands in its portfolio.
With the launch of the affiliate program for Alpha Affiliates, Affilka by SOFTSWISS is set to power such brands as Bets.io, 1Red, Neospin, OnLuck, Golden Star, and six other fiat and crypto online casinos operating worldwide.
Having more than ten years of industry experience, Alpha Affiliates is a strong partner with two million players. In 2022, the company paid over 60 million euro to affiliates. The brand’s crypto product, Bets.io, which enables depositing with 500+ altcoins and converting them into other coins supported by the platform, became the Rising Star of the Year at SiGMA Europe 2022.
Visan Khaniev, CEO at Alpha Affiliates, notes: “We have worked with various companies that provide solutions for affiliate marketing management. This year, we’ve decided to launch our program on Affilka by SOFTSWISS as the platform offers such functional advantages as a flexible commission constructor, built-in payment systems, fast data synchronisation, and of course, an individual approach to each client and a high level of service.”
Based on Q1 2023 results, the SOFTSWISS affiliate platform welcomed 30 new brands and now supports 230 online casinos and sportsbooks operating under Curaçao, UKGC, Hellenic Gaming Commission and Latvia licences. At the end of last year, Affilka by SOFTSWISS reported a 60% affiliate GGR increase YoY. This March, the solution was twice recognised as the Best Affiliate Tracking Software by SiGMA Eurasia and Asia Gaming Awards.
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments: “Affilka is gaining grounds in the iGaming industry not only by winning prestigious iGaming awards but also by collaborating with industry leaders who decide to migrate their projects to our solution. So, Affilka proves its value, advantages over competitors and high demand for it. We will support the best affiliate platform status and reinforce our clients’ performance by launching innovative product updates and providing top-level customer service.”
One of the significant updates announced for Q2 2023 is a new Traffic Report feature that will allow operators to analyse unique and non-unique clicks on referral links broken down by click country, user agent, device, operating system, and other parameters.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Powered by WPeMatico
3 Oaks Gaming
3 Oaks Gaming fortifies position in Italy’s regulated gambling market with Stanleybet.it tie-up
3 Oaks Gaming, a leading distributor of iGaming content, has expanded its presence within the Italian Regulated market through a new partnership with Stanleybet.it, one of the country’s leading online gaming platforms.
Under the agreement, Stanleybet.it will integrate 19 of 3 Oaks Gaming’s premium slot titles, providing a diverse range of games that combine strong maths models, polished design and proven retention mechanics.
The collaboration reflects 3 Oaks Gaming’s ongoing commitment to working with established iGaming platforms within key regulated markets.
By partnering with Stanleybet.it, the distributor strengthens its global reach and continues to deliver premium, feature-rich slots to operators seeking engaging and reliable content.
Luca Richter, Sales Manager at 3 Oaks Gaming, said: “Italy remains a key region for our continued European growth, and partnering with Stanleybet.it reinforces our dedication to working with established, trusted platforms,”
“By integrating 19 of our top-performing titles, we’re ensuring their players enjoy a wider range of immersive, premium slot experiences that deliver both excitement and long-term engagement.”
Dalia Pecingina, Head of Online at Stanleybet.it said: “We are thrilled to bring 3 Oaks slots to our users, a provider we admire for its ability to combine innovation, quality, and fun. The games represent a unique offering
in the Italian gaming landscape, designed for those seeking diverse and engaging gaming experiences. This launch further strengthens our commitment to providing excellent content
and cutting-edge entertainment.”
The post 3 Oaks Gaming fortifies position in Italy’s regulated gambling market with Stanleybet.it tie-up appeared first on Gaming and Gambling Industry Newsroom.
Compliance Updates
Finland’s Gambling Reform Is Official – What Happens Next?
The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.
With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.
The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.
-
Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.
-
2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.
-
January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.
Entering the Finnish Market with Nordic Legal
Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.
Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.
Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.
Our Approach We focus on smart compliance:
-
Reusing documentation where regulations overlap.
-
Anticipating regulatory questions before they are asked.
-
Aligning requirements for technical standards and responsible gambling.
-
Engaging constructively with the Finnish authority to ensure a smooth process.
The Finnish Licence Application Package
To support your entry, we offer a comprehensive package designed to handle the heavy lifting:
-
Translation of all required documents.
-
Guidance and completion of complex application forms.
-
Full project management from start to submission.
-
Direct communication with the Finnish regulator on your behalf.
Next Steps
The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.
The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.
Gamepop
GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
-
Latest News6 days agoBoomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
-
Latest News5 days agoKazakhstan Authorities Dismantle Large-Scale Illegal Payment Scheme Linked to Online Casinos
-
Alyona Suvorova5 days ago
Law enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine
-
Fernando Di Carlo CEO of Yellow Elephant Studios6 days agoSCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
-
Latest News6 days agoLoopMe research: Increasing GenAI adoption paves the way for an explosion in mobile gaming ad potential
-
Boomerang Partners6 days agoBoomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
-
Latest News5 days agoThe Top South African No-Deposit for 2025
-
Latest News6 days agoN1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations



