bet365

Bet365 Enters into Partnership with Cleveland Guardians

Published

3 years ago

January 13, 2023

Following the successful launch of its award-winning online sportsbook in Ohio on January 1, bet365 has formally marked its arrival in the Buckeye State by announcing a multi-year partnership with the Cleveland Guardians.

“Everyone at bet365 is thrilled to partner with the Guards, as we launch the world’s favorite online sports betting brand in Ohio. The Guardians’ rich history is deep-rooted in the Cleveland community, and we’re excited to become part of their exciting future,” a bet365 spokesperson said.

The partnership arrives as the Guardians are bidding to retain their AL Central title, their first since 2018. With American League Manager of the Year Terry Francona at the helm once again, bet365 are partnering with a franchise looking to build on a hugely promising 2022, with a successful 2023.

“We’re very excited to work with bet365 as our exclusive mobile sports betting partner and welcome them to the State of Ohio,” Ted Baugh, Vice President of Corporate and Premium Partnerships, said.

“There is a tremendous bond between our organization and bet365. With nearly 90 million customers registered worldwide, bet365 is one of the world’s leaders in online gambling and will provide our fans a trusted source to complement our organization’s success on and off the field.”

With sites live in New Jersey and Colorado, the Buckeye State became the third US sportsbook for bet365, and arrives just in time for the NFL playoffs and for the Guardians to make another push at the MLB World Series when the season gets underway in April.

The partnership will be seen for the first time at Guards Fest on January 21 at Huntington Convention Center. The bet365 lounge will be available for Guards fans aged 21 and over, with exclusive bet boosts and prize giveaways throughout the day.

“We can’t wait to engage with Guards fans at Guards Fest. The Guardians are an elite franchise, with a passionate and loyal fanbase, and we’re excited to create fan-focused activations that give back to the faithful Cleveland baseball fans,” a bet365 spokesperson said.

“We look forward to launching our partnership with bet365 at our upcoming Guards Fest on January 21. This will provide our fans a great introduction to bet365 and give a glimpse of the many activations and entertainment opportunities available beginning this season,” Baugh added.

bet365

Gaming Corps partners with bet365 to widen distribution network across international markets

Published

2 days ago

January 15, 2026

Wladimir P.

gaming-corps-partners-with-bet365-to-widen-distribution-network-across-international-markets

Gaming Corps – a publicly traded game development firm in Sweden, has established a significant worldwide content partnership with bet365, among the largest sports betting and iGaming brands globally, signifying progress in the studio’s international distribution strategy.

The agreement, facilitated by Gaming Corps’ current distribution partnership with Light & Wonder, will allow the studio’s expanding collection of games to reach bet365’s worldwide audience of more than 100 million registered users.

Renowned for merging a robust game identity with innovative mechanics, Gaming Corps’ collection includes classic slots as well as unique concepts like Smash4Cash

, A-MAZE-CADES

, and X-MY-WAY

, all created to provide players with clearer risk-and-reward dynamics and heightened immediate engagement. Alongside slots, the studio creates a diverse range of formats such as Crash, Table, Plinko, and Mine games, providing partners with versatility to cater to various player tastes and session types.

The collaboration illustrates Gaming Corps’ ongoing commitment to partnering with top-tier operators, while utilizing existing aggregation and distribution networks to expedite market entry and scale effectively.

Juha Kauppinen, CEO at Gaming Corps, said: “bet365 is one of the most influential brands in global iGaming, with unmatched reach and a clear commitment to quality. Partnering with a name of this calibre is a major moment for Gaming Corps and a strong endorsement of the portfolio we’re building. We’re genuinely excited to see how our titles perform with bet365’s audience as we continue to scale across regulated markets.”

A bet365 spokesperson, added: “Gaming Corps brings a distinctive approach to game development, with a strong focus on innovation and engaging mechanics. We are pleased to welcome them as a content partner and look forward to introducing their titles across our platform.”

The new partnership covers several important iGaming markets such as the United Kingdom and COM.

