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Heading to the races? You might need your payslips

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With the biggest week of UK racing taking place at Cheltenham this week, many occasional bettors are likely to be preparing to have one of their first flutters of the year.

Event organiser The Jockey Club reported a whopping 280,000 racegoers over the four-day event last year and OpenBet, the platform that took bets for leading bookies such as William Hill, Ladbrokes, Paddy Power, SkyBet and Betfair, processed bets worth more than half a billion pounds.

But leading gambling licensing law firm Poppleston Allen has warned that punters might be asked for more than just money when they go to place their bets this year, thanks to the increasing trend among bookmakers to carry out affordability checks on their customers.

“Since last year’s major racing events took place, we’ve seen a rise in bookmakers undertaking affordability checks and asking players to provide documentation such as payslips and bank statements to prove they can afford to gamble,” said Felix Faulkner, solicitor at Poppleston Allen.

“A recent study of more than 1,000 bettors carried out by YouGov for sports betting community OLBG found that 22% had been asked for payslips, bank statements or similar documents by at least one bookmaker[i].

“If a betting establishment asks a customer for financial information and they are unable or unwilling to provide it, the company is well within its rights to refuse to take their bet. Bookmakers have a legal responsibility under their operating licence conditions to minimise the risk of customers experiencing gambling harm. If they have concerns a customer might be trying to bet more than they can afford, it is advisable they refuse the bet.”

Gambling companies are regulated by the Gambling Commission, which provides guidance that suggests that they should consider customers’ affordability when interacting with customers. However, the guidance does not set limits or thresholds at which gambling companies need to ask for proof customers can afford their gambling.

There have been credible rumours that the forthcoming government White Paper on gambling reform will propose mandatory limits, but the publication of this has been repeatedly delayed due to changes in government departments.

Faulkner said: “There is an element of uncertainty in the market at present. The current Gambling Commission guidance[ii] for premises-based operators, which applies to on-course bookmakers, states that Commission research found some operators had set ‘inappropriately high’ thresholds in the past.

“However, at present there are no hard and fast rules on what is an appropriate level that should prompt bookmakers to ask customers for proof their gambling is affordable to them. This has resulted in gambling companies setting their own rules on when it is appropriate to carry out financial checks on customers and this has led to some differences between bookmakers.

“It remains to be seen how the various on-course bookmakers will interpret the guidance this year. In practice it can be difficult for them to work out who can afford what if there is a race starting in one minute and there are 20 people waving money at them to put a bet on, however compliance with licence conditions is mandatory and operators should always act responsibly.”

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BETBY Announces Strategic Partnership with Vibra Gaming

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BETBY, the leading B2B sportsbook supplier, has announced a new strategic partnership with Vibra Gaming. The agreement will see BETBY deliver its full sportsbook solution to Vibra Gaming, further accelerating its expansion across the LatAm region.

Through this collaboration, Vibra Gaming will integrate BETBY’s complete sportsbook offering covering more than 500,000 monthly events, including its advanced AI-powered tools, AI Labs, and proprietary esports feed, Betby.Games. Delivered via a single, seamless API integration, the solution enables Vibra Gaming to incorporate a fully scalable sportsbook directly into its platform, allowing its operator partners to roll out sports betting efficiently while reducing technical complexity and accelerating time-to-market.

The integration addresses key challenges associated with launching a sportsbook, particularly the technical demands and resource requirements involved. By leveraging BETBY’s solution, Vibra Gaming can extend its platform capabilities without adding significant development overhead, while enabling its partners to introduce sports betting as part of a broader, multi-vertical offering.

A key component of the agreement is the inclusion of Betby.Games, BETBY’s award-winning esports feed, which aligns closely with Vibra Gaming’s localized approach. The portfolio features hyper-localized, industry-first titles such as eVaquejada and eFootVolley, designed specifically to resonate with Latin American audiences, further strengthening engagement across the region.

The partnership comes as BETBY continues to reinforce its position in Latin America, a strategic market where the provider has been actively investing and expanding its footprint. With operational licenses in Brazil and Peru, and a growing network of regional partners, this collaboration marks an important step in BETBY’s long-term growth strategy across LatAm.

Stefanos Karakidis, Business Development Director at BETBY, said: “This partnership is a natural fit for both sides. Vibra Gaming has built a platform that reflects the expectations of Latin American operators, and that creates the ideal environment for our sportsbook to deliver value. Besides that, what makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient, and scalable way.”

