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Heading to the races? You might need your payslips

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With the biggest week of UK racing taking place at Cheltenham this week, many occasional bettors are likely to be preparing to have one of their first flutters of the year.

Event organiser The Jockey Club reported a whopping 280,000 racegoers over the four-day event last year and OpenBet, the platform that took bets for leading bookies such as William Hill, Ladbrokes, Paddy Power, SkyBet and Betfair, processed bets worth more than half a billion pounds.

But leading gambling licensing law firm Poppleston Allen has warned that punters might be asked for more than just money when they go to place their bets this year, thanks to the increasing trend among bookmakers to carry out affordability checks on their customers.

“Since last year’s major racing events took place, we’ve seen a rise in bookmakers undertaking affordability checks and asking players to provide documentation such as payslips and bank statements to prove they can afford to gamble,” said Felix Faulkner, solicitor at Poppleston Allen.

“A recent study of more than 1,000 bettors carried out by YouGov for sports betting community OLBG found that 22% had been asked for payslips, bank statements or similar documents by at least one bookmaker[i].

“If a betting establishment asks a customer for financial information and they are unable or unwilling to provide it, the company is well within its rights to refuse to take their bet. Bookmakers have a legal responsibility under their operating licence conditions to minimise the risk of customers experiencing gambling harm. If they have concerns a customer might be trying to bet more than they can afford, it is advisable they refuse the bet.”

Gambling companies are regulated by the Gambling Commission, which provides guidance that suggests that they should consider customers’ affordability when interacting with customers. However, the guidance does not set limits or thresholds at which gambling companies need to ask for proof customers can afford their gambling.

There have been credible rumours that the forthcoming government White Paper on gambling reform will propose mandatory limits, but the publication of this has been repeatedly delayed due to changes in government departments.

Faulkner said: “There is an element of uncertainty in the market at present. The current Gambling Commission guidance[ii] for premises-based operators, which applies to on-course bookmakers, states that Commission research found some operators had set ‘inappropriately high’ thresholds in the past.

“However, at present there are no hard and fast rules on what is an appropriate level that should prompt bookmakers to ask customers for proof their gambling is affordable to them. This has resulted in gambling companies setting their own rules on when it is appropriate to carry out financial checks on customers and this has led to some differences between bookmakers.

“It remains to be seen how the various on-course bookmakers will interpret the guidance this year. In practice it can be difficult for them to work out who can afford what if there is a race starting in one minute and there are 20 people waving money at them to put a bet on, however compliance with licence conditions is mandatory and operators should always act responsibly.”

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Vegangster Launches а Native PvP Mechanic as a New GGR Driver

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Vegangster has introduced a native PvP mechanic, a platform-level feature designed to create competitive player interactions while generating additional revenue for operators.

Fully embedded into the platform, the mechanic can be customised to match any operator’s theme, visual identity, and positioning, making it easy to integrate into existing casino experiences

Unlike third-party game integrations, the PvP mechanic is built directly into the Vegangster platform. Operators can place it in prominent areas such as the casino homepage or other high-visibility lobby sections, ensuring players can easily discover and join active rounds. The feature is available for a fixed fee, allowing operators to generate additional GGR without relying on revenue-share models or external providers.

How the PvP Mechanic Works

  • A player starts a round by placing the first bet, creating an open battle visible to others
  • Other players join by adding their bets to the pool, with a minimum of two participants required
  • If no one joins, the initiating player automatically receives their bet back
  • Once players join, a short countdown begins before the round resolves
  • A random roll determines the winner, with probability weighted by bet size

With each round requiring multiple participants, the mechanic introduces a visible, social layer inside the casino lobby. Players are encouraged to join ongoing rounds, react in real time, and compete for shared prize pools.

The structure is designed for short, repeatable sessions, increasing player activity and creating continuous engagement loops across the platform.