The post Gaming Corps partners with bet365 to widen distribution network across international markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Ahmed Baker Chief Commercial Officer at Incentive Games

Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming

Published

5 days ago

January 12, 2026

Wladimir P.

incentive-games,-bet365-broaden-international-partnership-to-introduce-real-money-gaming

Incentive Games, a B2B game studio focused on real-money games and data-driven player engagement, has revealed a broader global collaboration with prominent online gambling operator bet365.

Through Incentive Studios, the real-money gaming sector of Incentive Games, the collaboration allows bet365 to tap into an expanding collection of real-money games.

Expanding on the companies’ current partnership, which includes the recent introduction of Incentive Games’ content in Brazil, the new deal will allow bet365 to deploy Incentive Studios’ entire range of real-money games in all active jurisdictions, particularly in major regulated US states.

This collaboration signifies a significant achievement for both companies, merging Incentive Studios’ proficiency in top-performing real-money content with bet365’s extensive reach and industry-leading platform.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key

U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”

A spokesperson at bet365 said, “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”

The initial real-money games from Incentive Studios’ collection will debut on bet365’s platform in 2026, with more releases to come after that.

This agreement bolsters Incentive Games’ continued growth in regulated markets globally, after recent license

approvals in the UK, Ontario, and Michigan, and further solidifies the firm’s status as a reliable real-money gaming provider to top operators.

The post Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

bet365

bet365 Brings Popular ‘Over/Under’ F2P Game to UK Market with LOW6

Published

4 weeks ago

December 22, 2025

Wladimir P.

bet365-brings-popular-‘over/under’-f2p-game-to-uk-market-with-low6

Editor’s Take

Why this matters: The UK betting market is mature, but the appetite for US sports (NFL in particular) is growing rapidly. By porting this specific “Over/Under” prop format—which has already succeeded in North America—bet365 is engaging a specific sub-segment of UK bettors who prefer the player-prop style of betting common in the US, rather than the traditional match-winner markets. It’s a smart retention play that uses “free-to-play” fun to educate users on complex prop markets.

The Full Story

bet365, the world’s leading online betting brand, has announced the UK launch of its popular Over/Under free-to-play (F2P) game, developed in partnership with gamification specialist LOW6.

This rollout follows successful deployments of the title in Canada, Mexico, Brazil, and multiple U.S. states, where it has already generated millions of prop picks. The move signals bet365’s intent to deepen engagement with UK-based fans of major American sports leagues.

How the Game Works Designed specifically for followers of the NFL, NBA, MLB, and NHL, the Over/Under game offers a fast-paced, prop-based format.

The Mechanic: Users select “Over” or “Under” on specific player performance stats (e.g., passing yards, points scored).
The Strategy: Players can choose between 3 to 10 markets per entry. The more selections they combine, the higher the potential prize.
The Bridge to Betting: Once an entry is confirmed, the game features a one-click integration that allows players to instantly port their F2P selections into a real-money bet slip on the bet365 platform.

Management Commentary Jon Riley, PR Operations Lead at bet365, highlighted the rising popularity of US sports across the Atlantic:

“The growth of sports betting in the US has been remarkable – fans are engaging with their favourite leagues, teams and events like never before… That passion for the NFL, NBA, MLB, and NHL has grown globally, and at bet365 we’re delighted to launch such an exciting and entertaining free-to-play game this side of the Atlantic.”

Jamie Mitchell, CEO of LOW6, emphasized the data-backed success of the format:

“The feedback from users, as well as the player numbers and underlying player engagement data shows this game has been a perfect fit. To see bet365 now making it available in the UK is testament to the success of the partnership.”

Josh Turk, Chief Strategy Officer at LOW6, added that the “slick” user journey from free-to-play to real-money wagering is a key feature driving the product’s retention value.

This launch further solidifies the relationship between bet365 and LOW6, leveraging F2P mechanics not just for acquisition, but to increase “player lifetime value” (LTV) by educating casual fans on prop betting markets.

The post bet365 Brings Popular ‘Over/Under’ F2P Game to UK Market with LOW6 appeared first on Gaming and Gambling Industry Newsroom.