Werter Luna, CEO at Vibra Gaming, said: “At Vibra Gaming, our priority is to provide our partners with flexible, locally relevant solutions that help them grow. Integrating BETBY’s sportsbook allows us to expand our platform with a best-in-class sports betting offering that matches our standards in terms of performance and adaptability. We’re particularly excited about the potential of combining their technology and esports content with our localized approach to further enhance the player experience across Latin America.”

The post BETBY Announces Strategic Partnership with Vibra Gaming appeared first on Americas iGaming & Sports Betting News.

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Betr Acquires NFA-Registered Broker Ascent Capital Management to Accelerate Launch of Prediction Markets

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Betr, the company behind the world’s first real money gaming super app, announced it has acquired Ascent Capital Management Inc., securing National Futures Association (NFA) and Commodity Futures Trading Commission (CFTC) registration to advance the launch of prediction markets within the Betr super app.

Through the acquisition, Betr becomes a CFTC-registered introducing broker, representing a major milestone in the company’s continued expansion into regulated prediction markets. The transaction allows Betr to accelerate the company’s plans to launch prediction markets powered by Polymarket directly within the Betr super app.

Beginning later this year, Betr plans to make event contracts across sports, politics, culture, and more available to its over one million nationwide paying users through the same seamless experience as Picks, Sportsbook, Casino, and Arcade, all integrated within one wallet and one app.

“Prediction markets represent one of the most exciting evolutions in interactive entertainment and financial technology. Since starting Betr, we have built our business entirely around serving the modern sports fan at scale. This acquisition is another step toward our vision of creating the first true nationwide real-money gaming app. By securing IB registration through the acquisition of an established broker, we can now focus entirely on launching a seamless, compliant prediction markets experience powered by Polymarket. Our users will soon be able to engage with Picks, Sportsbook, Casino, Arcade, and Predictions all within a single integrated ecosystem,” said Joey Levy, Founder and CEO of Betr.

Ascent Capital Management Inc. has been registered as an introducing broker since 2011 and brings established compliance infrastructure that will support Betr’s expansion into the rapidly growing prediction markets category while maintaining strong standards around regulatory compliance and user protection.

The post Betr Acquires NFA-Registered Broker Ascent Capital Management to Accelerate Launch of Prediction Markets appeared first on Americas iGaming & Sports Betting News.

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Dallmeier electronic USA Inc

Dallmeier Electronic USA Appoints Dave Dalleske as VP of Commercial/Industrial Sales

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Dallmeier electronic USA Inc. (DUS) announced the appointment of Dave Dalleske as Vice President of Commercial/Industrial Sales, reinforcing the company’s commitment to accelerating growth across North America and key vertical markets.

Dalleske brings more than two decades of executive experience driving revenue growth, building high-performance teams, and executing global go-to-market strategies across the video security, SaaS, and industrial technology sectors.

“Dave’s track record of transforming sales organizations and scaling revenue in complex, enterprise environments make him an ideal fit for our next phase of growth. His experience across security technologies and video platforms aligns perfectly with our strategic direction,” said Joe McDevitt, President of Dallmeier electronic USA Inc.

Dave has held executive leadership roles with internationally recognized manufacturers in the video security industry, where he consistently delivered strong revenue growth, expanded global market presence, and secured major enterprise contracts.

In these roles, he was also instrumental in supporting integration processes following strategic acquisitions as well as in developing and implementing international sales and marketing strategies. Earlier in his career, he took on various leadership positions with responsibility for marketing and regional sales operations across EMEA.

Dalleske’s expertise spans enterprise sales, strategic account development, and data-driven performance management, with deep industry knowledge in IP video, physical security, and industrial safety. He holds a Bachelor of Science in Business with a focus on Marketing Management from Virginia Tech.

“I’m excited to join Dallmeier at such a pivotal time. The company’s technology, particularly in advanced video solutions, positions it uniquely in the market. I look forward to working with the team to expand our footprint and deliver meaningful value to customers,” said Dalleske.

This appointment underscores Dallmeier’s continued investment in leadership and innovation as it expands its presence across commercial, industrial, and critical infrastructure markets.

The post Dallmeier Electronic USA Appoints Dave Dalleske as VP of Commercial/Industrial Sales appeared first on Americas iGaming & Sports Betting News.

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