Latest News
bet365 launches Lotto365 powered by 49’s
Operator further enhances lottery output with new live lottery product
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has strengthened its long-term bet365 partnership with the creation of Lotto365, the operator’s new online lottery offering.
The world’s biggest operator entrusted SIS, owner of the 49’s Live Numbers brand, to build and operate its new Lotto365 offer, with the 24/7 live betting specialist developing an exclusive live draws product to anchor bet365’s overall lottery offer.
Lotto365 delivers a live draw every five minutes 23 hours every day, which is created and streamed from SIS’ broadcast studios in Milton Keynes. The ‘pick five from 36’ format provides players with the chance to win up to £100,000 from just a £1 stake when all five numbers are correctly drawn, whilst there are also many smaller prizes up for grabs, even if only one matching ball is revealed.
In addition, the live product offers customers the ability to bet on markets such as the colours of balls drawn, which are yellow, white, and green in-line with bet365’s existing branding, as well as odd/even numbers. Lotto365 will launch in English but will soon be streamed in multiple languages. All results will feature on the 49s.co.uk website, allowing bettors to view recent results, discover the hot and cold balls, and search for statistics relating to individual ball numbers.
This latest launch demonstrates bet365’s continued investment in its lottery products and follows the operator recently becoming the first brand to stream the market-leading 49’s fixed-odds live numbers product online.
Jessica Mills, Head of Product Proposition at SIS, said: “We are very pleased to be partnering with bet365 to deliver this exciting new project. Our 49’s Product team have worked very hard to support the creation and development of Lotto365.
“The launch of Lotto365 is testament to the outstanding reputation and heritage of our 49’s product portfolio, which has been delivering high quality and reliable live numbers draws for over 25 years. It’s been a real team effort with bet365 throughout this project and we’re confident that the product will attract a wider audience of players.”
A bet365 spokesperson said: “Lotto365 reaffirms our commitment to investing in a high-quality lottery portfolio. It’s a key product for many bettors within the bet365 group, and this new offering will be highly appealing.
“SIS and 49’s have a long history of producing best-in-class lottery content and SIS were the partner of choice to support the development of Lotto365.”
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Booming Games
Booming Games Drops Lucky Charms Trio
- Featuring a 5×3 layout, the game provides a highest win possibility of 5,000x.
- Mystery Symbols may show up completely or partially at any moment, producing enchanting rewards when aligned throughout the reels.
- Gamers can dive right into the excitement with the Trio Bonus feature, offering immediate exhilaration.
Booming Games, a top supplier of high-quality gaming content, has officially released Lucky Charms Trio. The game features a 5×3 layout with a highest possible win of 5,000x. Set against a stunning, vibrant backdrop of beautiful green hills and shimmering rainbows, Lucky Charms Trio boasts a variety of thrilling features aimed at enhancing the enjoyment for players.
The grid is adorned with classic symbols of good fortune, including four-leaf clovers, shiny horseshoes, and joyful leprechauns, creating an ideal setting for St Patrick’s Day celebrations later this month. To create a feeling of thrill, Mystery Symbols may show up either partially or completely at any moment, allowing players to align symbols across the reels to produce enchanting rewards.
Activating the Lucky Pots Feature reveals as many as seven unique bonus variations; Boost, Multiply, and Collect, in various combinations. Every pot can provide its own bonus independently or combine with others, and the maximum payout occurs when all three features trigger simultaneously for the largest rewards. To maintain the momentum, players have the option to utilize the thrilling Boost+ feature, or dive directly into the excitement with Buy Bonus and Trio Bonus for immediate enjoyment.
Craig Asling, Director of Games at Booming Games, said: “Step into the realms of sparkling fortune with Lucky Charms Trio, our vibrant new slot game where shimmering reels and playful surprises build excitement with every spin. With St Patrick’s Day just around the corner, our latest release demonstrates our ability to develop games that connect with both local and global audiences. Fast-paced, dynamic gameplay and large win potential combine to create an ultimate gameplay experience packed with adventure. Play Lucky Charms Trio now!”
The post Booming Games Drops Lucky Charms Trio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casimba
ENJOY and Casimba Gaming form partnership to extend global market presence
Collaboration brings ENJOY’s complete growing range to Casimba’s platform.
ENJOY, the vibrant iGaming content producer, has finalized a new distribution contract with Casimba Gaming, enhancing its international presence in important regulated markets.
This partnership will result in ENJOY’s complete range of high-end slot games being incorporated into the Casimba platform, featuring the recently launched favorites Diamond Slam and Hotfire Diamonds 2. The contract also includes ENJOY’s creative live hybrid game shows, like Aztec Roulette and Egypt Roulette, broadcast continuously from a specially designed studio.
Having solid bases in the US social and sweepstakes market, along with the regulated sectors in the UK and Canada, Casimba Gaming offers ENJOY improved distribution prospects in some of the industry’s leading areas.
The collaboration enhances ENJOY’s strategy to broaden its reach in regulated and emerging markets while providing high-quality, feature-rich content to a wider network.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Partnering with Casimba Gaming represents an important step in our distribution strategy as we continue to scale internationally.
“Our portfolio continues to expand, with new slot releases and our hybrid live game shows delivering consistent engagement. This agreement allows us to broaden the availability of our content and introduce it to new audiences on a global scale.”
Lavina Karlsson, Chief Commercial Officer – B2B at Casimba, added: “ENJOY’s established slot portfolio, combined with its unique hybrid live game show releases, brings a balanced and differentiated appeal that strengthens our content offering.
“Our focus is on delivering diverse, high-quality content across our network, and ENJOY’s products are a strong addition to that mix. This partnership supports our commitment to expanding the range of content available through our platform and driving continued growth for all parties involved.”
The post ENJOY and Casimba Gaming form partnership to extend global market presence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Relax Gaming Expands Blockbuster Series With Debut of Treasure Tumble
Relax Gaming, the premier iGaming aggregator and provider of original content, has unveiled the newest entry in its successful Tumble series, Treasure Tumble.
The high-volatility underwater experience capitalizes on the already prevalent popularity of the series, while incorporating the revolutionary Supercharge feature aimed at enhancing player retention.
The Tumble series has consistently been a key factor in reliable performance and significant player lifetime value. Treasure Tumble enhances this dependable base, taking cues from its Dream Drop counterpart while emphasizing customizable gameplay.
The title Boost innovation enables operators to serve a variety of player types. By providing a complete range of Upgrade Spins, players can quickly dive into the core of the excitement.
Players can choose between Enhanced Spins for more frequent bonuses or Galleon Spins for high-multiplier volatility, allowing them to tailor their experience, which boosts session duration and return visits.
The mathematical model of the game stays strong, featuring an 8×8 cluster-pays layout and a highest payout of 10,000x. Featuring constant multipliers in the Super Galleon Bonus and a player-friendly mechanic that creates real momentum, the game is set to serve as a key revenue source for the 2026 season.
Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “Our Tumble games have been a huge success for our partners, and with Treasure Tumble, we’re giving players even more control.
“We’ve supercharged this title with attractive options so that players can really play their way. It’s about giving them what they want, when they want it. That’s the best way to give players exactly what they enjoy.”
The post Relax Gaming Expands Blockbuster Series With Debut of Treasure Tumble appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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