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SOFTSWISS 2022 Year in Review: Innovation, Growth, Development

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Even though it’s been a year full of challenges, the leading innovative iGaming company has shown rapid growth on all fronts. As of the end of 2022, SOFTSWISS has more than 1,400 employees worldwide, offices in 4 countries and more than 600 websites powered by its progressive solutions. However, there are many more highs and breakthroughs within those numbers, which the company is delighted to share in the outgoing year.

PRODUCTS AND INNOVATIONS

Confirming its innovative developer status, this year SOFTSWISS has launched a new product for player retention the Jackpot Aggregator. With running jackpot campaigns, average Total Bets and other KPIs increase by at least 15%, thereby boosting business revenue. A year after its launch, the product has several dozens of satisfied clients and a proven record of global campaigns.

The SOFTSWISS Game Aggregator was twice recognised as the Best Aggregation Platform in 2022 and now offers 13,000+ games from 180+ providers. During the year, this product strengthened its presence on the European continent, entered the Latin American market and started operations in the Asian region. And this year was also marked by the cross-product integration of the Game Aggregator and Sportsbook,  consolidating the ecosystem of SOFTSWISS products and creating a totally new offering for clients.

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The Casino Platform, the first iGaming product in the SOFTSWISS portfolio, was effectively updated in 2022 to extend its functionality and leverage new tools. This autumn, the team announced the exclusive Event Streaming feature, which allows clients to track any kind of casino activity in real time. The In-Game Currency Conversion feature, which enables players to convert their crypto balances into fiat currencies, was introduced early in 2022 and later updated to expand the list of supported currencies. In addition, the SOFTSWISS Casino Platform launched Tournament Tool and Bonus API, unlocking new business opportunities for iGaming operators.

In December, the SOFTSWISS Sportsbook, a progressive sports betting platform, celebrates 2 years since its launch. Looking back, it is worth noting a range of exclusive bonuses, such as Lootbox Bonus, Hunting Tournaments and Freebet Booster, released to diversify the offering. In 2022, the Sportsbook Platform expanded its sports line-up to 180+ titles, including esports, which will be promoted next year by the SOFTSWISS Brand Ambassador. At the end of the year, the Sportsbook was recognised as Rising Star in Sports Betting at SBS Awards Latinoamerica.

Affilka by SOFTSWISS, an affiliate management and tracking software, is closing the year by celebrating 200 clients in its portfolio and showing impressive results by incoming migrations. This year, Affilka extended its reach by adding support for poker brands to help them effectively collect, store, and process player data. The product was recognised by industry experts and won the title of Best Affiliate Tracking Software at the SiGMA Balkans & CIS Awards 2022.

Since their launch in 2016, Managed Services have been delivering exceptional full-cycle player care. And this year, the offering was extended to include the sixth service – Content Management, providing comprehensive content support for online casinos. The professional team never stops mastering its skills in regular trainings and certifications to show remarkable performance. For example, last year, the Anti-Fraud team helped operators save at least 15+ mln EUR.

 

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BUSINESS DEVELOPMENT

In 2022, SOFTSWISS started to work with regional business development managers in the regions where the company seeks to consolidate its presence. This step unlocks new business opportunities in Latin America and Asia, helps approach potential clients on key markets, develop special offers and localise SOFTSWISS innovative solutions for new destinations. The regional expertise and deep understanding of local markets add value and increase the visibility of the company offering in new locations.

 

INDUSTRY TRUST AND RECOGNITION

This year was also marked by a record number of professional awards won by  SOFTSWISS. The company was recognised as Workplace of the Year at the SiGMA Europe Awards 2022. This award celebrates the company’s strong commitment  to ensuring overall well-being and fostering the professional growth of its employees, whose merits are always appreciated. As it was mentioned before, the Game Aggregator, Affilka and Sportsbook Platform also have an impressive record of professional awards, which shows that SOFTSWISS is recognised and trusted in the industry. In addition, the SOFTSWISS core product Casino Platform was named the Best Online Casino Provider in the Nordics 2022 this spring.

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Reviewing the year, Andrey Starovoitov, Сo-CEO at SOFTSWISS, comments: “We are closing the year on a high note, and we are confident that  2023 will be no less rewarding for SOFTSWISS. This year, our core products – the Game Aggregator and the Casino Platform – broke their records for Total Bets and GGR. We launched a new product – the SOFTSWISS Jackpot Aggregator to see a significant positive impact on online casino KPIs and player retention during its first year in operation. Throughout the year, we worked to fine-tune our product portfolio to offer iGaming businesses innovative, secure and flexible solutions. 

It was great to be back at exhibitions, as it is always a pleasure to interact with partners and clients face-to-face. We hope to have even more meetings and interesting deals next year.

I would like to thank all my colleagues for their hard work, expertise and dedication, and to thank SOFTSWISS clients for their trust and loyalty. And let 2023 be the start of something new, exciting and breakthrough for all of us!”

 

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Gaming Awards

Wazdan Wins Volatility Virtuoso Crown at Slotsoo Game Provider Awards 2025

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Wazdan, the leading gain-focused developer, has been awarded the prestigious Volatility Virtuoso title at the Slotsoo Game Provider Awards 2025.

This win is further confirmation that when it comes to real innovation and serious gains, Wazdan continues to set the benchmark in the iGaming industry.

