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Bally's Corporation

Bally’s Corporation Enters into Partnership with Minor League Baseball

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Bally’s Corporation announced a multi-year partnership with Minor League Baseball (MiLB) that makes Bally’s the first-ever National Media Rightsholder and Exclusive Fantasy & Gaming Partner of MiLB.

This wide-ranging, multimedia partnership provides Bally’s Corporation with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels, which, when coupled with Bally’s innovative social and interactive features, will provide MiLB fans with a unique in-stadium and at-home experience. Under the terms of the partnership, Bally’s receives the right to use MiLB’s official marks in marketing as well as in-park signage, broadcast, and digital exposure.

Notably, the partnership extends to Bally Live, Bally’s new, over-the-top, proprietary platform that features ultra-low latency fan engagement tools. With Bally Live, MiLB fans attending games in person and those choosing to join from outside simultaneously can watch the game and use the app’s chat and watch party features. These unique and immersive tools are geared to drive greater interest in the game, both in and out of the ballpark. The Bally Live app is currently available for download on iOS and Android.

Under the terms of the agreement, Bally’s media rights extend further across select partner-owned linear and over-the-air channels. The channels, which include local and regional broadcast stations across the country, give Bally’s Corporation customers limitless coverage of the up-and-coming future stars of Major League Baseball (MLB), covering more than 7000 blackout-free live games in total.

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Additionally, fans engaging in Bally Live activities, including free-to-play, trivia, and other predictor games, will be eligible to earn rewards through Bally Bucks – Bally’s rewards points program. Bally Bucks are redeemable for experiential rewards and merchandise through the Bally Live app.

“This exciting partnership presents a remarkable opportunity for Bally’s, MiLB, and the league’s teams to come together and collaborate on delivering an exceptional experience for MiLB’s more than 30 million fans across 120 teams and ballparks. With a rich legacy of innovation, Bally’s is dedicated to leveraging its expertise to elevate engagement and create truly immersive experiences that are sure to captivate and delight MiLB fans,” Soo Kim, Chairman of Bally’s Corporation Board of Directors, said.

“We couldn’t be more pleased to have Bally’s Corporation as an Official Partner of MiLB. Since assuming operations of Minor League Baseball in 2021, we’ve focused on growing the reach and awareness of our impressive young prospects and iconic MiLB teams. Bally’s Corporation will be a critical partner for us in achieving that goal, providing extensive distribution of live MiLB broadcasts and enhancing the fan experience with fun and predictive free-to-play, fantasy, and real-money games that uphold the integrity of the sport,” said Kenny Gersh, Executive Vice President, Media and Business Development for Major League Baseball.

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Bally's Corporation

Bally’s Appoints New Executive VP and Chief Financial Officer

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Bally’s Corporation announced that Mira Mircheva has been appointed as Executive Vice President (EVP) and Chief Financial Officer (CFO), subject to regulatory approvals. Marcus Glover, Bally’s current CFO, has been appointed to serve as Bally’s Executive Vice President, Global Operations Group.

Ms. Mircheva is a senior executive in the hospitality and gaming industry with more than 25 years of experience in finance. Most recently, Ms. Mircheva served as Chief Financial Officer of The Queen Casino & Entertainment. Prior to that, she was Partner & Research Analyst at Standard General. Ms. Mircheva was previously a Senior Research Analyst at Perella Weinberg Partners Asset Management. Before that, Ms. Mircheva worked as a Vice President in credit principal investing at Goldman Sachs. She joined the Goldman Sachs Investment Banking Division as an analyst in 2001. She is currently a member of the Board of Directors of White Energy and Intralot S.A.

“On behalf of the Board of Directors and the entire leadership team, I am thrilled to welcome Mira to Bally’s. She brings considerable experience to this role and her experience as CFO of The Queen Casino & Entertainment will be invaluable as we integrate Queen into Bally’s,” Robeson Reeves, CEO of Bally’s, said.

“Mira’s experience as a CFO and strong financial acumen and operational experience make her the right person to help Bally’s continue to grow and achieve our long-term financial goals,” Soo Kim, Chairman of Bally’s Board of Directors, said.

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“I am thrilled to be joining Bally’s at such an exciting time for the Company and to leverage my experience with Queen to continue to strengthen our financial position by optimizing our cost structure, enhancing the efficiency of our operations and leveraging the collective experience of our Board and my newest colleagues across the globe,” Ms. Mircheva, Bally’s incoming EVP and CFO, said.

The post Bally’s Appoints New Executive VP and Chief Financial Officer appeared first on Gaming and Gambling Industry in the Americas.

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Bally's Corporation

Bally’s Completes Transactions with Standard General

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Bally’s Corporation has completed the previously announced transactions with Standard General and its affiliates including The Queen Casino & Entertainment, a regional casino operator majority-owned by funds managed by Standard General.

Pursuant to the terms of the merger agreement, Bally’s and Queen combined, with Queen shareholders receiving consideration of 30.5 million shares. Thereafter, the Company paid cash consideration of $18.25 per share to holders of 22.8 million of the Company’s outstanding shares. The cash merger consideration was financed by the issuance of $500 million in senior secured notes due in 2028 provided exclusively by funds managed by Apollo, along with Bally’s available funds on hand and its available funding sources.

Bally’s stockholders owning 17.9 million outstanding shares elected to retain their Bally’s stock by means of a rollover election and continue as stockholders of Bally’s. As a result, 48.4 million shares of common stock are now outstanding upon completion of the merger transactions. Warrants representing the right to purchase up to 11.6 million shares of Bally’s common stock also remain outstanding.

Shares of Bally’s common stock trading under the “BALY.T” ticker which remain outstanding as a result of the rollover election will continue trading on the New York Stock Exchange and revert back to the “BALY” ticker.

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Bally’s Interactive Launches Bally Bet Sportsbook App in Tennessee

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee, marking its expansion into the tenth state. This milestone comes on the heels of recent successful Bally Bet launches in Massachusetts and Maryland.

Sports enthusiasts across the Volunteer State can now revel in the comprehensive offerings of the Bally Bet sportsbook app. With a wide array of betting options, including spread, money line and total bets, as well as in-game betting and same game parlays, Tennessee sports fans will have an unparalleled wagering experience.

The newly introduced Parlay Zone, available on the app’s homepage, allows users to select and customize daily pre-built parlays from a variety of popular sporting events. Additionally, users can access the Picks tab on the homepage to gain valuable insights from industry-leading influencers through video clips. Picks, powered by Wager Games, also offers an extensive selection of pre-built and customizable parlays, ensuring a personalized and engaging betting experience.

As an official sports betting partner of the Nashville Predators, Bally Bet has actively engaged with the team’s fan base running social promotions like the “Goals for Gear” official Predators jersey giveaway on the @BallyBet Instagram channel, Bally Bet has fostered a strong connection with the Predators’ loyal supporters. With the app’s launch, fans can anticipate even more exciting in-arena and social activations throughout the NHL season.

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