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Heading to the races? You might need your payslips

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With the biggest week of UK racing taking place at Cheltenham this week, many occasional bettors are likely to be preparing to have one of their first flutters of the year.

Event organiser The Jockey Club reported a whopping 280,000 racegoers over the four-day event last year and OpenBet, the platform that took bets for leading bookies such as William Hill, Ladbrokes, Paddy Power, SkyBet and Betfair, processed bets worth more than half a billion pounds.

But leading gambling licensing law firm Poppleston Allen has warned that punters might be asked for more than just money when they go to place their bets this year, thanks to the increasing trend among bookmakers to carry out affordability checks on their customers.

“Since last year’s major racing events took place, we’ve seen a rise in bookmakers undertaking affordability checks and asking players to provide documentation such as payslips and bank statements to prove they can afford to gamble,” said Felix Faulkner, solicitor at Poppleston Allen.

“A recent study of more than 1,000 bettors carried out by YouGov for sports betting community OLBG found that 22% had been asked for payslips, bank statements or similar documents by at least one bookmaker[i].

“If a betting establishment asks a customer for financial information and they are unable or unwilling to provide it, the company is well within its rights to refuse to take their bet. Bookmakers have a legal responsibility under their operating licence conditions to minimise the risk of customers experiencing gambling harm. If they have concerns a customer might be trying to bet more than they can afford, it is advisable they refuse the bet.”

Gambling companies are regulated by the Gambling Commission, which provides guidance that suggests that they should consider customers’ affordability when interacting with customers. However, the guidance does not set limits or thresholds at which gambling companies need to ask for proof customers can afford their gambling.

There have been credible rumours that the forthcoming government White Paper on gambling reform will propose mandatory limits, but the publication of this has been repeatedly delayed due to changes in government departments.

Faulkner said: “There is an element of uncertainty in the market at present. The current Gambling Commission guidance[ii] for premises-based operators, which applies to on-course bookmakers, states that Commission research found some operators had set ‘inappropriately high’ thresholds in the past.

“However, at present there are no hard and fast rules on what is an appropriate level that should prompt bookmakers to ask customers for proof their gambling is affordable to them. This has resulted in gambling companies setting their own rules on when it is appropriate to carry out financial checks on customers and this has led to some differences between bookmakers.

“It remains to be seen how the various on-course bookmakers will interpret the guidance this year. In practice it can be difficult for them to work out who can afford what if there is a race starting in one minute and there are 20 people waving money at them to put a bet on, however compliance with licence conditions is mandatory and operators should always act responsibly.”

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Play’n GO Releases its Latest Online Slot Wrappin’ Gold

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Play’n GO has released its latest online slot, Wrappin’ Gold, where a newly roused mummy pursues stolen treasures from the tomb to the heavens.

Rudely awakened from centuries of silence, the long-lost mummy of the greedy Pharaoh Khufu discovers his precious gems have been taken by Queen Cleo and her pillaging minions. With patience gone and pride wounded, Khufu sets off in relentless pursuit, ready to chase even Ra across the sky to reclaim what he believes is rightfully his.

Wrappin’ Gold leans into the playful side of ancient Egypt, blending regal swagger with mischievous grave-robber chaos. Khufu is no serene monarch in repose, but a determined figure dragged back into the world by theft and taunting. Against him stands Queen Cleo, framed as a bold instigator whose raids turn temples and tombs into the stage for a high-speed rivalry. The result is a character-led tale of possession, ego, and payback, wrapped in sun-baked mystique and divine-scale theatrics.

This 5-reel video slot centres its storytelling on pursuit and confrontation: a treasure-owner who refuses to be laughed at, a raiding queen who never stops pushing her luck and a sun god who becomes the ultimate line in the sand.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “With Wrappin’ Gold, we wanted to spotlight a bold clash of personalities – Khufu’s stubborn determination against Queen Cleo’s audacious mischief – and frame it as a fast, cinematic chase that keeps the story front and centre.”

Wrappin’ Gold is a sharp, character-driven Egyptian caper where pride sparks the pursuit and the sky itself becomes the finish line.

The post Play’n GO Releases its Latest Online Slot Wrappin’ Gold appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PRAGMATIC PLAY SETS UP SHOP WITH MR NULL’S WICKED WARES

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Pragmatic Play, a leading content supplier to the iGaming industry, has opened the doors to the sorcerer’s showroom in Mr Null’s Wicked Wares, where a catalogue of mystery symbols and multipliers conjure up 5,000x win potential.

The magical Mr Null watches over the grid in this 3-4-4-4-3 slot, where mystery symbols on reels 2-4 transform into random paying symbols, carrying 2x-10x multipliers. If two or more mystery symbols contribute to the same winning combination, their multiplier values combine.

Landing three scatters triggers the bonus game with seven free spins, with each scatter that hits during the feature awarding one extra spin.

Starting at 2x, win multipliers above reels 2-4 are progressive throughout the bonus game. Each subsequent winning mystery symbol increases the respective reel multiplier by +1x, applying to future mystery symbols that land on the same reel.

In select markets, players can activate a range of special bets, guaranteeing mystery symbols on each spin and increasing the minimum multiplier, or they can jump straight into Free Spins or Super Free Spins, which sees the starting multiplier increased to 5x.

Mr Null’s Wicked Wares is the latest addition to Pragmatic Play’s award-winning slots portfolio, following the release of Jelly Express and Sweet Bonanza 2500.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: Mr Null’s Wicked Wares combines mystery symbols and multipliers with an eye-catching and atmospheric theme, while the growing multiplier meters keep the momentum building during the feature. It’s a distinctive addition to our portfolio, and one we’re confident players will enjoy.”

The post PRAGMATIC PLAY SETS UP SHOP WITH MR NULL’S WICKED WARES appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CasinoRank’s BettingRanker: Live Betting Becomes Core of Global Sports Wagering

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Live betting has become the dominant force in global sports wagering, according to a report from CasinoRank’s BettingRanker. New data shows that 47% of global online wagers were placed in-play in 2024, generating around $27.1 billion in gross win, with the share continuing to grow into 2025–2026.

BettingRanker’s analysis highlights a clear shift towards real-time wagering, with forecasts suggesting in-play betting will exceed 50% of global activity by 2028. In mature markets, this transition is already complete.

Key findings:

• In-play betting reached 47% of global wagers in 2024

• Europe (54%) and North America (53%) already exceed majority share

• Football drives 56% of total betting activity, generating $53B globally

• Mobile accounts for 58% of European gambling revenue, rising to 66% by 2028

• Operators report up to 65% of turnover coming from live betting

• Markets with strong in-play products see higher regulated participation

The growth is driven by better product design and infrastructure. Operators now offer micro-markets (next play, point or action), integrate live streaming, and deliver real-time odds updates at scale. Mobile usage plays a central role, as betting increasingly happens during live events, on the go, or alongside second-screen viewing.

At the same time, regulation is becoming stricter. Some U.S. states are moving to limit or ban in-play betting, especially micro-betting. Industry data suggests that restricting these products may push users toward offshore platforms rather than reducing demand.

Ethan Moore, Sports Analytics Specialist at BettingRanker, notes that live betting has evolved faster than regulation, raising questions about whether growth will remain within regulated markets.

The post CasinoRank’s BettingRanker: Live Betting Becomes Core of Global Sports Wagering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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