While others chase trends, Wazdan defines them.

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This award doesn’t come as a surprise; it’s a natural result of consistently delivering bold, player-centric features that are built to drive engagement and maximise performance.

At the heart of this award lies Wazdan’s signature Volatility Levels™, a truly game-changing mechanic that hands control back to the player. Whether they’re after low-risk, steady wins or craving high-volatility, big-hit action, Wazdan’s games empower players to choose their own pace, their own style, and ultimately, their own gains.

But Volatility Levels™ isn’t the only customisation tool Wazdan offers in its games. Titles like 9 Coins™, Hot Slot™: 777 Cash Out, and many others benefit from Chance Level™, a feature engineered for performance, precision and boost in players’ retention.

Every mechanic that Wazdan brings to market is designed with a clear purpose: to maximise player engagement and deliver measurable gains for its partners.

Jakub Popanda, Lead Marketing Manager at Wazdan, said: “We believe that true innovation isn’t just about novelty, it’s about control, clarity, and consistent performance. Volatility Levels™ embodies this philosophy, giving players the freedom to define their own thrill, and operators the tools to unlock tangible growth. We’re honoured to have been recognised.”

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The post Wazdan Wins Volatility Virtuoso Crown at Slotsoo Game Provider Awards 2025 appeared first on European Gaming Industry News.

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Financial reports

BETBY DELIVERS STRONG H1 2025 PERFORMANCE WITH CONTINUED COMBINED GROWTH ACROSS SPORTSBOOK AND BETBY.GAMES

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BETBY, a leading sportsbook supplier, has released its H1 2025 performance figures, showcasing solid growth across key verticals, including its proprietary esports feed BETBY.Games. These results highlight the provider’s product strength and growing global presence through both new and existing partnerships.

During the first half of the year, BETBY’s sportsbook delivered a strong performance, with Gross Gaming Revenue increasing by 472% compared to H1 2024. The number of active players across its partner network rose by 211%, reflecting the growing appeal of BETBY’s comprehensive sportsbook solution. Total bets placed also climbed by 277%, marking another period of high engagement across the platform.

Betby.Games, the supplier’s proprietary esports feed, also made a significant contribution to the company’s overall growth. The vertical achieved a 153% year-on-year increase in Gross Gaming Revenue and a near 57% rise in bets placed during the period. As a result, Betby.Games accounted for 14% of the company’s total GGR for H1 2025.

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Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “H1 has been another important step forward for BETBY, with meaningful growth in both our sportsbook and esports verticals. We continue to innovate, scale, and support our partners’ ambitions by delivering products that perform, with Betby.Games’ performance demonstrating the underlying strength and potential of the vertical. As we look ahead, we remain focused on accelerating growth across all areas.”

To find out more about Betby, please visit: https://betby.com/

The post BETBY DELIVERS STRONG H1 2025 PERFORMANCE WITH CONTINUED COMBINED GROWTH ACROSS SPORTSBOOK AND BETBY.GAMES appeared first on European Gaming Industry News.

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Andrew Cardno

Andrew Cardno to Present on Resilient Casino Strategies at the 2025 Casino Marketing & Technology Conference

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Quick Custom Intelligence (QCI) is proud to announce that Andrew Cardno, Co-Founder and Chief Technology Officer, will be a featured speaker at the upcoming Casino Marketing & Technology Conference (CMTC), taking place July 29–30, 2025, at Pechanga Resort Casino in Temecula, California.

Cardno’s session, titled “Effective Database Strategies To Help Casinos Prosper During Tough Economic Times,” will be held on July 30 from 11:30 AM to 12:15 PM on the Summit Mainstage.

In this timely presentation, Cardno will explore how traditional KPIs lose value during economic downturns and what database strategies actually work when markets shift. Drawing on his deep expertise and lessons learned from the 2008 financial crisis, Cardno will offer insight into how casinos can build decision agility, redefine success metrics, and adapt their business models in volatile environments.

“Andrew is a dynamic and forward-thinking speaker whose sessions are always among the most anticipated at CMTC,” said Deana Scott, CEO of Raving“His ability to translate complex data strategies into practical solutions has helped countless operators improve performance, especially during times of uncertainty. We’re thrilled to have him back on the mainstage this year.”

In addition to Cardno’s session, the QCI team will be exhibiting at Booth #12–14, where attendees can explore private demos of the QCI Enterprise Platform, including Chatalytics™, QCI Host®, QCI Player™, and QCI Marketing®.

Also on display will be the newly released Book 12 of The Math That Gaming Made, Compendium—a full-color edition co-authored by Andrew Cardno and Dr. Ralph Thomas, offering a deep dive into data activation, AI, and casino optimization strategies.

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QCI invites all CMTC attendees to visit the booth, meet with our team and see a live demo.

The Casino Marketing & Technology Conference is renowned for bringing together industry leaders and professionals to share knowledge, discuss trends, and explore the future of the gaming industry. Andrew Cardno’s session is set to be one of the highlights of the event, offering attendees a unique opportunity to learn from one of the industry’s foremost experts.

The post Andrew Cardno to Present on Resilient Casino Strategies at the 2025 Casino Marketing & Technology Conference appeared first on Gaming and Gambling Industry in the Americas.

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