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Heading to the races? You might need your payslips

Published

3 years ago

March 13, 2023

Reading Time: 2 minutes

With the biggest week of UK racing taking place at Cheltenham this week, many occasional bettors are likely to be preparing to have one of their first flutters of the year.

Event organiser The Jockey Club reported a whopping 280,000 racegoers over the four-day event last year and OpenBet, the platform that took bets for leading bookies such as William Hill, Ladbrokes, Paddy Power, SkyBet and Betfair, processed bets worth more than half a billion pounds.

But leading gambling licensing law firm Poppleston Allen has warned that punters might be asked for more than just money when they go to place their bets this year, thanks to the increasing trend among bookmakers to carry out affordability checks on their customers.

“Since last year’s major racing events took place, we’ve seen a rise in bookmakers undertaking affordability checks and asking players to provide documentation such as payslips and bank statements to prove they can afford to gamble,” said Felix Faulkner, solicitor at Poppleston Allen.

“A recent study of more than 1,000 bettors carried out by YouGov for sports betting community OLBG found that 22% had been asked for payslips, bank statements or similar documents by at least one bookmaker[i].

“If a betting establishment asks a customer for financial information and they are unable or unwilling to provide it, the company is well within its rights to refuse to take their bet. Bookmakers have a legal responsibility under their operating licence conditions to minimise the risk of customers experiencing gambling harm. If they have concerns a customer might be trying to bet more than they can afford, it is advisable they refuse the bet.”

Gambling companies are regulated by the Gambling Commission, which provides guidance that suggests that they should consider customers’ affordability when interacting with customers. However, the guidance does not set limits or thresholds at which gambling companies need to ask for proof customers can afford their gambling.

There have been credible rumours that the forthcoming government White Paper on gambling reform will propose mandatory limits, but the publication of this has been repeatedly delayed due to changes in government departments.

Faulkner said: “There is an element of uncertainty in the market at present. The current Gambling Commission guidance[ii] for premises-based operators, which applies to on-course bookmakers, states that Commission research found some operators had set ‘inappropriately high’ thresholds in the past.

“However, at present there are no hard and fast rules on what is an appropriate level that should prompt bookmakers to ask customers for proof their gambling is affordable to them. This has resulted in gambling companies setting their own rules on when it is appropriate to carry out financial checks on customers and this has led to some differences between bookmakers.

“It remains to be seen how the various on-course bookmakers will interpret the guidance this year. In practice it can be difficult for them to work out who can afford what if there is a race starting in one minute and there are 20 people waving money at them to put a bet on, however compliance with licence conditions is mandatory and operators should always act responsibly.”

Balkans

Kiril Kirilov takes on new leadership role at CT Interactive

Published

46 minutes ago

January 19, 2026

Wladimir P.

kiril-kirilov-takes-on-new-leadership-role-at-ct-interactive

Kiril Kirilov has been named Chief Customer Success Officer (CCSO) at CT Interactive, representing a notable achievement in his career and underscoring the firm’s dedication to leadership quality.

In the last four years, Kiril has progressed through three key positions—from Account Manager to Head of Account Management—before taking on his current executive role, consistently showcasing robust leadership, business insight, and industry knowledge.

Kiril leverages a strong background in Account Management and Customer Relationship Management (CRM) to implement a customer-focused, results-oriented strategy for CT Interactive’s commercial endeavors. His selection demonstrates the company’s dedication to nurturing internal talent, maintaining leadership continuity, and enhancing collaborations via seasoned, growth-focused executive management

The post Kiril Kirilov takes on new leadership role at CT Interactive appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2mee

Mindway AI Announces Partnership with 2mee

Published

46 minutes ago

January 19, 2026

Wladimir P.

mindway-ai-announces-partnership-with-2mee

Global behavioural intelligence leader Mindway AI has teamed up with 2mee, the pioneer in Human Messaging, to transform digital risk management. This strategic partnership combines advanced risk detection with personalised messaging to set a new standard for user safety and engagement in the digital landscape.

2mee is renowned for its innovative approach that integrates real, verified human messages directly into digital experiences. By delivering pre-recorded human guidance at crucial moments of friction or uncertainty, 2mee assures operational transparency while drastically improving user trust and comprehension. The platform’s unique integration allows these messages to be seamlessly embedded into user journeys, thus maintaining the flow and integrity of the digital experience while enhancing end-user interaction.

The partnership between Mindway AI and 2mee aligns the strengths of both companies by bridging the gap between behavioural risk detection and immediate, human-centric intervention. This collaboration aims to provide operators with a powerful toolset, leading to measurable interventions and ensuring compliance with regulatory standards.

“Partnering with 2mee allows us to leverage our advanced behavioural detection capabilities in groundbreaking ways. By integrating our technology with 2mee’s pre-recorded human messages, we are creating a holistic approach to risk management that supports both operators and their customers, while meeting rigorous regulatory requirements. This partnership represents an exciting evolution in how we foster safer digital environments,” said Rasmus Kjaergaard, CEO of Mindway AI.

“Working with Mindway AI allows us to close a critical gap that’s existed for years. Risk algorithms have been excellent at identifying problem gambling behaviour, but tools and research around follow-on preventative action have been significantly lacking. Together, we’re connecting behavioural intelligence with real human intervention inside the journey itself. It’s a unique and genuinely exciting step forward for how regulated operators support their customers responsibly,” Jez White, Managing Director at 2mee, said.

The post Mindway AI Announces Partnership with 2mee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Amusnet

Amusnet Releases Cashybara Boxing Edition Game

Published

46 minutes ago

January 19, 2026

Wladimir P.

amusnet-releases-cashybara-boxing-edition-game

Amusnet expands its innovative portfolio with the launch of Cashybara Boxing Edition, an adrenaline-charged crash game that merges combat sports intensity with fast-paced betting. Featuring a unique boxing theme and the fan-favourite Cashybara character, the game challenges players to master their timing in a high-pressure environment where the potential rewards grow with every punch thrown.

From the opening bell, the action never slows down. As Cashybara dodges jabs and fires back with powerful combinations, the multiplier climbs higher and higher, building tension with every passing second. The question is always the same: play it smart and secure your progress, or stay in the fight longer and push for a knockout finish as the multiplier soars.

Adding a tactical edge to the gameplay, the 50% Cash Out feature lets players lock in half of their gains mid-round while keeping the rest in play. It’s a strategic balance between caution and courage.

Combined with dynamic visuals, punchy animations and the roar of the crowd, every round feels like a live fight night where anything can happen. Fast, bold and full of personality, Cashybara Boxing Edition delivers a thrilling crash experience where reflexes and nerve define the outcome.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases Cashybara Boxing Edition Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.