Casino lobbies rarely show players interacting with each other,” said Michael Oziransky, Chief Product Officer at Vegangster. “This mechanic introduces real-time competition directly into the lobby. Players can see activity, react to it, and challenge each other instantly. Combined with chat, it turns the lobby into a more social, responsive space while creating an additional, low-cost revenue stream for operators.”

The feature is already live on JoyCasino, one of Vegangster’s operator partners, where players can experience it directly within the lobby. For this deployment, the PvP mechanic was fully adapted to JoyCasino’s visual identity and brand guidelines, demonstrating how easily the feature can be tailored to different themes, styles, and player environments without requiring structural changes to the platform.

The launch continues Vegangster’s strategy of developing platform-native engagement mechanics that complement traditional casino content. Following the introduction of native lootboxes earlier this year, the company plans to further expand its catalogue of session-based and social features.

Press contact:

Romans Kozlovskis

[email protected]

The post Vegangster Launches а Native PvP Mechanic as a New GGR Driver appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AS Roma Announces Multi-year Partnership with Eurobet.live

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AS Roma has announced a multi-year agreement with Eurobet.live, which becomes the Club’s new Main Sponsor.

Starting this season and until the 28/29 season, the Eurobet.live brand will appear on the First Team jerseys, marking the beginning of a strategic collaboration between two entities that share the same DNA, forged on passion, resilience and a constant pursuit of excellence.

The agreement represents an important step in the Club’s commercial growth and demonstrates the desire to develop innovative fan-focused projects, further strengthening the relationship between Roma, its partners, and the sports community. For Eurobet.live, the collaboration with AS Roma represents a genuine connection with the world of football and sport, as tools capable of generating social, cultural and regional value.

“We share with Eurobet.live the ambition to develop a series of digital initiatives designed to engage fans across all our platforms. By combining the global reach and passion of our fan base with Eurobet.live’s expertise in infotainment and digital, we are confident that this partnership will create new and innovative ways for fans to connect with the club,” said Vice President Ryan Friedkin.

“We are proud to launch this collaboration with AS Roma, one of the most iconic clubs in Italian and European football. This partnership—which represents an important step in our growth and consolidation in the world of sports—goes far beyond a commercial agreement: it is a promise of long-term development and innovation, aimed at enhancing sports culture at all levels and strengthening our ties with the local community,” said Andrea Faelli, CEO of Eurobet Italia.

The post AS Roma Announces Multi-year Partnership with Eurobet.live appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETBY Appoints Gonzalo Navarro as Senior Business Development Manager

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BETBY, the Tier 1 B2B sportsbook supplier, has reinforced its commitment to Latin America with the appointment of Gonzalo Navarro as Senior Business Development Manager.

Navarro joins BETBY with a strong commercial background in the iGaming and technology sectors, bringing extensive experience in B2B sales, strategic partnerships, and business development across Latin America. Prior to joining BETBY, he held senior commercial roles at Vibra Gaming and Control F5, where he was responsible for driving growth initiatives, expanding market presence, and developing relationships with key operators and partners throughout the region.

With deep knowledge of the Latin American iGaming landscape and an established network across the industry, Navarro will focus on expanding BETBY’s footprint in the region, strengthening partnerships, and identifying new growth opportunities as the provider continues its global expansion.

In his new role, Navarro will work closely with BETBY’s commercial team to further accelerate the supplier’s presence in LATAM, supporting operators with BETBY’s award-winning sportsbook solution and innovative product offering.

Gonzalo Navarro, Senior Business Development Manager at BETBY, said: “I’m thrilled to be joining BETBY at such an exciting stage of its growth. The company has built a truly impressive sportsbook product, and LATAM is a region full of opportunities. I look forward to working with the team to strengthen BETBY’s presence and build long-term partnerships with operators across the region.”

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Gonzalo’s experience and deep understanding of the Latin American market make him a valuable addition to our commercial team. His strong industry relationships and proven track record in business development will play an important role as we continue to expand our presence across LATAM.”

The post BETBY Appoints Gonzalo Navarro as Senior Business Development Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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