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Heading to the races? You might need your payslips
With the biggest week of UK racing taking place at Cheltenham this week, many occasional bettors are likely to be preparing to have one of their first flutters of the year.
Event organiser The Jockey Club reported a whopping 280,000 racegoers over the four-day event last year and OpenBet, the platform that took bets for leading bookies such as William Hill, Ladbrokes, Paddy Power, SkyBet and Betfair, processed bets worth more than half a billion pounds.
But leading gambling licensing law firm Poppleston Allen has warned that punters might be asked for more than just money when they go to place their bets this year, thanks to the increasing trend among bookmakers to carry out affordability checks on their customers.
“Since last year’s major racing events took place, we’ve seen a rise in bookmakers undertaking affordability checks and asking players to provide documentation such as payslips and bank statements to prove they can afford to gamble,” said Felix Faulkner, solicitor at Poppleston Allen.
“A recent study of more than 1,000 bettors carried out by YouGov for sports betting community OLBG found that 22% had been asked for payslips, bank statements or similar documents by at least one bookmaker[i].
“If a betting establishment asks a customer for financial information and they are unable or unwilling to provide it, the company is well within its rights to refuse to take their bet. Bookmakers have a legal responsibility under their operating licence conditions to minimise the risk of customers experiencing gambling harm. If they have concerns a customer might be trying to bet more than they can afford, it is advisable they refuse the bet.”
Gambling companies are regulated by the Gambling Commission, which provides guidance that suggests that they should consider customers’ affordability when interacting with customers. However, the guidance does not set limits or thresholds at which gambling companies need to ask for proof customers can afford their gambling.
There have been credible rumours that the forthcoming government White Paper on gambling reform will propose mandatory limits, but the publication of this has been repeatedly delayed due to changes in government departments.
Faulkner said: “There is an element of uncertainty in the market at present. The current Gambling Commission guidance[ii] for premises-based operators, which applies to on-course bookmakers, states that Commission research found some operators had set ‘inappropriately high’ thresholds in the past.
“However, at present there are no hard and fast rules on what is an appropriate level that should prompt bookmakers to ask customers for proof their gambling is affordable to them. This has resulted in gambling companies setting their own rules on when it is appropriate to carry out financial checks on customers and this has led to some differences between bookmakers.
“It remains to be seen how the various on-course bookmakers will interpret the guidance this year. In practice it can be difficult for them to work out who can afford what if there is a race starting in one minute and there are 20 people waving money at them to put a bet on, however compliance with licence conditions is mandatory and operators should always act responsibly.”
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Balkans
CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers
CT Interactive has appointed Vasil Parvanov as Team Lead, Commercial Managers. In this role, he will be responsible for managing the commercial team and supporting the company’s growth through strategic partnerships and data-driven decision-making.
With a strong background Vasil brings his extensive experience to the CT Interactive team. His expertise includes developing CRM and customer segmentation strategies, designing onboarding and engagement journeys, and implementing cross-selling and upselling initiatives that improve retention, customer loyalty and long-term value.
This promotion reflects CT Interactive’s commitment to nurturing internal talent and ensuring that partners continue to work with an experienced, and growth-oriented commercial leadership team. In his new role, Vasil is expected to play a key part in strengthening CT Interactive’s commercial performance and driving sustainable growth.
The post CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetCity.nl
Bragg Gaming Further Extends PAM Agreement with Entain
Bragg Gaming Group has announced the extension of its existing Player Account Management (PAM) agreement with Entain Plc, one of the world’s largest sports betting and gaming groups, for BetCity.nl, a leading Dutch market operator.
Pursuant to the latest PAM agreement extension, BetCity.nl will continue to utilise Bragg’s proprietary PAM platform, exclusive and aggregated online casino content, and sports betting delivery products in the Netherlands for a period of at least five (5) months, until May 31, 2026. While the companies anticipate that they will continue to discuss potential further agreements beyond that date, there can be no assurance that any such new agreements will occur.
Matevž Mazij, Chief Executive Officer at Bragg Gaming, said: “We’re proud of Bragg’s role in the launch and subsequent successful growth of BetCity.nl, which has become a market leading online sports betting and casino operator in the Netherlands, built on the Bragg PAM, and acquired by Entain in 2023. After the acquisition, we agreed to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform. The latest PAM extension agreement is intended to support that, and while it is premature to predict what our partnership with BetCity.nl and Entain will look like over the longer-term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months.”
The post Bragg Gaming Further Extends PAM Agreement with Entain appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Releases its Latest Live Casino Game – Vegas Gobbler LIVE
Amusnet has announced the launch of its latest Live Casino Game – Vegas Gobbler LIVE. This release marks a major milestone in Amusnet’s Live Slot Games portfolio, featuring the beloved character Oscar the Gobbler, who brings his charm and energy to the dazzling city of Las Vegas.
In Vegas Gobbler LIVE, players are immersed in a live-hosted experience where elegant visuals meet thrilling gameplay. Poker suitcases fill with chips to trigger the Hold & Win feature, while Mystery symbols reveal additional surprises. The three poker chips – Collect, Multi and Extra – add depth and excitement to the gameplay, and filling the bonus grid triggers the Gobbler Chip Multiplier, boosting total wins up to 5x.
The game also offers 5-spin rounds, seamless Autoplay and the Next Bet feature, delivering fast-paced, flexible gameplay that keeps tension, surprises and winning potential high on every spin.
This launch reinforces Amusnet’s commitment to innovation in the live-slot segment, combining iconic characters, immersive presentation and high-speed gameplay to create a captivating experience for operators and players alike.
Vegas Gobbler LIVE is marking a significant step forward in Amusnet’s strategy to expand its portfolio of premium Live Casino content.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Expanding Wild
The dynamic wild symbol that grows to cover additional reels, increasing win potential as it expands and creates more opportunities for powerful combinations.
Hold and Spin
Bonus feature where triggering symbols lock in place and respins are awarded, giving players multiple chances to land more symbols and unlock higher rewards.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases its Latest Live Casino Game – Vegas Gobbler LIVE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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